Marketing Magazine HK - Dec 2014 / Jan 2015

THE ART & SCIENCE OF CONNECTING WITH CONSUMERS

HONG KONG

DECEMBER 2014/JANUARY 2015

marketing-interactive.com

‘Small team, big projects’ 「小團隊，大項目」 Beatrice Lo Brand director of sparkling beverages at Coca-Cola Hong Kong and Macau

years

Connects all Fun Fearless Stylistas in Hong Kong

bride OCTOBER 2014 HK$35 HK$35 K$ K$3 $35 $35 35

years

beauty & health

years

OCTOBER 2014

花樣少女 戀愛經

beauty b eau & health

顏卓靈

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Classic C las Yet Y Ye et Trendy T rre e

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Alluring Styles

秋冬時尚美髮造型

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at heart a 心靈 抗老法

Break Brea The Th Aging g g Chain Ch 全能抗老護膚品 全能抗

age rev reverse treatments treat treatm atm 聚焦抗老新科技 聚焦抗

special

stronger together

齊心響應粉紅十月

Kept t Best sec re 攻防戰

肌膚不老

Instant Eye Lift 減齡眼妝

big city Skin survival www.cosmopolitan.com.hk

打造星級

7-day 7 -day

beauty b eau auty plan p 7天護膚日誌 7 天護 膚 日 誌

Perfect P erfect Flawless Base F laawless B 無瑕底妝 無 瑕底妝 密報告 密報

Kepeptpt Besesstt sec r ret cr c seec 潤美肌 呵護水潤美

leisure le eissure h highlight igh hligh

秋風起 秋 風起 露營去 露營去

Love

as rity ide lebr ceeleb c 新娘造型

對抗衰老效應 對抗衰老

best kept secret se

對抗都市危肌

We d d i n g

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時尚新娘髮型化妝 時 尚新

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an eye for beauty

全效亮眼美容點子

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Women Magazine of the Year - Gold Award Wedding Magazine of the Year – Silver Award Sparks Awards - Best Online Community Bronze Award Digital Media of the Year - Bronze Award

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200,000 readers * 850,000 monthly online audience ^ 202,000 Facebook fans # Engaging 323,000 people weekly #

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www.cosmopolitan.com.hk *2013 AC Nielsen Readership Survey ^Google Analytics (July 2014) #Facebook insights (Nov 2014)

修ৱङ宝

EDS LETTER

KEEP YOUR MOUTH SHUT

Editorial Matt Eaton, Editorial Director matte@marketing-interactive.com Jennifer Chan, Senior Journalist jenniferc@marketing-interactive.com

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Apple Lam, Reporter applel@marketing-interactive.com Tracy Chan, Bilingual Sub Editor tracyc@marketing-interactive.com International Team Rayana Pandey, Editor (Singapore) rayanap@marketing-interactive.com Events Cathy Luk, Manager - Events Services cathyl@marketing-interactive.com Sarah Kee, Senior Events Producer sarahk@marketing-interactive.com Cindy Yeung, Events Producer cindyy@marketing-interactive.com Gabriella Yu, Events Producer gabriellay@marketing-interactive.com Advertising Sales - Hong Kong Josi Yan, Sales Director josiy@marketing-interactive.com Sara Wan, Senior Account Manager saraw@marketing-interactive.com Kevin Fok, Account Manager kevinf@marketing-interactive.com Advertising Sales - International Søren Beaulieu, Publisher (Singapore) sorenb@marketing-interactive.com Production and Design Shahrom Kamarulzaman, Regional Art Director shahrom@lighthousemedia.com.sg Evisu Yip, Senior Designer evisuy@lighthousemedia.com.sg Finance Evelyn Wong, Regional Finance Director evelynw@lighthousemedia.com.sg Circulation & Database June Tan, Senior Database Operations Executive junet@lighthousemedia.com.sg Management Tony Kelly, Managing Director tk@marketing-interactive.com Justin Randles, Publisher jr@marketing-interactive.com

Lighthouse Independent Media Ltd. Printed in Hong Kong by Asia One Printing Ltd. For subscriptions, contact circulations at +65 6423 0329 or email subscriptions@marketing-interactive.com.

COPYRIGHT & REPRINTS: All material printed in Marketing is protected under the copyright act. All rights reserved. No material may be reproduced in part or in whole without the prior written consent of the publisher and copyright holder. Permission may be requested through the Hong Kong office. Disclaimer: The views and opinions expressed in Marketing are not necessarily the views of the publisher. Singapore: Lighthouse Independent Media Pte Ltd 100C Pasir Panjang Road, #05-01 See Hoy Chan Hub, Singapore 118519 Tel: +65 6423 0329 Fax: +65 6423 0117 Hong Kong: Lighthouse Independent Media Ltd 1/F Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong Kong Tel: +852 2861 1882 Fax: +852 2861 1336 To subscribe to Marketing magazine, go to: www.marketing-interactive.com

I’ve just returned from a very pleasant threeweek holiday in Australia where the temperature at this time of the year hovers around the high 30-degree mark.

Apart from a lot of surfing, eating good food, soaking up the sun and watching Test cricket – there’s not much else to do. What’s not to like about that?

Meanwhile, back in the real world, things just get stranger and stranger.

My first day back at work in 2015 saw Jimmy Lai’s house firebombed, along with the offices of Next Media. This happened the same day a Hong Kong police officer opened fire on a van attempting to steal bulk copies of Apple Daily and run him down in the process.

It was also a day where Fitbit, one of the innovators in personal health, copped a load of criticism for reposting an article about chief secretary Carrie Lam wearing its wristband Fitbit Flex during a radio interview.

