Marketing Magazine HK - Aug 2015

THE ART & SCIENCE OF CONNECTING WITH CONSUMERS

HONG KONG

SPARK AWARDS SPECIAL STARTS P. 22

marketing-interactive.com

Welcome to a world of new realities that flips the way women experience brands

歡迎來到全新的世界，女性體驗品牌的方式經已徹底改變。

SCAN TO SUBSCRIBE

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人物專訪

PROFILE

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人物專訪

PROFILE

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人物專訪

PROFILE

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人物專訪

PROFILE

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PROFILE

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人物專訪

PROFILE

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觀點

OPINION

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編輯飯局

OUT TO LUNCH

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專題報告

FEATURE

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專題報告

FEATURE

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專題報告

FEATURE

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Gold Award: Best Event Halloween Styloween – Be Sinfully Stylish

Gold Award: Best Custom Event Be Inspired in Central

Gold Award: Best Creative Team Time Out Hong Kong

Rubicon Communications would like to thank the Spark Awards 2015 for highlighting our achievements this year WIth award-winning magazines, events, consulting and custom publishing, Rubicon offers personally tailored solutions that stand out in Hong Kong’s busy marketplace.

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INDULGE

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ED I T I O N

ESCAPE 中文版

Lu Cuisine A classical culinary tradition revived 中国传统菜系— 鲁菜风华再现

Autumn style Power dressing is all the rage this fall 自信魅力装扮在 今个秋季大行其道

Need for speed Win a Maserati Gran Turismo! 赢取Maserati Gran Turismo名贵跑车

Time Out Hong Kong

WOM Food Guide

frisbee tournament

MAJESTICBeauty

ACCESS C H I N A

p10

• Speed Dating Fun

p11

• Seaside dining

p12

DESTINATION

<]gYciZfl:Wl

Issue4 • Summer 2015

愉 景 灣

COMPLETE GUIDE TO SUMMER FUN! Including Sun and sand at Discovery Bay Beach Have a staycation with Auberge Get wet with Water Carnival

DISCOVERY BAY DINING GUIDE From sunset cocktails to quick bites, we've got everything to tempt your tastebuds

The Biennial of the Lions takes MGM MACAU by storm 狮子双年展雄踞澳门美高梅

Mlife China

K11 Artoid

ifc passport

Club Med Holiday Guide

Stanley Plaza Magazine

Destination Discovery Bay

IC Magazine

Room 1002, Wanchai Commercial Centre, 194-204 Johnston Road, Wan Chai, Hong Kong | Tel: +852 3583 5678 | mei.tan@timeout.com.hk WWW.M A R K ET I N G - I N T ER A C T I V E.C O M S PARK AWARDS S PE CIAL E DITION 2 015 MARK E TING HONG KON G 33

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THE MOST

MEDIA MIX AT STREET LEVEL

RO

Power of Cityscape D-THE-CLO UN

4,300,000 people see Bus Shelter & Bus Body ads in past week *

VISIBILITY

CK

82%

HIGH FREQUENCY MOVING VEHICLE AND FIXED LOCATION

Which advertising medium can deliver the highest reach and constant visibility at anytime of day and night, anywhere in Hong Kong?

With more than 6,000 Bus Shelter Advertising Faces and 1,640 Buses spanning over 18 districts in Hong Kong, the fact is nobody can miss either of them. Make sure your media plan doesnâ&#x20AC;&#x2122;t either. *According to Nielsen Media Index 2014, Bus Body & Bus Shelter together achieve the highest outdoor ad seen (82%) and reach 4.3 million people in past week.

WWW.M A R K ET I N G - I N TTER+852 A C T I V E.C OM 2535

S PARK AWARDS S PE CIAL E DITION 2 015 MARK E TING 0600 | F +852 2535 8729 | E info@jcdecaux-cityscape.hk | www.jcdecaux-cityscape.hk

HON G KON G 35

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LINE @umagazinehk

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Youtube U Magazine

Weibo UMagazine

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MARKETING EVENTS

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MARKETING EVENTS

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職埸

CAREERS

Scott Pettet joined Lewis PR as senior vice-president for its Asia Pacific operations.

He takes over from current regional senior vice-president Andy Oliver, who is moving to the company’s headquarters in London and will assume a new global senior client liaison position from November.

Scott Pettet加入Lewis PR，接替Andy Oliver為亞 太區高級副總裁，後者將調至該公司的倫敦總部，並 從11月起擔任全球高級客戶聯繫的新職位。

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01

02

04

06 05 03

07

Asia Premium Solutions Ltd. Connects Brands with People.

08

14

13

10 09 11

12 01. Spaceman LED light 06. Stereo headphone 11. Bluetooth ďŹ&#x201A;exible keyboard

02. Robot USB hubs 07. PU leather notebook 12. Bluetooth speaker

03. Universal travel adaptor 08. Touch roller pen 13. Slim power bank

Asia Premium Solutions Limited 13/F Asia One Tower, 8 Fung Yip Street, Chai Wan, Hong Kong

www.asiapremium.com.hk "A member of Asia One Communications Group"

04. PU leather tray 09. Ball pen 14. Eco mug

05. Multiple USB adaptor 10. Universal travel adaptor

T : +852 2889 2385 F : +852 2889 3837 E : contact@asiapremium.com.hk aps.asiaone

結語

LAST WORD

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Lighthouse Events, the events management division of Lighthouse Independent Media, has been bringing Lighthouse’s conferences, awards shows and internal meetings to life since 2006 - over 40 events annually in multiple formats through numerous markets across Asia. Staffed by a team of experienced and dedicated event professionals, Lighthouse Events is commited to understanding and delivering its clients’ strategic objectives. Lighthouse Events has the expertise and experience to conceptualise and manage any customised event, making sure its clients’goals are met on every occasion.

Call us if you need a partner for:• Venue Sourcing • Destination Management • Event Conceptualization • Supplier Management

• Registration Services • Branding & Graphic Design • Event Production/Logistics Support

Contact us with your event brief today.