Our Sales Associate
Partner with the FOREVER BrandSM
Integrity, Strength, & Operational Excellence
FOUNDATION
When the Berkshire Hathaway name appears on a yard sign, it’s a sign that buyers and sellers trust. Our company has been built to last.
Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO is Warren Buffett, and according to Time magazine’s ranking, among the world’s most influential people. “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Buffett.
NETWORK
Berkshire Hathaway HomeServices
Carolinas Companies benefits from a globally respected reputation and a sound financial foundation. Our reach is global and our roots are local.
We are proud to be owned by HomeServices of America Inc., a Berkshire Hathaway affiliate and the largest home services provider in America.
As proud members of this remarkable network, we thrive on helping buyers and sellers find their perfect home whether around the corner, across the country, or anywhere in the world.
Estate Company and Home Services Provider based on Transactions
Most Admired Companies
Our Culture
We embrace an attitude of abundance and foster a supportive and collaborative environment for our sales associates. We make great neighbors to those who trust us to guide them through the home buying and home selling process, as well as those who we work alongside each day.
In the Community
Our promise, WE MAKE GREAT NEIGHBORS®, is more than a tagline it is a shared vision. Our company has developed strong local partnerships to support neighbors in need. As an enterprise, we lead two major initiatives each year, our BACKpack 2 School Drive and our Fall Food Drive. We also partner with our associates to support numerous local organizations throughout the year.
DIVERSITY & INCLUSION
Our vision is to be a leader in diversity and inclusion by encouraging a collaborative atmosphere focused on innovation and creativity.
We understand that a dynamic community is the product of distinct perspectives, life experiences, and talents; and we are committed to promoting an engaging culture that invites participation.
OUR INITIATIVES
• Mentorship program led by Tommy Camp, President & CEO, in partnership with Johnson C. Smith University.
• Home Buying Seminars, open to the public, alongside our in-house lender, Prosperity Home Mortgage’s Lending Program.
• In-House offering of the National Association of REALTORS® At Home with DiversityTM certification course led by our Director of Education and Training, Kassie Boggan.
• 100% of our sales associates and staff have reaffirmed their commitment to fair housing by signing the REALTOR® Fair Housing Pledge.
The mentorship and training of the BHHS Carolinas Team has been vital to the success of my business. Mastering mindset, time management, and client relationships are what makes the coaching at our firm unique.
BHHS Carolinas recognizes each agent’s talents which helps them take their business to the next level. As an experienced agent, the continuous training and support of fellow agents is still helping my business to evolve.
— Dalia
Strategic Coaching
Be the best in the industry by implementing our system for success. Our coaching system is based on a philosophy of building relationships, listening to the customer, and then helping them achieve their goals. The mission of this system is to help you increase your income per hour through higher customer satisfaction and referrals, as well as enhanced sales systems and communication skills.
YOUR MINDSET
One-on-one coaching sessions YOUR SKILLSET
PRINCIPLES OF OUR COACHING PROGRAM
1. Create Value For People by being a trusted advisor.
2. Build a Business Strategy focused primarily on people who know you.
3. Become Customer Centric by understanding the customer’s needs.
4. Establish Personal Mastery When you get better, your business gets better.
Small group business development seminars YOUR ACTIONS
Annual business planning and accountability tracking
Education & Support
As an experienced trainer with a passion for helping people develop their skills, I love being a resource, whether you are just starting out or are an experienced sales associate.
— Kassie Boggan Director Of Education & Training
Seamless Onboarding Support
Personalized IT Assistance
Proven Ninja Sales Training Program and Business Coaching
REdefine New and Experienced Associate Education and Training
Powerful National Professional Development and Networking Events
Relevant Legal Training Sessions
Twice a Month Hosted By Our InHouse Attorney
We are committed to providing you with a customized level of support to get your business going as quickly as possible. Whether you are new to the business or joining us from another firm, we are equipped to provide you with the appropriate level of support. Our diverse education and training programs are designed to help you develop and refine your skills throughout your career.
Meet our Leadership Team
Blending my real estate sales expertise with leadership experience allows me to support the growth of our sales associates’ business.
I am often asked what I love the most about where I work. My answer is always the same, our people. We have a culture of caring for one another, our clients, and our community.
—
Cathy Larmore Senior Vice President of Support
— Maria Kazakos President
With years of sales support experience, I enjoy working alongside our sales associates to promote our new home communities and support our builder and developer clients.
— Samantha Woltz Operations Manager
When challenges arise during the course of your daily business, I’m only a phone call away to assist you and your clients in resolving those challenges and keeping your transactions on track.
