Marrin Q1 Presentation

Page 1

LOCAL MARKET INSIGHTS

GREATER WINSTON-SALEM MARKET UPDATE

Year-to-Date

Year-over-Year Homes Sold: -14%

Sales Volume: -8%

Average Sales Price: +6%

+5%
+9%
Homes Sold: -4% Sales Volume:
Average Sales Price:

NEW HOMES MARKET UPDATE

Year-to-Date

Year-over-Year Homes Sold: +14%

Sales Volume: +14%

Average Sales Price: 0%

Homes Sold: +8% Sales Volume: +12% Average Sales Price: +3%

LUXURY MARKET UPDATE

Year-to-Date Homes Sold over $600K: +54% Homes Sold over $900K: -20%

Year-over-Year Homes Sold over $600K: +10% Homes Sold over $900K: +21%

HOMESITE UPDATE

Lot # Street Address Closed Lot Price House Price Type Status 1 501 Doub Road $ 155,500 No Price yet Spec Foundation 2 509 Doub Road $ 165,500 $ - Spec No Start 3 517 Doub Road $ 170,500 $ - Spec No Start 4 523 Doub Road $ 175,500 $ 1,700,000 Spec Under Roof 7 545 Doub Road $ 180,500 $ - Custom Under Roof 8 551 Doub Road $ 170,500 $ - Custom Under Roof 9 1123 Salt Creek Lane $ 172,500 Custom Grading 14 565 Doub Road $ 145,500 $ - Spec Grading 15 571 Doub Road $ 165,500 $ - Custom Grading 19 550 Doub Road $ 157,500 $ - Spec No Start 20 544 Doub Road $ 145,500 $ - Spec No Start 24 1221 Flyway Court $ 155,500 $ 1,400,000 Spec Under Roof UNDERCONSTRUCTION

MARKETING INSIGHTS

EMAIL CAMPAIGNS

MEET THE BUILDER EMAIL SCHEDULE

DECEMBER 2023: Tate Rice Homes

MARCH: Sam Morgan Custom Homes

APRIL: Homes by Jonathan Lee

MAY: Alan Fletcher Construction

JUNE: Veritas Construction

JULY: Darren Burke Construction

SOCIAL CAMPAIGN

WEBSITE ACTIVITY

DIGITAL AD CAMPAIGN

CURRENT MARKETING CAMPAIGNS

EMAIL

BANNER ADS ON WEEKLY EMAILS

SENT TO 1,800+ TRIAD BROKERS

INSTAGRAM

DIGITAL ADS

SOCIAL MEDIA

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