Deirdre Manager Packet

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Our Sales Associate

E xperience

Partner with the FOREVER BrandSM

Integrity, Strength, & Operational Excellence

FOUNDATION

When the Berkshire Hathaway name appears on a yard sign, it’s a sign that buyers and sellers trust. Our company has been built to last.

Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO is Warren Buffett, and according to Time magazine’s ranking, among the world’s most influential people. “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Buffett.

NETWORK

Berkshire Hathaway HomeServices

Carolinas Companies benefits from a globally respected reputation and a sound financial foundation. Our reach is global and our roots are local.

We are proud to be owned by HomeServices of America Inc., a Berkshire Hathaway affiliate and the largest home services provider in America.

As proud members of this remarkable network, we thrive on helping buyers and sellers find their perfect home whether around the corner, across the country, or anywhere in the world.

Estate Company and Home Services Provider based on Transactions

Most Admired Companies

Our Culture

We embrace an attitude of abundance and foster a supportive and collaborative environment for our sales associates. We make great neighbors to those who trust us to guide them through the home buying and home selling process, as well as those who we work alongside each day.

In the Community

Our promise, WE MAKE GREAT NEIGHBORS®, is more than a tagline it is a shared vision. Our company has developed strong local partnerships to support neighbors in need. As an enterprise, we lead two major initiatives each year, our BACKpack 2 School Drive and our Fall Food Drive. We also partner with our associates to support numerous local organizations throughout the year.

DIVERSITY & INCLUSION

Our vision is to be a leader in diversity and inclusion by encouraging a collaborative atmosphere focused on innovation and creativity.

We understand that a dynamic community is the product of distinct perspectives, life experiences, and talents; and we are committed to promoting an engaging culture that invites participation.

OUR INITIATIVES

• Mentorship program led by Tommy Camp, President & CEO, in partnership with Johnson C. Smith University.

• Home Buying Seminars, open to the public, alongside our in-house lender, Prosperity Home Mortgage’s Lending Program.

• In-House offering of the National Association of REALTORS® At Home with DiversityTM certification course led by our Director of Education and Training, Kassie Boggan.

• 100% of our sales associates and staff have reaffirmed their commitment to fair housing by signing the REALTOR® Fair Housing Pledge.

The mentorship and training of the BHHS Carolinas Team has been vital to the success of my business. Mastering mindset, time management, and client relationships are what makes the coaching at our firm unique.

BHHS Carolinas recognizes each agent’s talents which helps them take their business to the next level. As an experienced agent, the continuous training and support of fellow agents is still helping my business to evolve.

Strategic Coaching

Be the best in the industry by implementing our system for success. Our coaching system is based on a philosophy of building relationships, listening to the customer, and then helping them achieve their goals. The mission of this system is to help you increase your income per hour through higher customer satisfaction and referrals, as well as enhanced sales systems and communication skills.

YOUR MINDSET

One-on-one coaching sessions YOUR SKILLSET

PRINCIPLES OF OUR COACHING PROGRAM

1. Create Value For People by being a trusted advisor.

2. Build a Business Strategy focused primarily on people who know you.

3. Become Customer Centric by understanding the customer’s needs.

4. Establish Personal Mastery When you get better, your business gets better.

Small group business development seminars YOUR ACTIONS

Annual business planning and accountability tracking

Education & Support

As an experienced trainer with a passion for helping people develop their skills, I love being a resource, whether you are just starting out or are an experienced sales associate.

Seamless Onboarding Support

Personalized IT Assistance

Proven Ninja Sales Training Program and Business Coaching

REdefine New and Experienced Associate Education and Training

Powerful National Professional Development and Networking Events

Relevant Legal Training Sessions

Twice a Month Hosted By Our InHouse Attorney

We are committed to providing you with a customized level of support to get your business going as quickly as possible. Whether you are new to the business or joining us from another firm, we are equipped to provide you with the appropriate level of support. Our diverse education and training programs are designed to help you develop and refine your skills throughout your career.

Meet our Leadership Team

Blending my real estate sales expertise with leadership experience allows me to support the growth of our sales associates’ business.

I am often asked what I love the most about where I work. My answer is always the same, our people. We have a culture of caring for one another, our clients, and our community.

With years of sales support experience, I enjoy working alongside our sales associates to promote our new home communities and support our builder and developer clients.

