ESADE 50 YEARS INSPIRING FUTURES

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, 50 Years Inspiring Futures

A • Abel Lluch, Xavier • Agell Jané, Núria • Alba Muñoz, Irene • Alcocer Soro, Maria Josep • Alemany Gil, Álvarez Alexis, Eva • Álvarez Álvarez, José Luis • Andrade Martínez, Viviana • Angelus Sañudo, Linda • Bes, Julio • Ansótegui Olcoz, CarmeN • Antolín Masriera, Carolina • Añaños Noguera, Maurici • Aparici Llorens, Núria • Arjona Sebastiá, César • Asensio Buchaca, Marta • Aspa Espinasa, Ramon • Augé Artigues, Baldwin, Belinda • Ballabriga Clavería, Fernando • Banchs López, Montserrat • Bande Firvida, David • • Batallé Descals, Pere • Batista Foguet, Joan M. • Batlle Suñer, María Asunción • Batllori Lloveras, David • Benejam Botella, Carita • Berché Moreno, Eduardo • Berdah Cohen, Nicole • Berka, Anna • Bieto Guardiola, Òscar • Blanco Merinero, Francesc • Boada Andrés, Núria • Bofarull Viu, Ivan • Bonet Guinó, Maite • Bovet Pla, Montse • Boza Fresco, Raquel • Brain, Robyn • Brinckmann, Jan • Brunat Campamany, • Byra, Daniel Peter • C • Cabello Saiz, Lidia • Cabezas Castro, María Purificación • Calatayud Barberà, Cels • Cardona Torras, Esperança • Careta Muntada, Teresa • Carneros Egea, Antonia • Carpi Martín, Vicente, Sonia • Carreras Fisas, Ignasi • Casabayó Bonás, Mònica • Casaburi, Ivana • Casasnovas Cavestany, Castells Pujol, Alexandra • Castillo Díaz, Sacramento • Castiñeira Fernández, Àngel • Castro Carrillo, Catherine Alexandra • Chianese, Claudia • Ciprián López, Anaïs • Cirera Bernal, Carme • Clapés Clapés, • Colet Petit, Enric • Collet, François • Comajuncosa Ferrer, Josep • Contijoch Tomás, Josep M. • Copín Cribillers Riera, Francesc • Cruickshank Owen, Matthew • Curran, Sarah Marie • Curtó Pagès, Ferran • • Díaz Gabarrón, Anna • Díaz García, Albert • Díaz Olano, Jordi • Díez Herreros, Marian • Dimova, Borjana Vigorós, Anna • Downey, Catherine • Duarte Sánchez, Cristina • Dumitrescu, Ariadna • Duplá Marín, • Espelta Luque, Cristina • Espín Zaragoza, Sílvia • Espuña Camarasa, Albert • Estévez González, Lino Núria • Férez Fernández, Manuel • Fernández Berlanga, Ainoa • Fernández Bosch, Sergi • Fernández Susana Elena • Fernández Prados, Fina • Fernández Rodrigo, Raquel • Fernández Sánchez, Juan Luis • Puy, Elisenda • Folguera Bellmunt, Conxita • Font Manté, Àlex • Font Saura, Anna • Foody Jaques, Richard Montserrat • Galera-Rotger Martin, Sara • Galimany Celma, Pere • Gállego López, Pilar • Gallego Valls, Fuente, Edmundo • García Gay, Ramon • García Lancha, Olaya • García Rey, María • García Romero, Carles • Genescà Dueñas, Gabriel • Genuyt, Véronique • Gerona Reus, Esther • Giavi Ramírez, Flo • Gimbert Calabuig, Susana • Ginés Castellet, Núria • Gómez Álvarez, Alberto • Gómez Doménech, Patricia • Gómez González Salgado, Delia • Gorina Torrents, Sergio • Granger Lynch, Mary • Gratacós Alberti, M. Mercè Torrents, Xènia • Guardingo Bach, Carme • Guarné Vidal, Marta • Guevara Pou, Gisela • Guilarte Sánchez, H • Handley, Melissa • Heras Forcada, Miguel Ángel • Herbolich Gallagher, Jim • Hernández Cembellin, Cornelia • Hugas Sabater, Jaume • I • Iglesias Bedós, Oriol • Ilie, Camelia • Iñesta Codina, Anna • Irisarri Johnson Ederra, Daniel James • José Ferrer, Montse • Jover Alcántara, Yolanda • Jurado Salvan, Enrique Josiane • Labazuy Miranda, Ana Isabel • Laborda Coronil, Anna • Lagüera Negre, David • Lahoz Lecina, Olena • Linares Roger, Olga • Linn, Francis Gerard • Little Beasley, Patricia • Llamas Gallego, Francesc

Luisa • Alfaro Faus, Manuel • Alfonso Lozano, RaúL • Algarra Bascon, Laura • Alonso Merino, Daniel • Anglí Valldeoriola, Xavier • Anguís Rodríguez, Carme • Añoveros Terradas, Beatriz • Añoveros Trias de Brugués, Pere • Arboleda, John • Arcalean, Calin • Arenas Vives, Daniel • Argilés Forné, Sílvia • Argilés Maria Àngels • B • Balbás Fernández, María Concepción • Balch, Claire-Rose • Balderstone, John • Baquero Carretero, Pep • Bardají Gálvez, Lola • Bartlett CastellÀ, Enric R. • Bastero Rodríguez, Maiteder Glòria • Beckershaus, Caroline • Begg, Charles-Dominic • Bell, Roger • Belligoi, Geoff • Beltran Plera, Caubet, Eugènia • Binefa Camanforte, Maria Jesús • Binkert, Agnes Katharina • Bisbe Viñas, Josep • Bistué Eduard • Bonet Malet, Ana • Borniard Pino, Joyce-Elisabet • Bou Alameda, Elena • Bourrellier Perdigo, Jordi • Brunel, Lise • Bueso Sardinero, Silvia • Busquets Calopa, Marta • Busquets Carretero, Xavier Manuela • Cañellas Pascual, Montse • Cano Giner, Josep Lluís • Caparrós Nebra, Olga • Cardona Torras, Rebeca • Carqueijeda Garcia, Sandra • Carr, Katie Annice • Carreño López, Dolors • Carrera GarcíaGuillermo • Cassi Gimeno, Jordi • Castelló Molina, Jaime • Castellón Guila, Norma • Castells Galí, Ivet • Delia • Català Puigbó, Cristina • Catalán Catalán, Javier • Cester Guerrero, Sílvia • Chahi, Fatiha • Chaplin, Mercè • Clarke, Dee • Clarke, Sarah • Clota Barceló, Míriam • Cockroft, Anna • Colell Sancho, Mònica Perera, Javier • Corbatón López, Silvia • Cortés Xifré, Toni • Cosano Cosano, Laura • Costa Guix, Gerard • D • De Grau Guinot, Beatriz • De la Villa Riviere, José María • De Wit Giesemann, Camila • Díaz Fort, Elisenda • Dolan, Simon • Doménech Bullich, Araceli • Domènech Cuffí, Mireia • Donés Mas, Anna • Donoso Teresa • Durán Ponsa, Núria • E • Ellis, Anthony • Enzler Fandos, Sandra • Escacena Bermúdez, Javier • Estian Torelló, Marcos • F • Fábregas Costa, Cesca • Fabregat Feldsztajn, Jordi • Fenero Hernando, Carrasco, Victoria • Fernández de Castro Krings, Alex • Fernández López, Jordi • Fernández Molinero, Fernández Torné, Maria • Fernández-Manzanos Paino, David • Ferré Pruñonosa, Cèlia • Flynn, Nick • Folch • Forte Arcos, Santiago • Franch Bullich, Josep • G • Galán De Frutos, Rosalía • Gal-Boguñà Camós, Guillem • Gallucci Calabrese, Carlo • Gárate Otegui, María Luisa • García Arcos, Pablo • García de la • García Solé, Marc • García Tejero, Miguel Ángel • Gascón Muñoz, Toni • Geada Pico, Marie Claudine Ràfols, Xavier • Giménez Balaguera, Elena • Giménez Thomsen, Cristina • Gimeno Sandig, Alberto • Giner Molina, Héctor • Gómez Serrano, Sonia • Gómez Villanueva, Begoña • González Saavedra, Antonio • • Grau Sancho, Núria • Grau Sarabia, Mònica • Green, Jon • Greenwood, Nick • Gruber, Valerie • Guàrdia María Luz • Guilera Gili, Núria • Guillén Tena, Mode • Gutiérrez Martín, Miriam • Gwilliam, Philip-Ernest • Aurora • Hernández Fernández, Blanca • Hernando Juncosas, Anna • Howley, Maeve Catherine • Hübner, Nafarrate, Iñaki • Izquierdo Taboada, Sergio • J • Jarque Molins, Xènia • Jeleva Kavaldjieva, Donka • • Jurgens, Caroline Elise • K • Komrowski, Christina • Kuhnlein Cataldo, Beth Lauri • L • Labascoule Pike, Higinio • Lamolla Ormo, Francesc • Langton, Emily • Larrión Anzuola, Irene • Leaverton, Amy • Levdanska, • Llauradó Hijazo, Susana • Llebaría Samper, Sergio • Llido Sánchez, Jordi • Llop Sarsanedas, Oriol •

, 50 Years Inspiring Futures

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Introduction

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Roots of a future

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50 years of history

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50th anniversary

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Inspiring Futures

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A present open to the future

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Mission and university: what future do we want?

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Mission, raison d’être and values

(2008-2009 annual report summary)

P. Adolfo Nicolás, Superior General of the Society of Jesus

The ESADE community declaration of values

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Fifty years ago, a group of Barcelona businessmen and professionals decided to create an educational institution with a vocation to serve and improve the society of their times. This was in the late nineteen fifties. In those days, there was a scarcity of good management training and, convinced of the importance of education and human and social values, they chose to entrust such an ambitious project to the Society of Jesus. The Jesuits were given the mission of organising and leading the new centre, then based out of a small villa in the heart of the city, given that they had gained a great deal of experience in this field at other centres including Georgetown in the United States and Deusto in Spain.

Fundació ESADE was set up to consolidate the School’s success, and its Board of Trustees was commissioned with the ambitious task of instilling strong social and ethical values in students.

This would enable them to develop into professionals capable of leading and improving business and society.

I honestly believe that this foundational idea has held sway over, and continues to hold sway over, the project that we know today as ESADE. It remains a great project and a great source of enthusiasm for the excellent team that has formed and still forms part of ESADE’s administrative and services staff in addition to its exceptional faculty and management team.

Joan Manuel Soler Chairman of Fundació ESADE (2005-2009)

But it is, at the same time, a great reality. The Board that I have had the honour of chairing has provided ESADE with a series of exemplary academic institutions in Barcelona, Madrid, Buenos Aires and, most recently, in Sant Cugat del Vallès, which have converted the 36,000 plus students who have passed through their halls into ESADE’s greatest asset and source of pride. You will recognise them for their work: Through our alumni you will be able to see that that great project, as envisaged by a handful of visionaries in 1958, and thanks to the work and support of many others over the ensuing fifty years, is presently a tangible reality, much-admired the world over. It is a project that remains youthful and which aims to continue ‘inspiring futures’.

My sincerest congratulations and gratitude for the last fifty years’ successes go to the entire team that has made this possible.

Pedro Fontana Chairman of Fundació ESADE (since June 2009)

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In my opening remarks to our anniversary celebrations, I referred to the study ‘Built to Last’, by Professors Jim Collins and Jerry Porras. It discusses how those companies that have contributed real economic and social value, and which have been successful for over one hundred years, share two fundamental characteristics.

The first of these is passion for change and innovation; and the second, an identity and values that are reflected in their everyday decisions.

I sincerely believe that ESADE is an institution that has been, and still remains, faithful to its founding values. At the same time, it has also been capable of changing and adapting to the times; of internationalising its activities and backing pioneering initiatives in education, research and social debate.

Carlos Losada Director General of Esade

In the fields of Management and Law, our mission lies in contributing to the development of highly competent professionals who can deal with decision-making in increasingly complex and uncertain environments. Professionals aware of limits and of their responsibility in creating collaboration and collective improvement projects.

Individuals who coherently integrate an ethical dimension into their personal and professional conduct. Individuals who are committed because they know that their competence and conscience require determination and a willingness to pursue initiatives and projects with commitment and a sense of change, in addition to breadth of vision and generosity. In short, professionals who are capable of offering the best of themselves for the common good because they are compassionate, in the original sense of the word; that is to say, that ‘they feel with’ others and ‘are for’ others.

ESADE’s mission is to educate individuals who display these characteristics, and also to promote the creation of knowledge through research and the critical review of existing knowledge. From the perspectives of Management and Law, ESADE aims to promote reflection, analysis and social debate on the important issues and dilemmas that affect social development and transformation.

With our attention focused on the thousands of students and participants who study with us every academic year, on the tens of thousands of alumni and the extensive network of companies, institutions and individuals with whom we collaborate, we once again take up the baton and thank all those who have helped build such a challenging and committed legacy. It is not our aim to be the best school in the world; we are much more interested in being one of the best schools for the world.

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During these first fifty years of its history, ESADE has played a significant role in business, executive education and social integration. This has been due mainly to the features that have set ESADE apart since its inception: to equip professionals to be socially responsible and highly competent in business management, with particular attention being paid to the political, social and economic reality of our country.

