Fundamentals of Design Thinking

V1 16.09.2016

DESIGN THINKING

FUNDAMENTALS This Issuu publication is a personal examination of the fundamentals of design thinking and the models presented are the copyright of the author.

It is made available in the interests of dissemination and constructive development of design thinking for 21st century challenges under a Creative Commons 4.0 license.

Mark Dyson 16.09.2016

Innovation Architect

Mark Dyson Ph.d

design learning thinking doing mdy.dk

mardyso@gmail.com

DESIGN THINKING FUNDAMENTALS UNDERSTANDINGS

THINK

DESCRIPTIVE MODELS

WHY? WHAT?

in 6 ‘SPRINTS’

HOW? DO LEARN © MARK DYSON MDY.DK

Design Thinking

SPRINT

THINK ‘food for thought’

image credit Eddi van W.

© MARK DYSON MDY.DK

Google searches for “design”:

Google searches for “design thinking”:

© MARK DYSON MDY.DK

COPY & PASTE CULTURE

© MARK DYSON MDY.DK

?

C 1 2 © MARK DYSON MDY.DK

from hierarchy…

PLAN HOW?

INTANGIBLES ‘capacity to discover together’

UNKNOWNS

DISCOVER WHAT? … to network © MARK DYSON MDY.DK

CULTURE

discovering together

ORG

© MARK DYSON MDY.DK

20C INDUSTRY CULTURE ‘IMPROVEMENT’ PARADIGM

INDIVIDUAL

PROCESS

UNDERSTANDING ACTION © MARK DYSON MDY.DK

Design Thinking SPRINT 2

WHY? image credit Eddi van W.

© MARK DYSON MDY.DK

INDUSTRIAL CULTURE

NO LOCAL INSIGHT NO OWNERSHIP

CHALLENGES LIMITED INTELLIGENCE AND ENGAGEMENT

KNOWING

DOING

PERCEPTION OF PURPOSE IS LTD!!!

© MARK DYSON MDY.DK

D

O

IN Creative, complex G problem setting & solving LE Critical thinking &Sreflection S Creativity & co-creation W IT Collaborative intelligence H Value Seeking M Customer-user-service transformation O R Validation by prototyping E 12

DESIGN CULTURE

LE SS

H IT

RE

W

lean agile six sigma problem solving reduction of waste

O M G

O

IN

INDUSTRIAL CULTURE D

20C 21C

© MARK DYSON MDY.DK

LESS CERTAINTY RESISTANCE CONFUSION

DESIGN

MORE OWNERSHIP ENGAGEMENT INTELLIGENCE CREATIVITY

CULTURE © MARK DYSON MDY.DK

21C

DESIGN CULTURE

discovering together

‘DISCOVER’ PARADIGM

INDIVIDUAL

PROCESS

UNDERSTANDING ACTION © MARK DYSON MDY.DK

21C CAPACITY

systematic creativity co-collaboration co-creation

ownership, common language, adaptive/insight capacity, creative problem solving

SKILLS © MARK DYSON MDY.DK

Design Thinking SPRINT 3

WHAT? image credit Eddi van W.

© MARK DYSON MDY.DK

ISSUE we all are all wired differently…

image credit Patrice Hercay

© MARK DYSON MDY.DK

‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣

CONFLICTS & ISSUES CLOUDED VISION UNCERTAIN REQUIREMENTS UNCLEAR OBJECTIVES INFORMATION OVERLOAD CONFUSING SITUATIONS LANGUAGE DIFFICULT TO UNDERSTAND CULTURAL IDENTITY REQUIRED

INDUSTRY-BASED MINDSETS & PROCESSES ARE NOT GOING TO HACK IT …

© MARK DYSON MDY.DK

DESIGN THINKING when we all have different wiring, preconceived ideas and concepts… © MARK DYSON MDY.DK