A subsequent flame war from pro-Occupy Central users and the general public, incensed that Fitbit was in some way trying to get publicity from Lam wearing the brand’s product, ensued and resulted in Fitbit deleting the article.

It’s a pretty sorry state of affairs where brands – and indeed people – are forced to be more and more cautious about what they say, who they support and their beliefs, in fear of being shot down by hundreds, and in worst cases thousands of people angry for not subscribing to their world view.

Last year I reposted an article I thought was an interesting take on the psychology of expatriates in Hong Kong in the wake of Rurik Jutting, the 29-year-old investment banker accused of double murder. After a dozen or so comments massacring me for this and that, I decided to delete it and keep my opinions to myself.

Where this will lead is anyone’s guess, but for now, I’m keeping my mouth shut.

我剛在澳洲過了三個星期非常愉快的假期回來，當 ⢿憨↚㟑↨䠓㶲䀺汧懣㚬㶞30〵⽵▂Ҹ 柳―ᾜ⇫䁠㻹ҷ♐⠟儝橮ҷ㡻⪹栌ҷ╙㲲幭㤎 䖒撵㮨庌⪥虇㸡⪹⪩‚╾⇩虇㢘䚩灋䖕䛀㢒ᾜ✫㳰 ◱蘦 厖 㳳▛㟑虇⡭⎿䖍 ⵵ ᾥ䛛虇ᾏ ⎖ 崙 ㄦ㊗ ℕ ㊗ 柛䚮Ҹ

2015〃䲻ᾏ⪸ᾙ䕼虇ⅎ䢚⎿灝㠉咀⃞ⴔ╙⪈≂ Ⱑ⪶㮢娺㐤㚁䍒䍡プ蘤▛ᾏ⪸虇ᾏ⃜欨㾾峵⵮■ᾏ 悪寵⢥䡫䱙⪩₌ҿ垚㤫㝴⧀Ӏ᾵㘭≆⁥憒廿䠓帷恙 朚㭜Ҹ 憨ᾏ⪸虇␄㜿↚⁉⇴う♐䏛Ὶᾏ䠓 Fitbit‵⡯捜 㜿ᾙ悘㛎⑨▇▇朆㤦押㢗⮴⿅䣏Fitbit Flex㏚⿅㔴╦ 梊╿容⛞䠓㜖䱯军懼⎿䒪䉗㐈寤Ҹ 㚾 㒐 ⃣ᾼ䠓䚷㏅厖㟽儔 ⪶ 䣍 㒐 倛䎼㑦虇ᾜ䂎

Fitbit寵⢥坘㤦押㢗⮴拜⿅♐䏛䚱♐ℕ⇩ⴲ≂虇Fitbit 㢏仑⎹柳―封㜖䱯Ҹ ♐䏛ҷ⁴厂⪶䣍㏏尹䠓ҷ㏏㚾㒐䠓ҷ⁴╙⁥↠ 䠓ⅰㆄ娺懋崙ㄦ㊗ℕ㊗峈㋝虇⁴⋜娺㜇⁴䠍宗ҷ䚩 厂㎟ⓒᾙ喻㒐䢇╜㊞嬚䠓⁉㐷㙙虇㞾ᾏ₅棭⿇╾㉁ 䠓‚Ҹ ╊〃虇㎠惘幋―ᾏ䵖㎠尜䉉ㄗ㢘弲䠓㜖䱯虇坘

29㴁㐤幖搏姛ⵅRurik Jutting娺㔶桨捜岏㵉㧗ℕ㔱 宝欨㾾⪥䷜⁉⩺䠓ㅒ䖕Ҹ伢懝㜇⁴ⓐ宗䠓䛨宏ⶖ㎠ 㛊㙙ㄦ汣䊰ⴛ匩虇㎠㸉⴩⎹柳㜖䱯虇ᾜ⌜ⶖ㎠䠓㊞ 嬚⋻岇㝋ᾥҸ 憨ⶖ⿅ℕ䚩灋㄀榎⁜䋅㞾㢹䥴Ὶ㜇虇⃕䖍⢷虇 ㎠㢒朘ᾙ㎠䠓⟃Ҹ

SCAN TO SUBSCRIBE

Matt Eaton Editorial Director WWW.M A RK ET I N G - I N T ER A C T I V E .C O M

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The Yah hoo Big Idea Chair Awards is an an nnual award ev vent that recognises the outsta anding work in the digital adv vertising industry y. Th he award presentation luncheo on was held on Nov 3 at the Harbo our Grand d Hotel, presentted trophies to o winners from Ho ong Kong and d Taiwan.

1. Over 280 guests attended the award presentation luncheon at the Harbour Grand Hotel.

5. The Best Media Agency for Display goes to Mindshare Hong Kong.

2. Mr. Rico Chan, Vice President and General Manager of Yahoo Hong Kong, joined with BIC Judging Panel and other guests to kick off the ceremony

6. LEGO Hong Kong Limited received the Best Content Marketing Awards and the hall-of-fame “Yahoo Big Idea Chair 2014” with the LEGO 2014 campaign.

3. The winning team from Fonterra Brands (Hong Kong) 7. The Best Media Agency for Search goes to iClick Limited received the Outstanding – Best Integrated Award.

Interactive Asia.

4. The Best Advertising Agency goes to DDB Group Hong Kong.

8. Dr. Thomas Leung, a panel judge from the Poly U presented the Outstanding - Best Mobile Ad Award to Cartier for the Bridal Trinity Ruban March 2014 campaign. gn. gn n

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Partners:

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