The dimension of this role is reflected in ESADE’s pioneering programmes and innovative spirit, in addition to the ambitious goals that the School has already achieved. Above all, we should recognise the undeniable effort and solid grounding of all those who have formed and continue to form part of the School, and who have done a magnificent job in the course of the last five decades.

Knowledge remains the most important asset of any company and is one of the key factors in their survival, especially in these times of heightened economic uncertainty and constant change. Accordingly, ESADE strives to develop the training needs of present and future executives, so that with the School’s help and leadership they can become valid instruments of innovation, growth and economic and social progress.

Salvador Gabarró Serra President of Grupo Gas Natural

I am whole-heartedly convinced of ESADE’s strategy for the future, and of its success. Promoting internationalisation, encouraging innovation and research, developing ties with the business world, and endorsing entrepreneurial spirit and initiative will further strengthen the School’s foundational commitment to educating competent professionals and responsible citizens.

While representative of the excellent work that has been done to date, this 50th anniversary is unlike any other in the School’s history.

It is an excellent opportunity to consolidate the work, the evolution and the essence of a great Business School that is recognised as one of the best in the world, and which, true to its roots and history, is taking tremendous strides towards the future. We are proud, therefore, to be part of the Fundació ESADE Board of Trustees. We are also proud to be sponsors of the Vicens Vives Chair and of the Institute for Social Innovation, and to be contributing, as a company, towards building the future.

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ROOTS OF A FUTURE Text taken from the work ‘Roots of a Future. A History of ESADE and ESADE Alumni’, Barcelona 2004, by the work’s author, Pere-A. Fàbregas, member of the Board of Trustees of Fundació ESADE and Honorary President of ESADE Alumni.

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ESADE is a mild but aromatic blend of elements, all highly significant and of great depth and interest: the City of Barcelona, civil society, university education and the Jesuits.

Barcelona, Civil Society, the University, the Jesuits (13th to 17th centuries) Barcelona, an unusual city with a strong personality, is now better known following the 1992 Olympic Games. But centuries ago it was already an open city, a focal point for culture, exchange and knowledge, and a major port. As early as the 13th century it had forged its own legal personality, the authority to make direct representations to the King and to manage its own economy. Its merchants, the entrepreneurs of their day, had also organised around their Junta de Comercio and Consulado del Mar (present-day Board of Trade and Consulate of the Sea).

In other words, by the 13th century, Barcelona could already control its own destiny. Its entrepreneurs had created the most far-flung trade network of its day, bringing the whole of the Mediterranean under its jurisdiction. Faced with a need, a problem or an opportunity, Barcelona’s civil society reacted with organisation, effort and professionalism; and the ensuing progress and results were obvious for all to see.

The Mediaeval University was characterised by two main aspects. The first was the universitas scholarium et professorum, emphasising community and personal relationships. It had a similar purpose to the Mediaeval guilds: masters passed on their mastery to apprentices, a process which ended when the students had gained facultas ubique docendi, the ability to teach as masters themselves wherever they went, and so continue the process.

The second aspect was the search for truth, the Greek a-lêtheia, where truth is adaequatio mentis et rei, the conformity of mind with reality.

The earliest European universities, among them Paris, Bologna and Oxford, appeared in 12th century.

Barcelona was held back by arguments and discrepancies between the King, the city (over the area’s first university), the Estudi General in Lleida, and still further delayed by the Catalan Civil War. All this put back the start of activities until the privileges granted by Charles I in the 16th century.

The final element was the Jesuits (Societas Iesu), which also came into being in the 16th century.

Its founder, Ignacio de Loyola, whose strong links with Catalonia and Barcelona led him to write in 1536, with reference to the city: “I think, and have no reason to doubt, that I owe a greater debt of gratitude to the people of Barcelona than to any other people in this life”.

All these elements came together for the first time with the constitution of the Colegio de Cordelles in the Rambla in Barcelona. Devoted to higher education and sponsored by civil society through the Cordelles family, its running was entrusted to the Jesuits in 1662.

Schools of the Junta de Comercio (18th century) In the 18th century, two events of great importance occurred: the Spanish War of Succession, and Catalonia’s definitive loss of its political organisation when Philip V came to the throne (1714). In this difficult context, Barcelona also lost its university, which was transferred to the city of Cervera.

But fifty years later its luck changed, and the foundations were laid for a major change that would let Catalonia go forward again: the Port of Barcelona was authorised by Charles III to trade with the Americas. Charles III also gave the city’s traders back their organisational mechanisms: the Cuerpo de Comerciantes (traders’ association), the Junta de Comercio and the Consulado.

The potential of trade with the Americas brought with it a great opportunity for Barcelona’s traders, but also a great problem: how to train the professionals they needed without a university.

The civil society of the day, the Junta de Comercio, was aware of the need for professionals trained to deal with the dynamics of an evolving society. But it was also aware of the university’s remoteness and its failure to adapt to the changing times and new developments. Nor was any solution in sight from an embryonic state that still thought government had no role to play in education. So, civil society of this era invented its own solution – the Junta de Comercio Schools, which filled this gap for many years. Once again, and not for the last time, the process repeated itself: a problem appeared, civil society reacted, and the solution was found.

In the late 18th and early 19th centuries the Junta de Comercio controlled the schools of navigation, the noble arts, chemistry, stenography, botany, mechanics, physics, political economy, commerce, architecture, mathematics and languages.

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Obviously, the consolidation of Catalonia’s economic development, which initiated with the opening of trade with America, would not have been possible without the professionals coming from these schools. The influence of their alumni on the society of the day was fundamental both in number and in quality.

Technical Studies (19th century) The regency of María Cristina, from 1833 to 1841, was a period of real change in Spain, and one which hastened the country’s modernisation. Barcelona regained its university, but Spanish universities by then were very backward institutions. We only need to refer to an official report from 1834, which indicates: “Look at these universities, they still maintain the division of the peripathos and the system or cycle of sciences that was set up six centuries ago. From time to time, and almost against their will, they end up teaching the first elements of mathematics, but never the real physics or chemistry.”

When by legal disposition the Junta de Comercio and its schools were disbanded, their place was taken by another element of the emerging civil society: the manufacturers. Through the Junta de Fábricas (association of manufacturers) they created the Instituto Industrial de Catalunya (Catalan Industrial Institute), which, as Roser Solà indicates, reveals “a peculiar Catalan business world, which when faced with liberalising challenges like opening up frontiers, reacted positively, allied with the forces of culture and set off down a path that did not stop at self defence, but set out to find the best technology to gain greater competitiveness”. In 1849, the Institute started classes in industrial chemistry, industrial mechanics, spinning, mechanical draughtsmanship and theory of textiles. Later the Junta de Comercio schools became the basis of Barcelona’s Escuela Industrial, the predecessor of its Escuela Técnica Superior de Ingenieros Industriales (School of Engineering).

Even so, Spain was still a backward country. One illustration of this: in 1866 there were only 39 industrial stockholding companies, of which 15, practically 40%, were in Barcelona.

The first fifty years of the 20th century In general, education in early 20th-century Spain was still in an absolutely deplorable state, with high rates of illiteracy. The first Ministry of Public Education and Fine Arts was created in 1900.

Finally a public initiative related to business appeared. This was the Universidad Industrial

(Industrial University), sponsored by Barcelona Provincial Council and later by the Commonwealth of Catalonia, set up in 1904 to train specialist workers, middle-level technicians and managers for industry. And once again, the project was sponsored by a Board of Trustees made up of the most dynamic forces in the city: civil society.

Meanwhile, the Jesuits were setting up the Ebro Observatory at Roquetas (Tarragona).

There, another major training institution was founded: after its transfer to Barcelona it became known as the Instituto Químico de Sarrià – IQS (Sarrià Institute of Chemistry). Also during these early years of the century, the Jesuits created the Barcelona-based Instituto Comercial de la Inmaculada – ICI (Commercial Institute of the Immaculate), specialising in commercial and accounting training.

Then came the difficult years: the Second Republic, the Spanish Civil War, the Second World War, the dictatorship of General Franco, etc. But almost without warning, in the nineteen fifties, Europe and with it Spain, entered into a period of prosperity and development. The European Union, the then European Economic Community, was created (1957), a project that overcame so many conflicts and confrontations.

After its long years of isolation, Spain signed its first international agreements for co-operation and approved the National Economic Stabilisation and Liberalisation Plan (1959), precursor of years of developmentalism and withdrawal from economic self-sufficiency. Universities created the faculties of Political Science, Economics and Commerce (1953-54).

In 1916, a pioneer specialist business training project was launched. This was the Universidad Comercial de Deusto (Deusto Commercial University), set up by the Jesuits in Bilbao. But it was not until the late 1950s that management training really took off. It was during this period that new institutions began to appear, each with its own perspective: the Escuela de Organización Industrial (EOI, Madrid, 1955) run by the Ministry of Industry; the Instituto Católico de Administración y Dirección de Empresas (ICADE, Madrid, 1956) and the Escuela Superior de Técnica Empresarial (ESTE, San Sebastian, 1956), both sponsored by the Jesuits; and the Instituto de Estudios Superiores de la Empresa (IESE, Barcelona, 1958) which belonged to the University of Navarre (Opus Dei).

The appearance of ESADE (1954-75) It was during these years of resurgence for the Spanish economy that the first adaptations of the American business school model appeared.

Changes like this made it obvious that nothing would ever be the same again, and that new approaches and attitudes were becoming established.

ESADE appeared just as the schools of the Junta de Comercio had in the late 18th century: to meet a need. In times of change, trained people were urgently required to deal with economic development after the end of the hardship of the civil war, the post-war period and prolonged economic isolation. The elite of civil society detected the need and resolved to put their shoulders to the wheel.

The idea for ESADE followed on from the approach of the 17th-century Colegio de Cordelles, created by a family of notaries, lawyers and canons who, after getting the project under way, asked the Jesuits to run the School.

It was in this context that a group of professionals and entrepreneurs met in Barcelona in 1954.

Roglan has summarised the situation: “The ESADE project was conceived in the spring of 1954 by a group of Catalan professionals and entrepreneurs dedicated to the idea of founding a university centre for business research and training. This institution would prepare and equip students with the skills necessary to create and run businesses and associations. ESADE was born.”

The list of the project’s sponsors, all eminent professionals and entrepreneurs, includes thirteen names.

SPONSORS OF THE ESADE PROJECT (1954-1958) Ignasi Vidal Gironella Joan Vidal Gironella Antonio Jover Lamaña Leandro Jover Lamaña Esteve Negra Valls Ramon Más-Bagá Cros Fernando del Pozo i de Querol Albert Folch Rusiñol Fernando Maristany Pomar Francesc Torras Ferrer Antoni Pérez Portabella Francesc J. Pérez Portabella Josep I. de Anzizu Borrell

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They immediately began negotiations to bring the idea to life. The sponsors asked the Jesuits (Societas Iesu) to become involved in creating a centre of higher studies for management and business training. The proposal was raised with the Jesuits’ Superior General, Father Juan B. Janssens, and on 27th May 1958 he signed the letter of approval that started the formal process by which the Society accepted the role of co-sponsor and assigned it the management of ESADE. On 17th October 1958, the private contract, subsequently converted to a public deed, was signed between the sponsor company, EFSA (Enseñanza y Formación, S.A.) and the Jesuits. Since then, the two sponsor bodies have worked together to adapt the original agreements to changes in society and the evolution of the institution itself. The last of these, in June 2003, restated and endorsed the founding spirit maintained in successive updatings, which specifically expressed the determination to retain and strengthen the egalitarian collaboration between the Jesuits and civil society. It also ratified the assignment accepted from the outset by the Jesuits – to assume responsibility for the management of ESADE. To allow them to meet this responsibility, they reserved the right before the governing body responsible for ESADE to nominate the Order’s choice of candidate to occupy the post of Director General.

The main legal entity is currently Fundació ESADE, whose bylaws consolidate and reinforce the legal structure of an institution conceived and based on the egalitarian collaboration between the Jesuits and civil society. The makeup of its governing body, the Board of Trustees, is therefore also egalitarian, and the Jesuits’ Provincial of the Tarragona Province is responsible for nominating half its members.

The first President was a businessman, Ignasi Vidal Gironella, and the first manager was the Jesuit Lluís A. Sobreroca Ferrer. In January 1959, the first school was opened in Pasaje de Josep Llovera 4 in Barcelona, and on 1 st October of that year the Escuela Superior de Administración y Dirección de Empresas (ESADE) was formally inaugurated, with the start of classes in the first management degree course, with an initial intake of 34 students.

In the years that followed, the Degree in Business Studies was launched, and programmes for managers and some specialist programmes were included in the institution’s

portfolio. In 1962, Leandro Jover Lamaña was appointed President.

The inauguration of the MBA (Master in Business Administration) programme in 1964-65 coincided with the appointment of a new Director, Mariano Íbar. It was precisely this kind of MBA Programme, which later was introduced all over the world, that would bring ESADE international recognition.

As ESADE developed, its facilities had to be extended, and in 1965-66 the School moved to a new 6,500 m2 building on Avenida de Pedralbes, considerably increasing its space, its services and obviously its image.

In 1969, a new Director was appointed: this was Xavier Adroer, who directed the School until 1988.

