www.DMEDELIVERS.com
Meet your new marketing partner.
ACHIEVE MORE NACDA 2020
DME DELIVERS | GO GAMEDAY
Content 8
16
26
In The Spotlight University of Miami
Season Ticket Holder Packaging
Gameday Premiums
4
Our Clients and Partners
18
Donor Appreciation Gifts
6
Solicitations
20
MallSystem™
8
In the Spotlight
22
Custom Packaging
10
Stewardship
24
Season Ticket Holder Gifts
14
Fanatical Photos
26
Gameday Premiums
16
Season Ticket Holder Packaging
30
Large Format Printing
Your personal representative Tye Edwards Sr. Business Development Manager Tye.Edwards@DMEdelivers.com 386.222.3095
2 | a closer look
DMEDELIVERS.COM | DMEVISUAL.COM
INTRODUCTION
Committed TO THE
ATHLETIC MARKETPLACE
D
irect marketing is constantly evolving. Our 30+ years in the industry has taught us one very important thing. The message and creative strategy that worked last week will not always work next week. It certainly will not work for the next client or industry. Successful marketing requires hard work, and plenty of thought–equity. We understand the correlation between effort and results. Our approach to every direct marketing challenge is a perfect blend of the empirical (learn from the past), the theoretical (embracing trends) and the pragmatic (it just makes sense). DME is a leader in the industry because we deliver consistent results—consistently!
The company—DME is a nationally recognized and innovative leader in the direct marketing industry. Our persistence and constant need to succeed on behalf of our clients keeps us well out in front of our closest competitors. We are a direct manufacturer and distributor of all of our products and programs which can provide you and your organization with significant cost savings. We are the leading provider of direct marketing campaigns and gift solutions for season ticket holders. We develop effective merchandising and marketing programs that help each of our partners to monetize the full value of their brand. Our aggressive efforts to drive our marketing programs have consistently delivered sales growth for our partners that far exceed industry benchmarks.
INTRODUCTION DME HEADQUARTERS DME’s eleven–acre main complex is centrally located in Daytona Beach, Florida. We provide end–to–end direct marketing services from a single location. Everything from strategy through production and fulfillment takes place on–site at our Daytona Beach facility.
GO GAMEDAY
GoGameday is a division of DME Delivers and was set in motion over 30 years ago when we decided to start providing recognition gifts to college conferences and professional organizations. Over the years, we have grown to specialize in premium gift programs and suite gift programs. We also provide general branded merchandise for meetings, VIPs and tournaments along with building and executing award programs of all levels.
www.DMEDELIVERS.com | www.GOGAMEDAY.com
Copyright © DME Delivers, LLC. All rights reserved.
You’re in good company.
4 | a closer look
a closer look | 5
SOLICITATIONS
Experts in Solicitations, Retention and Stewardship Direct Mail DME Delivers’ leading-edge portfolio of products and
DME Delivers excels in the area of customized
services are unrivaled. We focus on the individual
direct mail that brings your brand and message
needs of our customers by embedding the wealth
to the forefront. We help your organization stand
of knowledge and experience in working with over
alone through colorful mailing options with interior
300 colleges and universities into each and every
components that resonate with your season ticket
organization. Our team of marketing strategists,
holders and create an excitement for your events. No
designers and product experts work closely with you
matter the size or scope of your project, DME Delivers
and your organization to develop and deploy the right
can accommodate and fulfill your request and leave an
solution. There is no better way to excite and engage
indelible mark on your targeted audience.
your audience than through the visual and emotional appeal of direct mail.
6 | a closer look
OUR RECENT SUCCESS
CLEMSON UNIVERSITY • IPTAY SOLICITATION
9” x 6” Panoramic Fold Solicitation (with Personalization) and Courtesy Return Envelope
UNIVERSITY OF WYOMING • COWBOY JOE CLUB SOLICITATION
9” x 6” Trifold Solicitation (with Personalization), FANatical Image Cover, Large Window Envelope, Courtesy Return Envelope a closer look | 7
IN THE SPOTLIGHT
IN THE SPOTLIGHT MIAMI HURRICANE ATHLETICS
FOOTBALL
“DME delivered on a highly impactful and completely customized mailer for UM Athletics 2020 football season ticket renewal campaign. A very collaborative design process and project timeline equipped us with the ability to act fast, make necessary adjustments and as the end result, delivered a product that wowed our most important customers. Attention to detail and effective communication is the best way to describe the high level of service we received throughout the entire process. We look forward to working with DME again!” Dan Boyd
Associate Athletics Director—Sales and Service University of Miami
Introduction
The Solution
The University of Miami was looking for a new and
DME started the process by selecting a 10” x 12.5” full
exciting way to provide its football season ticket holders
color embossed envelope that prominently displayed the
with a renewal package that would generate excitement
iconic University of Miami logo on the front. This eye-
heading into their 2020 campaign. They enlisted DME
catching packet was guaranteed to garner attention as
Delivers to provide a solution that would not only
soon as the recipient took it out of their mailbox.
