The Seller Experience
The Berkshire Hathaway HomeServices Difference
WE ARE PROUD TO LEAD THE WAY IN MARKETING AND TECHNOLOGY, however these innovations are not what define us. Our unparalleled value is in each one of our sales associates and their industry knowledge, professional experience and commitment to building a relationship with you that far outlasts the closing table. Berkshire Hathaway HomeServices is the FOREVER BrandSM. Our team members are local experts, community activists, liaisons, advisors and oftentimes a friendly ear to listen. We earn trust by partnering with you to achieve your goals and look forward to the opportunity to help you thrive in the communities we serve or wherever life takes you.
The Seller Experience
The seller experience begins and ends with you. I will serve as your professional consultant to guide you through this transition, and any future real estate needs. I am dedicated to streamlining the experience so you can focus on the demands of daily life.
Initial Consultation
Prepare Property & Develop Marketing Strategy
Launch the Listing
Accept the Best Offer
Contract Period
Closing & Beyond
Initial Consultation
PRE-LISTING INTERVIEW Why are you selling your home? Where are you going? How soon do you need to be there?
PROPERT Y WALKTHROUGH HOME SELLING TIMELINE AND SCHEDULE
PROPER PRICING I will assist you with pricing your home based on a competitive market analysis. This will help you set the best price on your home so that it will sell within your time frame. I will also review potential costs associated with selling your home in order to reduce the likelihood of surprises
MARKET VALUE
Dangers of Overpricing
Understanding Market Value
can adversely affect property marketing.
Market-sensitive pricing can be the key to maximum market exposure and ultimately, a satisfactory sale. Competitive Market Analysis A Competitive Market Analysis (CMA)
An asking price beyond the market range • Fewer buyers are attracted and fewer offers will be received. • Marketing time is prolonged and initial marketing momentum is lost. • The property attracts lookers
is an evaluation of similar, recently
and helps competing houses
sold homes in proximity to the home
look better.
intended to be bought or sold. These
• If a property does sell above true
homes are of similar size, condition,
market value, it might not appraise
age and style. Neither a seller nor
and the buyers may not be able
a sales associate can determine
to secure a loan.
the price of a home; the market determines the price of every home.
• The property may eventually sell below market value as a result of extended days on the market.
PERCENT OF BUYERS WHO WILL VIEW A PROPERT Y
+10% Asking Price
+5% Asking Price
Fair Market Value
-5% Asking Price
-10% Asking Price
Prepare Property & Develop Marketing Strategy
PREPARATION First impressions are key when selling a home. Before the ‘for sale’ sign goes up, put in the time to make sure your home is camera ready. Fresh paint, clean closets, and staging – there’s a lot you can do to maximize your market value. Consider a prelisting inspection if you have lived in the home for several years. Reviewing the property disclosure form can also serve as a checklist.
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SIGN LISTING AGREEMENT
PHOTOGRAPHY & MEASUREMENTS
PREPARE MARKETING COLLATERAL
MARKETING STRATEGY The vast majority of homebuyers use the internet in their home search so your marketing plan will include focused online activities, in addition to print collateral and open houses.
GOALS • To make the process easier for you. • To put you in the strongest negotiating position possible. • To get your home sold and get you where you want to go on time.
DIGITAL EXPOSURE Tailored for your listing Did you know the average person spends over two hours a day on social media? We know how to navigate the digital world to meet potential buyers online. By creating a diverse online presence across multiple networks, we promote our properties using our intelligent targeting system to connect with the right buyer. We reach over 10 million people and generate over 300,000 clicks on average per year with our digital advertising efforts.
ADVERTISE across the entire web
TARGET ads to the right location
FIND PEOPLE looking to buy your home
+1000 MORE
DIGITAL PARTNERS Buyer behavior has shifted to a digital medium and the use of the internet to find properties continues to increase at a steady rate year-over-year. As more buyers conduct their property searches online, you can be confident your home will be showcased locally and globally. Our strategic partnerships with select real estate websites ensure that your home will be published through hundreds of powerful online channels. Additionally, our worldwide recognition and unmatched marketing efforts help you reach buyers everywhere. We excel at engaging audiences through ongoing placement strategies.
97% of buyers search online during the home buying process.*
*Source: National Association of REALTORS® 2021
Website created for your listing
Email blast for your listing
Social media posts
Listing digital ads
DIGITAL ASSETS Optimized for an easy online experience Open house digital ads
Fast and easy online property search
Mobile app showing your listing
Open house registration page to capture event traffic
Launch the Listing SHOWCASING THE PROPERTY Open House Open your door to potential buyers on Open House Extravaganza weekends, which include
Broker Open House A valuable opportunity for local sales associates who represent prospective buyers to preview your property.
a targeted digital ad promoting your open
Promotional materials
house on Facebook, Instagram, and the online
to showcase your home
display networks. All of our open houses are
· Yard Sign
advertised on our listing syndication network
· Direct Mail Postcards
and our website to ensure that potential
· Flyers / Brochures
buyers are being reached.