ESADE in the democratic context (1975-89) The death of General Franco, the start of the Spanish transition to democracy, the approval of the Constitution and Spanish society’s adaptation to the democratic models of the western world were all current events during the years ESADE was emerging from its initial phase. By 1972-73 the School already had 1,000 alumni.

From its inception, ESADE had opted for democratic avenues, working for political openness and, as far as possible, encouraging attitudes that involved plurality of thought, dialogue and co-existence. The coming of democracy reinforced these deep convictions, and ESADE’s adaptation or adjustment to the new democratic context was straightforward, quick and efficient.

Ignasi M. Vidal Arderiu assumed the Presidency In 1978. In 1982 ESADE initiated its educational activities in Madrid with the introduction of its Executive Education Programmes.

The need for its graduates to obtain a qualification that was recognised in Spain made the School turn to the Universitat Politècnica de Barcelona, now the Universitat Politècnica de Catalunya (UPC-Barcelona Tech), to certify its business studies courses, a process that was authorised by the Government of Catalonia

in 1985. However, this coincided with the 1983 University Reform Act., which, among other changes, allowed private universities to be established and operate in Spain. The Ramon Llull University was constituted under the auspices of the new law, and ESADE was gradually incorporated.

In 1983, a new ESADE building was inaugurated in Calle Marques de Mulhacén, adding 7,800 m2 to available space. In 1984, Jaume Iglesias became President.

ESADE continued its rapid expansion, not only in size and social influence, but also in academic and institutional excellence. In 1988 Jaime Filella was appointed Director General, and the doctoral programme (PhD) was inaugurated.

In 1989, the Government of Catalonia awarded ESADE the Creu de Sant Jordi (Saint Jordi Cross). The citation stated: “For achievements in training students to exercise high-level management and administrative duties, adopting a scientific and humanistic approach with a critical sense of the needs of mankind in a society subject to constant transformation”.

ESADE’s special talent had not gone unrecognised.

Constitution of the ESADE Alumni Association (1988-2009) In changing times, and after ESADE’s first 30 years, an anomaly came to light. So many years on, there was still no organisation to link the School with its alumni. An organisation that provided alumni with services, dynamised their capacity to contribute to the School, and supported their involvement in all areas. This gap was particularly noticeable at a time when the number of alumni was growing fast, and ESADE needed all the encouragement it could get if it was to continue with its brilliant task of building the future.

To fill this gap, a project was launched to found an alumni association, now known as ESADE Alumni. Its first two sponsors were Pere-A. Fàbregas and Francesc Rafart, who represented alumni on the ESADE Executive Board.

The design of the new institution established that although it was closely related to ESADE, it had its own legal personality. It was therefore constituted as a single association which alumni from all programmes could join. The basic concepts were the promotion of networking and the development of a sense of belonging.

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After overcoming the usual teething problems, the development and achievements of these first twenty years of ESADE Alumni have been spectacular. It is now one of the top alumni institutions among European business schools, with 14,360 active members in August 2009.

During its existence, the institution has had five presidents, who have maintained the democratic custom of serving for only one mandate and not seeking re-election: Pere-A. Fàbregas, Joan Miquel Albouy, Xavier Pérez Farguell, Francisco Guarner and the current president, Germán Castejón.

The first ESADE Alumni Annual Conference was held in 1995 and conferences are now held in both Barcelona and Madrid, bringing together 2,500 members every year to socialise and enhance relationships. It also hosts the Jaume de Cordelles awards, or as they are now known, the ESADE Awards. Finally, ESADE Alumni forms part of the Assembly of Members of Fundació ESADE and figures amongst its most generous donors.

Early years in the Ramon Llull University (1990-98) The fall of the Berlin Wall in 1989 and the subsequent dissolution of the Soviet Union brought the dawn of a new era of increasing globalisation and the replacement of traditional points of reference. In Spain, ongoing social development and the gradual incorporation of private universities combined with a low birth rate meant new challenges to ESADE’s growth in terms of both competitiveness and efficiency.

In 1992, Lluís M. Pugès took over as Director General and Juan Antonio Delgado as President.

ESADE’s evolution continued, and in 1992-93 the School began to offer an English-language version of its MBA. In 1991, a highly individual third building with a surface area of 12,500 m2 was inaugurated on Carretera de Esplugues, which progressively took over many of ESADE’s activities and programmes.

The creation of the Law School in 1994 marked an important milestone in this evolution. The new Faculty offered a customised degree in law, which complemented strict legal training with a set of skills closely linked to the legal profession, including the analysis of financial statements, information technology for law, international law and languages. It was created under the aegis of Ramon Llull University (URL), to which university studies in management were also incorporated.

Recent years (1998-2009) All these institutional changes converged in new ESADE bylaws, approved in 1998, and which defined its mission in these terms: “ESADE is a private higher education institution with a clearly international vocation which is compatible with its founding spirit of loyalty and service to Catalonia and Spain. ESADE’s mission is to promote teaching and research in the areas of Management and Law, in order to contribute to the scientific, social and personal education of individuals who are characterised by a high level of professional competence and fully aware of their responsibility in the development of a society that promotes the dignity of individuals as part of the humanistic and Christian traditions, and in a context of intercultural dialogue”. These deeply-held values of the institution remain firmly focused on the future.

In 1999, Juan Antonio Delgado died unexpectedly and Joan Josep Brugera replaced him as President of ESADE. That same year an agreement was reached with the Jesuits to use part of their Borja Centre in Sant Cugat to create academic and research facilities on a new campus. Activities started here in spring 2009 and this campus took over the teaching of university management qualifications under the recently-adopted European model. This new university campus will increasingly co-operate with the Creapolis Innovation Park, sponsored

by ESADE on the same site and founded as an advanced space where innovative research and teaching companies can interact.

In 2000, Carlos Losada was appointed Director General. This new Director General, the new Dean, Xavier Mendoza, and several members of ESADE’s senior management are alumni of the institution.

The incoming management team initiated a rigorous process of strategic reflection, defining new dynamics and a new management model for the School. The growth and success of ESADE’s Madrid-based activities meant it outgrew its original premises, and the use of a 2,500 m 2 building in the Chamartín area was negotiated, to be added to later by a second adjoining building with a further 1,200 m 2.

The next step was Buenos Aires, with the founding of a campus for Executive Education Programmes, inaugurated in 2003.

becoming a fully-internationalised institution equipped to convey knowledge, concerns and values in a global context.

During his introduction to the 2001-02 academic year, Carlos Losada referred to ESADE’s momentum and dynamics in the following terms: “This is no time for complacency. It’s a time for taking a cold, hard look at the world beyond ESADE. We must watch out for new demands from society that may lead us to change direction. It would certainly be very tempting to rest on our laurels, but that kind of attitude would seriously prejudice our aim of creating added value for society, the reason why ESADE was founded and what justifies our existence today.”

Some years ago I wrote: “ESADE can and should contribute its strength and style to becoming a competitive European university that will facilitate business and social progress, combining the subtlety of the old Europe with a profound respect for its origins. One of Barcelona’s strengths for the future is its ability to create management steeped in Mediterranean aromas; a management bred in one of the cradles of the world’s culture”.

ESADE has grown and continues in the ascendant, holding top positions in international rankings in Europe and worldwide.

Pere-A. Fàbregas Vidal (Lic&MBA 1967) Founder and former president of the Association

After its first 50 years, ESADE has achieved both academic prestige and social acceptance.

As an institution, it has stayed true to its founding purposes, summed up by Joan Manuel Soler, President of Fundació ESADE from 2005 to spring 2009, in these words: ‘Jesuits and entrepreneurs set in motion an ambitious project to instil responsible individuals with strong social and ethical values, educating them to become executives who are capable of directing and improving both business and society.’

ESADE currently provides training for more than 12,000 people every year at its campuses in Barcelona, Madrid, Sant Cugat and Buenos Aires and in academic centres like its Business and Law Schools, the Executive Language Center and the URL Sant Ignasi School of Tourism. The excellence of its teaching and research is widely recognised.

Its quality, image and strength as an organisation have extended the international scope of ESADE’s activities, attracting students and managers from all over the world.

Its increasingly international faculty is joined by a large research team. This growing internationalisation is also reflected in the School’s administration and support services which employ professionals from a range of international backgrounds.

It has been a long journey. But in only fifty years we have progressed from the inevitable early doubts about how to train professionals for a future beyond the isolation of the 1940s

11

BIBLIOGRAPHY Fàbregas, Pere-A. (2004).

Arrels d’un futur. Una historia de ESADE y de la Asociación de Antiguos Alumnos.

Barcelona: ESADE. Roglan, Joaquim (1998). 19581998. ESADE, 40 anys.

Barcelona: ESADE. Background paper: Professor Lluís Maria Pugés.

Professor Ignasi Vila Additional material by Lluís M. Pugès and Ignasi Vila available at www.esade.edu/history

More information about ESADE’s history and identity at www.esade.edu

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1958-2008

50 YEARS of History 13

1958-1967:

1968-1977:

1978-1987:

1988-1997:

1998-2008:

50 years of history In 1958, a group of professionals and businessmen from Barcelona contacted the Society of Jesus in order to set up a university-level business management school.

Conversations culminated in October 1958 with the founding of Escuela Superior de Administraci贸n y Direcci贸n de Empresas (ESADE).

the beginnings The School’s founders clearly understood that competent business management professionals were needed to develop and modernise the country and that. In addition, these professionals should be socially responsible. It was in a villa on Passatge de Josep Llovera in Barcelona that ESADE gave classes to the first 34 students from the Business Studies Degree and Master in Management programmes for the very first time. Training and executive development activities began in 1960, followed by the launch of the MBA programme in 1964. In 1965 the new

ESADE premises and Language School were inaugurated in what is nowadays known as Avinguda de Pedralbes.

ESADE’s founding and development are framed in a complex social, political and economic climate.

In the aftermath of World War II, Spain was on the fringes of the European reconstruction process and isolated from international institutions. The economic model of national self-sufficiency led the country to bankruptcy and the 1959 Stabilisation Plan laid down very severe conditions. With waves of

emigration and an influx of European tourists, development plans were put into action in 1961. From a Spain that sang along in unison to the ‘Cola-Cao song’, and avidly followed the adventures of the Ulises family in the comic TBO, emerged the first television sets and the use of two rhombuses to rate films unsuitable for children. The average Spaniard dreamed of owning a Seiscientos, their first car, and could now go to live Beatles concerts. The Catholic Church showed signs of modernisation through the Second Vatican Council.

16

Event held in the provisional auditorium of the new premises on Avinguda de Pedralbes, during the 1966-1967 academic year

1958-1967

17

First ESADE premises in a villa on Passatge de Josep Llovera in Barcelona

Production of the first Seat 600 in Spain in 1957 Reading ‘La Familia Ulises’ captivates future students

18

Invitation to the first public lecture held at ESADE: ‘Training business managers.

Foreign and national experiences’

Father Lluís Antoni Sobreroca Students’ artistic activities

Class delivered at the Passatge de Josep Llovera premises

19

Supervising construction work on the new building

The Beatles play in Barcelona (1965)

20

The first ESADE brochure for students

Scale model of the new premises on today’s Avinguda de Pedralbes in Barcelona

21

ESADE students visit the Casa de Ejercicios Espirituales in Manresa

The first 100 peseta silver coins

International Language Lab Seminars, 1967

22

ESADE’s Director prevents police from entering the School by citing its religious status

Meeting of Jesuits who collaborated in setting up ESADE

Participants in one of the first Senior Management programmes

23

A Senior Management course, with Professor Josep Maria de Segarra

Recharging batteries in the Senior Management dining room

Studying in the new library

24

Inaugural class delivered by Josep M. de Muller i d’Abadal, President of the Provincial Council of Barcelona (1967-1968)

Gallina Blanca and Cola-Cao, two of the era’s most wellknown products

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More than a school The French student uprising of May ‘68 and counter-culture youth movements marked the beginning of a decade of change in the western world. A year later, Neil Armstrong was the first man to walk on the moon, which represented ‘one giant leap for mankind’. With the death of Franco in 1975, Prince Juan Carlos was crowned King of Spain and the country embarked upon an historical period of transition towards democracy. Political parties and trade unions were legalised, the first democratic elections were called, the new Constitution was approved in 1978 and the Generalitat de Catalunya was restored. This new democratic era coincided with

an economic crisis and a rise in inflation. Meanwhile, tourists from all over the world continued to flood into a country whose social and cultural habits were changing rapidly. On television ‘Un, Dos, Tres’ and ‘Payasos de la tele’ were the most popular programmes, and sportsmen the likes of tennis player Manolo Santana and motorcyclist Ángel Nieto were world champions in their field.

The institution grew and became stronger in the ‘70s, becoming much more than a school. ESADE’s support for democracy and freedom of speech was clear; and in the years leading up to and during the transition, ESADE took on the role

of civic and social forum, organising lectures to publicly present the various political and, as-yet underground, trade union options. Besides becoming consolidated as an institution respected for its democratic, pluralist and tolerant outlook, ESADE became a pioneer by offering a university approach to business studies. It broke away from the traditional accounting and management models and adopted a more innovative international approach. In 1969, ESADE’s international vocation came into being through the inauguration of the first European Documentation Centre in Spain, a repository of all publications from the European Economic Community.

