2023 SOCIAL MEDIA CALENDAR IDEAS:

JANUARY:

• Share a “year in review” post highlighting your achievements from 2022.

• Share a post about New Year’s resolutions for homebuyers.

• Promote a winter open house event featuring a cozy fireplace or other winter home features.

• Share a post about Martin Luther King Jr. Day and how you’re giving back to the community.

FEBRUARY:

• Share a post about Valentine’s Day and how to make a home more romantic.

• Highlight a listing with a romantic feature, such as a balcony or rooftop terrace.

• Share a post about President’s Day and how the agent is celebrating the holiday.

• Promote a winter open house event featuring hot chocolate or other winter treats.

MARCH:

• Share a post about St. Patrick’s Day and how to incorporate green into home decor.

• Highlight a listing with a spacious kitchen for hosting St. Patrick’s Day parties.

• Share a post about daylight saving time and how it affects homebuyers.

• Promote a spring open house event featuring fresh flowers or other spring decor.

APRIL:

• Share a post about Earth Day and how to make a home more eco-friendly.

• Highlight a listing with energy-saving features, such as solar panels or a tankless water heater.

• Share a post about spring home maintenance tips.

• Promote a spring open house event featuring a blooming garden or other spring outdoor features.

MAY:

• Share a post about Mother’s Day and how to make a home more family-friendly.

• Highlight a listing with a spacious backyard or outdoor entertaining area for Mother’s Day gatherings.

• Share a post about Memorial Day and how the agent is remembering fallen soldiers.

• Promote a spring open house event featuring a pool or other summer home features.

JUNE:

• Share a post about Father’s Day and how to make a home more man-cave friendly.

• Highlight a listing with a spacious garage or basement for Father’s Day hobbies.

• Share a post about summer home buying trends.

• Promote a summer open house event featuring outdoor grilling or other summer treats.

JULY:

• Share a post about Independence Day and how to decorate a home for the holiday.

• Highlight a listing with a rooftop terrace or balcony for Independence Day fireworks viewing.

• Share a post about summer home maintenance tips.

• Promote a summer open house event featuring a backyard BBQ or other summer home features.

AUGUST:

• Share a post about back-to-school season and how to make a home more student-friendly.

• Highlight a listing with a dedicated study or homework area for back-to-school season.

• Share a post about end-of-summer home buying trends.

• Promote a back-to-school open house event featuring school-themed decor or other fall home features.

SEPTEMBER:

• Share a post about Labor Day and how to host a backyard party for the holiday.

• Highlight a listing with a spacious backyard or outdoor entertaining area for Labor Day celebrations.

• Share a post about fall home buying trends.

• Promote a fall open house event featuring a cozy fireplace or other fall home features.

OCTOBER:

• Share a post about Halloween and how to decorate a home for the holiday.

• Highlight a listing with a spooky feature, such as a hidden room or haunted history.

• Share a post about fall home maintenance tips.

• Promote a Halloween open house event featuring spooky decor or other Halloween home features.

NOVEMBER:

• Share a post about Veterans Day and how the agent is honoring veterans.

• Highlight a listing with a dedicated space for a home office or work area for Veterans Day.

• Share a post about Thanksgiving and how to host a Thanksgiving feast in a home.

• Highlight a listing with a large kitchen or dining area for hosting Thanksgiving dinner.

• Share a post about fall home decor trends.

• Promote a fall open house event featuring autumn-themed treats or other fall home features.

DECEMBER:

• Share a post about the winter holiday season and how to decorate a home for the holidays.

• Highlight a listing with festive holiday decor or a cozy fireplace for the holidays.

• Share a post about end-of-year home buying trends.

• Promote a holiday open house event featuring holiday-themed decor or other winter home features.

• Share a post about New Year’s Eve and how to host a home celebration for the holiday.

In addition to these monthly ideas, consider also sharing posts about local events, news, and trends in the housing market. You could also share testimonials from satisfied clients and information about the buying and selling process. By creating a well-rounded social media calendar, you can engage with your audience and establish yourself as a knowledgeable and trusted real estate professional.