V1: 1.25.18
Quick Reference Guide Sports Pulse Logo
Color
Color Variations
Only use colors outlined in the current guidelines.
The Sports Pulse logo is available in a range of color variations. Other logo versions should not be created.
These usage guidelines provide an at-theready overview.
Full Color Preferred logo, should be used whenever possible
Clear Space Clear space is a predetermined, proportional area surrounding and including a logo. Clear space should be kept free and clear of other elements in a layout that might clutter and dilute the presence of the logo, including other graphics, imagery and typography. The clear space, or “U-space” as we call it is equal to the height of the letter U in the national logo. It is acceptable to include clear space beyond this distance.
CORE GRAY
ACCENT
HEX# F03C4B RGB 240/60/75 CMYK 0/100/90/0
HEX# 404040 RGB 64/64/64 CMYK 0/0/0/85
HEX# 878787 RGB 135/135/135 CMYK 49/41/41/5
KO Reverse Use against dark backgrounds
Linear Beat The pulse or linear beat applied in the logo can also be used to highlight text. However, maintain a level of consistency in the treatment of the linear beat.
U Space
U Clear Space
CORE RED
White Use as corner bug or against light backgrounds
Scale proportionally
KO Use against light backgrounds
U
Extend the right edge only
U
U U
SPORTS NEWS
SPORTS NEWS Grayscale For black & white print publications
Sports Pulse Journalist Video
Overview of the frame options available in the Sports Pulse video package
01. INTRO Primary Full Color KO Reverse
1. TITLE REVEAL
2. TITLE CARD
3. NAME & TITLE
4. LOCATION
02. CORNER BUG*
5. CAPTIONS
6. TEXT BOX
7. STAT 1
8. STAT 2
White or Core Gray / Opacity: 70% Use one color throughout. Select color based on what is readable in 51% or more of video. *Optional in Instagram Stories
03. OUTRO 9. STAT 3
10. QUOTE
11. SPLIT SCREEN
12. OUTRO
Sports Primary Logo Full Color
Sports Pulse Graphic Video
Overview of the frame options available in the Sports Pulse video package
01. INTRO Primary Full Color KO Reverse
1. TITLE REVEAL
2. TITLE CARD
3. TEXT BOX
4. STAT 1
02. CORNER BUG*
5. STAT 2
6. STAT 3
7. QUOTE
8. OUTRO
White or Core Gray / Opacity: 70% Use one color throughout. Select color based on what is readable in 51% or more of video. *Optional in Instagram Stories
03. OUTRO Sports Primary Logo Full Color
Dimensions + Margins
HORIZONTAL
SQUARE
VERTICAL
1920 x 1080 px / Facebook + YouTube + USA TODAY
1080 x 1080 px / Instagram + Facebook
1080 x 1920 px / Snapchat + Instagram
Best Practices Maintain level of branded consistency to keep our brand memorable and trusted • Keep accessibility in mind: make text readable and with optical contrast. • Use Core Gray (#404040) instead of black • Only use logo and type colors outlined in guidelines • Sentence case is preferred for text and captions • Do not outline type • Left align all copy (except caption copy) • Keep text boxes and text within margins (except logo + credit) • Keep padding consistent in all text boxes • Adhere to specs outlined in template and guidelines
Top + Bottom Margin 135 px Left + Right Margin 125 px Top + Bottom Margin 100 px Left + Right Margin 70 px
Get general brand guidelines and assets on Brand Central: brand.usatodaynetwork.com
Top + Bottom Margin 165 px Left + Right Margin 135 px
Template Usage TITLE REVEAL
CAPTION
Overlay Graphic* & Thumbnail Curation *For Facebook Watch graphics The basic structure of the Title frame can be used for the thumbnail, with some variances:
FOUNDATION TEMPLATE
Title Text Box
Corner Bug Icon White or Core Gray Opacity: 70%
Title Unify Sans Bold All Caps Left Align
Name Text Box Unify Sans Bold Italic All caps Box: Opacity: 90% Padding: 45 px (all sides)
CAPTION
Unify Sans Semibold Sentence case Box: Opacity: 90% Padding: 40 px (all sides)
Image and cutout when appropriate
TEXT BOX Gray overlay optional Remove linear beat from below title Color block should remain in consistent location
Text Box Copy
Caption Copy Credit Unify Sans Regular All Caps White or Core Gray Opacity: 70%
Unify Sans Regular Sentence case Center Align
Text Box Box: Grey, Opacity: 90% Padding: 40 px (all sides)
Unify Sans Bold Sentence case
Logo bug moves to this consistent size and location for thumbnail
Event cards
TITLE CARD WITH SPONSORSHIP
EVENT WITH IN-HOUSE DESIGNED EVENTS GRAPHICS
1. TITLE REVEAL
2. EVENT CARD
3. LOCATION
EVENT WITHOUT GRAPHICS
1. TITLE REVEAL
2. EVENT CARD (OPTIONAL)
3. TITLE CARD
When trademarked event name is used in title, logo bug must be removed.
Separate registered event name from logo. Can be used if event name is not written in Title Reveal.
Include text such as “Coverage by,” “Predictions by,” “Analysis by,” or something similar.
4. LOCATION