26

A Senior Management course with Professors Fred Weschler and Sergio Barraza (1971-1972)

1968-1977

27

The last one peseta banknote

The first 5,000 peseta banknotes are issued

The first moon landing (1969)

Professor Carles Comas teaching Economics

Professor Josep Angrill in one of his Accounts classes

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Inaugural class delivered by Professor Antonio Marzal

EFMD’s constitution and first annual conference

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The shift towards democracy

Arias Navarro informs the country of General Franco’s death

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Lecture by economist Ramón Tamames

Professor Robert Tornabell teaching a Finances class

Lecture given by Professor José Luis Aranguren

The end of Spain’s dictatorship leads to the publication of Avui and El País (1976)

TV reaches Spanish homes

31

Antoni M. G端ell, Professor of Sociology

Computer Room

Round table with the participation of underground unions

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Round table on political forces with representatives from underground political parties

Lecture given by Jordi Pujol: ‘El moment actual’, delivered on 21st January 1974, in the company of Xavier Adroer, Director General of ESADE

Ceasefire in Vietnam (1973)

33

New premises at Avinguda d’Esplugues, 108, future site of the Senior Management Seminars and ESADE Language School

An ESADE Alumni Association publication

34

The Language Lab

35

The expansion ESADE With the beginning of the new democratic era, ESADE experienced a period of intense growth and increased its educational and research initiatives. The progressive economic and political opening-up of the country made it necessary to promote the Spanish business community internationally, and ESADE aimed to combine management training with its international vocation and vision. In order to achieve this objective, the School actively joined various international networks and alliances, enabling students to study on international exchange programmes at universities around the world, and this gave rise to

the Partnership in International Management (PIM). By the end of the ‘80s, ESADE was among the institutions promoting the Community of European Management Schools (CEMS), the leading Europe alliance formed by major multinationals and the top business school from each country.

President of the Generalitat. Adolfo Suárez resigned from his post and the entire country was gripped by the attempted 23-F coup d’état. In 1982, the socialists won the general elections by a wide majority and Felipe González was elected President of the Spanish Government. Spain joined the EEC with full membership in 1986. At the cinemas, John Travolta and Olivia Newton-John starred in the musical Grease, which sparked off a ‘50s revival and brought back hair-cream and ‘drain-pipe’ jeans. The younger generation followed the adventures of Steven Spielberg’s E.T. and the television series Heidi, and 1983 saw the launch of TV3, a new television channel in Catalan.

THE WORLD Unemployment was the main challenge to the economic, political and social changes that Spain was undergoing throughout this period.

As a result of the approval of the Catalan Statute, elections to the Parlament de Catalunya were called in 1980 and Jordi Pujol was elected

36

Aerial view of Buildings 1 and 2 (1984-1985)

1978-1987

37

Learning about Business Policy with Professor Francisco Lamolla A group of professors in front of the building on Carrer de MarquĂŠs de MulhacĂŠn (1984-1985)

Coffee break in the bar

Grease takes the big screen by storm TVE broadcasts the Japanese cartoon series Heidi (1975)

38

Lecture by economist José Luis Sampedro

Professor Alfonso Carlos Comín

New ESADE Library

Professor Joan Sureda in one of his classes

39

A group of professors in the ‘80s

40

1978-1987

Graphic explanations from Professor Pere Batallé (1984-1985) Meeting of AIESEC

The Third Channel Act (1983) sees the launch of TV3 Led by Felipe González, the Spanish Socialist Workers’ Party is announced winner of the 1982 general elections

41

Celebrating Professors Joan Massons’ and Conrad Blanch’s climb of Mount Everest (1984-1985)

MBA students in the ‘80s

Commemorative event marking ESADE’s 25th anniversary The Senior Management team

42

Sanson, the popular barman, offers a drink to Mayor Pasqual Maragall

1987 Among other training activities, the Department of Cultural Activities (DAC) publishes ReDACci贸, with student and faculty participation 1987

1992

1998

2003

43

2008

Extending horizons ESADE ESADE continued its development and acquired international-level facilities, including the new building on Avinguda d’Esplugues. This considerably extended the Barcelona Campus where ESADE Business School and Executive Language Center programmes were delivered.

In 1989, a group of alumni decided to group together various initiatives and set up the Alumni Association.

Presently known as ESADE Alumni, the association aimed to establish a network of relations and services for ESADE-trained professionals.

Inaugurated in 1991, the federative

structure of Ramon Llull University made it possible to found ESADE Law School and integrate the Escuela Superior de Administración y Dirección de Empresas into the University.

THE WORLD The fall of the Berlin Wall and the democratisation processes taking place in countries throughout Eastern Europe marked the beginning of a new era in international relations between the former superpowers. The 1992 Olympic Games brought Barcelona to the world’s attention, and the city

44

underwent a major transformation, redeveloping its seafront district.

In 1996, José María Aznar was elected President of the Spanish Government, following a period of fourteen years of socialist administrations. Changes in information technologies made communications easier and made it possible to broadcast live coverage of conflicts such as the Gulf War as well as the plight of Third World countries. Meanwhile, Japanese cartoons took over the small screen, songs by U2 were being played on the radio and the first mobile telephones came onto the market.

Entrance of the building at 96, Avinguda d’Esplugues

1988-1997

45

Inaugural lecture delivered by entrepreneur Pere Duran Farell

Music at ESADE

46

ESADE’s first graduating class celebrates its silver anniversary in the company of Father Sobreroca

The Olympic Torch, symbolic for the hundreds of ESADE students who helped organise the 1992 Barcelona Games

47

Students in the entrance hall of Building 1

Professor and Director General of ESADE, Jaume Filella

48

ESADE’s choir

ESADE joins URL

The faculty football team

49

ESADE’s quarterly publication, Crónica

Unveiling of the new building at 96, Avinguda d’Esplugues

The Mayors of Madrid, Barcelona, Seville and Santiago de Compostela attend ESADE’s International Tourism Symposium

Professor J. Nepo García Nieto

50

José María Aznar and Narcís Serra with Director General Lluís M. Pugès during lectures at ESADE

The Berlin Wall comes down (1989)

51

Graduation ceremony at the Palau de Pedralbes

CEMS graduation ceremony in Barcelona

52

HRH The Prince of Asturias visits ESADE

A sample of ESADE’s programmes

53

ESADE, inspiring futures ESADE

The most prestigious economic publications (The Wall Street Journal, BusinessWeek, The Financial Times) ranked ESADE and its programmes, especially the MBA programme, among the best in the world. In 2003, ESADE extended its campus in Madrid by adding a second building and a new campus was inaugurated in Buenos Aires (Argentina), with new facilities being purpose-built for Executive Education. Taking advantage of the newly set up European Higher Education Area, ESADE launched Masters programmes for recent graduates (the Bologna Masters): the MSc and Master in Law programmes. ESADE Alumni had over 11,500 members, 20 international chapters and 30 sector-specific and territorial

clubs, and was the second-largest alumni association in Europe. ESADEFORUM was inaugurated in 2006 as a venue for debate and reflection on future challenges, and plans were announced to build a new campus at Sant Cugat del Vallès to deliver the University’s Management programmes and house ESADE Creapolis.

‘Inspiring Futures’ was chosen as the slogan to mark ESADE’s 50th anniversary celebrations.

THE WORLD

In a context of economic globalisation, in which emerging countries such as China, India, Brazil and Russia have shown increasing dynamism, the euro entered into circulation as the common currency in most European Union countries. The

54

11-S terrorist attacks in New York had a profound effect internationally.

A series of armed conflicts, problems associated with climate change, north-south relations, migratory phenomena and dialogue between civilizations marked the international agenda. The communications revolution, especially Internet and mobile telephony, reached the four corners of the globe and changed how work and work-based relations were organised. Days after the terrorist attacks in Madrid, the Socialist Party won the general elections and José Luis Rodríguez Zapatero was elected President of the Spanish Government. Matrix, Harry Potter, Google, MP3 and iPods were now the ‘in-thing’ among the younger generation.

The new visual identity (2003) symbolises the spirit of a new phase based on a solid past and looking towards the future with certainty and hope

1998-2007

55

The Madrid Campus, 25-27, Calle Mateo Inurria

The original ESADE premises at 13, Calle de Cinca

56

Law School, 40-42, Calle MarquĂŠs de MulhacĂŠn

First graduating ceremony of the MSc Programmes in Management

57

ESADE in the international press rankings

Classes get under way for the first EMBA Graduating Class in Madrid (2002-2003)

58

Executive Education course participants, ESADE Madrid

59

www.guiame.net

Antonio Garrigues and Ricard Fornesa are awarded Honorary Doctorates from URL

ESADE’s Institutional Portal: www.esade.edu

Jordi Pujol is awarded an Honorary Doctorate from URL

60

Inauguration ceremony to mark the beginning of the 2006-2007 academic year at Universitat Ramon Llull, held in ESADEFORUM

Refurbishing of Building 1 and construction of the new ESADEFORUM

Professor and Director General of ESADE, Carlos Losada

The Alumni magazine helps maintain links among ESADE alumni

2008

2005

2000

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1998

1989

ESADE crosses borders: The Buenos Aires Campus (Argentina)

The first iPod Nano goes on sale

The euro replaces the peseta

62

ESADE’s Sant Cugat del Vallès Campus and Creapolis projects

The E50 anniversary events get under way

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2008-2009

50 Anniversary th

Celebrating 50 years

Over the last year, we have had the opportunity to celebrate, share and relive our history. The photographs on the following pages are a graphic tribute to the enthusiasm with which this anniversary has been celebrated.

20路12路2007 The Anniversary

th Start of the celebrations for the

anniversary

68

ESADEFORUM, which is generally used for academic events, also turned out to be a good venue for internal, family-style meetings

ESADE community members born the same year the School was founded celebrate their birthdays

Ramon Garcia, the then Administrator and Director of the Human Resources Service, addresses the staff to mark the opening of the ESADE 5.0 exhibition

69

25路05路2008

exhibition

Exhibition of Historic Images for the Future

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71

25路05路2008

exhibition

12路02路2008

Later, the exhibition moved to madrid AND buenos aires

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Acknowledgments

Acknowledgments Coming after the Creu de Sant Jordi distinction awarded by the Government of Catalonia, to mark the School’s 50th anniversary, Barcelona City Council and Chamber of Commerce wanted to acknowledge ESADE’s educational, social and economic work and presented it with their most prestigious awards.

The Government of Catalonia’s Creu de Sant Jordi [St. George’s Cross civil distinction] was awarded in 1988

Award from the Barcelona Chamber of Commerce, Industry and Navigation

2008 Medal of Honour from the City Council of Barcelona

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18路09路2007

honorary doctorate

James G. March Sociologist and Emeritus Professor at Stanford University, granted an honorary doctorate by Ramon Llull University, at ESADE

74

Dr James G. March

‘Great new ideas are crazy from the point of view of established knowledge. Occasionally, a crazy new idea turns out to be spectacularly important.

However, only a tiny fraction of crazy new ideas will prove to be great ones, and usually only after some period of time. Although much effort has gone into discovering reliable routes to creativity and to make the early identification of good ideas feasible, most of that effort has been unrewarding… And any increase in the creation and persistence in good new ideas also increases the creation and persistence in bad new ideas.

These are the kind of dilemmas for which human existence is famous, and it should be no surprise that they lurk in the mundane world of management and those who would encourage learning in it.’

Dr Alfons Sauquet, Dean of ESADE (pictured left), reading the encomium

75

Pictured above, from left to right: Dr Josep Maria Garrell, Secretary General of Ramon Llull University (URL); Leopoldo Rodés, President of URL; Dr Esther Giménez Salinas, Rector of URL; M. Àngels Cabasés, Secretary General of Inter-University Council of Catalonia; Dr Carlos Losada, Director General of ESADE

20·09·2007

international Meeting

6th Annual Colloquium of the European Academy for Business in Society (EABIS)

Promoting ethical values in the world of business is a crossdisciplinary vocation shared by several of ESADE’s academic bodies. The institution plays a leading role in this field, and this was crucial when it came to hosting the annual meeting of the European Academy for Business in Society (EABIS) in September 2007.

ESADE is the point of reference for the study of corporate responsibility, and its annual colloquium is the most important in this sphere both for business professionals and academia.

At ESADE, over 350 top executives, experts and representatives of civil society discussed the role of business with regard to international governance (European integration, climate change, Millennium Objectives), regional governance (clusters, intersectoral alliances) and individual governance (the daily corporate routine).

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The closing dinner was held in the emblematic Sal贸 de Contractacions [Trading Hall] at the Casa Llotja de Mar

77

30路10路2008 Opening ceremony

Opening ceremony for the 2007-08 academic year Opening lecture by Jordi Hereu, Mayor of Barcelona (Lic&MBA 1990)

78

‘Fifty years ago, ESADE broke the mould. Theirs was an open, pioneering idea, which stood out from the general greyness that prevailed at that time. It blazed a trail that other business schools would later follow’.

‘It was in the month of October fifty years ago that a group of individuals in Barcelona went one step ahead of the rest of society. In a very uncertain climate, they took a brave gamble. It was quite risky. They had a determined, open-minded attitude; were brimming with enthusiasm, anticipation and eagerness to work, and were committed to society; something that was neither very common at that time; nor easy.’

‘This is not my opinion: it’s the opinion of people who know what they are talking about. A few days ago, for the second year running, ESADE was ranked the top business school in the world by The Wall Street Journal.

