Corporate publications & advertising

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Branded Product Marketing Denman Hair Styling Sales Kit+Product Brochure


Wilson College Athletic Department Brand Banner


NYSERDA New York State Energy and Reasearch Development Authority Online Annual Report


Montell Print Collateral






NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES

OUTLOOK POINTE COMMUNITY C/O BALANCED CARE CORPORATION 1215 MANOR DRIVE MECHANICSBURG, PA 17055-9958

POSTAGE WILL BE PAID BY ADDRESSEE

BUSINESS REPLY MAIL

FIRST CLASS MAIL PERMIT NO. 6 MECHANICSBURG, PA

Street address • Town • zip code

Outlook Pointe’s Community offers all the comforts of home and the assistance you need… Outlook Pointe Communities feature large, private and comfortable suites where residents are encouraged to bring their cherished belongings from home. Plus each suite has a private bath and easy-to-access medical alert system. And residents can be assured of 24 hour staff on site, providing them with assistance, whenever or wherever they need it.

Is Assisted Living Right for you?


At Outlook Pointe®, we know how important it is finding an assisted living community you can trust.

Outlook Pointe’s family-style dining experience is enjoyable and delicious.

We’re here to bring you and your family an

forward to three nutritious, delicious meals

enriching life in a bright, cheerful community

each day in a warm and inviting community

surrounded by new friends and a caring staff.

dining room. But since we know seniors often

Outlook Pointe provides its residents with all types of personal care and service amenities as well as social activities to keep their lives comfortable and fulfilling. And we meet the specific needs of seniors, giving them the opportunity to enjoy life with the assurance of a helping hand nearby.

Outlook Pointe’s residents can always look

Outlook Pointe’s Balanced Gold® satisfies all your wellness needs.

enjoy the option of private dining or experience illness, our staff is happy to provide suite tray service. And we always welcome special requests

I would like to learn more about Outlook Pointe® Assisted Living Community. Please call me to arrange for a tour and complimentary lunch. Please call me for an at-home visit from one of your Outlook Pointe Community Associates. Please send me additional information about Outlook Pointe. I don’t have the need for more information at this time, but would like to be included in future informational mailings.

or guest meals for family or other visitors.

Our Balanced Gold Program uses a philosophy

Name

of living we urge residents to adopt as their own. It encourages daily participation in social

Address

activities, personal health, spiritual development, City

leisure pursuits, interpersonal relationships and personal development. Outlook Pointe

State

Communities are full of enriching, enjoyable activities from gardening to special events and

Zip

Telephone Number, daytime

group transportation or tours. And when special health care needs arise, we offer physical,

Outlook Pointe is just the place you and your

occupational and speech therapy or assistance

family can call home. We bring fulfillment

to and from other outside health care practices.

to seniors and peace of mind to those who love

Telephone Number, evening

them, all in a warm and inviting community. Street address • Town • zip code Phone (000) 555-9999 • Fax (000) 555-9987 www.outlookpointe.com


Call Anytime As a team of dedicated professionals in the assisted living industry, Creative Solutions seeks to supply both the home office and individual communities with the best service possible. Elizabeth Miller (717) 796-6112 Communications Manager…contact for marketing and media design, questions, placement. Contact for public relations ideas, development or assistance. Contact for press releases and writing requests, discounts in advertising, special event assistance, and marketing direction and strategy. Karen Sunday (717) 796-6166 Production Manager…contact for invoicing, Marketing Service Request Form tracking, production technicalities, inventory, questions pertaining to field studies, demographics and vendor information.

“Balanced Care is pleased to announce this new in-house advertising group available to Outlook Pointe’s Associates. Creative Solutions is another way our team of professionals can collectively promote the importance of the Outlook Pointe Promise.”

Brad Hollinger, Chairman & CEO

Mark Foster (717) 796-6283 Creative Designer…contact for graphic and design issues, brand identity issues, digital files, brand architecture, photography, signage. Melinda Hughes (717) 796-6253 Communications Assistant. . .call for trafficking to the right resource for your related marketing needs or for research on the status or completion of a request.

1215 Manor Drive, Mechanicsburg, PA 17055 fax (717) 796-6182

when you need to

really

shine

Professional marketing support for Outlook Pointe®… We want to make selecting advertising collaterals or requesting media assistance a simple process. That’s why Creative Solutions at the home office evolved– to provide all associates with a creative team designed to help with your advertising needs. In the past, many of you have used our outside advertising and public relations resources with great success. Advertising and the production of superior quality collateral are important for any business to maintain healthy revenue and generate interest and exposure. Now, all Outlook Pointe Associates will have direct access to a professional in-house advertising team called Creative Solutions.


