Manager Recruiting Brochure - Kernersville

Our

Partner with the FOREVER BrandSM

Integrity, Strength, & Operational Excellence

FOUNDATION

When the Berkshire Hathaway name appears on a yard sign, it’s a sign that buyers and sellers trust. Our company has been built to last.

Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO is Warren Buffett and according to Time magazine’s ranking, among the world’s most influential people.

“When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Buffett.

NETWORK

Berkshire Hathaway HomeServices

Carolinas Companies benefits from a globally respected reputation and a sound financial foundation. Our reach is global and our roots are local.

We are proud to be owned by HomeServices of America Inc., a Berkshire Hathaway affiliate and the largest home services provider in America.

As proud members of this remarkable network, we thrive on helping buyers and sellers find their perfect home whether around the corner, across the country, or anywhere in the world.

We embrace an attitude of abundance and foster a supportive and collaborative environment for our sales associates. We make great neighbors to those who trust us to guide them through the home buying and home selling process, as well as those who we work alongside each day.

Our Culture

In the Community

Our promise, WE MAKE GREAT NEIGHBORS®, is more than a tagline it is a shared vision. Our company has developed strong local partnerships to support neighbors in need. As an enterprise, we lead two major initiatives each year our BACKpack 2 School Drive and our Fall Food Drive. We also partner with our associates to support numerous local organizations throughout the year.

DIVERSITY & INCLUSION

Our vision is to be a leader in diversity and inclusion by encouraging a collaborative atmosphere focused on innovation and creativity.

We understand that a dynamic community is the product of distinct perspectives, life experiences and talents and we are committed to promoting an engaging culture that invites participation.

OUR INITIATIVES

• Mentorship program led by Tommy Camp, President & CEO, in partnership with Johnson C. Smith University.

• Home Buying Seminars, open to the public, alongside our in-house lender, Prosperity Home Mortgage’s Lending Program.

• In-House offering of the National Association of REALTORS® At Home with DiversityTM certification course led by our Director of Education and Training, Lici Fansler.

• 100% of our sales associates and staff have reaffirmed their commitment to fair housing by signing the REALTOR® Fair Housing Pledge.

The mentorship and training of the BHHS Carolinas Team has been vital to the success of my business. Mastering mindset, time management, and client relationships are what makes the coaching at our firm unique.

BHHS Carolinas recognizes each agent’s talents which helps them take their business to the next level. As an experienced agent, the continuous training and support of fellow agents is still helping my business to evolve.

— Dalia

Strategic Coaching

Be the best in the industry by implementing our system for success. Our coaching system is based on a philosophy of building relationships, listening to the customer and then helping them achieve their goals. The mission of this system is to help you increase your income per hour through higher customer satisfaction and referrals, as well as enhanced sales systems and communication skills.

PRINCIPLES OF OUR COACHING PROGRAM

1. Create Value For People by being a trusted advisor.

2. Build a Business Strategy focused primarily on people who know you.

3. Become Customer Centric by understanding the customer’s needs.

4. Establish Personal Mastery—When you get better, your business gets better.

Education & Support

Seamless Onboarding Support

Personalized IT Assistance

Proven Ninja Sales Training Program and Business Coaching

REdefine New and Experienced Associate Education and Training

and

We are committed to providing you with a customized level of support to get your business going as quickly as possible. Whether you are new to the business or joining us from another firm, we are equipped to provide you with the appropriate level of support. Our diverse education and training programs are designed to help you develop and refine your skills throughout your career. Relevant

With experience both as a sales associate and managing broker, I love being a resource for our associates both in and out of the classroom!

— Lici Fansler Director Of Education & Training

Meet our Leadership Team

Blending my real estate sales expertise with leadership experience allows me to support the growth of our sales associates’ business.

— Maria Kazakos Senior Vice President of Sales

I am often asked what I love the most about where I work. My answer is always the same, our people. We have a culture of caring for one another, our clients, and our community.

— Cathy Larmore Senior Vice President of Support

With years of sales support experience, I enjoy working alongside our sales associates to promote our new home communities and support our builder and developer clients.

— Samantha Woltz Operations Manager

When challenges arise during the course of your daily business, I’m only a phone call away to assist you and your clients in resolving those challenges and keeping your transactions on track.