This ranking, based on the opinion of almost 4,500 companies that recruit MBA graduates across the globe, highlights the fact that managers trained by ESADE display ‘integrity and the ability for teamwork’. I think this recognition is very positive because it recognises the capacities and skills related to the inner person, together with their emotional intelligence, and their psychological, relational and social resources within the world of business.’

‘ESADE says and writes a lot of interesting things about values. Reflections that I, for the most part, share and listen to. Indeed, I find some of them are particularly useful for political action. The reflection on values is important in the theoretical sphere, but it must also be relevant in practice, when it comes to confronting ideas with reality. Otherwise, one can carry out high-level theoretical exercises, but they will only really be meaningful once they are put into practice, when they are used to interpret and manage reality. And I think that some of the reflections that are being made in this institution are useful in terms of confronting reality.’

‘ESADE is characterised by its excellent teaching, at all business levels. And that in itself is important enough, because one cannot always take for granted that things are done well. It is how things are done that

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30路10路2008 Opening ceremony

During the ceremony, doctors Llu铆s M. Pug猫s, former Director General of ESADE, and Eduard Bonet, Professor and first Director of the PhD Programme, were appointed honorary professors

80

ber of society who is personally committed to a collective project.’

‘Fifty years ago in Barcelona a certain attitude was adopted, a specific way of doing things and thinking about the city and the country. Today, just like fifty years ago, we need courageous, enterprising, visionary attitudes that can overcome the challenges brought by change or threats and we need to know how to make the most of opportunities; and ones that can deal with the future.’

‘I invite you to embark on this path of leadership and enthusiasm for Barcelona and its people.

I invite you to continue to inspire futures and, above all, to continue to build futures.

I ask this, humbly, as one of ESADE’s alumni.’

is important; things must be done right. But what is done is also important; the right things must be done.

Therefore, I value ESADE’s reflections, debates and discussions about the individual, values and society.’

‘ESADE is an institution that aims to instil into students’ capacity to deal with the world of business, an appreciation of values that not only helps them to be competent, but also encourages them to have a critical mind, to be courageous, committed to society, and socially responsible; in short, to blaze professional and personal trails based on a certain scale of values. Values that remind me of those of a person who thinkers and sociologists have historically referred to as ‘the citizen’, in other words, a mem-

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19·11·2007 Meeting

Key leaderships in advanced societies ESADE Chair in LeadershipS and Democratic Governance, Sant Benet de Bages

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Within the activities carried out by ESADE’s Chair in LeadershipS and Democratic Governance, mention should be made of an annual event known as the Conference for Reflection and Debate.

The second of these conferences was held in 2007.

Taking as a starting point the statement, ‘Key leaderships in advanced societies: Leadership from the perspective of gender and scientific leadership’, speakers and participants contributed to a multidisciplinary debate, focused on the desire to determine the current status of this issue, to provide an accurate diagnosis and to establish future perspectives on collective progress in this area.

The Chair’s Conference for Reflection and Debate is held each autumn at the Monastery of Sant Benet del Bages and is sponsored by Caixa Manresa. At the third conference, held in September 2008, the Chair’s academic team, invited experts and other participants took as a starting point the results of the previous year’s conference to address the issue of political leadership and intellectual leadership based on the following question: ‘Politicians with no ideas, intellectuals with no power?’

Jordi Pujol’s speech during the closing dinner

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Joan Rigol, Valentí Roqueta and Adolf Todó chatting after the colloquium

04·12·2007

Annual Conference

ESADE Institute for Social Innovation Annual Conference ESADE’s Institute for Social Innovation is opened to professionals from all sectors and offers them the competencies required to build a fairer, more sustainable world.

With this objective, the Institute participates in Executive Education, MBA and other university programmes, and offers both the private and the not-for-profit sectors training initiatives such as the ESADE-“la Caixa” Programme for NGOs, which reinforces the contributions made by each individual and organisation to humanise the processes involved in globalisation and development.

In parallel to this, the Institute carries out initiatives to generate and spread knowledge, as well as consultancy and awareness-raising in order to promote corporate social responsibility, the optimal management of third sector organisations and a network of productive relations between the world of business and the not-for-profit sector.

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04路12路2007

VISIT

Visit from the Minister of Education

Mercedes Cabrera, Spanish Minister of Education and Science, presented the ESADE 2008-2011 National R&D Plan at ESADE

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18·12·2007 EXHIBITION

‘FER FER’ exhibition opening ceremony in Palau Robert, Barcelona

86

An exhibition on the evolution of management

Management is a vast body of knowledge that has been created over the past 250 years. Although it has its own identity, it draws on many sources and is considered by some experts to be among the most relevant knowledge to emerge from the twentieth century. Inevitably, it is present in our every-day lives.

The ‘FER FER’ exhibition (getting things done through people) was designed to give a general idea on the evolution of management. It started off from the current confusion over terms and concepts (almost like a modern Tower of Babel), touched on some of the key moments that ended marked its history (illustrated by an object or tool) and by focussing on ten entrepreneurs and academics who shaped these developments over the years.

Management can be learned. The ‘FER FER’ exhibition was organised as part of the events marking the 50th anniversary of the founding of ESADE, a management school created by civil society in Barcelona and which currently enjoys extensive international recognition and influence. Dedicated to training business executives and members of the legal profession, one of ESADE’s main aims is for individuals working in these sectors to become competent professionals and responsible citizens.

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18路12路2007 EXHIBITION

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23·03·2009

The ‘HACER HACER’ exhibition and colloquia at Madrid’s CaixaForum

89

22·01·2008

Annual Conference

ESADE Alumni Annual Conference in Barcelona Attended by TRH The Princes of Asturias and Girona in the Gran Teatro del Liceo

“ESADE has achieved outstanding international prestige and recognition among our business schools. This has been accomplished through the effort and dedication shown by successive generations at the institution’s campuses in Barcelona, Madrid and Buenos Aires.

Your constant striving for academic excellence, combined with humanistic values that inspire both personal development and social responsibility, not only helps produce competent professionals in business and law, but also socially committed citizens.”

Don Felipe de Borbón y Grecia, His Royal Highness The Prince of Asturias and Girona

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22·01·2008

Speech by Germán Castejón, President of ESADE Alumni

Annual Conference

Speech by Isidre Fainé, Chairman of “la Caixa”

During the event, the institution expressed its gratitude to family members and descendents of the founders of ESADE

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The stage of the Gran Teatre del Liceu was used to illustrate ESADE’s 50-year history

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12·02·2008

Annual Conference

II ESADE Alumni Annual Conference in Madrid

‘E50: Inspirando Futuros’

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The event was held in the emblematic Mutua Madrile単a building on Paseo de la Castellana, in Madrid

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14路03路2008

Graduation Ceremony

28th Full Time MBA Graduating Class

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The graduates, at the long-awaited awarding of the diplomas

The dais party was made up of Glòria Batllori, Director of the MBA Programme; Alfons Sauquet, Dean of ESADE Business School; O. Kjorven, Secretary of State for International Development for the Government of Norway, and Xavier Sanchez, Director of ESADE Alumni

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27·03·2008 Lecture

Responsible Corporations in the 21st Century. ‘Profitability adjusted to Principles’ Delivered by: Francisco González, President of BBVA

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Social Initiatives ESADE 50th Anniversary E50 Solidarity Concert On Thursday, 3rd April 2008, a concert sponsored by Fundació ESADE was held in the incomparable setting of the Basilica of Santa María del Mar in Barcelona. The St. Ignacio Moxos Youth Orchestra of Bolivia performed ‘Tras las huellas de Loma Santa’.

E50 Co-operation: Arrels Foundation As part of ESADE’s 50th anniversary activities, a collaborative project was launched with Arrels Foundation, a private foundation dedicated to providing care for homeless people in Barcelona. Several initiatives were carried out: individual and group volunteer initiatives (67 volunteers, including students and staff, participated in completing a census of homeless people in Barcelona); donations of computer equipment, clothing and blankets; individual and institutional economic donations; and participation in Sant Jordi’s Day events, organising street stalls to sell roses and handcrafts from the Arrels Foundation workshop.

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09·04·2008

E50 around THE WORLD

The France Chapter

celebrates ESADE’s 50th anniversary and the Chapter’s first 5 years

At the event held by the France Chapter to celebrate ESADE’s 50th anniversary. Celebrations were also held in all the other ESADE Alumni international around the globe

Although ESADE Alumni’s territorial clubs promote local networking with meetings and academic refresher activities, at an international level this task is carried out by the chapters.

Within the chapters, the academic and human training acquired at ESADE, as well as the professional guidance in corporate leadership, constitute a common background, which unites all participants and periodically brings them together to carry out activities that keep the institution’s spirit alive around the globe.

Over the course of the year, meetings and activities were carried out by alumni in Washington, New York, in the UK, Brazil, Chile, Ecuador, Peru, Japan, Rumania, Benelux and China

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Recognition from the Democratic Memorial of SEAT Workers

09·04·2008 Acknowledgments

for ESADE’s Institute for Labour Studies

As a result of the political climate in which ESADE developed, the institution has been faced with situations that have offered it the opportunity to play a significant and very positive role in Spain’s socioeconomic development. In April 2008, ESADE was acknowledged by SEAT workers for the support the school gave them in helping regulate their trade unions, at a time of great hardship for workers’ movements in general.

From left to right: Mar Serna, Catalan Minister of Employment; Carlos Obeso, Director the ESADE Institute for Labour Studies; Carlos Losada, Director General of ESADE; Carles Vallejo i Silvestre Gilaberte, of the Memorial Democràtic dels Treballadors de SEAT [Democratic Memorial of SEAT Workers]

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21·04·2008 Colloquia

Colloquia cycle.

Memories of ESADE Professors Mariano G. Ibar and Josep Messa, and doctors Jaume Filella and Robert Tornabell... A long list of distinguished names deserve the label ‘historic’ at ESADE, and, between them, these individuals have accumulated a great deal of valuable experience. In order to highlight this common background – made up of memories, experience and lessons learnt, both academic and those related to life in general – and to coincide with the institution’s 50th anniversary, ESADE’s faculty organised a cycle of colloquia in which the more senior members of ESADE’s teaching staff took the floor.

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25·04·2008 VISIT

Visit by Emilio Botín Subject: Business Policy

Emilio Botín giving a lecture at ESADEFORUM

Emilio Botín wanted to attend the presentation of projects by the students as just another member of the audience

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19·05·2008

Event

The financial markets

Josep Oliu, Chairman and CEO of Banc Sabadell

Isidre Fainé, Chairman of “la Caixa”

Antoni Castells, Minister of Economy and Finance of the Autonomous Government of Catalonia

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19·05·2008 Conference

‘Public Management Scenarios of the XXI century’ Institute of Public Governance and Management

Past, present and future converged in an event that not only commemorated the 50th anniversary of ESADE, but also celebrated the 20th anniversary of the Institute of Public Management (IGDP).

Over the course of these years, the Institute has carried out a great deal of academic work, and over 2,000 public leaders and managers have participated in these activities. At this conference, speakers and participants examined the different challenges facing the sector, such as, leadership and public-private collaboration.

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24路05路2008 conference

Open Day

Like other emblematic institutions in our society, be they political, economic or educational, ESADE celebrated its 50th anniversary with an Open Day for ESADE community and their families.

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28·05·2008 Assembly

Assembly of Trustees The main purpose of the Fundació and its Board of Trustees is to ensure that ESADE’s educational project keeps in line with advances in the world of business and civil society. Through economic collaboration, research and services, members of the Fundació make sure that ESADE offers future managers an education that prepares them to cope with current and future challenges.

The Assembly of Foundation Members is a joint, annual meeting of the members of Fundació ESADE and its governing body, the Board of Trustees

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28·05·2008 Assembly

Lunch-colloquium on Europe’s economic challenges.

Attended by Joaquín Almunia within the framework of the Assembly of Foundation Members.

The job of the Assembly of Foundation Members is to guide ESADE in the educational programmes it offers in order to provide solutions to the most current challenges related to the economy. In its 50th anniversary year, this close association was clearly highlighted when Joaquín Almunia, European Commissioner for Economic and Monetary Affairs, spoke at the meeting.

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28·05·2008 Acknowledgments

Unveiling of the plaque at ESADE’s first premises on Passatge de Josep Llovera

The managerial team met at ESADE’s first headquarters, which are now home to a company run by one of ESADE’s former students, in order to unveil a commemorative plaque and, once again, to ratify the institution’s founding values

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29·05·2008

international Meeting

Workshop on Organisational Stress

ESADE’s Institute for Labour Studies (IEL)

Internationally renowned experts in the fields of management, psychology and medicine met for an event that studied one of the IEL’s essential lines of research in greater depth: interdisciplinary dialogue to prevent stress and relate professional activities with health, well-being and quality of life.

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14路06路2008 E50 Olympics

E50 Olympics

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The 50th anniversary celebrations included a sports day in which – for one day at least – teamwork took the form of a fun, healthy, family activity.

A wide variety of activities took place at Can Caralleu sports complex.

Participants in the E50 Olympics and their families enjoyed football, basketball, volleyball, tennis, yoga, archery, swimming and cycling. There were also inflatable toys, performances by clowns, and activities involving painting and magic.

