RECRUITING POSTCARDS
404 Meadowmont Village Circle Chapel Hill, NC 27517
BUILD TRUST AND ATTRACT CUSTOMERS
CREATE VALUE BY ASKING THE RIGHT QUESTIONS. WHAT DO PEOPLE VALUE? People will spend their time and money for two things: To solve a problem (ease pain) To feel good (bring pleasure)
IDENTIFY PAIN AND PLEASURE Ask the right questions to pick up on subtle personality traits, decision strategies, and pain/pleasure. Remember, your next question should be embedded in their last answer. Family - Occupation - Recreation - Dreams
OFFER A SOLUTION Your goal is to provide a solution to the customer’s pain and pleasure, to solve not sell, and to help them get more life!
When it comes to customers you create value by being trustworthy, solving their problems, and making them feel good. I invite the opportunity to discuss our coaching program to further develop your professional skillset in 2020. Bryan Simpson, Managing Broker 919-805-5013
www.bhhscarolinas.com
bryan.simpson@bhhscarolinas.com
York Simpson Underwood Realty 404 Meadowmont Village Circle Chapel Hill, NC 27517
INCREASE YOUR INCOME PER HOUR
FOCUS YOUR TIME ON THE ACTIVITIES THAT GIVE YOU THE HIGHEST RETURN
P
I
E
Productive Time
Indirectly Productive Time
Everything Else
Time spent with clients. This time leads directly to a contract.
Time spent staying in FLOW with your database and generating business.
Personal time. Business tasks that can be accomplished by an assistant.
• Log your time to see where you are investing it. Time block to increase yourI time (Staying in contact with your database). • Blend your daily activities, intoI time. Have meaningful conversations with those you come in contact with. • Once your time is maximized, you should consider delegating your businesss related E time, such as administrative tasks to an assistant. This will free you up to focus on income producing activities that only you can do.
York Simpson Underwood Realty
Bryan Simpson, Managing Broker 919-805-5013 bryan.simpson@bhhscarolinas.com
www.bhhscarolinas.com
404 Meadowmont Village Circle Chapel Hill, NC 27517
GET ACCESS TO HEALTHCARE OPTIONS
We provide health insurance options as part of our comprehensive and customizable sales associate benefits program which includes dental, vision, life, disability, tax savings and retirement planning.
The ability to make group healthcare options available is the result of years of strategic effort on our behalf, by our parent company, HomeServices of America.
AT BERKSHIRE HATHAWAY HOMESERVICES CAROLINAS COMPANIES We partner with our sales associates to create an environment that fosters success and meaningful careers. We are committed to providing support and resources that allow our associates to do business in harmony with the rest of their lives.
Contact me to learn more Bryan Simpson | Managing Broker 919-805-5013
www.bhhscarolinas.com
bryan.simpson@bhhscarolinas.com
404 Meadowmont Village Circle Chapel Hill, NC 27517
THREE RULES OF COMMUNICATION
1
SHOWING IS BETTER THAN TELLING. Most people are visual. They need to see it in order to understand it. Lead the process by providing clear data that will prompt clients to ask the right questions or by showing properties that will help buyers narrow down their criteria.
2
3
ASKING IS BETTER THAN TELLING. By asking, we learn more about our client’s pain and pleasure and how we can provide a solution. It is a reminder that what is important to the client is important to us, continuing to build a relationship based on trust.
IT MATTERS WHO SAYS IT. Is it more powerful if we tell people how great we are, or if previous clients provide positive testimonials? Likewise, it is more powerful when buyers and sellers have their own “aha!” moments to arrive at a conclusion. Effective communicators provide clear information and guidance to help clients make decisions with confidence.
As a trained business coach, I am committed to bringing out the best in every member of our team. I look forward to discussing ways that I can help you take your business to the next level. Bryan Simpson, Managing Broker www.bhhscarolinas.com
919-805-5013 | bryan.simpson@bhhscarolinas.com
York Simpson Underwood Realty
404 Meadowmont Village Circle Chapel Hill, NC 27517
YOUR Professional Development Series
INTRODUCING OUR
VIRTUAL TRAINING PROGRAM
NOW OFFERING DAILY WEBINAR TRAININGS In this constantly evolving environment, one thing is certain — technology is more important now than ever. Berkshire Hathaway HomeServices Carolinas Companies is committed to providing real time solutions to our sales associates. Our team pivoted quickly and transitioned from in-
person learning opportunities to daily online education opportunities to help our sales associates adapt to the changes we face as a result of COVID-19. Our sessions are delivered live by our in-house instructors with the opportunity to ask questions.
