MARKED PR 2014 CASE STUDY

PR CASE STUDIES

CASE STUDIES

About Marked MARKED is a boutique public relations and marketing agency with a concentration on fashion and celebrity outreach. MARKED offers a distinctive approach to public relations, branding and entertainment marketing with the highest level of creative strategic planning and personal service.

MARKED crafts and executes innovative and comprehensive PR and Marketing platforms. Programming is customized for each client and devised to garner maximum regional, national and international media attention, brand awareness and drive consumer sales. MARKED incorporates brand specific marketing initiatives that include event and social media campaigns and strategic alliances with brand enhancing partners.

The MARKED team is comprised of individuals with an expertise in the art of building a powerful PR campaign and pioneering original marketing plans. Each team member has extensive industry experience and has worked closely with several internationally recognized fashion and luxury brands including; Ellie Saab, 3.1 Phillip Lim, Moschino, and Alberta Ferretti.

CASE STUDIES

CASE STUDIES

3.1 Phillip Lim OBJECTIVE 3.1 Phillip Lim engaged the services of MARKED to build awareness for the brand amongst key media, celebrities and esteemed tastemakers. Additionally, MARKED was charged with developing marketing initiatives designed to raise Phillip Lim’s profile on the West Coast, establish new clientele for the 3.1 Phillip Lim flagship boutique in Los Angeles, strengthen relationships with celebrity stylists and create buzz for the brand including identifying and promoting “must-have” items for each collection.

IMPLEMENTATION •

Created media driven event for: flagship store, on-going product launches, celebrity-driven destination and in-store events, and overall brand awareness.

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Tastemaker outreach including: in-store seasonal VIP shopping events.

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Retail and charity partner events.

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Stylist and editor outreach including: seasonal presentations and viewing appointments for VIP stylist and key media.

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Execute on-going regional PR campaigns.

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Select key pieces from seasonal collections to generate buzz and create “Must Have” items.

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Engage daily with stylists for celebrity dressing opportunities including: red carpet events, press junkets, editorial shoots, candid opportunities, etc.

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3.1 Phillip Lim Celebrity Placements MARKED has built a strong relationship with top stylists, publicists, and artists. We have secured celebrities such as Jennifer Lawrence, Anne Hathaway, Jessica Chastain, Diane Kruger, Zoe Saldana, Kate Hudson, Rachel Bilson, Mila Kunis, Hailee Steinfeld. Emma Stone, Emma Watson, Alexa Chung and many others in 3.1 Phillip Lim. We have also successfully placed the brand’s handbags on many celebrities, such as Emma Roberts, Miranda Kerr and Jessica Alba.

Jennifer Lawrence

Anne Hathaway

Jessica Chastain

Rose Byrne

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3.1 Phillip Lim Celebrity Placements

Diane Kruger

Kate Hudson

Jennifer Lopez

Rachel Bilson

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3.1 Phillip Lim Celebrity Placements

Alexa Chung

Zoe Saldana

Cameron Diaz

Emma Watson

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3.1 Phillip Lim Celebrity Placements

Hailee Steinfeld

Emma Stone

Mila Kunis

Selena Gomez

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3.1 Phillip Lim Celebrity Placements

Reese Witherspoon

Emma Roberts

Miranda Kerr

Jessica Alba

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VOGUE and Rachel Bilson host 3.1 Anniversary Party MARKED produced the 3.1 Phillip Lim LA store anniversary party and dinner. Secured Vogue, Rachel Bilson, Audi, and Belvedere as partners for the event.

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3.1 Phillip Lim Coachella Party MARKED produced a Coachella party in Palm Springs to reinforce 3.1 Phillip Lim’s relationships with musical artists.

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3.1 In-Store Events MARKED produced successful in-store events for 3.1 Phillip Lim, including an annual party for Fashion’s Night Out–reputed as one of Los Angeles’ biggest and coolest parties in the city that night.

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3.1 Regional Press MARKED secured regional press for Phillip Lim to raise awareness of the face behind the brand and generate awareness for the new Flagship store.

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3.1 Phillip Lim Blogger Placement MARKED cultivated relationships with top fashion bloggers for placement of key pieces, helping to promote awareness and drive retail sales.

Blonde Salad

Fashion Toast

Bryan Boy

Sincerely Jules

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CASE STUDIES

Self -Portrait

MARKED was charged with implementing a celebrity dressing program in the United States for the UK brand.

OBJECTIVE Self-Portrait, a designer contemporary line from the UK launched in 2013. MARKED PR was charged with introducing the brand to celebrities, VIPS and US press.

IMPLEMENTATION

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Introduced the collection to media and celebrity stylists

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Engage daily with stylists for celebrity dressing opportunities including: red carpet events, press junkets, editorial shoots, candid opportunities, etc.