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25路06路2008

honorary doctorate

To the right of Henry Mintzberg, Dr Xavier Mendoza, who gave the laudatio

Henry Mintzberg,

Professor of McGill University (Canada). Esade nominee, awarded an honorary doctorate by ESADE

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Dr Henry Mintzberg

‘Involved leadership. Effective leadership is involved leadership: people are involved and, consequently, involve others. These are people who are extremely involved in their work. They dedicate themselves to their sector, organisation and people; and they do so seriously and steadily. They are close at hand, and see for themselves the consequences of their actions.

These leaders are more concerned with preventing rather than curing. They connect much more than they control. They teach more by example than by the decisions they make. Likewise, they set an example through their own salaries and through succeeding in retaining staff. These leaders are not ‘at the top’.

They work conscientiously. In spite of all our talk about workers and knowledge networks we are still dazzled by ‘senior management’. A manager who is at the top of a network is beyond reach.’

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06·07·2008

international Meeting

7th International Conference on Mobile Business

Within the framework of the International Conference on Mobile Business (ICMB) 2008, the sector’s latest innovations and trends were presented, many related to the convergence of different technological devices (television, Internet), which allows information to be sent to mobile phones

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23·10·2008 PRESENTATION

Presentation of the

Biblioteca de Gestión Collection In a year focused on history, such as the 50th anniversary year, ESADE and Ediciones de Belloch presented the collection entitled ‘Biblioteca de Gestión’ [Management Library], which provides a precise compilation of the current and past classics of management literature, combining them with texts written by ESADE faculty members, in order to help increase people’s knowledge of the management culture and reinforce managers’ criteria.

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30路10路2008 ceremony

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Opening ceremony for the 2008-2009 academic year

By Miguel FernĂĄndez OrdoĂąez, Governor of the Bank of Spain

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30·10·2008 ceremony

‘It is a pleasure to join you today, coinciding with the celebration of ESADE’s 50th Anniversary. In the course of this half century, ESADE has established itself as one of the world’s most prestigious business schools. No one can deny that education is the most important factor in the advancement of economic and social development. Therefore, I would like to begin my talk by extending my congratulations for all the achievements made to date and encouraging everyone concerned to carry on producing these marvellous results.’

Miguel Fernández Ordóñez Governor of the Bank of Spain

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30·06·2008

Graduation Ceremony

XLV Graduating Class of the Undergraduate and Combined Master in Management and X Graduating Class of the Undergraduate and Combined Master in Law In addition of the 50th anniversary celebrations and tributes, academic objectives were exceeded in the course of normal activities throughout the year. Final year student of the Combined Undergraduate and Master’s programmes in Management and Law received their degree certificates at a ceremony attended by over 1,200 family members and faculty in the Auditori de Barcelona.

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11·12·2008 ceremony

Event for the family members of ESADE’s founders

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Within the framework of the 50th anniversary celebrations, ESADE brought together the family members of the Foundation’s trustees at a meeting that symbolised the current School’s acknowledgement of the people who created the institution. Those who attended included the children, spouses and other relatives of the Foundation’s founding trustees, as well as active members of the ESADE community, such as Carlos Tomás, who was one of the first to occupy the position of Secretary General and Director of Public Relations at ESADE.

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50 celebrations around the world

United States

Mexico

Venezuela

Colombia

Brazil

Peru Chile

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Argentina

andorra Switzerland

Benelux

United Kingdom

Austria

Germany

Italy

China

France

Spain India

Portugal 129

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Inspiring Futures 131

inspiring futures 132

Five future approaches ESADE’s founding imprint reveals several signs of identity that have inspired the institution’s tasks, allowing it to contribute to society in a significant and innovative manner.

Over the first fifty years of its existence, ESADE has developed innovative teaching processes, widening its geographic horizons, intensifying the creation and spreading of knowledge and, in short, updating its contribution to society, the result both of a continuous self-critical attitude and a desire to fit in to the environment and respond to society’s demands.

Through training, research and social debate, ESADE has helped define and strengthen its approach to and activities related to the world of business, law and social organisations: Promoting an open vision of management, which involves all types of organisation: companies, public authorities and not-for-profit organisations.

Advancing the process of modernising the Spanish economy and its successful internationalisation over the last two decades.

Reinforcing innovation and enterprise, by training entrepreneurs capable of implementing innovative and sustainable business models.

Transferring its undergraduate and postgraduate university business education know-how to the training of lawyers, using methodologies as innovative as those that ESADE has been developing over the last fifty years in executive education.

Teaching and promoting corporate social responsibility, which combines the perspective of professional competence with a vision of leadership as a service and commitment to society.

Over the last few years, successive processes of strategic reflection have helped modify its future path.

ESADE wants to continue to “inspire futures”, as it has done to date, and the following pages contain five inspirational approaches to its immediate future: • Research and Innovation, conditions of academic quality • Open to the world: international nature • Training lawyers and the profile of legal professions • Entrepreneurship • CSR – Corporate Social Responsibility

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Research and innovation, conditions required for academic quality

Any academic institution aiming to create a global impact should pay particular attention to its core activity; in other words, the academic sphere. ESADE is an international level institution that aims to transform and improve the world. In order to do this, it pays as much attention as possible to the four key processes central to the creation of academic excellence. It is therefore a question of attaining the highest standards possible in 1) the imparting of knowledge, in other words, teaching 2) the summing up of existing knowledge 3) the acquisition of knowledge, and, lastly 4) the creation of knowledge.

These four areas of action are interdependent and excellence cannot be attained without focusing on all of them. An institution may, however, stand out in terms of its excellence, by concentrating its efforts on one or more of these areas. Likewise, over the course of the institution’s history, the focus or concentration on each of these areas can vary significantly. Sometimes these changes are the consequence of internal evolution within the institution, resulting from progress in achievement in a given area.

Rethinking priorities can also result from changes in the

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environment and the institution’s desire to respond to them. It follows, therefore, that an institution setting itself the goal of offering high teaching standards, for example, may well make a bigger impact on a more local or more stable geographical area. In the same way, after attaining excellence in teaching, the institution can focus its efforts on improving its ability to sum up knowledge.

However, focusing efforts exclusively on teaching and summarising can lead to the institution having significant difficulties in projecting itself further afield.

ESADE tackles globalisation by paying continuous attention to its programmes and their participants. In today’s world,

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however, research is no longer simply a temporary, complementary element.

In the new global context, in which all voices can be heard, research instead becomes a central part of its activity, an indispensable condition. On the one hand, a discourse with global impact is a way of transforming our society and, moreover, has become one of the most powerful platforms for any academic institution. On the other hand, research, even if its results are less original, is a prerequisite for participating in the global academic debate. Finally, the demands of the research activity itself display some of ESADE’s fundamental characteristics, such as rigour, high standards and a legitimate quest for excellence.

ESADE’s research activity is carried out at its various institutions, centres and chairs, the very existence of which is a good indicator of its progress in knowledge creation. In each of these centres of academic activity, bridges are being built between different disciplines and other international institutions. They become small think tanks, participating in the advancement and dissemination of knowledge. They do this mainly via their publications – which, since 2005, have been summarised in the Research Yearbook – and also through their courses and programmes, some developed in collaboration with other universities, such as Stanford, in the field of corporate social responsibility, and Georgetown, via the Global Executive MBA. The other aspect of research is innovation. Innovation is the aspiration to transform the status quo; to develop new ideas that have an impact, and which help improve the world in which we live. Innovation guarantees that the creation of knowledge is not simply a closed academic exercise, but rather one that is focused on change and transformation.

Over the last few years, ESADE’s innovative capacity has been demonstrated by its ability to create innovative programmes in collaboration with other institutions such as Pasadena Art Center College of Design; its ability to act decisively in building European networks of excellence, such as the European Institute of Innovation and Technology, as well by the innovation provided by ESADE Creapolis Creativity Park.

Research and innovation are not a new departure for ESADE. They are the central features of ESADE’s culture and constitute the core of any academic institution. They are therefore part of its identity and define a horizon, whilst revealing the desire and ambition for continuous improvement in order to attain the objective of educating students and improving society.

Alfons Sauquet Dean of ESADE Business School

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Open to the world: international nature

The desire for international scope has been present in ESADE’s vision, values and strategy for over three decades.

Participating in the Partnership in International Management (PIM) represented a very important first step in making ESADE’s programmes international. PIM was founded in 1973 by New York University-Stern School of Business and HEC in Paris, and ESADE became the fourth member of this consortium of leading business schools in 1975. At present, PIM has 54 member schools across the globe and constitutes the largest and most prestigious postgraduate student exchange network in the world.

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Another important milestone was the founding of the Community of European Management Schools (CEMS) by HEC and ESADE in 1988. They were then joined by two more founding members, the Università Commerciale Luigi Bocconi in Milan and the University of Cologne. CEMS currently comprises 28 world-class academic institutions and collaborates with around 60 multinational companies, which are all leaders in their respective sectors. The CEMS member schools offer the supranational CEMS Master’s in International Management programme, which was recently ranked as the best pre-experience Master’s in Management degree programme in the world by the Financial Times (October, 2009).

In 1992, the full-time MBA programme became ESADE’s first programme to be taught entirely in English. Now all the fulltime postgraduate programmes and some of the part-time programmes are taught in English (MSc in Management, MBA, Executive Masters in Marketing & Sales, Global Executive MBA, Master of Research and PhD in Management Sciences). During the 1990s, and during the current decade,

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the progressive internationalisation of the programmes and the students has been accompanied by a significant internationalisation of the faculty and a strong commitment to research.

increasingly globalised world. ESADE’s campuses in these three cities plus its Global Centres located in São Paulo and Munich, added to its close ties with the top schools in the USA, help ESADE play a privileged and central role in linking three of the world’s major regions: Europe, Latin America and the United States. Moreover, due to the importance of having first-hand knowledge of developing economies in the Asia-Pacific region, in the last few years ESADE has signed several new collaboration agreements, for example with the main business schools in India, China, Taiwan, Japan and Singapore. Finally, it should be noted that this global presence is reinforced and complemented by the network formed by ESADE Alumni, present in almost 100 countries, and by ESADE Alumni’s international chapters, currently found in 25 countries around the globe.

The quality of the programmes offered by ESADE has been widely acknowledged at an international level, as demonstrated by the fact that it is the first Spanish school to have been awarded the three most prestigious international accreditations in this sector (EQUIS, AACSB and AMBA). The international dimension is currently present in all aspects of ESADE’s academic and institutional life: Its teaching programmes; its students; its faculty and administrative & services staff (PAS); its research; relations with alumni, companies and academic partners; the composition of its governing bodies.

As a result of this long process, ESADE is now a worldclass business school, which is consistently at the top of international rankings compiled by prestigious publications (BusinessWeek, Financial Times, The Wall Street Journal).

However, the growing globalisation of management training, especially in postgraduates and executive education, creates new challenges for ESADE. These can be divided into three main categories: the challenge of making full use of the opportunities derived from the European Higher Education Area (EHEA); the challenge of having a global presence; the challenge of constituting a global brand.

The EHEA challenge. ESADE’s new Sant Cugat campus, which opened in February 2009, and the progressive development of the opportunities to study for the so-called Bologna Master’s degrees (MSc in Management, and Master of Research), constitute the two central elements that make ESADE a reference point in Europe with regards EHEA. The challenge of having a global presence. Barcelona, Madrid and Buenos Aires are all important nodes in an

The challenge of building a global brand. This is the most difficult challenge and the one that requires the most time, since it involves a large number of different elements including the following four a) the obsession with academic excellence in all programmes b) being able to offer world-class programmes (such as the full-time MBA and the Global Executive MBA, which is taught in conjunction with the University of Georgetown, and to which it is hoped to add the MSc in Management programmes in the near future) c) having a wide international alumni network committed to ESADE and d) having the sustained capacity to generate knowledge that offers truly innovative perspectives, which have a real impact, aimed at improving management practices in organisations and helping them contribute more to society.

Xavier Mendoza Associate Director General

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Law, the training of lawyers and the profile of the legal professions

Founded on 50 years experience in universitylevel teaching, ESADE Law School was inaugurated in 1992 to meet the requirements of the professional world: to train lawyers capable of tackling the new challenges facing the legal profession. At the same time, it aims to become a centre of reflection and debate for important legal issues.

From the very outset, the Law School has stood out thanks to its clear international focus, which takes the form of a consolidated network of exchange programmes, in conjunction with over 50 prestigious universities across Europe and America. Another differentiating factor is its connection with the legal

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profession – it is the only law school in Spain to have a professional council made up of representatives from all the legal professions as well as over 30 internationally-renowned law firms.

competencies required for practising the legal profession: oral and written communication, leadership, negotiation skills, decision-making, teamwork, social responsibility, multicultural awareness, etc.

Using rigorously-designed and innovative programmes, the aim is to help students to assimilate the fundamental concepts of the Spanish legal system whilst, at the same time, allowing them to study in great depth the main international regulations, and also to develop the

In order to attain this objective, over the years the Law School has consolidated its own, highly flexible teaching system, based on active learning and reflection, combining different methodologies and monitoring and giving personalised attention to each student.

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The future of our Law School is defined by the perspectives of the three key approaches on which the project is based: law; the training of lawyers; the profile of the legal professions.

should be singled out, without any fundamental principles for or against it, when referring to the teaching of the science of law. This will determine the viability of the status of the resources. It is therefore not feasible to assume that something is suitable unless it goes hand in hand with the incorporation of the means (people, materials and installations).

The acquisition of these resources, maintaining best practice and incorporating new methods, all constitute factors on which uncertain but possible success will depend.