INTRODUCING OUR INSTRUC TORS
LICI FANSLER Director of Education & Training
MARIA K AZAKOS Director of Brand Strategies
KERRI ROESS Director of Digital Strategy
NEW TOPICS AVAIL ABLE EACH WEEK • Telecommunicate with Clients
• Create Dynamic Videos
• Advanced Zoom Training
• Stand Out Online with Customizable Templates
• Stay Connected with Your Sphere of Influence
• Social Media Content
• Digital Transaction Management
• Serve Your Sellers — Listing Promotion & Neighborhood Reports
• Focus on the Vital Few — Master Time Blocking • Enhance Your Database
• Marketing Resource — Online Marketing Portal
• Digital Advertising — Promote Your Business & Capture Leads • Personalize Your Agent Website • Effective Real Estate Reviews • Promote Virtual Tours with Digital Video Advertising
To find out more about our webinars and how we can help you grow your business please contact me.
York Simpson Underwood Realty
As a Certified Business Coach, I am committed to bringing out the best in every member of our team. I look forward to discussing ways that I can help you take your business to the next level. Bryan Simpson, Managing Broker
www.bhhscarolinas.com
919-805-5013 | bryan.simpson@bhhscarolinas.com
404 Meadowmont Village Circle Chapel Hill, NC 27517
WE KNOW HOW TO REACH THE RIGHT PEOPLE ONLINE
OUR ADVANCED DIGITAL ADVERTISING STRATEGY PUTS YOU & YOUR LISTINGS IN FRONT OF THE RIGHT EYES.
Now more than ever, you want to partner with the right expert to buy or sell a home. Our statistics speak for themselves. During our first virtual 3D tour weekend alone, 8,300 people walked through
WE KNOW HOW TO REACH and capture more listings. THE RIGHT PEOPLE ONLINE. our online listings. Contact me to find out more about how to maximize your online exposure
Now more than ever, you want to partner with the right expert to Ad buyResults or sell a home. Let us maximize your listing exposure. Digital During The First Quarter of 2020
97,625 CLICKS
2.8 MILLION+ VIEWS
1,700 LEADS CAPTURED
IN THE FIRST QUARTER OF 2020. As a trained business coach, I am committed to bringing out the best in every member of our team. I look forward to discussing ways that I can help you take your business to the next level. Bryan Simpson, Managing Broker www.bhhscarolinas.com
919-805-5013 | bryan.simpson@bhhscarolinas.com
6801 Morrison Blvd Suite 101 Charlotte, NC 28211
TOP TIPS TO MAKE YOUR VIDEOS LOOK MORE PROFESSIONAL
Now more than ever, video has become a critical asset to our daily operations. The effective use of video to communicate with clients and to promote listings has allowed our sales associates to lead in the marketplace. Here are our top three recommendations to improve video quality.
Find the Best Lighting.
1
Natural light is always the best option. Pick a room where you can use windows to your advantage. If that is a challenge, additional sources, including ceiling lights and table lamps, can be helpful. If it’s a sunny day, film outside in the morning or late afternoon to avoid harsh mid-day shadows.
2
Stabilize the Camera. To avoid the chances of a falling camera or cell phone, investing in a tripod is a great way to enhance your videos. It will keep the camera stable and give a full perspective of you and your surroundings.
Create the Best Angle.
3
A straight-on perspective in video can be beneficial for your clients, just like if they were meeting you in person. To position yourself to be seen fully at eye level, your phone or computer should be elevated and you should appear in the center of the frame.
I am committed to bringing out the best in every member of our team. I look forward to discussing ways that I can help you take your business to the next level.
www.BHHSCarolinas.com
Ed Baesel, Managing Broker 704-364-1580 | Ed.Baesel@BHHSCarolinas.com
404 Meadowmont Village Circle Chapel Hill, NC 27517
ARE YOU LEVERAGING MARKET DATA TO GENERATE LISTINGS?
Limited inventory continues to drive prices up in high demand price points. Engage your sphere of influence or farming community with this data, and help them understand why now might be the right time to make a move.
A FEW WAYS TO ENGAGE:
Direct Mail
Social Media
Share market data with your
Reach as many prospects as
Stay in front of those who know,
farming area or contacts with
you would like in just a few
like and trust you. Create an
a postcard and attract leads in
clicks. Create specific email
Instagram or Facebook carousel
an affordable and effective way.
campaigns about market data
post to share recent market
in your service areas and blast
highlights or run branded ads.
them out to your sphere.
