Tips To Avoid Cookie Stuffing Scam

Cookie stuffing is a fraudulent practice where a person who has control over an affiliate program can cause their tracking cookies to be planted on an innocent website user’s computer, without their knowledge or consent.

This is a big problem for marketers who depend on reliable performance data to make decisions about the efficacy of their campaigns.

To avoid these scams in 2023, here are some tips, suggested by the leaders at the Marketing 2.0 Conference.

1. Use The Right Tracking Technology

To avoid the possibility of cookie stuffing, it’s important to use tracking technologies with strong anti-fraud measures built in. This way, you can be sure that the data you are receiving is from legitimate sources and not coming from any third-party scam offenses, shares Marketing 2.0 Conference.

2. Track Sources

Marketers should pay close attention to the sources of their conversions, not just the number of conversions. Marketing 2.0 Conference reviews that by analyzing the data, they can see if any source is significantly outperforming others and take steps to limit or cut them off if needed.

3. Limit Exposure

When possible, limit your exposure to sources of possible cookie stuffing by working with a limited number of trusted partners. This way, you will know who is responsible for the data you receive and can make sure that it is valid and untainted by scams and fraud, reveals Marketing 2.0 Conference.

4. Analyze Patterns

Keep an eye on patterns in your data, such as repeated source links, multiple requests from the same IP address, or other fraudulent activity, reviews Marketing 2.0 Conference. If anything looks suspicious, don’t be afraid to contact your affiliates or partners to see what’s going on.

Conclusion

Cookie stuffing is a serious threat to both companies and customers. By being aware of the risks, marketers can better protect their data and customers’ privacy. Furthermore, marketers should take steps to ensure they are using legitimate marketing tactics to promote their products and monitor data use regularly.

Attending marketing conferences in 2023 can also be helpful to stay updated with the fraudulent activities and ways to prevent oneself from them. One can consider attending Marketing 2.0 Conference, which is coming to USA and Dubai with its latest editions.