· Door Hangers
ACTIVATE & SHOW PROPERTY After preparing your home for market and developing our marketing plan we will begin showings. Our showing service will contact you to schedule appointments on behalf of buyer’s agent who desire to bring their clients. We will provide consistent communication with showing feedback and report results of marketing activities. During this time we can modify the marketing plan and pricing strategy as necessary.
Analytics and Reporting We keep you informed every step of the way. Our seller reports contain extensive information regarding online views of your property, including the number of times our website visitors looked at the listing details, how many times the property was emailed to clients, and any activity that was completed by a visitor looking at the property online. Our digital performance reports contain information about ad views, clicks and engagements for our online campaigns promoting your listing.
Accept the Best Offer RECEIVE OFFER Once an offer or multiple offers are received from a potential buyer or their buyer’s agent, I will guide you through the proposed price and terms. I will clarify each item and answer questions to help you decide whether or not to accept or respond with a counter offer.
NEGOTIATIONS Response – Will you accept, reject or counter? Negotiations can involve everything from sales price to concessions or dates. I am an expert negotiator whose job is to represent your interests. I will negotiate through the buyer’s agent to reach a favorable final agreement. The offer becomes a binding contract on the effective date, i.e. when the document is signed by all parties and communicated.
NEGOTIATIONS CAN INVOLVE EVERYTHING FROM SALES PRICE TO CONCESSIONS OR DATES.
Contract Period DUE DILIGENCE PERIOD
PENDING PERIOD
The seller receives a copy of the
I will help coordinate the
executed contract along with the
preparation of attorney drafted
due diligence fee. Earnest monies
seller documents (deed, lien
are deposited with the escrow
waiver, 1099). I will always stay in
agent. Due diligence investigations
contact with you and on top of the
are performed by buyers
timelines. You will be responsible
(inspections, appraisal, survey,
for removing personal property and
etc.) During this time the buyer
preparing the home for the buyer’s
can terminate the contract for any
final walk through in advance of
reason and receive the earnest
settlement. Prior to settlement,
money deposit back. The home
you will receive a closing disclosure
inspector is hired by the buyer to
outlining all of the proceeds and
determine if the home is in need of
fees that apply to you. We will
any repairs. An inspector will check
review this together so that
items, such as the roof, major
I can answer any questions.
systems, structure, plumbing, and electrical systems.
CLOSING At settlement, all the paperwork is
REPAIR NEGOTIATIONS The buyers will have an opportunity to submit a repair request and negotiate with you to cover the costs of requested repairs or to ask for concessions.
I WILL ALWAYS STAY IN CONTACT WITH YOU AND ON TOP OF THE TIMELINES.
signed by the buyer and seller, both parties pay any settlement fees and the documents are officially recorded. Proceeds are delivered to the seller and keys are made available to the buyer.
Beyond Closing
At Berkshire Hathaway HomeServices Carolinas Companies we are committed to building lasting relationships based on trust and care. I will continue to be a resource for you by providing annual real estate reviews and recommendations for service providers. I also look forward to assisting your friends and family.
Strength, Trust & Integrity Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO, Warren Buffett is ranked one of the world’s most influential people according to Time magazine. “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring
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to many of those people,” says Buffett. Berkshire Hathaway HomeServices Carolinas
Forbes Global 2000 List
World’s Most Admired Companies
Companies benefits from a globally respected reputation and a sound financial foundation. Our roots are local, and our reach is global.
Real Estate Company and Home Services Provider based on Transactions
As proud members of this remarkable network, we thrive on helping buyers and sellers find their perfect home whether around the corner, across the country, or anywhere in the world.
Real Estate Company in America
Our Promise BEYOND OUR NAME THERE ARE CERTAIN QUALITIES THAT DEFINE US – TRAITS, PRACTICES, VALUES. EXCEED
PARTNER
expectations for exemplary service
with our associates to create an environment
and professionalism in everything we do.
that fosters success and meaningful careers.
BUILD
REDEFINE
lasting relationships based on trust
the home buying, selling, and owning
and care with our clients and the
experience by integrating all the elements
communities we serve.
of the transaction into a seamless real estate experience.
Greater Charlotte Ballantyne | Lake Norman SouthPark Pinehurst Pinehurst | Southern Pines Triad Greensboro – Elm Street
UNSURPASSED SERVICE in every major market in North Carolina and Upstate South Carolina
Greensboro – Friendly Center Winston-Salem | Kernersville Triangle Cary | Chapel Hill | Durham | Raleigh
Our Complete Suite of Home Services
Berkshire Hathaway wants to be in businesses that are enduring. Real estate brokerages will be around 100 years from now and HomeServices of America will be around 100 years from now. We love that HomeServices is part of Berkshire Hathaway and we would love to see it grow a lot. — Warren Buffett Chairman and CEO Berkshire Hathaway, Inc.
Relocation Services
© 2022 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.