captivate their intended recipients, but that would meet the University of Miami Athletics needs and timelines
The mail shell was only the tip of the iceberg, however.
as well. They placed their trust in DME to accommodate
Inside the renewal packet, the season ticket holder
these goals and to utilize our vast experience in design,
received a member benefits chart, a 9” x 29” full color
personalization and component selection of high-quality
insert outlining what it means to be a Hurricane season
mail pieces.
ticker holder, information and timelines on renewing
The Challenge
and a return envelope.
One of the biggest challenges facing colleges and
More importantly, DME was able to produce, assemble
universities across the country is the struggle to increase
and mail over 7,300 of the renewal packages on time
attendance or even maintain consistent ticket sales.
prior to the holiday. Through DME’s diligent attention
their season tickets, personalized invoice information
The fight for the entertainment dollar is very real and
to detail and understanding of the University of Miami
affects schools at every level and fans in every state. For
Athletics wants and needs, we were able to deliver a
universities to continue to see their numbers grow they
stunning final product and generate enthusiasm and
need to focus on every little detail and leave no stone
season ticket holder response for the University of Miami.
unturned. The challenge for DME Delivers was that Miami not only
Summary
wanted to make their 2020 football season ticket renewal package a showpiece, it also had to be completed on
In today’s collegiate environment there may be
a tight deadline while still achieving maximum impact.
many avenues leading to your final destination, but
The University of Miami Athletics wanted DME to provide
it is through continually surveying the landscape and
a colorful new design for the renewal package. The
evolving that you ultimately choose the most efficient
packages also had to arrive in mailboxes before the
and rewarding path on your journey.
holiday season. DME strives to go above and beyond by providing our Business Development Manager Carl Erickson would
customers with more than just a mail piece. We focus
spearhead the project for DME Delivers and work
on putting our customers first and becoming a part of
alongside Dan Boyd, UM Associate Athletic Director
their fabric so that we end up looking through the same
for Sales & Service, to ensure the project exceeded the
lens that they do. The final result of Miami’s season ticket
University of Miami Athletics expectations. While Miami’s
renewal package was as rewarding for us at DME as it
specifications for the renewal package project were
was for the University of Miami. Re-energizing season
closely aligned with DME’s capabilities, Erickson and
ticket holders or any affinity group is at the forefront of
his team at DME knew that going the extra mile on the
everything we do.
intangibles, communication and level of service would have the biggest effect.
Let DME customize a season ticket renewal package of any size or scope for your school or athletic department. We would love to provide you with the same level of service and care that we furnished Miami.
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STEWARDSHIP
Experts in Solicitations, Retention and Stewardship Direct Mail DME Delivers’ leading-edge portfolio of products and
DME Delivers excels in the area of customized
services are unrivaled. We focus on the individual
direct mail that brings your brand and message
needs of our customers by embedding the wealth
to the forefront. We help your organization stand
of knowledge and experience in working with over
alone through colorful mailing options with interior
300 colleges and universities into each and every
components that resonate with your season ticket
organization. Our team of marketing strategists,
holders and create an excitement for your events. No
designers and product experts work closely with you
matter the size or scope of your project, DME Delivers
and your organization to develop and deploy the right
can accommodate and fulfill your request and leave an
solution. There is no better way to excite and engage
indelible mark on your targeted audience.
your audience than through the visual and emotional appeal of direct mail.