Our marketing tools and individualized support combined with the expertise of our premier in-house mortgage consultants provide a comprehensive advantage to ensure you stand out in the marketplace. Contact me today to find out more. Bryan Simpson, Managing Broker www.BHHSCarolinas.com
919-805-5013 | Bryan.Simpson@BHHSCarolinas.com
404 Meadowmont Village Circle Chapel Hill, NC 27517
WHAT DO LOW INTEREST RATES MEAN?
Our sales associates partner with our in-house mortgage consultants to provide the highest level of service to their clients. Interest Rate
Principal+Interest
Buy a Similarly Priced Home
Loan Amount $300,000
4%
$1,432
For a Lower Monthly Payment
$300,000
2.875%
$1,245
Payment
Total Monthly Savings = $187 Total Life-of-the-Loan Savings = $67,525
Buy A More Expensive Home For Similar Monthly Payment
Refinance Your Current Home To Lower Payment or Save Money on Interest
Loan Amount
Interest Rate
Principal+Interest
$300,000
4%
$1,432
$368,500
2.875%
$1,430
Loan Amount
Interest Rate
Principal+Interest
$300,000
4%
$1,432
$300,000
2.875%
$1,245
Payment
Payment
Total Monthly Savings = $187 Total Life-of-the-Loan Savings = $67,525
Interest rates and annual percentage rates (APRs) are based on current market conditions, are for informational purposes only, are subject to change without notice and may be subject to pricing add-ons related to property type, loan amount, loan-to-value, credit score and other variables. Estimated closing costs used in the APR calculation are assumed to be paid by the borrower at closing. If the closing costs are financed, the loan, APR and payment amounts will be higher. If the down payment is less than 20%, mortgage insurance may be required and could increase the monthly payment and APR. Please contact us for details. Additional loan programs may be available. Accuracy is not guaranteed and all products may not be available in all borrowers geographical areas and are based on their individual situation. This is not a credit decision or a commitment to lend. Rates as of 7/27/2020. A member of the franchise system of BHH Affiliates, LLC.
Contact me to discover how our sales associates are effectively sharing this information with clients. Bryan Simpson, Managing Broker www.BHHSCarolinas.com
919-805-5013 | Bryan.Simpson@BHHSCarolinas.com
404 Meadowmont Village Circle Chapel Hill, NC 27517
LEADING THE MARKETPL ACE
We are committed to ensuring our sales associates have the most informed perspective on our industry. Most recently, Dr. Lawrence Yun, Chief Economist and Senior Vice President of Research from the National Association of REALTORS®, joined our company meeting. You’ll find a few of the insights he shared below.
Existing Home Sales are at an all time high for this year.*
Home Sales are predicted to increase from 0% – 3% in 2020 to 6% – 10% in 2021.*
New Home Sales are at an all time high for this year.*
*Data and insights provided by NAR National Association of REALTORS®
Contact me about how we can help you grow your business. Bryan Simpson, Managing Broker 919-805-5013 | Bryan.Simpson@BHHSCarolinas.com
www.BHHSCarolinas.com A member of the franchise system of BHH Affiliates, LLC.
404 Meadowmont Village Circle Chapel Hill, NC 27517
OUR DISTINCTIVE MARKETING & TECHNOLOGY ADVANTAGE
STAY IN TOUCH AND GENERATE CONSISTENT BUSINESS People prefer to work with people they know, like and trust. We are committed to providing you with all of the resources you need to stay in communication with your sphere of influence so you can stay top of mind. In addition to business coaching and support, we offer access to the industry’s best tools and technology.
To learn more about our industry-leading marketing and technology suite, contact me today. Bryan Simpson Managing Broker 919-805-5013 Bryan.Simpson@BHHSCarolinas.com
www.BHHSCarolinas.com A member of the franchise system of BHH Affiliates, LLC.
404 Meadowmont Village Circle Chapel Hill, NC 27517
INDUSTRY TRENDS
THAT ARE HERE TO STAY
3 THINGS TO INCLUDE IN YOUR 2021 BUSINESS PLAN 3D Virtual Tours Buyers are looking to browse properties remotely from the comfort of their own home. 95% of people are more likely to call about properties with 3D virtual tours.* *Source: Matterport
Digital Communication Video conferencing has become increasingly popular. Ensuring you are comfortable with platforms such as Zoom and FaceTime will allow you to provide the highest level of service to your clients.