— Susan Sanford Director of Relocation & Business Development

— Bryan Simpson Senior Vice President & Chief Legal Counsel

Exceed Expectations

OUR FULL-SERVICE ADVANTAGE

We’ve partnered with the top service providers to make the home buying and selling process simple for our sales associates and their clients.

We build lasting relationships with our sales associates and the clients we serve. The strength of these relationships allows us to provide families and companies moving to and from the Carolinas with the highest level of service.

— Susan Sanford Director Of Relocation & Business Development

Relocation Serv ices

Great Neighbors Marketing & Technology

Generating Business

People prefer to work with people they know, like and trust. We are committed to providing you with all of the resources you need to stay in communication with your sphere of influence so you can stay top of mind. In addition to training and support we offer access to the industry’s best tools and technology.

• CRM Platform

• Personalized Sales Associate Website

• Direct Mail Templates

• Newsletter

• Postcards

• Notecards and Stationery

• Email Templates

• Automated Email Nurture Campaigns

• Automated Social Media Posting

• Testimonial Manager

• Real Time Lead Management and Reporting

• Home Value Estimate Tool

• 60-Second Market Update

• Neighborhood Report

THERE ARE TWO PARTS OF THIS BUSINESS—GENERATING THE BUSINESS AND DOING THE BUSINESS. WE ARE HERE TO SUPPORT BOTH.

Doing Business

Spend more time engaged in activities that grow your business and less time on administrative tasks.

MARKETING

& TECHNOLOGY

• Brand and Listing Collateral

Customizable Flyers

• Presentations

• Postcards

Social Media Posts

• Email Templates

• Homepage for Every Listing

• Company Generated and Mailed Just Listed/Just Sold Postcards

• Digital Advertising

• Digital Ad Builder

Targeted Open House Ads

• Access to Professional Photography

• Video Creation Tool

Differentiated Luxury Collection

Branding and Collateral

• Mobile App

ESSENTIAL RESOURCES

• Brick and Mortar

• Print/Copy Solutions

• Signs and Lockboxes

• Website

• Cell Phone Carrier Discount

• Digital Transaction Management

• Business Cards

Client Experience

DIGITAL EXPERIENCE

• Digital Signatures

• My Home Finder

• Branded Mobile App

• Showing Scheduling Service

DATA & INSIGHTS

• Seller Advantage

• Seller Reports

• Neighborhood Reports

• Visual Pricing Graphs

• Personalized Digital Ad Performance Dashboard

97% of buyers search online during the home buying process.*

*Source: National Association of REALTORS® 2021

“I have been with the company nearly 20 years. Our company has all of the tools and programs to help make the BHHS associates successful and to effectively advise property buyers and sellers. These programs are improving all of the time. I know what other franchises have to offer and I can’t imagine why anyone would be in the real estate industry and not be with Berkshire Hathaway.”

— BILL

“We love working with BHHS! It’s a truly supportive and collaborative environment with fellow agents, staff and management all working together to help us succeed, support our clients, and enjoy our work. Great technology and great people are a powerful combination and we are thrilled to have both here.”

— JENNY

“Starting a new career in real estate had me wondering how to schedule a productive day. Our company’s coaching program helped me learn which activities to focus on and how to plan my days and weeks. This was very helpful for me coming from a teaching career which had every minute of my day scheduled.”

— KIM

Meet Our Marketing Leadership

With a strong background in brand marketing, I partner with our sales associates to help their brand, and their listings, stand out from the competition.

— Kerri Reed Director of Marketing and Brand Strategy

As an expert in our tools and technologies, I aim to provide you with the highest level of support and best recommendations in order for you to be successful in your business.

— Emily Sosinski Senior Marketing Coordinator

Do Business in Harmony With the Rest of Your Life

THE NINJA PATH PROVIDES US WITH A SYSTEM TO DELIVER PREDICTABLE RESULTS AND ACHIEVE A WORK LIFE BALANCE.

• Focus on your Life List

• Collaborate with your colleagues

• Celebrate success

• Enjoy long-term relationships with your clients

BENEFIT PROGRAM

• Access to complete suite of benefits and financial services

• Access to group healthcare options

THE MARKETING TEAM SAVES ME SO MUCH TIME AND I AM ABLE TO SPEND MORE TIME WITH MY FAMILY.

GO WHERE YOU CAN GROW

We offer 1:1 brand transition assistance and training for you and your team. Our streamlined onboarding process ensures that your business runs smoothly from day one.

