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PET INSURANCE by Abigail Murison
IN SHORT › Pet insurance is a
comparatively young category, with very low penetration levels in the Asia Pacific.
› The pet humanisation trend
and rising medical costs make a compelling case for taking out pet insurance to protect furry family members.
› Market entrants have the
opportunity to do things differently, whether that’s a digital-first platform or circumventing the traditional reimbursement model.
THE RISE of Nowadays, pets are much more than just a guard dog or a mouse catcher: they are fully-fledged members of the family. For pet insurers, that spells a huge opportunity.
JOURNAL // ISSUE 02 2022 // ANZIIF.COM