First and foremost, the Law School must deal with the need to explain the current transformation of the legal paradigm, which we observed during the 20th century. In this paradigm, the law was basically a technical expression of the aspiration of legal certainty or of security and of efficiency as a response to an economy characterised by the objective of increasing the production of attainable goods. This paradigm changed during the 20th century, via a kind of “McDonaldisation” of the law: on the one hand the change made it uniform, creating legal systems that were relatively similar across all developed countries in this global world (law that, whilst remaining local, like being able to buy a Big Mac in your own high street, “tasted” the same all over the world). On the other hand, it lost all coherence due to its objective of being able to respond efficiently to the individual requirements of a wide range of personal economic goals. This kind of evolution leads to the loss of certainty or security and the appearance of regulatory instruments for the general law (self-regulation, customised laws). The Law School also needs to be able to give a painstaking explanation of this transformation, as well as overcoming it, which is far from easy.

Secondly, the Law School assumes its primary function of training lawyers. Whilst it is true that centuries of experience in legal teaching and research have consolidated certain invaluable teaching elements, it is also true that everything related to university training is currently in a process of upheaval and, as a result, subject to criticism and review. In this area, the Law School’s challenge is to maintain its harmony and identity, without missing out on any new proposals. The process of adapting to the European Higher Education Area (EHEA) – a model that arose from the so-called Bologna Agreement – aims to postulate a nomothetic and universal application that

Finally, the Law School is committed to the legal professions. The Law School trains lawyers, but virtually all of the students are trained to be able to work in any of the large number of different professions that require legal expertise.

If the Law School turns its back on this reality, it will betray its social function. And the challenge is to deal with the profound changes and deep problems in which the Law School is immersed today and to look towards the future of the various legal professions, with the profession of the lawyer serving as an archetype for the others. The challenges in this area are fascinating, engaging and sometimes contradictory: specialisation; the incorporation of databases that can be accessed by the public, which, based on the creation of transaction patterns, advise on behaviour to be followed and weaken the area reserved for experts; the expansion of litigiosity; internationalisation; continuous training, progressive configuration of the lawyer’s services as a good, the asymmetry between the lawyers’ and the courts’ actions… in short, the recovery of the values of justice and solidarity and their integration into an axiological framework, which provides an answer to the demands of today’s society.

Pere Mirosa Dean of the Law School until 2001-2009

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Enric R. Bartlett Dean of the Law School since 2001-2009

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Entrepreneurship

Fundació ESADE was the result of the initiative and enterprising vision of a group of entrepreneurs and professionals.

Their determination, coupled with the experience of the Society of Jesus, was the perfect combination for the creation of a new project: a school for training management professionals.

This enterprising character forms part of ESADE’s DNA. And, in the future, we want to continue to inspire this enterprising spirit in new generations.

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We are convinced that societies progress thanks to the fact that there are individuals and teams who know how to discover new opportunities and are able to mobilise resources to ensure that these new projects become reality.

This enterprising spirit can be applied to the creation of new companies and also to the promotion of new initiatives within existing companies or in other sectors of society, such as third-sector organisations or public authorities.

ESADE was one of the first business schools to include business creation in its syllabus as an end of course project, and to include entrepreneurship as a subject in its MBA programmes. Each year, over 400 students study at ESADE, which encourages an enterprising spirit and uses active methodologies designed to teach them to identify new forms of business, to draw up business plans and develop innovative projects.

The professors who teach these subjects are experts in developing entrepreneurs.

Moreover, they are supported by managers and professionals who act as ‘tutors’ for the groups of students who carry out the projects.

Created in 1997, the ESADE Entrepreneurship Institute (EEI) aims to link teaching, research and social entrepreneurship activities, in order to reinforce them and allow the institute to become an international point of reference.

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The ESADE-Ramon Llull Research Group in Entrepreneurship (GRIE) is recognised as a consolidated research group. It is made up of researchers working in the field of organising business ventures, business growth, promotion of corporate entrepreneurship and family businesses.

The results of its research have been presented at international conferences and have generated various doctoral theses, which have been published in scientific articles in leading journals and in other formats such as books and reports.

In collaboration with ESADE Alumni the EEI aims to help create new projects and promote social debate on the future of entrepreneurship and on how it can help promote and foster its development.

Moreover, the new ESADE Creapolis complex provides another location in which the creation of science-based companies can be fostered.

Fifty years after ESADE was founded, we want to continue inspiring futures and fostering the enterprising spirit, in order to create a more developed and socially just society.

Eugènia Bieto Corporate Deputy Director General

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Marcel Planellas General Secretary

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CSR (Corporate Social Responsibility)

ESADE is a university institution committed to its mission and its raison d’être: The institution’s commitment is to train individuals and ensure they acquire the highest possible level of professional competencies, with a clear international focus, and who are aware of their responsibilities as citizens and professionals.

To date, we have made a significant contribution to both the promotion and adoption of social responsibility within many companies and organisations, and this has been recognised in the form of several different accreditations and rankings. Moreover, ESADE was one of the first Spanish institutions to sign the Global Compact and the Principles for Responsible Management Education (PRME), promoted by the United Nations.

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All this forces us to progress and to consolidate a coherent institutional praxis, in which not only will the development of training and research relevant to the field of CSR continue to be key, but also in which our visibility as an organisation with best (even model) practices will become increasingly important. This applies above all to those practices that affect people in the academic community, the rational and sustainable use of resources, the approach we adopt when undertaking social actions and initiatives – in short, our governance, transparency and accountability. In this respect, advancing and consolidating our internal CSR policy represents a real challenge for the future.

Another permanent challenge is the approach we should adopt with regards teaching and developing corporate social

responsibility, combining the perspective of professional competence with a vision of leadership as a service and commitment to society. Although ESADE has been internationally acclaimed as a pioneering school in the incorporation of CSR training programmes, we must continue to consolidate a management approach that progressively adapts to the needs and realities of the changing times we live in.

We are fully committed to CSR and to ensuring that increasing numbers of managers choose to integrate it into their company values and strategies. We believe that, by doing this, they will be promoting a type of company better suited to the future demands of their different interest groups. This will be the kind of company that will

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triumph in the 21st century, because consumers’ and regulatory bodies’ growing interest in learning about and improving companies’ social and environmental impact is indisputable. The relocation processes within the framework of globalisation, climate change, the rise in food prices, the access to medicine by poor countries, etc., are some of the social and political issues which require action by governments and international organisations in order to find solutions. Companies must also become more aware and change the ways they operate.

The growing prominence of CSR over the course of this first decade of the 21st century is proving to be even more important in the context of the intense – and predictably prolonged – economic crisis. New demands put more pressure on companies in areas such as transparency, risk management and good governance. And it is in this new climate that, in a manner that some find rather surprising, CSR is becoming relevant and meaningful, because the best practices that it promotes are beginning to be considered part of the solution and not simply a collateral issue or one of secondary importance.

And all this because companies have noticed that CSR is profitable in terms of their competitiveness. On the one hand, it helps improve their reputation, level of recognition and loyalty among their main interest groups. On the other hand, it significantly reinforces the employees’ level of involvement and strengthens the companies’ capacity to attract and keep talent, aspects that are crucial in human resources policies. Finally, CSR becomes a company’s ally in the development of its strategic competencies. It is starting to be considered a catalyst for innovation, whether this be because it promotes the generation of new forms of action and new business models, or because it fosters the development of products or markets that respond to new social and environmental ideas and demands.

In short, ESADE’s permanent challenge will continue to be to carry out rigorous research in order to create relevant knowledge in the field of CSR, so as to enrich the social debate on these issues and contribute to training that helps people to create and run companies capable of generating more economic value in a manner compatible with the creation of more social and environmental value. And it is using this perspective that we must focus our efforts on promoting knowledge that fosters well-informed solidarity, which guides action towards a commitment both to justice and the humane development of society.

Ignasi Carreras Enrique López Viguria Director, Institute Corporate Secretary for Social Innovation and President of the

ESADE CSR Committee

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A PRESENT OPEN TO THE FUTURE ANNUAL REPORT SUMMARY, 2008-2009 ACADEMIC YEAR

academic programMES 12,058 academic programme participants in the 2008-2009 academic year

business school 7,518 participants Business School

7,518

University Programmes Unit: 2,038 students MBA 626 participants Executive Education 4,143 participants

Relevant Data

Executive Masters 711 participants

2008-2009 academic year Law School

855

Law School 855 students

Executive Language Center 3,685 students Executive Language Center

3,685

2,226 external English students 426 external Spanish students 897 In-company students in English, French, German and Italian 136 Exchange students who have learned Spanish

URL Sant Ignasi School of Tourism 216 students Centre sponsored by Fundaci贸 ESADE 156

International Rankings MBA 4th Best MBA in the world América Economía June 2009 6th Best MBA in the world Business Week October 2008 8th Best MBA in the world Forbes August 2009 18th Best MBA in the world Financial Times January 2009 EXECUTIVE EDUCATION 8th Best business school in the world for custom programmes Financial Times May 2009 10th Best business school in the world for Latin American companies América Economía November 2008 UNIVERSITY PROGRAMMES 3rd CEMS Master for programme internationality and participants Financial Times September 2008 16th Best European Master in Management Financial Times September 2008 LAW SCHOOL 1st Best Master in its speciality: International Business Law El Mundo June 2009 2nd Best Master in its speciality: Tax Consultancy and Management El Mundo June 2009

Surface area in square meters Barcelona-Pedralbes Campus:

Building 1 9,300

Building 2 7,475

Building 3 12,700 Barcelona-St. Cugat Campus: 16,260 Madrid Campus: 2,500 Buenos Aires Campus: 1,487

m² m² m² m² m² m²

Press clippings Impacts in written press:

4,126 (national) and

1,021 (international) Articles:

419 (national) and

39 (international)

Number of events and participants Organised public events: 273 Participants: 36,434

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Number of international students

International Vocation ESADE is a world-ranking higher education institution that promotes the internationalisation of its activities in teaching and in research.

1,151 international students enrolled in programmes 82 nationalities

ESADE Campus Barcelona Campus Madrid Campus Buenos Aires Campus CEMS ACADEMIC MEMBERS Copenhagen Business School, Copenhagen, Denmark Corvinus University of Budapest, Budapest, Hungry École des Hautes Études Commerciales, Paris, France Escuela de Graduados en Administración y Dirección de Empresas (EGADE), Tecnológico de Monterrey, Mexico ESADE Business School, Barcelona, Spain Faculdade de Economia da Universidade Nova de Lisboa, Lisbon, Portugal Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo, São Paulo, Brazil Helsinki School of Economics, Helsinki, Finland IAG, Université Catholique de Louvain, Louvain, Belgium Koç University, Istanbul, Turkey

MES, London School of Economics, London, United Kingdom Michael Smurfit School of Business, University College Dublin, Dublin, Ireland National University of Singapore, Singapore Richard Ivey School of Business, University of Western Ontario, London, Canada Norwegian School of Economics and Business Administration, Bergen, Norway RSM Erasmus University, Rotterdam, the Netherlands St. Petersburg State University School of Management, San Petersburg, Russia Stockholm School of Economics, Stockholm, Sweden Warsaw School of Economics, Warsaw, Poland Università Commerciale Luigi Bocconi, Milan, Italy Universität St. Gallen, St. Gallen, Switzerland Universität zu Köln, Wirtshaffs-und Socialwissenschaftche Fakultät, Cologne, Germany University of Sydney, Sydney, Australia University of Economics, Prague, the Czech Republic Wirtschaftsuniversität Wien, Vienna, Austria

CEMS ASSOCIATE ACADEMIC MEMBERS Chinese University of Hong Kong, Hong Kong, China Keio University, Tokyo, Japan Tsinghua University, Beijing, China THEMIS ACADEMIC MEMBERS Freie Universität Berlin, Berlin, Germany Université Paris XII, Paris, France Università Commerciale Luigi Bocconi, Milan, Italy ESADE Law School, Barcelona, Spain JOINT EXECUTIVE EDUCATION PROGRAMMES McDonough School of Business/Walsh School of Foreign Service, Georgetown University, Washington D.C., United States Stanford Graduate School of Business.

Stanford University, California, United States Università Commerciale Luigi Bocconi, Milan, Italy Universität St. Gallen, St. Gallen, Switzerland

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MAIN ACADEMIC PARTNERS (AMONGST OTHERS) Georgetown University, Washington, United States Stanford University, California, United States Harvard Business School, Harvard University, Boston, Massachusetts, United States Babson College, Wellesley, Massachusetts, United States Fudan School of Management, Fudan University, Shanghai, China Indian School of Business, Hyderabad, India Guanghua School of Management, Peking University, China

Academic output 80 journals

45 articles in indexed journals

35 articles in other relevant journals 37 books 35 chapters 77 scientific contributions 139 conferences 4 working papers 20 cases 10 monographs 9 doctoral theses

Research and knowledge

PhD programme 90 doctorands (49 at ESADE and 41 at ESADE-ESAN) 20 nationalities

ESADE conducts important research for the international academic community and for our partners in the specific areas of Management and Law.

