PROJECT: Seize the Day DESIGNER: Mark Delboy COURSE: Design Studio 3 FACULTY: Matt Guastaferro
TABLE OF CONTENTS Proposals 1-3 Show Concept 4 Wordmark Initial Sketches
5-6
Revision Sketches Version 1
7-10
Revision Sketches Version 2
11
Print Wordmark
12-13
Animated Wordmark
14
Introduction Animation Styleframes 15 Lower Third & Transition Styleframes 16
PROPOSAL
A
Extreme Direction The show would focus on the topic of extreme sports around the world such as high altitude skydiving, free climbing, mountain unicycling and sky boarding.
1
PROPOSAL
B
Survival Direction Carpe Diem focuses on taking advantage of everyday. The show would focus on individuals that live in the most extreme conditions and make the most of the preciousness of life.
2
PROPOSAL
C
Police Bust Direction Playing off the title “Seize the Day”, the show would focus on the process of police seizures.
3
SHOW
CONCEPT
Seize the Day The show adheres to National Geographic’s commitment to education by informing the audience of the process of police seizures. Each season would focus on the gathering of intelligence and planning that is involved in the police raid. The season would end with the raid and seizure of criminals and their assets.
4
WORDMARK INITIAL
SKETCHES
5
WORDMARK INITIAL
SKETCHES
6
WORDMARK
REVISED
SKETCHES V.1
7
WORDMARK
REVISED
SKETCHES V.1
8
WORDMARK
REVISED
SKETCHES V.1
9
WORDMARK
REVISED
SKETCHES V.1
10
WORDMARK
REVISED
SKETCHES V.2
11
WORZDMARK PRINT
VERSION
The wordmark utilizes minimalism in order to emphasize the boldness of the police seizures. The yellow bar is reminiscent of one side of the National Geographic logo. The rectangle also recalls the shape and color of police tape. The placement and scale of the typography suggests three dimensionality and the multiple layers of the police raid. The three dimensionality of the typography and shape is employed throughout the show brand identity.
Pantone Uncoated Black RGB 0, 0, 0 CMYK 0,0, 0, 100 HEX #000000
Pantone Uncoated 3965 U RGB 254, 229, 5 CMYK 0, 10, 98, 0 HEX #fee505
Montserrat Typeface Regular ABCDEFGHIJKLMNOP QRSTUVWXYZ 123456789()&.,?!
Bold ABCDEFGHIJKLMNOP QRSTUVWXYZ 123456789()&.,?!
12
WORDMARK
VERSION
Black & White To be used when color printing is not an option, the black & white logo is the preferred color treatment.
Inverse To be used when the black & white logo printing is not an visual working. The inverse logo is the least preferred color treatment.
13
WORDMARK
ANIMATED
VERSION
The wordmark utilizes minimalism in order to emphasize the boldness of the police seizures. The yellow bar is reminiscent of one side of the National Geographic logo. The rectangle also recalls the shape and color of police tape. The placement and scale of the typography suggests three dimensionality and the multiple layers of the police raid. The three dimensionality of the typography and shape is employed throughout the show brand identity.
Pantone Uncoated Black RGB 0, 0, 0 CMYK 0,0, 0, 100 HEX #000000
Pantone Uncoated 3965 U RGB 254, 229, 5 CMYK 0, 10, 98, 0 HEX #fee505
14
INTRODUCTION ANIMATION
STYLEFRAMES
15
TRANSITION
LOWER THIRD & STYLEFRAMES
16
16