Community Involvement People do business with those who they know, like and trust. Now more than ever, your support of local businesses and those in need will help you earn the trust and confidence of prospective clients.
Contact me to learn more about our commitment to leading the marketplace and making great neighbors in the communities we serve.
Bryan Simpson Managing Broker 919-805-5013 Bryan.Simpson@BHHSCarolinas.com
www.BHHSCarolinas.com A member of the franchise system of BHH Affiliates, LLC.
404 Meadowmont Village Circle Chapel Hill, NC 27517
BUILD CLIENT REL ATIONSHIPS
STRENGTHEN RELATIONSHIPS WITH YOUR CLIENTS BY STAYING IN FLOW.
Handwritten Notes
Physical Auto-Flow
Write 2 notes a day.
Send a direct mail postcard once a month. Ensure the content is relevant to the individual or the market area.
Digital Auto-Flow
Social Media Auto-Flow
Issue weekly emails focusing on market
Post at least 2 times a week and
reports, birthdays, home anniversaries
engage with your sphere online.
or relevant real estate news.
As a trained business coach, I am committed to bringing out the best in every member of our team. I look forward to discussing ways that I can help you take your business to the next level. Lizzie Gonzales Bender, Managing Broker 361-876-1134 | Lizzie.Bender@BHHSYSU.com A member of the franchise system of BHH Affiliates, LLC.
www.BHHSCarolinas.com
404 Meadowmont Village Circle Chapel Hill, NC 27517
Build Trust
AND ATTRACT CUSTOMERS
CREATE VALUE BY ASKING THE RIGHT QUESTIONS. WHAT DO PEOPLE VALUE? People will spend their time and money for two things: 1.
To solve a problem (ease pain)
2. To feel good (bring pleasure)
IDENTIFY PAIN AND PLEASURE Ask the right questions to pick up on subtle personality traits, decision strategies, and pain/pleasure. Remember, your next question should be embedded in their last answer. Family — Occupation — Recreation — Dreams
OFFER A SOLUTION Your goal is to provide a solution to the customer’s pain and pleasure, to solve not sell, and to help them get more life!
As a trained business coach, I am committed to bringing out the best in every member of our team. I look forward to discussing ways that I can help you take your business to the next level. Lizzie Gonzales Bender, Managing Broker 361-876-1134 | Lizzie.Bender@BHHSYSU.com A member of the franchise system of BHH Affiliates, LLC.
www.BHHSCarolinas.com
404 Meadowmont Village Circle Chapel Hill, NC 27517
ARE YOU LIMITING YOUR
Growth Potential?
IF YOU ARE SPENDING TOO MUCH TIME ON TASKS THAT CAN BE ACCOMPLISHED BY SOMEONE ELSE AND NOT ENOUGH TIME ON SERVING YOUR CLIENTS, YOU ARE LIMITING YOUR GROWTH POTENTIAL. DIVIDE YOUR TIME INTO P.I.E. Time spent with clients. This time leads directly to a contract.
I
P
Productive Time
Time spent generating business by staying in FLOW with your database.
Indirectly Productive Time
E
Everything Else Personal time.
Business tasks that can be accomplished by an assistant.
DETERMINE WHEN AND WHAT TO DELEGATE 1.
Log your time to see where you are investing it. Time block to increase your I time.
3. Once your time is maximized, you should consider delegating your business related E time, such as
2. Blend your daily activities, into I time. Have meaningful conversations with those you come in contact with.
administrative tasks to an assistant. This will free you up to focus on income producing activities that only you can do.
As a trained business coach, I am committed to bringing out the best in every member of our team. I look forward to discussing ways that I can help you take your business to the next level. Lizzie Gonzales Bender, Managing Broker 361-876-1134 | Lizzie.Bender@BHHSYSU.com A member of the franchise system of BHH Affiliates, LLC.
BHHSCarolinas.com
404 Meadowmont Village Circle Chapel Hill, NC 27517
LEVERAGE MARKET DATA
TO GENERATE LISTINGS
Limited inventory continues to drive prices up in high demand price points. Engage your sphere of influence or farming community with this data, and help them understand why now might be the right time to make a move.
Three Ways to Engage DIRECT MAIL Share market data with your farming area or contacts with a postcard and attract leads in an affordable and effective way.
EMAIL Reach as many prospects as you would like in just a few clicks. Create specific email campaigns about market data in your service areas and blast them out to your sphere.