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Obtained celebrity placements

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Obtained press coverage in online and tabloids for celebrity dressing

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Implemented a gifting program with top bloggers

CASE STUDIES

Self-Portrait Celebrity Placements Working with top stylists, MARKED was able to place Self-Portrait on diverse group of celebrities that enhances the client’s branding not just in the US but also in the UK, including A-List stars, supermodels, IT girls and pop stars, including Jennifer Lopez, Katy Perry, Alessandra Ambrosio, and Kendall Jenner.

Reese Witherspoon

Jennifer Lopez

Kendall Jenner

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Self- Portrait Celebrity Placements

Katy Perry

Miranda Kerr

Alesandra Ambrosio

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Self- Portrait Celebrity Placements

Lily Allen

Maria Sharapova

Julianne Hough

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Self- Portrait Celebrity Placements

Chrissy Teigen

Jennifer Lopez

Kate Mara

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Self-Portrait Launch press MARKED secured regional press for Phillip Lim to raise awareness of the face behind the brand and generate awareness for the new Flagship store.

CASE STUDIES

CASE STUDIES

SOLACE London

MARKED was charged with implementing a celebrity dressing program in the United States for the UK brand.

OBJECTIVE SOLACE London, a high street contemporary brand from the UK launched in 2013. MARKED PR was charged with introducing the brand to celebrities and VIPS this year.

IMPLEMENTATION

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Introduced the collection to media and celebrity stylists

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Engage daily with stylists for celebrity dressing opportunities including: red carpet events, press junkets, editorial shoots, candid opportunities, etc.

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Obtained celebrity placements

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Obtained press coverage in online and tabloids for celebrity dressing

CASE STUDIES

SOLACE London Celebrity Placements Maintaining a client’s brand integrity, MARKED made careful consideration of placing SOLACE London on the appropriate ambassadors.

Lily Collins

Jennifer Lopez

Kendall Jenner

Emily Ratajkowski

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SOLACE London Celebrity Placements

Chanel Iman

Lady Gaga

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Celebrity Media Placements

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Summer 2013

CASE STUDIES

THREE FLOOR

MARKED was charged with implementing a celebrity dressing program in the United States for the UK.

OBJECTIVE THREE FLOOR, a young contemporary line from the UK was already established in its home country.

MARKED PR was charged with introducing the brand to celebrities, bloggers, and stylists in the United States to expand its global reach.

IMPLEMENTATION

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Introduced the collection to media and celebrity stylists

•

Engage daily with stylists for celebrity dressing opportunities including: red carpet events, press junkets, editorial shoots, candid opportunities, etc.

•

Obtained celebrity placements

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Obtained press coverage in online and tabloids for celebrity dressing

•

Implemented a gifting program with top bloggers

CASE STUDIES

Three Floor Celebrity Placements Within weeks of signing the collection and receiving samples, MARKED was able to secure Amanda Seyfried in THREE FLOOR at the MTV Movie Awards. Soon after, we have been able to place THREE FLOOR on celebrities such as Emma Roberts, Jessica Alba, and Selena Gomez, creating immediate buzz on the line.

Amanda Seyfried

Emma Roberts

Jessica Alba

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Three Floor Celebrity Placements

Naya Rivera

Anna Faris

Ashley Benson

Ashley Madekwe

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Three Floor Celebrity Placements

Miranda Cosgrove

Nicole Scherzinger

Selena Gomez

Ali Larter

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Three Floor Blogger Placement MARKED cultivated relationships with top fashion bloggers for placement of key pieces, helping to promote awareness through social media and drive retail sales.

Man Repeller

Sea of Shoes

Blonde Salad

Song of Style

Sincerely Jules

CASE STUDIES

CASE STUDIES

OVM by James Jean

MARKED was charged with launching and building brand awareness for artist James Jeans’ foray into accessories. Expanding on his work with Prada, James created OVM, a jewelry and scarf collection based on his artwork and personal aesthetics.

OBJECTIVE MARKED was charged with launching and building brand awareness for artist James Jeans’ foray into accessories. Expanding on his work with Prada, James created OVM, a jewelry and scarf collection based on his artwork and personal aesthetics.

IMPLEMENTATION • Secured high profile brand launch.

• Obtained regional and national media placements.

• Secured exclusive collection placement in Lane Crawford.

• Secured press for Lane Crawford collection launch, and generated online “buzz” to drive collection sales.

• Raised his profile as a designer by special interviews in notable fashion outlets.

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Brand Launch Launch Brand

MARKED for OVM OVMsecuring securingexclusive an exclusive doublewith page with Elle Magazine.

MARKEDexecuted executedaa successful successful launch for placement Ellefeature Magazine.

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NationalPlacements Placements National National Placements

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National NationalPlacements Placements

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National National Placements Placements

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National Placements Brand Launch

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Contact TU M. TRAN tu@markedshowroom.com MARKED PR 8371 Beverly Boulevard Los Angeles, CA 90048 323.424.3199