The Didot typeface, created in
FIRMIN
DIDOT Starts on name of typographer.
I pops and expands, which causes letters to pop up.
Letter N rotates and expands. Fills Screen with orange.
1784
Phrase expands out from center.
Didot typeface, The Didot typeface, created in
Lines extend from 1784 and the screen rotates.
x-height
a small
Line extends
Phrase expands out from center.
And High contrast of
Vertical stress
Dotted line extends up
x-height
a small
Line extends from small and screen rotates
And High contrast of THICK
&T h i n
strokes Cuts through vertical stress. Stre stays
Phrase extends down
Rest of phrase extends from center
Mark Delboy | Typography II | Francheska Guerrero | Type Designers Animation Storyboard | April 1, 2015 | 1
And High contrast of THICK
‘“Designed’
‘“Designed’
than r e h t Ra
&
‘“Designed’
han
er t h t a R
Draw
n’
T extends down and screen rotates
Certain letters pop and expand in size. The other letters change colors and start to form triangles
Large type and triangles combine to form pattern.
Alphabet partially fills dark letter space. Screen rotates.
Letters Pop and expand which causes other letters to pop.
Letters and Lines expand and form geometric space
Alphabet extends in geometric space, Screen rotates
Alphabet continues to extend
“intel
lectu
Line extends
Didot pops out of line and falls
“intel le and c ctual, sob er old, but w h at mo en looked re clo sely turns o witty ut to be and d eligh tful"
al, so
As falling Didot pulls out quote
ber
See full quote
Mark Delboy | Typography II | Francheska Guerrero | Type Designers Animation Storyboard | April 1, 2015 | 2
DIDOT DIDOT
D Page lifts and flips across screen.
A Didot D is revealed. More pages turn.
Didot title is finally resolved.
DIDOT
DIDOT B
DIDOT
B
BEGINS, black screen.
Images of D drop, rotate and reduce in size.
Form a model’s face.
Model kisses screen.
Everything but the kiss fades
k
n
er Mod
itful
Beau
itful
Beau
n
er Mod
YZ
B
Slee
k
VWX
Slee
STU
PQR
MNO
FGH
DE ABC IJK
B of kiss changes and rotates
B expands to alphabet
Alphabet changes to description of Didot
Models appear next to type
Mark Delboy | Typography II | Francheska Guerrero | Type Designers Animation Storyboard | April 1, 2015 | 3
DIDOT
“‘Designed’
Page lifts and flips across screen.
Part of Quote appears. More pages turn.
“‘Designed’ Rather Than ‘Drawn’”
Didot’s I, O and T shift to form parts information.
VOGUE
U
BURBERRY Harper Bazaar
VALENTINO
Process repeats until all names are lit up and the figure is seen.
DIDOT the signature typeface of Harper Bazaar
Backgrond fades.
U VOGUE
BURBERRY
k
Armani, Valentino, Burberrytitles flash.
of Harper Bazaar
n
VALENTINO
Alexey Brodovitc’s made
er Mod
Harper Bazaar
Alexey Brodovitc’s made
Harper Bazaar
itful
Elle and Vogue flash.
BURBERRY
In 1934,
Beau
Harper Bazaar
VOGUE
In 1934,
Slee
VOGUE
Expands to form Didot.
ARMANI
Image of D drops and rotates.
Full quote is finally resolved.
DIDOT the signature typeface
ARMANI
DIDOT
Rather Than ‘Drawn’”
ARMANI
Legs lift and words disappear
“‘Designed’
VALENTINO
Model walks and type disappears behind them
Mark Delboy | Typography II | Francheska Guerrero | Type Designers Animation Storyboard | April 1, 2015 | 4
DIDOT “one of the
most dramatic
magazine reinventions in history”
Page flips to the right of screen
Reveals final quote
Mark Delboy | Typography II | Francheska Guerrero | Type Designers Animation Storyboard | April 1, 2015 | 5