Marketing Magazine HK - Oct 2014

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HONG KONG

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ar f jus or tal t b ent egu ha n~ s o nly The way o and ur clients busin organis structur e esses e their is ch angi ng

OCTOBER 2014

marketing-interactive.com

Goo gle inte is no rme t a n dia eut ry ! ral !

THE ART & SCIENCE OF CONNECTING WITH CONSUMERS

ills the beans The WPP head honcho sp ing next on what you should be do



SCAN TO SUBSCRIBE

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CHART-TOPPING VIEWERSHIP SCMP broadens its advertising portfolio with some of Hong Kong’s prime outdoor billboard locations.

SCMP Outdoor Media Limited is a subsidiary wholly owned by SCMP Group Limited that offers premium out-of-home sites with high visibility to affluent audiences. The division currently manages a several highly visible and strategically located outdoor billboards, namely One Leighton Road and Top Glory Tower in Causeway Bay, the restricted area of the Macau Ferry Terminal and Jumbo Court Car Park in Island South. One Leighton Road is one of Hong Kong’s most in-demand and visible outdoor billboards and has enjoyed the patronage of upper echelon advertisers including Cartier, Dior, Vacheron Constantin and Van Cleef & Arpels, among others.

Join our growing list of premium clients and showcase your brand in our prime media space. Contact us now at 2565-2382 or email SCMPOutdoor@scmp.com

http://outdoormedia.scmp.com


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人物專訪

PROFILE

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人物專訪

PROFILE

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PROFILE

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人物專訪

PROFILE

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個案剖析

CASE STUDY

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個案剖析

CASE STUDY

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WELCOME ON BOARD

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FIRST CLASS MARKETING IN A FIRST CLASS WAY.

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FIND OUT FROM THE “2014 AGENCY RANKINGS & STRATEGY TOOLKIT” RESEARCH REPORTS: •

Creative services

Digital marketing

Media buying/planning

Social media marketing

Public relations

Mobile marketing

Brand consultancies

Search/SEO marketing

Event marketing

CRM/loyalty marketing

Direct marketing

Market research

Now available in the Marketing Research Centre www.marketing-interactive.com/research

Marketing Research provides peer intelligence on marketers’ strategy development journey through syndicated reports. In addition to its suite of syndicated reports, Marketing Research also provides specialised customised research services to leading companies.


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Lighthouse Events, the events management division of Lighthouse Independent Media, has been bringing Lighthouse’s conferences, awards shows and internal meetings to life since 2006 - over 40 events annually in multiple formats through numerous markets across Asia. Staffed by a team of experienced and dedicated event professionals, Lighthouse Events is commited to understanding and delivering its clients’ strategic objectives. Lighthouse Events has the expertise and experience to conceptualise and manage any customised event, making sure its clients’goals are met on every occasion. Call us if you need a partner for:• Venue Sourcing • Destination Management • Event Conceptualization • Supplier Management

• Registration Services • Branding & Graphic Design • Event Production/Logistics Support

Contact us with your event brief today.


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Asia Premium Solutions Ltd. Connects Brands with People.

Asia Premium Solutions Limited 13/F Asia One Tower, 8 Fung Yip Street, Chai Wan, Hong Kong

T F E W

: : : :

+852 2889 2385 +852 2889 3837 contact@asiapremium.com.hk www.asiapremium.com.hk aps.asiaone


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