10 | a closer look
UNIVERSITY OF NEBRASKA • HUSKERS ATHLETIC FUND LOYALTY PROGRAM 8.5" x 11" Foldover Letter, 4” x 4” Member Decal, 5” x 7” FANatical Photo, Custom Large Window Envelope
UNIVERSITY OF FLORIDA • GATOR BOOSTERS LOYALTY PROGRAM
12" x 6" Mail Packet, Full-Color License Plate, Member Car Decal, Membership Card (with Personalization), Schedule Magnet a closer look | 11
OUR RECENT SUCCESS
UNIVERSITY OF TEXAS • LONGHORN FOUNDATION BEAT BOX
11” x 4” Full-color Beat Box, 12 Unique Tailgate Cups, 12 Unique Beat Stickers, Student Member Card (with Personalization), Wooden Gameday Glasses, PMS-Matched Glasses Holder
SYRACUSE UNIVERSITY • ORANGE CLUB LOYALTY PROGRAM 9" x 6" Gusseted Mail Packet, Custom Member Pocket Calendar
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UNIVERSITY OF PITTSBURGH • PITT PANTHER CLUB LOYALTY PROGRAM
9” x 6” Mail Packet, All Sports Pass or Membership Card (with Personalization), Double Member Decals, Full-Color Gaden Flag
BOISE STATE UNIVERSITY • BRONCO ATHLETIC ASSOCIATION LOYALTY PROGRAM
9" x 6" Mail Packet, Membership Card (with Personalization), Mini Desk Flag with “The Blue” Replica Football Field Base a closer look | 13
FANATICAL PHOTOS
Bring your fans into the center of the action Our FANatical products leverage the passion your current and future supporters have for your team, sport or facility to make an emotional connection. Personalized images of the stadium, arena, fields and locker rooms can be used to enhance your direct mail communications. If a picture is worth a thousand words, then our personalized FANatical images are worth a million!
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FANATICAL
ON THE FIELD
IN THE STANDS
IN THE LOCKER ROOM
AND EVERYWHERE ELSE!
POPUL AR USES
BEACH TOWELS
SHERPA THROWS
FRAMED PRINT
APPAREL
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SEASON TICKET HOLDER PACKAGING
Start thinking inside the box DME goes above and beyond when it comes to
special gift and can even include personalization on
premium gifts and mailing options by not only finding
every package. DME recognizes that an eye-opening
the perfect item, but designing and incorporating the
design along with a first-class presentation will create
ideal packaging. Our capabilities allow us to customize
a memorable experience before the recipient even
colorful packaging of any kind from envelopes to
opens the box.
cardboard boxes. We will enhance your recipients’
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12.75” x 7” Gusset Mailer, Tailgate Flag
OUR RECENT SUCCESS
RUTGERS • FLAG PACK PROGRAM
UNIVERSITY OF SOUTHERN CALIFORNIA • 1923 CLUB SEASON TICKET BOX
Custom Branded Box and Insert, 10 Commemorative Ticket Badges, 2 Branded Lanyards, Branded Vellum Slip Insert a closer look | 17
DONOR APPRECIATION GIFTS
Meaningful connections Appreciation gifts help you thank your donor for
Add class and increase the perceived value of any
their continuous support and allow them to become
donor gift with our custom packaging. Our skilled
brand advocates for your institution! As one of the
designers can create any size box for any combination
leading providers of donor gift solutions, we work
of appreciation gifts.
with your budget and specifications to find the right recognition items for your base to ensure that a
When paired with our proprietary MallSystem Gift
connection is made.
Platform, showing your appreciation for your fan base is effortless and completely hands-free as we handle all of the production, inventory and fulfillment.
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Popular APPRECIATION GIFTS
Performance Polos
1/4 Zip Pullovers
Hooded Sweatshirts
Luggage Sets
Canvas Totes
Umbrellas
Gameday Coolers
Grillin’ Spatulas
Golf Accessories
Stadium Blankets
Framed FANatical Image
Gameday Tailgate Chairs
Glassware Sets
Deluxe Cast License Plates
Tervis™ Tumbler Sets
Bluetooth Speakers
IN THE SPOTLIGHT
RAZORBACK FOUNDATION, INC.
Working with DME is one of the best decisions we have ever made to advance our stewardship efforts. From development of the custom designed benefits package to the execution of the multi-level gift program for our season ticket holders, DME exceeded all expectations. Their flexibility in meeting our needs and their consistent attention to detail impressed each and every member of our team. We could not be more pleased! John Matsko
Senior Associate Director University of Arkansas—Razorback Foundation, Inc. a closer look | 19
MallSystem™ is DME Delivers’ proprietary
MALLSYSTEM
software which makes showing appreciation for your season ticket holders as easy select, submit, ship!
MallSystem™ works on all devices and screen sizes.
