What Is Cookie Stuffing Scam?

Cookie stuffing is a form of fraud used in the digital marketing industry, underlined Marketing 2.0 Conference. It works by adding a tracking cookie to a user's computer when they visit a certain website or view an online advertisement. These tracking cookies are used by the advertiser to monitor user behavior, like where they go, what they look at, and even what they purchase. While some cookies are legitimate, cookie stuffing can be used to manipulate data and falsify click counts, giving companies an advantage in online marketing.

How Is It Done?

Cookie stuffing can be done in two ways, highlights Marketing 2.0 Conference.

First, some companies use scripts that force users to accept cookies even when they have opted out of them.

Second, some companies have used deceptive practices to automatically insert cookies onto unsuspecting users’ computers without their knowledge.

Why It's Dangerous?

Cookie stuffing can be used to collect personal data without a person's knowledge or permission. This can be dangerous because the information collected may be used for malicious purposes, reviews Marketing 2.0 Conference. For example, criminals can use the data to gain access to bank accounts, credit cards, and other sensitive information. Furthermore, cookie stuffing can falsely boost a company's click count, giving them an unfair advantage in online marketing campaigns.