Specially designed materials

Media negotiation

Image is everything

Help us help you…

Creative Solutions will be able to assist both fieldbased and home office associates with the collaterals listed below. All materials will be conceptualized through the Brand Promise, and a similar architecture and design will be recognizable in all materials. Many of these pieces are demonstrated in the Brand Book, A New Outlook. Some pieces may require a specific message or address, for example, pertaining to the event being promoted. This is one area Creative Solutions can be of great assistance. Simply fill out a Marketing Services Request Form completely, with all details included. We are able to assist you with:

Creative Solutions is also available to assist with, not necessarily complete, media placement and contact. It’s essential that each community and Regional Sales and Marketing Director or Area Marketing Manager establish a rapport with his or her local media contacts so placement is efficient and cost-effective. However, if you have questions or concerns about a campaign, pricing or placement, Creative Solutions can help. Along with Regional Sales and Marketing Directors and Area Marketing Managers,we can negotiate price or determine sizing and placement if all resources are completely exhausted.

Creative Solutions is also a valuable asset for your public relations needs. For instance, you may find yourself on a limited advertising budget and in need of a solid, cost-effective positive image campaign. Creative Solutions can help. From co-branding ideas to special events, call us anytime for professional support and implementation assistance.

Lastly, it is extremely important for all individuals involved with marketing and advertising to be thorough and precise. Remember to collect or forward the following information to Creative Solutions when necessary as well as have it readily available for your own reference. Please obtain the following:

✭ brochures

It is not possible for Creative Solutions to handle all community media contact simply because of volume and variety of location. If you do use Creative Solutions to assist with media contact, please have phone numbers and key contact persons available, otherwise our team won’t have the necessary resources to complete your request.

✭ newspaper and magazine ads ✭ billboard design ✭ radio and television ads/scripts ✭ flyers

✭ fact sheets/informational pieces

postcards

Peace of mind. for you

How will I get it all done over the holidays?

✭ bounce back cards

® With Outlook Pointe’s am. Progr Travel Trust and

If you are currently caring for a senior family member and trying to manage all your holiday responsibilities, Outlook Pointe wants you to know about our Trust and Travel Program.

✭ suggestion cards

Now until January 15th, 2001, purchase any l amount of Respite Care and get one additiona day free.

✭ special requests, media campaigns, Outlook Pointe accessories, etc..

Outlook Pointe’s Respite Care provides a fulfilling and enjoyable community for seniors, while giving families assurance and peace of mind. Trust us to take care of every need– from scheduled transportation to serving wellbalanced and nutritious meals. Plus, our Respite Care residents are involved in every fun and special holiday celebration at Outlook Pointe.

If you have a specific need that is not listed above, please feel free to call Creative Solutions and inquire about our extended services.

Space is limited, so call today.

Outlook Pointe… bringing fulfillment to seniors, peace of mind to those who love them.

ore Hills • (330) 908-1166 997 West Aurora Road • Sagam ookpointe.com www.outl

✭ phone and fax numbers ✭ ad specifications for design purposes ✭ deadlines

billboards

ad campaigns

✭ invitations and other direct mail pieces

Again, it is imperative that associates thoroughly complete a marketing request form, or in the case of advice or consultation on designing a “positive image” campaign, call the appropriate person listed in this brochure.

✭ media contact’s publications or business, their names, addresses, etc.

✭ your budget parameters ✭ any other useful information

Open House January 18th

Assisted Living

The next best thing to home. Exit 2 • Right onto Creekview Rd. • 1.3 miles on right banners

Coming

Soon!

cards, stationery


assisted living at its finest

“But Dad never forgot my name before.” Is someone you care for increasingly forgetful? Repeating questions? Having trouble remembering how to do simple things at home? Help and support are closer than you think, at Outlook Pointe® at Saxonburg.We are proud to provide quality, affordable assisted living care to the seniors of Western Pennsylvania. Suites are available for short term stays, for post-surgery healing or simply to try us out!

Drop by for a tour or call our community for more information today!

saxonburg’s choice for assisted living

100 Bella Court • Saxonburg, PA • (724) 352-2827 www.outlookpointe.com


assisted living at its finest

“I just feel so useless– so alone and blue.” ®

At Outlook Pointe , our unique wellness program provides exceptional opportunities to keep seniors active and vital in all areas of life. It promotes the balance that enhances wellness of body, mind and spirit. Outlook Pointe’s residents participate in exercise classes, gardening, intellectually stimulating games, religious studies and social events. We keep our residents connected to their Outlook Pointe community and the world around them.

3rd month free! shortterm stays $50 a day!

Drop by for a tour or call our community for more information today!

lebanon’s choice for assisted living

860 Norman Dr. • Lebanon, PA • (717) 228-0909 www.outlookpointe.com


assisted living at its finest

“Is it three blue pills at 2 or two green ones at 3?” Imagine how confusing this is for your loved one.