BHHS has been a game changer. I switched companies and on the day I moved to BHHS, I had a listing already lined up. Their marketing is top notch and my clients can tell the difference between a BHHS listing and one of a competing firm. My managing brokers and the entire BHHS team have been instrumental in making my transition smooth and successful. I love that I can share my goals with them and they keep me accountable. I didn’t think I’d reach my yearly goal, but as it stands, I am on track to exceed that goal and I’ve done almost more volume in the fourth quarter than I did the first three! The marketing team saves me so much time and I am able to spend more time with my family. I couldn’t have asked for a better firm!

— ASHLEY

WHAT IS YOUR WHY?

My why is to have a significant positive impact on the lives of those I touch by assisting them and supporting them in the achievement of their why. To know them in a way that allows me to understand their why and support them in achieving it. For my family, for our team, for our clients.

The most important thing to our team is what is important to you. We are committed to understanding your goals so that we may support your vision for your personal and professional life.

— TOMMY CAMP President & CEO

OUR GREAT PARTNERS PROGRAM

GREAT PARTNERS PROGRAM

At Berkshire Hathaway HomeServices

Carolinas Companies we partner with our associates to create an environment that fosters success and meaningful careers. Our positive culture is a product of excellent sales associates and staff who challenge each other to grow their

business and support each other to develop as professionals.

Our Great Partners program is designed to provide a long-term income opportunity for our sales associates who identify professionals who would be a good fit for our team.

Get Started

Once you have connected with a prospective recruit, simply visit GreatPartners.BHHSCarolinas.com to complete an official registration form and have it accepted by your managing broker.

Enjoy Benefits

Once the new sales associate signs an independent contractor agreement, you are eligible to earn 1% of the new hire’s closed Gross Commission Income (less referral fees, discounts/rebates/concessions and franchise fees). If the new associate makes at least $50,000 in closed Gross Commission Income in the first 12 months, you will receive an additional 1% bonus during that period.

Earn Rewards

Great Partners is a great way to save for the future. The earnings you receive can be paid out quarterly, or applied directly to your retirement plan with us.

Visit GreatPartners.BHHSCarolinas.com to get started today!

Eligibility:

You and your referral sales associate must both remain active at BHHS Carolinas Companies to be eligible for Great Partners income. The new sales associate must be a licensee who has not been affiliated with our company within the previous 5 years.

1 2 3

EARN UP TO 2% GET PAID QUARTERLY OR SAVE FOR RETIREMENT

DATE SESSION

GENERAL SESSIONS

Mondays | 9:30 – 10:30 am

Led by Director of Education & Training

Lici Fansler

Jan 9 Your Productivity & Efficiency

Effective business routines and time management: Mindset, Skillset, Actions.

Jan 17 Legal Topic

Jan 23 Building Your Relationships Database Relationships matter. Strategies to find/add contacts, organize, and stay relevant.

Jan 30 Relocation 101

Exploring viable lead opportunities.

Feb 13 Lead Generation

Implementing an effective system.

Feb 20 Relocation 102

Passive income! Outbound referrals.

Feb 21 Legal Topic

Feb 27 Technology 101

An introduction to our technology solutions; “what do I find where”.

Mar 6 Creating Value & Visibility

Stay in flow with your sphere of influence using our intranet platforms.

Mar 7 Legal Topic

Building & Managing Your Business

Mar 13

LEGAL SESSIONS

Tuesdays | 1:00 pm

Led by Senior Vice President & Chief Legal Counsel

Bryan Simpson

“On purpose” planning.

Mar 20 Relocation Skillset: An Introduction to BMAs

Navigating the industry specific (ERC) comparative market analysis.

Mar 21 Legal Topic

Apr 17 Implicit Bias & Fair Housing

Upholding fair housing laws; overcoming barriers.

DATE SESSION

Apr 18

Legal Topic

Apr 24 We Make Great Neighbors®

Technology Workshop: Navigate our local company intranet.

May 1 The REsource Center Technology Workshop: Navigate the national affiliate intranet.

May 2 Legal Topic

May 8 Reports Technology Workshop: Provide items of value to buyers & sellers utilizing reports.

May 15 Run Your Business Like a CEO

Agent Benefits: Helping you protect your income, your health, and your future.

May 16 Legal Topic

May 22  Digital Transaction Management zipForms, DocuSign, and DTR.

Jun 5 Working with Buyers Taking them from consultation to closing.