“The DME crew have really changed the game for us. Gator Booster, Inc. has provided its members with an annual thank you gift for many years and the DME MallSystem has made a significant impact on our program, bottom line. Many thanks to DME on running a first class shop and taking care of our organization.” Paul Vosilla
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Director of Annual Giving Gator Boosters, Inc.
ALLOW YOUR LOYAL SEASON TICKET HOLDERS TO CHOOSE THEIR OWN GIFTS
P
urchasing or renewing season tickets is a big decision, as should be the acknowledgment gift and recognition. DME’s proprietary MallSystem helps you make a connection to your season ticket holders by allowing them to choose their own premium gift. The key to successful stewardship begins by ensuring loyal members at every level are acknowledged and appreciated. With our powerful proprietary MallSystem Gift Program, your season ticket holders can choose their own premium gift determined by their level of
STEP 1
Members and fans login to your custom MallSystem website using their unique Access Code. We can implement a Shop Now function for a strictly retail user experience.
contribution. The MallSystem Gift Program is intuitive and engaging for all users. We take care of everything from the production and manufacturing of your donor gifts to the design of your customized Mallsystem site. We also handle the distribution and management of your inventory. Our proprietary MallSystem Platform is engaging and intuitive. Our MallSystem Programs use unique and high–quality incentives all while providing a positive user experience. These programs create such a positive experience for your base that the
STEP 2
Redeemable gifts are displayed when a user enters using their unique Access Code. We can custom tailor the gift selection offered to the user dependent upon their contribution level. We can offer Upsell-Only items in addition to redeemable gifts. Once a gift’s inventory is depleted it is automatically removed from the store, leaving you with no leftover gifts or inventory hassles.
organizations we work with have repeated the program each year as their members have given them such positive feedback and appreciation of the program. Contact your Personal representative for a demo and to learn more.
STEP 3
Members and fans select a gift and complete their order using our intuitive checkout process. Gifts get delivered directly to their doorstep. Reports are generated based on orders, gifts redeemed or specific time spans.
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CUSTOM PACKAGING
Catch attention with custom packaging Here at DME, we love to exceed expectations when
your fans involved in each game - but when they see
it comes to packaging your premium gifts. Once
their name hiddin on the exterior of their box, fans
the perfect item has been selected, we can create
will freak! This personal gift is sure to leave a lasting
a standard sized package or something completely
impression. DME recognizes that an eye-opening
custom to fit your needs. Our capabilities allow us
design along with a first-class presentation will create
to customize colorful packaging of any kind, from
a memorable experience before the recipient even
envelopes to cardboard boxes.
opens the box.
The University of Miami elected to combine ou powerful FANatical imagery with our eye-catching Beat Box program. Beat boxes are a fun way to get 22 | a closer look
OUR RECENT SUCCESS
UNIVERSITY OF MARYLAND • TERRAPIN CLUB MEMBERSHIP GUIDE
12" x 6" Full-color Box with Wrap Around Sleeve, 6” x 9” Mail Packet, Metal License Plate Frame, Season Ticket Holder Card (with Personalization), Schedule Magnet
UNIVERSITY OF CENTRAL ARKANSAS • UCA ALUMNI CLUB BEAT BOX 8” x 4” Full-Color Beat Box, 5 Unique Tailgate Cups
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SEASON TICKET HOLDER GIFTS
How are you going to reward your loyal season ticket holders? Make sure that your season ticket holders know just
Accellerate brand recognition when you give your
how much you truly appreciate their support year
season ticket holders a gift they love - they’ll be sure to
in and year out. Let DME help you identify creative
display it whenever they can! Strengthen your season
gifts that will reassure your season ticket holders how
ticket holder relationships and allow them to become
much you value their loyalty and investment in your
brand advocates for your institution today.
institution and programs.
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Popular SEASON TICKET HOLDER GIFTS
Gameday Polo
1/4 Zip Pullovers
Gameday Hooded Sweatshirt
Replica Jerseys
Inflatable Gameday Chair
Tailgate Flags
Parking Pass
Silicone Tech Wallets
Premium Socks
Gameday Blanket
Fully Sublimated Rally Towel
Stadium Scarves
Bucket Caps
Copper Insulated Tumbler
PopSocket
Baseball Hat
Start thinking inside the box. Add class and increase the perceived value of any season ticket holder gift with our custom pakaging. Our skilled designers can create any size box for any combination of appreciation gifts.