When challenges arise during the course of your daily business, I’m only a phone call away to assist you and your clients in resolving those challenges and keeping your transactions on track.

Simpson

Legal Counsel

Exceed Expectations

OUR FULL-SERVICE ADVANTAGE

We’ve partnered with the top service providers to make the home buying and selling process simple for our sales associates and their clients.

We build lasting relationships with our sales associates and the clients we serve. The strength of these relationships allows us to provide families and companies moving to and from the Carolinas with the highest level of service.

Great Neighbors Marketing & Technology

Generating Business

People prefer to work with people they know, like, and trust. We are committed to providing you with all of the resources you need to stay in communication with your sphere of influence so you can stay top of mind. In addition to training and support, we offer access to the industry’s best tools and technology.

• CRM Platform

• Personalized Sales Associate Website

• Direct Mail Templates

• Newsletter

• Postcards

• Notecards and Stationery

• Email Templates

• Automated Email Nurture Campaigns

• Automated Social Media Posting

• Testimonial Manager

• Real Time Lead Management and Reporting

• Home Value Estimate Tool

• 60-Second Market Update

• Neighborhood Report

THERE ARE TWO PARTS OF THIS BUSINESS—GENERATING THE BUSINESS AND DOING THE BUSINESS. WE ARE HERE TO SUPPORT BOTH.

Doing Business

Spend more time engaged in activities that grow your business and less time on administrative tasks.

MARKETING & TECHNOLOGY

• Brand and Listing Collateral

• Customizable Flyers

• Presentations

• Postcards

• Social Media Posts

• Email Templates

• Homepage for Every Listing

• Company Generated and Mailed Just Listed/Just Sold Postcards

• Digital Advertising

• Digital Ad Builder

• Targeted Open House Ads

• Access to Professional Photography

• Video Creation Tool

• Differentiated Luxury Collection Branding and Collateral

• Mobile App

ESSENTIAL RESOURCES

• Brick and Mortar

• Print/Copy Solutions

• Signs and Lockboxes

• Website

• Cell Phone Carrier Discount

• Digital Transaction Management

• Business Cards

Client Experience

DIGITAL EXPERIENCE

• Digital Signatures

• My Home Finder

• Branded Mobile App

• Showing Scheduling Service

DATA & INSIGHTS

• Seller Advantage

• Seller Reports

• Neighborhood Reports

• Visual Pricing Graphs

• Personalized Digital Ad Performance Dashboard

100% of buyers search online during the home buying process.*

“I have been with the company nearly 20 years. Our company has all of the tools and programs to help make the BHHS associates successful and to effectively advise property buyers and sellers. These programs are improving all of the time. I know what other franchises have to offer and I can’t imagine why anyone would be in the real estate industry and not be with Berkshire Hathaway.”

— Bill

“We love working with BHHS! It’s a truly supportive and collaborative environment with fellow agents, staff and management all working together to help us succeed, support our clients, and enjoy our work. Great technology and great people are a powerful combination and we are thrilled to have both here.”

“Starting a new career in real estate had me wondering how to schedule a productive day. Our company’s coaching program helped me learn which activities to focus on and how to plan my days and weeks. This was very helpful for me coming from a teaching career which had every minute of my day scheduled.”

Meet Our Marketing Leadership

As a seasoned, licensed real estate agent, I come equipped with knowledge and experience to help you create new and innovative ways to reach the consumer. My goal is to position you as a leader in the real estate industry with the highest level of support, tools, and technology at our disposal.

Do Business in Harmony With the Rest of Your Life

THE NINJA PATH PROVIDES US WITH A SYSTEM TO DELIVER PREDICTABLE RESULTS AND ACHIEVE A WORK LIFE BALANCE.

• Focus on your Life List

• Collaborate with your colleagues

• Celebrate success

• Enjoy long-term relationships with your clients

BENEFIT PROGRAM

• Access to complete suite of benefits and financial services

• Access to group healthcare options

THE MARKETING TEAM SAVES

ME SO MUCH TIME, AND I AM ABLE TO SPEND MORE TIME WITH MY FAMILY.

GO WHERE YOU CAN GROW

We offer 1:1 brand transition assistance and training for you and your team. Our streamlined onboarding process ensures that your business runs smoothly from day one.