3rd month free! shortterm stays $50 a day!

You’re doing your best. But you do worry about whether you’re doing enough or what happens when you’re not there? Assisted Living at Outlook Pointe at Lebanon may be the answer. Our experienced, loving staff provides the level of care seniors need, whenever they need it—from medication monitoring to personal assistance. We encourage independence, wellness, vitality and social interaction in a safe, comfortable, homelike setting.

Drop by for a tour or call our community for more information today!

lebanon’s choice for assisted living

860 Norman Dr. • Lebanon, PA • (717) 228-0909 www.outlookpointe.com


assisted living at its finest

“If she asks me that question one more time I’ll scream!” It’s natural to feel angry about memory impairment– that no effective treatments or cure exists, that people don’t understand what’s going on. The stress you feel as caregiver can make you a hidden victim of the disease. If you are caring for someone with Alzheimer’s Disease or another form of dementia, we can help.

3rd month free! shortterm stays $50 a day!

At Outlook Pointe, we recognize the special needs of our memory-impaired residents and provide a meaningful, warm and safe home where your loved one will be respected and assisted with compassion. Call us to arrange a visit.

Drop by our community for more information today!

arkansas’s choice for assisted living

100 Bringler Drive • Maumelle, AR • (501) 851-0400 www.outlookpointe.com


assisted living at its finest

“What happens when she needs more care than I can provide?” As her caregiver, you want to provide all the wonderful attention that she gave you when you were a child...you want to reciprocate now, in her time of need. But the anxiety about facing another day and what the future holds may make that obligation impossible to attain. At Outlook Pointe®, we provide for our residents where they are– and help them stay connected by meeting their social, spiritual, physical, intellectual and emotional needs in a safe and dignified home-like place. Please call us today!

3rd month free! shortterm stays $50 a day!

Drop by our community for more information today!

pittsburgh’s choice for assisted living

104 Pappan Business Dr. • Beaver Falls, PA • (724) 891-3333 www.outlookpointe.com


180 Old Turnpike Road Lewisburg, Pennsylvania 17837 (570) 524- 7999

lewisburg’s choice for assisted living Outlook Pointe maintains a list of local agencies and providers to enhance our own services. Should a resident require additional health care services our nurse can assist with these referrals to the agency of choice.

★ Cardiac Pacer Testing

★ Geropsych Services

★ Laboratory Testing

★ Medical Equipment

★ Oxygen

★ Rehabilitation Programs

★ Outpatient Diagnostic Testing

★ Area Agency On Aging

★ Pharmacy Services

★ Home Health Care

Integrating outside health care services

o u t l o o k p oi n te a s s i ste d l iv i n g

Helping to bring people home. a transitional care solution lewisburg’s choice for assisted living

A trusted expert in assisted living health care Outlook Pointe offers short-term respite stays at an affordable daily rate for individuals who need assistance 24 hours a day while recovering from illness, surgery, medical diagnostic procedures or when families can’t be there to help. Respite care residents enjoy the same services offered to our longer term residents. Basic services include weekly housekeeping, linen service, 24-hour security and resident care staff, emergency call systems, scheduled transportation, 3 well-balanced meals and snacks daily, medication assistance, social and recreational opportunities. Many Outlook Pointe residents require assistance with bathing, dressing, mobility, other hygiene needs, oxygen, blood glucose checks and more. Additional personal care services can be provided to meet special needs before or after surgical or medical diagnostic procedures that may be difficult to manage at home or alone.

Outlook Pointe Assisted Living Respite Services An Outlook Pointe nurse will coordinate personal care needs with the resident’s primary care physician and any other specialists involved with resident’s healthcare. A medical evaluation form will need to be completed and will include physician recommendations for diet, personal care, mobility, a medication list and any special needs. A community care plan will be completed to ensure that all resident needs are met during the assisted living respite stay.

The Outlook Pointe resident care team includes resident assistants who receive specialized training to meet the personal care needs of our residents. Our nurse coordinates the individualized services provided to each Outlook Pointe resident.

What to Bring In the event of a medical emergency Outlook Pointe staff will use the 911 system and assist the resident to transfer to the closest health care facility. Should a resident have other concerns or healthcare questions during their stay, our resident care team will assist the resident in addressing his/her issues with their own primary care physician or appropriate healthcare provider.

Our suites have a bed with linens and pillow, dresser, nightstand, lamp and chair. Respite care residents will need clothing, personal hygiene items and any necessary medical equipment or medications. Our nurse will assist in setting up any new or special services and ordering medication. We encourage all residents to personalize their rooms with favorite things from home.


MEDICAL EVALUATION

new

1. name of applicant (last, first, middle initial)

2. social security no.

6. attending physician

7. physician license no.