PROCESS 21 CULTURE

PROBLEM SETTING KNOWLEDGE SYNERGY QUALITY

FLOW

DISCOVER COLLABORATIVE INTELLIGENCE

DOING LESS WITH MORE …

TEAMS

© MARK DYSON MDY.DK

Design Thinking Understand

Challenges

OBSERVATION

Abductive Thinking DATA

THEORY

PROCESS

Solutions

by adaptive/agile capacity

Problem > Solution

DISCOVER

Business Thinking

© MARK DYSON MDY.DK

DESIGN

LEARN PROBLEM SETTING KNOWLEDGE SYNERGY

NURTURING A CULTURE OF ‘DISCOVERY’

FLOW

DISCOVER COLLABORATIVE INTELLIGENCE

DOING LESS WITH MORE …

TEAMS

© MARK DYSON MDY.DK

‘The real voyage if discovery consists not in seeking new landscapes but in having new eyes’

image credit Steve Lodefink

Marcel Proust

© MARK DYSON MDY.DK

DESIGN CULTURE

NEED

PROVIDING

SEEING

OWNERSHIP

CREATION INTELLIGENCE & ENGAGEMENT

BY CO-IDEATION

© MARK DYSON MDY.DK

INTANGIBLES, CHALLENGES & UNCERTAINTIES

INSIGHT OWNERSHIP

DISCOVERY IDEATION

INTELLIGENCE & ENGAGEMENT © MARK DYSON MDY.DK

THERE IS NO ONE ANSWER TRANSFORMATION

in Design Thinking their is RELATIONSHIP MANAGING as well as GOAL SEEKING

© MARK DYSON MDY.DK

THERE IS NO ONE DESTINATION

CHANGE

PROTOTYPE

EXPERIENCE © MARK DYSON MDY.DK

THERE IS NO ONE FOCUS

image credit Steve Lodefink

© MARK DYSON MDY.DK

DESIGN THINKING IS ABOUT USING & LEARNING CREATIVE (=DESIGN) SKILLS TO BRING ABOUT TRANSFORMATION 60 © MARK DYSON MDY.DK

WE HAVE A CHALLENGE WE DO NOT (YET) KNOW VALUE THERE IS NO ONE ANSWER WE USE CREATIVE & ANALYTICAL SKILLS WE ALL POSSESS THEM

Design Thinking SPRINT 4

HOW? image credit Eddi van W.

© MARK DYSON MDY.DK

DESIGN THINKING as design-based inquiry Obser

vation

Values

IDEAS TRANSFORMATION

Insights 1

© MARK DYSON MDY.DK

TRANSFORMATION BY:

WE DO NOT (YET) KNOW

‘PERCEIVING REALITY’

KNOWN

UNKNOWN EVEN

TS AN

RESEARCH INQUIRY DISCIPLINE SKILL APPRECIATION JUDGEMENT

D IDE

AS

© MARK DYSON MDY.DK

INQUIRY

exploring the situation

EXPLORE t

THINK

producing an approach that will improve the situation

© MARK DYSON MDY.DK

there is no one answer to DESIGN THINKING !

Design Thinking is a process AND a mindset

you define the extent of both © MARK DYSON MDY.DK

DESIGN THINKING is about more uncertainty but also exploring more opportunity

© MARK DYSON MDY.DK

DESIGN IS ABOUT TRANSFORMATION – CHANGING TRANSFORMING CONDITIONS INTO MORE DESIRABLE ONES

DESIGN THINKING IS ABOUT TRANSFORMATION in KNOWLEDGE USING TEAM SKILLS NEEDED TO TRANSFORM CHALLENGES INTO VIABLE SOLUTIONS 1

© MARK DYSON MDY.DK

‘If you want new results, you have to expand what you are capable of doing, the situations you can do things in, and the people you can work with’

Alan Burnett model theexplorationhabit.com Unfamiliar people and situations

Doing familiar things, with familiar people, in familiar situations

Unfamiliar capabilities

1

© MARK DYSON MDY.DK

Design Thinking SPRINT 5

DO image credit Eddi van W.

© MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

INQUIRY chaos & uncertainty

certainty

TRANSFORMATION uncoded environment search for:

coded environment understanding meaning © MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

WORLD UNDERSTANDING APPRECIATING

PARADIGM

PROCESS © MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

INQUIRY

UNFRAMED CHALLENGES UNDERSTANDINGS

DESIGNING SOLUTIONS

FRAMED CHALLENGES

© MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

WE HAVE A DESIRE WE DO NOT (YET) KNOW THERE IS NO ONE ANSWER USING CERTAIN SKILLS

SOLUTION

CHALLENGE

DESIGN

© MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

UNFRAMED CHALLENGES CHALLENGE SETTING PROBLEM-FRAMING

complex situations that cannot be ‘solved’ – only improved ‘asking stupid questions’

Move through a creative process, shifting gear from divergent to convergent thinking KEYWORD: FRAMING © MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

FRAMED CHALLENGES PROBLEM-SOLVING

Anchored in a deep understanding of the rational, emotional and physical needs and wants, combining logic and dialogue KEYWORD: DIALOGUE

DESIGN THINKING FUNDAMENTALS

DIVERGENCE

INQUIRY

UNDERSTANDINGS

TEAM-BASED ACTIVITIES

SOLUTIONS CONVERGENCE KEYWORD: BALANCE © MARK DYSON MDY.DK

Design Thinking SPRINT 6

LEARN image credit Eddi van W.

© MARK DYSON MDY.DK

LEARNING

DESIGN THINKING FUNDAMENTALS

methodological clarity systematic creative learning up front innovation capacity co-creation adventure

© MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

WHAT IS A STANDARD DESIGN THINKING CYCLE?

© MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

INQUIRY

LEARNING

UNDERSTANDINGS

SOLUTIONS © MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

experience reflection

conceptualisation

application

DRIVES

THINKING

LEARNING

Discover Define Deliver

© MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

LEARNING IDEAS

TRANSFORMATION >>>>>

IDEAS

IDEAS IDEAS

EXPERIENCE VALUE MEANING UNDERSTANDING SENSE PATTERN BEHAVIOUR BENEFIT

BY IDEAS © MARK DYSON MDY.DK

transformation

IDEAS testing

UNDERSTANDINGS SOLUTIONS ideation

reflection

LEARNING CYCLES

DESIGN THINKING FUNDAMENTALS

© MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

DIVERGENT Actions

CONVERGENT Actions

MAKE CHOICES

PROCESS

CREATE CHOICES

© MARK DYSON MDY.DK

LEARNING

IDEA, INSIGHT, UNDERSTANDING

SOLUTIONS

DESIGN INQUIRY

DESIGN THINKING FUNDAMENTALS

© MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

information Obser

vation

tools people

Ideas Goals Insights

Principles Concepts

knowledge

IDEAS

Decisions

TRANSFORMATION

Values

INQUIRY

BY SKILLS & MINDSET

information © MARK DYSON MDY.DK

MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

JOURNEY MAPPING

PROBLEM SETTING ASSUMPTION TESTING

INQUIRY

UNDERSTANDINGS

RAPID PROTOTYPING

SOLUTIONS CO-CREATION

IDEATION TOOLS

MIND-MAPPING

BY TOOLS-BASED CO-SKILLS

© MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

THERE IS NO STANDARD DESIGN THINKING CYCLE, PROCESS, OR MINDSET

© MARK DYSON MDY.DK

DESIGN THINKING FUNDAMENTALS

CREATIVE PROBLEM SOLVING

APPRECIATIVE DOING

APPRECIATIVE INQUIRY

CREATIVE LEARNING

ACTIONEERING

Felt need, identification of problem(s)

Appreciating—valuing "the best of what is"

Developing insight "the best of what CAN BE"

Analysis of Causes

Envisioning what might be

Envisioning BECOMES

Analysis of possible solutions

Engaging in dialogue about what should be

Engaging in collaborative prototyping

Innovating what will be

Innovating process & learning product

Action Planning (treatment)

PROBLEM

SITUATION

MAKING ‘intangibles real’ by CO-IDEATION

IDEA TO ACTION

ANALYTICAL THINKING

© MARK DYSON MDY.DK

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

DESIGN THINKING

https://creativecommons.org/licenses/by-nc/4.0/

FUNDAMENTALS

Innovation Architect

Mark Dyson Ph.d

design learning thinking doing mdy.dk

mardyso@gmail.com