Jun 6 Legal Topic

Jun 12  Working with Sellers From consultation to closing – understanding the process.

Jun 20 Legal Topic

Jun 26 Customize Your Presentations Technology Workshop: Toolkit CMA, customizable templates, and real estate reviews.

Distinctive Advantages

Leadership and Support

• Local CEO

• In-House Attorney Available 24/7

• Dedicated Trainer

• Non-Competing Managing Broker

• Comprehensive Marketing and Creative Services Team

• Responsive IT Department

• New Homes Marketing and Sales Program

• Global Relocation Network and Local Business Developer

Culture and Education

• Ninja Sales Training Program and Business Coaching

• REdefine New and Experienced Associate Education and Training

• Legal Training First and Third Thursday Each Month

• Local Roots in Each Major North Carolina Market

• Shared Commitment to Making Great Neighbors in the Communities We Serve Through Local Initiatives

• Diversity, Equity and Inclusion Initiatives

...BHHS Carolinas Realty lets me focus on growing MY business because I know that my firm has my back in every aspect. The leadership is like nothing I’ve ever seen before. We have one-on-one coaching sessions focused directly about whatever we feel we need to focus on at that time.

— Heidi

Marketing and Technology

• Automated Localized Postcard Program Branded to You

• Automated Email Nurture Campaigns

• Automated Social Media Posting

• Marketing Reports

• Neighborhood Reports

• Market Reports

• Seller Reports

• Personalized Mobile App

• Access to Localized and National Platforms with Tools and Resources

• Intelligent Digital Advertising Platform

• 100 FREE Postcards Branded to You for Every Listing

• Customizable Templates Presentations, Social Media and Email

• Distinctive Luxury Marketing Collateral

• Weekly New Listing Email Blast

• Personalized and Custom Marketing Support Based on Unique Business Needs

Our Full-Service Experience is Powered by

Relocation Serv ices

Scott Thompson

Managing Broker

Kernersville Office

HOMETOWN: Greensboro

WHAT DO YOU ENJOY DOING IN YOUR LEISURE TIME?

Playing with my two boys no matter what that is. Getting out and playing a round of golf. And spending time traveling with my family.

WHY DID YOU CHOOSE THIS BRAND?

The strength of the Berkshire Hathaway name coupled with the local reputation, provided me with the best of the best.

WHAT TYPE OF EDUCATION AND TRAINING ARE AVAILABLE TO YOUR SALES ASSOCIATES?

Not only do we provide training at a regional level in large classroom settings, we also provide numerous opportunities throughout the week for specific skills classes for both new and seasoned sales associates. New sales associate roundtable weekly sessions. And most importantly, weekly oneon-one coaching sessions centered around your specific goals and needs.

WHY DO YOU BELIEVE THAT COACHING IS AN IMPORTANT PART OF SUCCESS?

I believe coaching is the most important way to create success by defining a clear plan that is specific to each sales associate. Everyone can learn tools and technology in a classroom setting but one-on-one coaching is vital to holding sales associates accountable to their daily activities and meeting their needs.

HOW DO YOU LIVE OUT OUR PROMISE “WE MAKE GREAT NEIGHBORS”?

Making great neighbors is more than just a slogan or motto — you have to understand what it means on a personal level. I care. I care about our sales associates and the success of their business but also, I care about them as people and what is important to them. If our sales associates live out our promise on a daily basis, a world of success can happen for them.

WHAT ARE YOUR CORE BUSINESS VALUES?

Show up. Set goals. Learn every day. Become better today than yesterday. Be honest at all times and always do the right thing. Last but not least — listen.

HOW DO YOU PROMOTE A CULTURE OF ABUNDANCE IN YOUR OFFICE?

Training and coaching via our Ninja principles. Continuing to share success stories from one sales associate to another because we all can gain inspiration to keep moving forward.

WHAT ARE YOUR 3 DEFINING LEADERSHIP QUALITIES?

Relatability, listening, and mentoring.

WHAT ARE SOME DISTINCTIVE CHARACTERISTICS ABOUT YOUR OFFICE?

First, this office operates very much with a family atmosphere. We support one another through the good and the bad and we are there for one another in business and on a personal level. Also, the support and training from both the managing broker and office administrator allow our agents to be well-informed and educated to create an experience their clients will remember forever. We provide the confidence for our agents to build a lasting career that will be sustainable long-term.

Your Support Team