— Susan Sanford Director of Relocation & Business Development
—
Bryan
Simpson
Senior Vice President & Chief
Legal Counsel
Exceed Expectations
OUR FULL-SERVICE ADVANTAGE
We’ve partnered with the top service providers to make the home buying and selling process simple for our sales associates and their clients.
We build lasting relationships with our sales associates and the clients we serve. The strength of these relationships allows us to provide families and companies moving to and from the Carolinas with the highest level of service.
— Susan Sanford Director Of Relocation & Business Development
Great Neighbors Marketing & Technology
Generating Business
People prefer to work with people they know, like, and trust. We are committed to providing you with all of the resources you need to stay in communication with your sphere of influence so you can stay top of mind. In addition to training and support, we offer access to the industry’s best tools and technology.
• CRM Platform
• Personalized Sales Associate Website
• Direct Mail Templates
• Newsletter
• Postcards
• Notecards and Stationery
• Email Templates
• Automated Email Nurture Campaigns
• Automated Social Media Posting
• Testimonial Manager
• Real Time Lead Management and Reporting
• Home Value Estimate Tool
• 60-Second Market Update
• Neighborhood Report
THERE ARE TWO PARTS OF THIS BUSINESS—GENERATING THE BUSINESS AND DOING THE BUSINESS. WE ARE HERE TO SUPPORT BOTH.
Doing Business
Spend more time engaged in activities that grow your business and less time on administrative tasks.
MARKETING & TECHNOLOGY
• Brand and Listing Collateral
• Customizable Flyers
• Presentations
• Postcards
• Social Media Posts
• Email Templates
• Homepage for Every Listing
• Company Generated and Mailed Just Listed/Just Sold Postcards
• Digital Advertising
• Digital Ad Builder
• Targeted Open House Ads
• Access to Professional Photography
• Video Creation Tool
• Differentiated Luxury Collection Branding and Collateral
• Mobile App
ESSENTIAL RESOURCES
• Brick and Mortar
• Print/Copy Solutions
• Signs and Lockboxes
• Website
• Cell Phone Carrier Discount
• Digital Transaction Management
• Business Cards
Client Experience
DIGITAL EXPERIENCE
• Digital Signatures
• My Home Finder
• Branded Mobile App
• Showing Scheduling Service
DATA & INSIGHTS
• Seller Advantage
• Seller Reports
• Neighborhood Reports
• Visual Pricing Graphs
• Personalized Digital Ad Performance Dashboard
100% of buyers search online during the home buying process.*
“I have been with the company nearly 20 years. Our company has all of the tools and programs to help make the BHHS associates successful and to effectively advise property buyers and sellers. These programs are improving all of the time. I know what other franchises have to offer and I can’t imagine why anyone would be in the real estate industry and not be with Berkshire Hathaway.”
— Bill
“We love working with BHHS! It’s a truly supportive and collaborative environment with fellow agents, staff and management all working together to help us succeed, support our clients, and enjoy our work. Great technology and great people are a powerful combination and we are thrilled to have both here.”
— Jenny
“Starting a new career in real estate had me wondering how to schedule a productive day. Our company’s coaching program helped me learn which activities to focus on and how to plan my days and weeks. This was very helpful for me coming from a teaching career which had every minute of my day scheduled.”
— Kim
Meet Our Marketing Leadership
As a seasoned, licensed real estate agent, I come equipped with knowledge and experience to help you create new and innovative ways to reach the consumer. My goal is to position you as a leader in the real estate industry with the highest level of support, tools, and technology at our disposal.
— Molly Bean Marketing Manager
Do Business in Harmony With the Rest of Your Life
THE NINJA PATH PROVIDES US WITH A SYSTEM TO DELIVER PREDICTABLE RESULTS AND ACHIEVE A WORK LIFE BALANCE.
• Focus on your Life List
• Collaborate with your colleagues
• Celebrate success
• Enjoy long-term relationships with your clients
BENEFIT PROGRAM
• Access to complete suite of benefits and financial services
• Access to group healthcare options
THE MARKETING TEAM SAVES
ME SO MUCH TIME, AND I AM ABLE TO SPEND MORE TIME WITH MY FAMILY.
GO WHERE YOU CAN GROW
We offer 1:1 brand transition assistance and training for you and your team. Our streamlined onboarding process ensures that your business runs smoothly from day one.