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GAMEDAY PREMIUMS
GO BIG. GO BOLD. GOGAMEDAY. GoGameday is a division of DME Delivers and was set
We also provide general branded merchandise for
in motion over 30 years ago when we decided to start
meetings, VIPs and tournaments along with building
providing recognition gifts to college conferences and
and executing award programs of all levels.
professional organizations. Over the years, we have grown to specialize in premium gift programs and suite gift programs.
26 | a closer look
SUPERIOR–QUALITY
STADIUM GIVEAWAYS
Leaders in gameday premiums Whether you need to promote your organization or your brand, we have you covered. GoGameday by DME Delivers is your #1 source for custom-branded gameday solutions and promotional items in the professional and collegiate sports world. GoGameday has been on the cutting edge of unique sports promotions for nearly three decades and is the leader in co–branded merchandise. We have a unique ability to enhance your brand with affinity brands. Combine our product solutions with the social and viral aspects of a unique promotion and everyone is a winner… on gameday and beyond.
Your fans. Your brands. We can help you leverage the affinity fans have for your organization. We will work as your partner to always insure all resources are being maximized. Provide your fans the Ultimate Gameday Experience.
IN THE SPOTLIGHT UNIVERSITY OF MINNESOTA
The bomber cap was a huge success for us. Not only did our fans and students wear them over and over to our games and events, but you would also spot them around the campus and city. That is the end result we target with our promotional items and has really raised the bar for us. Matt Sherman
Gopher Sports Properties a closer look | 27
POPULAR
STADIUM GIVEAWAYS
This only scratches the surface.
Replica Jerseys
Gameday Socks
Cheer Poms
Cheer Banners
Touch Screen Gloves
Thundersticks
Tailgate Coolers
Drawstring Bags
Aluminum Bottles
Gameday Masks
License Plates
Mini Hockey Sticks
Felt Pennants
Can Coolers
IN THE SPOTLIGHT UNIVERSITY OF FLORIDA
The University of Florida selected DME to commemorate the life of their iconic superfan, Mr. Two Bits. DME printed thousands of shirts for the Florida Athletic Department to hand out at the football game recognizing Mr. Two Bits. Additionally, DME also put together an online store through our MallSystem platform for fans to purchase the popular shirts as well. DME served as a one-stop shop for the promotion by fulfilling all the orders online and providing reporting and tracking information to UF. 28 | a closer look
Fan Tees
Fan Sleeves
Gameday Shades
Rally Towels
Court Towels
Jersey Towels
Bobbleheads
Winter Beanie
Swirler Flags
Cooling Towels
Fedoras and Bowties
Baseball Caps
Inflatable Gameday Chair
Tailgate Flags
Clear Stadium Totes
Bucket Caps
Posters
Phone Wallets
Mini Foam Balls
Fan Mask
Don’t see it here? We can get it. We are a direct importer and manufacturer of custom gameday premiums. a closer look | 29
DMEVISUAL
LARGE FORMAT Printing A
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EVERBANK FIELD GEORGIA VS. FLORIDA Stadium environmental design and installation for Georgia Bulldogs VS. Florida Gators game at Ever Bank Field.
DME VISUAL
DISPLAY YOUR ANYWHERE. UNIVERSITY OFMESSAGE NORTH FLORIDA Athletic facilities and campus environmental design and installation.
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IF YOU CAN IMAGINE IT, WE CAN PRINT IT We now offer large format design and printing with specialization in environmental design, graphic vehicle wraps and point-of-purchase retail product displays.
FROM STICKERS TO TRADE SHOW DISPLAYS TO LARGE-SCALE ENVIRONMENTAL DESIGN, WE CAN PRODUCE CUSTOM VISUAL PRODUCTS THAT WILL ELEVATE YOUR BRANDING AND HELP YOU MAKE A LASTING IMPRESSION. Technology continues to improve the large format printing industry which is why we pride ourselves on staying up-to-date with the latest advancements. We print thousands of square feet of vinyl a day using the latest state-of-the-art, digitally direct equipment which means your large-format digital prints will be clean, sharp, completed and delivered on time at a price that doesn’t break the bank. Our in-house design, printing and installation capabilities turn projects out on time and within budget, and we’re specialized to cater to a diverse clientele. Go ahead, throw your most unique and ambitious design, print, and installation ideas at us. Challenge our design and estimating team today.
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www.DMEDELIVERS.com | www.GOGAMEDAY.com | www.DMEVISUAL.com
