Small Business Digital Marketing - Low Cost Digital Marketing | marketBE

What every business owner needs to know about

Digital Marketing

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marketBE will provide solutions to all your digital marketing needs. marketBE will design and execute a custom made digital strategy by working with the dedication of internal resources, to fully understand your business needs, and, to create the right processes to meet your goals - all at a highly affordable price for your business! With marketBE you can:

Know More

Know more about how the marketing operations are aligned to sales.

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See more of your efforts delivering the desired outcomes.

Do More

Do more of the activities which will result in increased revenue.

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marketBE helps you be more of a marketeer. Be an uBEr Marketeer.

So, you are serious about Digital Marketing for your business

For an effective, result oriented digital marketing, you need to make sure the following are well synchronized and working together. Website Social media channels Content marketing Email marketing Paid marketing like AdWords, social media ads Competitive research

Website â&#x20AC;&#x201C; The most important partner in your business What your website must be! It is your showroom on the internet â&#x20AC;&#x201C; A first stop shop to know about what you offer. It is the single most important element for converting your visitors into your customers. It is a dynamic landscape which should be driven by your business goals.

What your website is not! It is not a digital pamphlet. It is not a repository of your knowledge for your visitors to fish around for nuggets of information. It is not a maze of content, where visitors lose direction looking for what you have to offer. It is not just a combination of beautiful images and text. www.marketbe.com

Social Media – It is not at all like your personal posts What NEXT? Did you determine which social media channels you have to focus on? It is not ‘One Size Fits All’ business out there. You have to customize your social media strategy based on your business objectives. Who decides this? Your customers!

‘You be, Where your customers are!’ Then, you have to decide what is the optimum level of engagement for each channel, suited to your business.

Not all your customers are similar

Did you define your â&#x20AC;&#x153;buyer personasâ&#x20AC;?? Did you segment your customers? Do you know WHY your customers buy? Do you know HOW your customers buy? Do you have a well mapped customer decision journey? Do you have a process to drive visitors to your website? Do you have a process to nurture your visitors and convert them to your customers?

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Content continues to be the king! After sharing the best possible content, if your visitors still do not convert or move in the customer buying journey, what do you do?

Yes â&#x20AC;&#x201C; Content continues to be the king. What type of content do you want to distribute? Where do you want to distribute your content? How do you want to distribute your content? What different types of content do you need to create? What kind of lead magnets you have on your web properties? Do your customer find any value in your content?

eMail marketing â&#x20AC;&#x201C; It is not like sending a mail to your friend eMail marketing is the most (Ab)used marketing technique in the digital world. eMails are the most controlled entities on the web, with all kinds of filters to discourage marketers like you from reaching potential customers. Terms like bounce rate, hard bounces, soft bounces, unique open rate, spam filters, white listing, mobile friendly eMails are all a part of the overwhelming eMail analytics. You will be lucky to have 10% of your emails being opened, and, 2% of your email receivers clicking the links you provide. Is that not too low for all the effort(?)

In spite of all these difficulties, it is still the most used marketing technique; as there is no other, better cost effective method.

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Alphabet soup of Digital Marketing Digital marketing has become extremely complex and interconnected.

SEO, on-page SEO, link building, keywords, long tail keywords. Google penalties such as Panda, Penguin etc. Google search algorithm with its continuous changes. AdWords, social media ads, PPC, CTR, CRO, display ads etc. HTML, responsive websites, landing pages, conversion rates. Mobile friendly websites and content.

The list goes on and on with regular updates. It is quite difficult to keep track of, unless you are a practicing digital marketing professional.

Data â&#x20AC;&#x201C; Metrics â&#x20AC;&#x201C; Analytics â&#x20AC;&#x201C; Actionable Insights Creating your own analysis of analytics to derive actionable insights from the data you get from all these sources can be quite a task. What type of metrics matter for you, and, how to track them, make sense out of them and, create activities for improvement. How to perform adwords and re-marketing. Live visitor tracking and funnelling. Setting goals, tracking conversions and what to look for in analytics. Google analytics, Google search console, Google AdWords, Social media analytics, eMail marketing analytics and all the data you get from these can be quite overwhelming. www.marketbe.com

Quite honestly, it is a full time job by a dedicated expert team.

Integrated, multi channel Digital Marketing Strategy After all is said and done, it is essential to perform multichannel marketing. Integrate all the elements of the omni channel strategy. Drive them by common business objectives. Monitor the outcomes of your efforts. Track the metrics, analyze the analytics. Create actionable insights and design execution strategies. Monitor, measure, analyse, decide and act!

There are NO HALF MEASURES in Digital Marketing

That seems to be the way to go. Is there any other better option?!

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Unfortunately, there are no half-measures in digital marketing. Either you are fully on, or, not. It is not a one-time event, but, a continuous investment in efforts to get predictable results. It needs sustained efforts with the conviction and confidence that the results will follow. Yes â&#x20AC;&#x201C; digital marketing efforts yield positive outcomes. Businesses are increasing their efforts substantially in digital marketing initiatives.

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