SOCIAL MEDIA Stay in front of those who know, like and trust you. Create an Instagram or Facebook carousel post to share recent market highlights or run branded ads.
To find out more about our extensive library of marketing collateral, contact me today. Jane Agent, REALTOR® / Broker www.BHHSCarolinas.com
123-456-7890 | Jane.Agent@BHHSCarolinas.com
404 Meadowmont Village Circle Chapel Hill, NC 27517
Three Rules of Communication
SHOWING IS BETTER THAN TELLING. Most people are visual. They need to see it in order to understand it. Lead the process by providing clear data that will prompt clients to ask the right questions or by showing properties that will help buyers narrow down their criteria.
ASKING IS BETTER THAN TELLING. By asking, we learn more about our client’s pain and pleasure and how we can provide a solution. It is a reminder that what is important to the client is important to us, continuing to build a relationship based on trust.
IT MATTERS WHO SAYS IT. Is it more powerful if we tell people how great we are, or if previous clients provide positive testimonials? Likewise, it is more powerful when buyers and sellers have their own “aha!” moments to arrive at a conclusion. Effective communicators provide clear information and guidance to help clients make decisions with confidence.
As a trained business coach, I am committed to bringing out the best in every member of our team. I look forward to discussing ways that I can help you take your business to the next level.
Jane Agent, REALTOR® / Broker www.BHHSCarolinas.com
123-456-7890 | Jane.Agent@BHHSCarolinas.com
404 Meadowmont Village Circle Chapel Hill, NC 27517
All of the Marketing Templates You Need In One Place
MARKETING REsource An exclusive platform for Berkshire Hathaway HomeServices sales associates. MLS INTEGRATION
PRINT ON-DEMAND
Auto-populate
SERVICES
property information.
Ship customized materials directly to you.
1,000+ DIGITAL AND
VIDEO CREATION
PRINT TEMPLATES
Brand and share your
Customize listing and buyer
personalized videos.
presentations, property brochures, emails and digital ads. SOCIAL MEDIA TEMPLATES
ANALYTICS
Create and share on various
Track engagement.
social channels.
As a trained business coach, I am committed to bringing out the best in every member of our team. I look forward to discussing ways that I can help you take your business to the next level.
www.BHHSCarolinas.com
Lizzie Bender, Managing Broker 361-876-1134 | Lizzie.Bender@BHHSYSU.com
404 Meadowmont Village Circle Chapel Hill, NC 27517
Customer Appreciation Events are Back!
WAYS TO RECONNECT FACE-TO-FACE Back-to-School Breakfast Drop off coffee and doughnuts at your neighborhood school on the first week to show appreciation to our local educators.
Host a Food Truck in Your Neighborhood Send a branded postcard and email blast inviting your neighbors to the event.
Create Labor Day Weekend Gifts Find a reason to give your clients a call and let them know you will be stopping by with some grill seasonings and veggies for their next barbecue.
I invite the opportunity to learn more about your business and to discuss ways our Creative Services Team can help you stay in front of your audience.
Lizzie Gonzales Bender www.BHHSCarolinas.com
Managing Broker
361-876-1134 | Lizzie.Bender@BHHSYSU.com
404 Meadowmont Village Circle Chapel Hill, NC 27517
EXPERIENCE OUR
FAST. EASY. SECURE. This simple, mobile-friendly and convenient solution will save you time.
Your buyers can deposit earnest money online, without the hassle of AT TORNEYS
BUYERS EARNEST MONEY DEPOSITS
writing a paper check.
COMMISSION DISTRIBUTION
Save a trip to the closing attorney’s office as
BUYERS
AT TORNEYS
EARNEST MONEY DEPOSITS
COMMISSION DISTRIBUTION
distributed safely online.
In Partnership with Wells Fargo
ON DISTRIBUTION
SALES ASSOCIATES
Pay your account balances quickly and efficiently.
ACCOUNT BALANCES
hip with Wells Fargo
As a trained business coach, I am committed to bringing out the best in every member of our team. I look forward to discussing ways that I can help you take your business to the next level.
Lizzie Gonzales Bender www.BHHSCarolinas.com A member of the franchise system of BHH Affiliates, LLC.
ACCOUNT BALANCES
In Partnership with Wells Fargo
commission funds are
ORNEYS
SALES ASSOCIATES
Managing Broker
361-876-1134 | Lizzie.Bender@BHHSYSU.com Payment Portal In Partnership with Wells Fargo
SALES ASSOCIA
ACCOUNT BALA