BHHS has been a game changer. I switched companies and on the day I moved to BHHS, I had a listing already lined up. Their marketing is top notch and my clients can tell the difference between a BHHS listing and one of a competing firm. My managing brokers and the entire BHHS team have been instrumental in making my transition smooth and successful. I love that I can share my goals with them and they keep me accountable. I didn’t think I’d reach my yearly goal, but as it stands, I am on track to exceed that goal and I’ve done almost more volume in the fourth quarter than I did the first three! The marketing team saves me so much time and I am able to spend more time with my family. I couldn’t have asked for a better firm!

WHAT IS YOUR WHY?

My why is to help others achieve their goals quicker and with less stress than they would in my absence. Providing opportunities for others to become the best versions of themselves including my own family is what gets me out of bed in the morning.

The most important thing to our team is what is important to you. We are committed to understanding your goals so that we may support your vision for your personal and professional life.

Offering Healthcare Options

To Our Sales Associates

We are proud to offer health insurance options as part of our comprehensive and customizable sales associate benefits program which includes medical, dental, vision, life, disability, tax savings and retirement planning. At Berkshire Hathaway HomeServices Carolinas Companies we partner with our sales associates to create an environment that fosters success and meaningful careers. We are committed to providing support and resources that allow our associates to do business in harmony with the rest of their lives. The ability to make group healthcare options available is the result of years of strategic effort by our

GENERAL SESSIONS

Mondays | 9:30 am

Led by Kassie Boggan Director of Training & Education

Jul

Jul

Jul

LEGAL SESSIONS

Tuesdays | 1:00 pm

IN PARTNERSHIP WITH

Led by Bryan Simpson Senior Vice President & Chief Legal Counsel

Utilizing Marketing REsource to remain visible and stay in flow. Sep

Nov 18 Manage Your Money: Dergalis Dergalis: Understanding sales associate benefits. Nov 19 Legal Session

Dec 2 Working w/ Buyers

Basics: Buyer – from customer to closing table (and beyond).

Dec 9 Working w/ Sellers

Basics: Seller – from customer to closing table (and beyond).

Deirdre

HOMETOWN: Yaphank, NY

YEARS IN REAL ESTATE: 8

WHAT DO YOU ENJOY DOING IN YOUR LEISURE TIME?

I enjoy hiking, walking on the beach, spending time with my family, watching Downton Abby and drinking tea.

WHY DID YOU CHOOSE THIS BRAND?

I chose Berkshire Hathaway HomeServices as it exemplifies a spirit of collaboration and excellence. Together, we can create a meaningful impact with our community, clients, and fellow sales associates.

WHAT TYPE OF EDUCATION AND TRAINING ARE AVAILABLE TO YOUR SALES ASSOCIATES?

We offer new sales associate training both in person and virtually, hands on workshops, weekly one-on-one coaching sessions, a 4 day in-house Ninja Selling (Installation) and skills classes for both new and experienced sales associates.

WHY DO YOU BELIEVE THAT COACHING IS AN IMPORTANT PART OF SUCCESS?

Effective coaching is an essential component for success as it serves as a catalyst for individuals to unleash their potential. Coaching fosters an attitude of continuous improvement both as an individual and in a group. Where one can empower themselves to acknowledge their strength and talents.

COACHING IS AN ESSENTIAL

CATALYST TO RELEASE AN INDIVIDUAL’S POTENTIAL.

HOW DO YOU LIVE OUT OUR PROMISE “WE MAKE GREAT NEIGHBORS.®?”

Living out this promise means to prioritize the relationships you build from clients and other sales associates. During relationship building, you become a trusted resource and mentor for our communities by providing guidance and reliability. Showcasing that together, we will succeed.

WHAT ARE YOUR CORE BUSINESS VALUES?

My core values are rooted in integrity, excellence, and collaboration.

HOW DO YOU PROMOTE A CULTURE OF ABUNDANCE IN YOUR OFFICE?

We promote a culture of abundance through encouragement, positivity, collaboration, and strong gratitude between individuals to better the whole.

WHAT ARE YOUR DEFINING LEADERSHIP QUALITIES?

My defining qualities include integrity, demonstrating honesty, trustworthiness, and ethical leadership. I value my ability to show empathy, value other’s perspective, and taking accountability for my actions and decisions.

WHAT ARE DISTINCTIVE CHARACTERISTICS ABOUT YOUR OFFICE?

Our office is driven by a strong desire to support each other and foster synergy and comraderie. The utilization of world-class and modern technology and tools have assisted with our success.

Your Support Team

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