8. height

weight

blood pressure

temperature

3. birthdate

pulse rate

updated 4. age

5. sex

cardiac rhythm

9. medical summary

Allergies: 10. in event of emergency the patient can vacate this building 1. independently 2. with minimal assistance

11. patient is capable of administering his/her own medications

3. with total assistance 1. self

2. under supervision

3. no

12. DIAGNOSIS: primary (principal) secondary: tertiary:

13. professional and technical care needed – check one of each category that is applicable physical therapy speech therapy occupat’l therapy inhalation therapy special skin care

parenteral fluids

suctioning

special dressings

irrigations

other (specify)

14. PHYSICIAN ORDERS: medications

treatment: rehabilitative & restorative services: therapies: diet: activities: social services: special procedures for health & safety or to meet objectives:

15. prognosis – check only one 1. stable PHYSICIAN’S RECOMMENDATION

16. rehabilitation potential– check only one

2. improving

3. deteriorating

1. good

2. limited

3. poor

to the best of my knowledge the patient’s medical condition and related needs are essentially as indicated above.

17. I Recommend that the services and care to meet these needs can be provided at the level of care indicated – check only one nf services

in home/community services

physician (printed name)

X

personal care/ residential

telephone no.

icf/mr care

inpatient psychiatric care other (specify)

physician signature

date

APPLICATION FOR RESPITE SERVICES Complete form and fax to Outlook Pointe at (717) 667-9386. (The original form should accompany resident to Outlook Pointe or be forwarded by mail) resident address phone primary care physician

phone

responsible party

relationship

address

phone

health insurance

id#

prescription plan

id#

long term care insurance

Thank you for trusting Outlook Pointe Assisted Living to meet your respite care needs!

lewisburg’s choice for assisted living







Juried paintings, drawings & sculptures by Indiana’s most distinguished artists

Hoosier Salon 89th Annual Exhibition August 13 through September 28, 2013 Eugene and Marilyn Glick Indiana History Center 450 West Ohio Street, Indianapolis

www.hoosiersalon.org


Only one annual art exhibition traces its roots back to 1925 and continues to present the best of the best of artists throughout Indiana.

It’s the one to see www.hoosiersalon.org Museum Hours: 10 a.m. to 5 p.m. Tuesday–Saturday Museum Admission: IHS members Adult Seniors 60 and older Youth ages 5 through 17 Children under 5

Free $7 $6.50 $5 Free

Admission to the Hoosier Salon 89th Annual Exhibition is free with a Hoosier Salon membership card.

Premier Sponsor: Hamilton Exhibits Presenting Sponsors: The Elba L. & Gene Portteus Branigan Foundation Gallery Sponsors: L. H. Bayley, Tom & Rhonda Burke, Roberta & Bill Witchger Partner Sponsor: Sponsel Group CPA

Arts Council of Indianapolis and the City of Indianapolis


89th Annual Exhibition preview and sales event.

The one to see.

Friday, August 9, 2013 Eugene and Marilyn Glick Indiana History Center

2012 Best of Show John Michael Carter–Caroline

714 E. 65th Street, Indianapolis, Indiana 46220 317.253.5340 • www.hoosiersalon.org

The Hoosier Salon is a statewide nonprofit arts organization whose mission is to create an appreciation of visual art by promoting Hoosier artists and their art.

You are invited to the Hoosier Salon 89th Annual Exhibition Awards, VIP Party and Sales Event Friday, August 9, 2013


2013 Hoosier Salon 89th Annual Exhibition Awards, Preview and Sales Event Friday, August 9, 2013 Eugene and Marilyn Glick Indiana History Center

Eugene and Marilyn Glick Indiana History Center

Awards Ceremony

450 West Ohio Street, Indianapolis, IN Free parking available in the Center’s lot (enter from New York Street).

VIP Party and Sales Event

Please complete and return the reply card in the enclosed envelope no later than August 2, 2013.

6 to 6:45 p.m.–Basile Auditorium 6:45 to 9 p.m.–Great Hall and Lanham Galleries Tickets $75 per person–Business attire

The evening will begin with the Awards Ceremony from 6 to 6:45 p.m. in the Basile Auditorium followed by a revamped, exclusive experience. VIP guests will be welcomed into the Great Hall and the Cole Porter Room for hors d’oeuvres, drinks and dessert. At 7 p.m., guests will be invited to the Rose McKee Lanham Galleries for the first chance to purchase artwork and mingle with the exhibiting artists. Artists accepted into the 89th Annual Exhibition are our guests and are invited to the VIP Party without charge.

Reservations MUST be returned to attend the VIP Party. Please consider a tax-deductible donation to further the arts if you are unable to attend. The Hoosier Salon 89th Annual Exhibition opens to the public August 13 and will be on display through September 28. Thank you for your support.


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