MARKETING UPDATES Monday, December 4th
FALL CAMPAIGN RESULTS
Digital Advertising Ads targeting the Triad, Triad MLS sales associates and Marrin database
Individuals Reached 27,292
Average Clicks 165
Leads Captured 148
Email Series 504 subscribers in database
*courtesy of Constant Contact
Email Series 80% Average Open Rate *compared to 33% real estate industry average
*courtesy of Constant Contact
Email Series 67% Average Click Through Rate *compared to 0.8% real estate industry average
Social Media Results @MarrinLewisville, @BHHSCarolinas and @BHHSWSNC
Total Engagements 132
Total Accounts Reached 977
Top Performing Post
Social Media Results Over the past 3 months
+22%
+50%
+173%
Total Followers Accounts Reached Accounts Engaged
Weekly New Listing Email Spotlight Sent to 1,051 licensed brokers in the Triad MLS
Website Enhancements Updated website page meta descriptions to help increase SEO
Meta Title Meta Description
Website Traffic Increase As a result of our digital ads directing traffic to the website
Interactive Plat Map
Google My Business After claiming ownership and managing the Google My Business page, traffic increased substantially.
Sales Associate Luncheon
WINTER CAMPAIGN
Email Series • Builder Spotlight – Wednesday, December 6th • Happy Holidays – Monday, December 18th • New Year, New Home – Tuesday, January 2nd • Things To Do This Winter in Lewisville – Thursday, January 11th • Inventory Update – Monday, January 29th
Social Media Feature • Home conceptual photos • Builder spotlights • Local things-to-do
Digital Ads Facebook, Instagram, Display Networks
MarrinLewisville.com @MarrinLewisville