BHHS has been a game changer. I switched companies and on the day I moved to BHHS, I had a listing already lined up. Their marketing is top notch and my clients can tell the difference between a BHHS listing and one of a competing firm. My managing brokers and the entire BHHS team have been instrumental in making my transition smooth and successful. I love that I can share my goals with them and they keep me accountable. I didn’t think I’d reach my yearly goal, but as it stands, I am on track to exceed that goal and I’ve done almost more volume in the fourth quarter than I did the first three! The marketing team saves me so much time and I am able to spend more time with my family. I couldn’t have asked for a better firm!
— Ashley
WHAT IS YOUR WHY?
My why is to help others achieve their goals quicker and with less stress than they would in my absence. Providing opportunities for others to become the best versions of themselves including my own family is what gets me out of bed in the morning.
The most important thing to our team is what is important to you. We are committed to understanding your goals so that we may support your vision for your personal and professional life.
— Maria Kazakos President
Offering Healthcare Options
To Our Sales Associates
We are proud to offer health insurance options as part of our comprehensive and customizable sales associate benefits program which includes medical, dental, vision, life, disability, tax savings and retirement planning. At Berkshire Hathaway HomeServices Carolinas Companies we partner with our sales associates to create an environment that fosters success and meaningful careers. We are committed to providing support and resources that allow our associates to do business in harmony with the rest of their lives. The ability to make group healthcare options available is the result of years of strategic effort by our
GENERAL SESSIONS
Mondays | 9:30 am
Led by Kassie Boggan Director of Training & Education
Jul
Jul
Jul
LEGAL SESSIONS
Tuesdays | 1:00 pm
IN PARTNERSHIP WITH
Led by Bryan Simpson Senior Vice President & Chief Legal Counsel
Utilizing Marketing REsource to remain visible and stay in flow. Sep
Nov 18 Manage Your Money: Dergalis Dergalis: Understanding sales associate benefits. Nov 19 Legal Session
Dec 2 Working w/ Buyers
Basics: Buyer – from customer to closing table (and beyond).
Dec 9 Working w/ Sellers
Basics: Seller – from customer to closing table (and beyond).
Tracey Goetz
Managing Broker
Durham Office
HOMETOWN: Pittsburgh, PA
YEARS IN REAL ESTATE: 38
YEARS WITH OUR COMPANY: 38
WHAT DO YOU ENJOY DOING IN YOUR LEISURE TIME?
Cycling, hiking, playing/being with my grandchildren, listening to podcasts, reading, traveling, spending time with friends, playing games.
TELL US ABOUT YOUR LOCAL ROOTS.
I became a manager in 1982 for Chesson Realty. I bought Chesson Realty, a boutique company of 25 agents, in 1985 at age 27. I have been managing and leading ever since.
WHAT TYPE OF EDUCATION AND TRAINING ARE AVAILABLE TO YOUR SALES ASSOCIATES?
Masterminds, Breakthrough by Design, Peak Producer Classes, Ninja Selling, Guest Speakers during Sales Meetings, new sales associate training sessions, script practice, video libraries, one on one coaching sessions, weekly educational sales meetings, mentoring programs.
WHY DO YOU BELIEVE THAT COACHING IS AN IMPORTANT PART OF SUCCESS?
I grew up in a sports family and with a father who was a professional athlete in Baseball and Basketball and a husband who played and coached at a Collegiate/ Division 1 level. Being an athlete myself and being surrounded by athletes and coaches has been a great foundation for encouraging, guiding, teaching others to achieve their own personal greatness. This has become my coaching philosophy. John Wooden is one of my inspiring coaches and I live by his definition of success: The peace of mind in knowing you did your best to become the best in which you are capable.
OUR OFFICE STRIVES FOR EXCELLENCE THROUGH PERSONAL AND PROFESSIONAL GROWTH.
HOW DO YOU LIVE OUT OUR PROMISE “WE MAKE GREAT NEIGHBORS.®”?
Our office is very passionate and involved in the Durham Central Park. We have our very own garden that we work together to improve and enhance by raising funds through Parties for the Park. “There is something special about working in the garden and getting dirty together.” We have a community service committee that is actively involved in giving back. Some of their services include: Back Pack Buddies, annual Food Drive, Habitat of Humanity and help building a Habitat for Humanity house.
WHAT ARE YOUR CORE BUSINESS VALUES? Commitment to customers. Constant improvement. Effective leadership.
WHAT ARE YOUR 3 DEFINING LEADERSHIP QUALITIES?
Transparency, inspire other sales associates to be the best they can be. Commitment and Passion. Good communication.
WHAT ARE 3 DISTINCTIVE CHARACTERISTICS ABOUT YOUR OFFICE?
1. We build community through a family environment.
2. Strive for excellence through personal and professional growth.
3. Local knowledge of community.
Your Support Team
