V1: 03.16.18
Quick Reference Guide Just the FAQs These usage guidelines provide an at-the-ready overview.
Core Color Only use colors outlined in the current guidelines.
Logo Clear Space
Logo Color Variations
Clear space is a predetermined, proportional area surrounding and including a logo. Clear space should be kept free and clear of other elements in a layout that might clutter and dilute the presence of the logo, including other graphics, imagery and typography. The clear space is equal to the x-height of “FAQs”. It is acceptable to include clear space beyond this distance.
The Just the FAQs logo is available in Full Color and White. Other logo versions should not be created.
X-height CORE GRAY
CORE BLUE
HEX# 404040 RGB 64/64/64
HEX# 009BFF RGB 100/155/255
CORE BLUE ACCENT
Use on light backgrounds
CORE BLUE TINT
HEX# 0A32A0 HEX# B9E1FF RGB 10/50/160 RGB 185/225/255
X
A single sub-brand color may be incorporated if the subject lends to that topic.
Corner Bug
MONEY GREEN
HEX# AA50E6 RGB 170/80/230
HEX# 3CC37D RGB 60/195/125
TECH ORANGE
TRAVEL TEAL
WEATHER YELLOW
HEX# FA9632 RGB 250/150/50
HEX# 19C8D2 RGB 25/200/210
HEX# FFBE23 RGB 255/190/35
X X
X
LIFE PURPLE
X
Clear Space
HEX# F03C4B RGB 240/60/75
Preferred logo, should be used whenever possible
Full Color
Sub-Brand Color
SPORTS RED
White
A modified version of the logo is available for use as the corner bug in video. The color is White or Full Color and opacity should be set to 70%. Use the same logo color throughout. Select color based on what is readable in 51% or more of video. The corner bug includes clear space. This clear space should remain consistent throughout. *Optional in Instagram Stories
Video
Overview of the frame options available in the Just the FAQs video package
presented by
01. INTRO White FAQs / KOR Secondary USA TODAY 1. TITLE
2. INTRO LOGO 1
3. INTRO LOGO 2
4. TITLE LIST 1
5. TITLE LIST 2
02. CORNER BUG White or Full Color / Opacity: 70%
6. GRAPHIC 1
7. CAPTIONS
8. QUOTE 1
9. QUOTE 2
10. TWEET 1
03. OUTRO USA TODAY Social Icon Full Color 11. TWEET 2
12. TWEET 3
13. TWEET 4
14. LOCATION
15. GRAPHIC 2
Best Practices Maintain level of branded consistency to keep our brand memorable and trusted • Keep accessibility in mind: make text readable and with optical contrast 16. STAT 1
17. STAT 2
18. STAT VS 1
19. STAT VS 2
20. STAT 3
• Use Core Gray (#404040) instead of black (black is not in our color palette) • Only use logo and type colors outlined in guidelines • Keep text boxes and text within margins (except logo + credit) • Keep padding consistent in all text boxes • Adhere to specs outlined in template and guidelines
21. LISTICAL 1
22. LISTICAL 2
23. BUZZWORD 1
24. BUZZWORD 2
25. OUTRO
Typography + Template Usage
HORIZONTAL 1920 x 1080 px / Facebook + YouTube + USA TODAY
Typography
Social
Our leading brand typeface is Unify Sans. Unify Serif may be used to distinguish content hierarchy.
PROFILE IMAGE
Unify Sans Unify Serif
A social profile image has been created for Facebook
• Use the Sans and Serif together more than once in the video to make the pairing feel intentional • Unify Serif Text should be used for smaller copy to increase legibility, and Unify Serif Display should be used for large display copy • Sentence case is preferred for text and captions • Do not outline body copy • Left align all copy (except caption copy)
THUMBNAIL CURATION The basic structure of the Title frame can be used for the thumbnail, with some variances
Top + Bottom Margin 135 px Left + Right Margin 125 px
Foundational template TITLE
TITLE LIST
Feature title frame image and copy. Remove highlight.
STAT VS
QUOTE
Blue paint with White logo overlaid. If legibility is an issue, use white paint with Full Color logo.
FACEBOOK WATCH LOGO Title
Corner Bug
Number
Text
Name & Title
Quote
Unify Sans Bold 100 px Sentence Case Left Align
White or Full Color Opacity: 70%
Unify Sans Bold 266 px
Unify Sans Bold 100 px / 120 px Sentence case
Unify Sans Semibold 60px / 68px Sentence case Left Align
Unify Sans Regular 95 px / 100 px Sentence case Left Align
Number Unify Sans Bold 76 px 2 px outline
Text Unify Sans Bold 60 px / 75 px Sentence case Left Align
The White logo should be used for Facebook Watch
Data Graphics
Best Practices Foundational data graphics have been incorporated into the video template. These templates should be used to build custom graphics for video. • Just the FAQs texture and pattern can be used to add visual interest and emphasis • To maintain consistency, avoid adding additional texture and patterns that are not provided A. BAR / HORIZONTAL Core
B. DONUT Sub-brand: Money
C. DONUT / COMPLEX Core
• Core colors should be used in all cases except when showing sub-brand specific content
Download the Universal Graphic Style Guide on Brand Central for additional graph types and best practices: brand.usatodaynetwork.com
D. US MAP Core
G. FEVER LINE Core
E. STATE MAP Core
F. BAR / VERTICAL Core