Own publications ESADE Knowledge Briefings 2008-2009 Research Yearbook Research Bulletins ESADE Economic Report

Human resources 138 individuals involved in research 20 research units

Research projects 78 research projects

Research units: Institutes: Institute of Public Governance and Management Institute for Labour Studies Entrepreneurship Institute Institute of Forensic Evidence and Probative Law Chairs: Chair in LeadershipS and Democratic Governance Chair of Design Management

Centres: Tourism Management Centre Centre for Culture Industries Centre for Culture Industries Survey Research Centre Consortium for Innovation Observatory on Spanish Multinational Companies

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Research groups: GRACO – Research Group for Organisational Learning and Knowledge GREC – Research Group for Knowledge Engineering BuNeD – Business Network Dynamics GRIE – Research Group in Entrepreneurship GLIGP – Research Group in Leadership and Innovation in Public Management Research Group for Labour Studies GRUGET – Research Group in Tourism Management GRECOMAR – Research Group for Consumption and Branding GREF – Research Group in Economics and Finance

Alumni ESADE has a network of over 36,000 alumni, who practice professionally in the main social and economic sectors in 95 different countries.

members

14,280

ESADE ALUMNI IN FIGURES

EVENTS

657

attendees

30,921 160

THE ESADE ALUMNI NETWORK 14,280 members 450 class representatives 750 alumni collaborating actively in the association’s activities 10 territorial clubs • Aragon • Asturias • Baleares • Canary • Community of Valencia • Eastern Andalusia • Galicia • Girona • Lleida • Western Andalusia 21 functional and sector-specific clubs • Automobile • BIT • Business and Social Responsibility • CEI • Communication • Culture Industries • Espai Vicens Vives • Family Business • Finance • Global Business • Health and Pharmaceuticals • Human Resources • Innovation • Insurance • Law • Marketing • Operations • Public Management • Real Estate • Sports and Management • Tourism Management

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32 chapters and international branches • Andorra • Argentina • Austria • Benelux • Brazil • Canada • Chile • China • Colombia • Costa Rica • Dubai • Ecuador

• France • Germany • India • Israel • Italy • Japan • Mexico • Peru • Portugal • Russia • Singapore • Switzerland

• Turkey • United Kingdom • USA - Chicago • USA - Los Angeles • USA - Miami • USA - New York • USA - Washington • Venezuela

ESADE staff as of 31.08.09 Staff 525 members OF STAFF 313 administration and services personnel 212 faculty Administration and services personnel 90 men (28.75%) 223 women (71.25%)

Personnel The ESADE culture is geared towards learning, knowledge and innovation, and is based on responsibility, commitment and mutual recognition.

Average age 40.02 International background 38 people 12.14% of staff 16 nationalities Staff who have undertaken training 267 in professional development 85 in languages Faculty Management and Law faculty: 127 15 nationalities 70% PhD 6 part-time professors 34 visiting professors 499 academic assistants 8 honorary professors 3 emeritus professors 311 executives/ guest speakers 70 Executive Language Center teachers 45 teachers and academic assistants 9 nationalities

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MANAGEMENT Board of Trustees:

Executive Committee:

Chairman: Joan Manuel Soler Pujol (until May 2009) Pedro Fontana García (from May 2009)

Carlos Losada Director General

Vice-Chairman: Ignasi Salvat Ferrer Secretary: Josep E. Milà Mallafré

Alfons Sauquet Dean of the Business School Pedro Mirosa Dean of the Law School Eugenia Bieto Corporate Deputy Director General

Members: Melecio Agúndez Agúndez (until May 2009) Alfredo Bassal Riera (until May 2009) Artur Carulla Font Pere A. Fábregas Vidal Pedro Fontana García (until May 2009) Juan José López Burniol Pedro Navarro Martínez Joan María Nin Gènova Xavier Pérez Farguell Manuel Raventós Negra Eugenio Recio Figueiras (until May 2009) Mario Rotllant Solá Alfredo Sáenz Abad (until May 2009) Josep Oriol Tuñí Vancells

Enrique López Viguria Secretary

The following members joined as of May 2009: Eduard Bonet Guinó Sol Daurella Comadrán Jesús M.ª Eguiluz Ortúzar Jaume Guardiola Romojaro Josep M. Rubiralta Vilaseca

Jaume Hugas Director of Executive Education

Xavier Mendoza Associate Director General Marcel Planellas Secretary General

Manel Peiró Academic Vice-Dean Carlo M. Gallucci Executive Director of University Programmes Glòria Batllori Executive Director of MBA Programmes

Ramon Aspa Executive Director of the Executive Language Center Francisco Longo President of the Faculty

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INTERNATIONAL ADVISORY BOARD

Relationship with organisations, companies and people With the support and advice of business and civil society, ESADE’s solidarity with educational and social issues is kept vibrant as we aspire to do even more in these fields.

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Bernard Castaing Former World Vice-President of Beauty Care, Procter&Gamble (France) Xavier Ferran Partner of Lion Capital (Spain) Hanneke C. Frese Former Director of the Capabilities Group, Zürich International Company (Switzerland) Antonio Garrigues President of Garrigues Abogados (Spain) Michael C. Jensen Emeritus Professor at Harvard Business School (United States) Christine Lagarde Minister of Economy, Finance and Employment (France) Alex O. Lendi President and CEO of Lis International Company (Lichtenstein) Philippe Louvet Director of Corporate Development and Training at L’Oréal (France) Bernard Ramanantsoa Dean of HEC School of Management (France) David Risher Former Vice-President of Amazon.com (United States) Alfredo Sáenz Second Vice-President and CEO of Grupo Santander (Spain) Mario Vaupel Director of ERGO Management Akademie (Germany) Ingo Zuberbier Former Vice-President of Lintas World Wide (Germany) Carlos Losada Director General of ESADE Eugenia Bieto Corporate Deputy Director General of ESADE Alfons Sauquet Dean of ESADE Business School Jaume Hugas Director of ESADE Executive Education Glòria Batllori Executive Director of ESADE MBA Programmes Colin McElwee Director of ESADE Corporate Marketing

ESADE Professional Management Advisory Board

ESADE Professional Law Advisory Board

Juan Arena Former President of Bankinter and President of the ESADE Professional Law Advisory Board

• AAMC Abogados y Asesores Tributarios • Abogacía General del Estado en Barcelona • Allen & Overy • Arasa & De Miquel Advocats Associats • Baker & McKenzie Abogados • BDO Audiberia Abogados y Asesores Tributarios • Brosa Abogados y Economistas • Brugueras, García Bragado, Molinero y Asociados • Bufet Antràs, Advocats Associats • Clifford Chance Abogados • Cuatrecasas, Gonçalves Pereira, S.L.P. • Deloitte Abogados y Asesores Tributarios • D & G Advocats, S.L. • Ernst & Young Abogados • Font Abogados y Economistas • Freshfields Bruckhaus Deringer LLP • Garrigues, Abogados y Asesores Tributarios • Gay-Vendrell Advocats • Gómez Acebo & Pombo Abogados, S.L. • Jausas • JGBR Horwath Abogados y Asesores Tributarios • KPMG Abogados • Landwell-PricewaterhouseCoopers • Manubens & Asociados Abogados • Mazars & Asociados • Pedrosa Lagos • Pérez-Llorca • Roca Junyent Advocats Associats • Sagardoy Abogados • Uría Menéndez • Ventura Garcés & López-Ibor Advocats • VIALEGIS Asesores Legales y Tributarios

Maite Arango Vice-President of Grupo VIPS Santiago Bergareche Vice-President of Grupo Ferrrovial Anna M.ª Birulés President of ABC Luis Conde President of Seeliger y Conde Juan Ignacio Entrecanales Vice-President of Acciona

Amparo Moraleda Director of the International Area of Iberdrola Vicente Moreno President and CEO of Accenture España Juan José Nieto President of HSM Group Ignacio Polanco President of Grupo Prisa Francisco Román CEO of Vodafone España Juan Manuel Soler President of Quadis

Miguel Fernández de Pinedo Vice-President of the Industry, Technology and Mining Club María Garaña President of Microsoft España Manuel Márquez CEO of AMPER Juan Pablo Lázaro President of the Commission on Innovation and Technological Development of the CEOE Madrid Juan Lladó Vice-President and CEO of Grupo Técnicas Reunidas Iván Martén Senior Vice-President and Directing Partner of Boston Consulting Group

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Fundació ESADE Assembly Members Individuals • Albouy Martí, Joan Miquel • Brugera Clavero, Juan José • Espiau Espiau, Manue • Fábregas Vidal, Pere-A • Gallardo Ballart, Jorge • Guarner Muñoz, Francisco • Iglesias Sitjes, Jaume • Khalo Glykidis, Esteban • Magriñá, Luis • Masó Vázquez, Enric • Pérez Farguell, Xavier • Pugès Cambra, Antoni M. • Soler Pujol, Joan Manuel • Vidal Arderiu, Ignasi M. Legal entities • Abertis • Accenture • Agbar, Fundación • Agrolimen • Aramark • Bacardi España • Banc Sabadell, Fundación • Bayer • BBVA • Bimbo • Caixa Catalunya • “la Caixa” • Caixa Manresa, Fundación • Caja Madrid • Cámara Oficial de Comercio, Industria y Navegación de Barcelona • Caprabo • Celsa Group TM

• • • • • • • • • • •

Cementos Molins Clickair Cobega Damm, Fundación Danone Deloitte Endesa Red ESADE Alumni FMC Foret Freixenet Fundación Miarnau - Grupo Comsa • Gas Natural SDG • Goldman Sachs • Grupo Catalana Occidente • Henkel Ibérica • Hewlett-Packard Española • IBM • Laboratorios Dr. Esteve • Metalogenia • Miguel Torres • Nestlé España • Novartis en España, Grupo • Panrico • Penteo ICT Analyst • PricewaterhouseCoopers • Puig, Fundació • Quadis • Repsol YPF • Roca • Santa&Cole • Santander, Grupo • Seat • Unilever • Werfen Group

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Senior Partners Agrolimen ESADE Alumni Partners Cementos Molins Clickair Celsa Group TM Panrico Repsol YPF Werfen Group

Companies, organisations and individuals who have supported ESADE’s foundational purpose through the Corporate Relations Programme

Companies and organisations that have contributed to specific projects Research and training Main contributions • ABERTIS INFRAESTRUCTURAS • ACCENTURE • AGROLIMEN • BBVA • CAIXA DE MANRESA • CRITERIA CAIXACORP • DELOITTE • EGARSAT • FUNDACIÓ ”La Caixa” • FUNDACIÓ CAIXA CATALUNYA • FUNDACIÓ CAIXA DE SABADELL • FUNDACIÓ LLUÍS CARULLA • FUNDACIÓN AGBAR • FUNDACIÓN CULTURAL BANESTO • FUNDACIÓN INSTITUTO EDAD Y VIDA • FUNDACIÓN NOVIA SALCEDO • FUNDACIÓN PRICEWATERHOUSEECOOPERS

• • • • • •

FUNDACIÓN REPSOL GAS NATURAL SDG HOTELES HESPERIA IBM ICEX INTER PARTNER ASSISTANCE ESPAÑA • INVEST IN SPAIN • KPMG • MICROBANK ”LA CAIXA” • Portevro-serviços de apoio as empresas, unipessoal, lda • PRICEWATERHOUSECOOPERS • PROMOCIÓN Y PLANIFICACIÓN HOTELERA • Soc. Estatal para la Prom. y Atracción de Inversiones Exteriores OTHER • AJUNTAMENT DE TERRASSA • AOPC

• ASEPEYO • BANCAJA • CÁMARA DE COMERCIO AMERICANA • CAMBRA DE COMERÇ, INDUSTRIA I NAVEGACIÓ • CELSA • COORDINADORA DE GESTIÓN DE INGRESOS • ECR EUROPE • FUNDACIÓ PRIVADA MIARNAU • GREMI D’EDITORS DE CATALUNYA • INSTITUT DE GESTIÓ ESTRATÈGICA, PROMOCIÓ ECONÒMICA I SOCIETAT DE LA INFORMACIÓ • IZASA • MINISTERIO DE INDUSTRIA, TURISMO Y COMERCIO • ORANGE CATALUNYA • UNIÓ CATALANA D’HOSPITALS • WILICO WIRELESS NETWORKING

TALENT ATTRACTION MAIN CONTRIBUTIONS • Fundació Banc Sabadell • Cresa Patrimonial

OTHER • Deutsche Bank • “la Caixa”

Infrastructures and services • Cementos Molins • Diputació de Barcelona • Figueras International Seating • Roca • QlikView

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Senior Investors Abertis Endesa Gas Natural SDG Grupo Santander ISS Facility Services Nestlé España Grupo Comsa EMTE Roca Investors Accenture Acsa Sorigué Aramark Bacardi España Bayer BBVA Caixa Manresa Caja Madrid Caprabo Grupo Catalana Occidente Cobega Criteria Danone Deloitte Elecnor FMC Foret Freixenet Fundación Caixa Catalunya Fundación Agbar Fundación Damm Fundació Puig Grupo Mahou San Miguel Grupo Novartis en España Henkel IBM Metalogenia Penteo ICT Analyst PricewaterhouseCoopers Santa & Cole Zurich Affiliates Crédito y Caución FIATC Ince Suez Energy Miguel Torres

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‘Mission and University: What kind of future do we want?’

Delivered by Father Adolfo Nicolás, Superior General of the Society of Jesus 169

12·11·2008

‘Mission and University: What kind of future do we want?’

Delivered by Father Adolfo Nicolás, Superior General of the Society of Jesus

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Firstly, I would like to thank everyone for coming today. I am particularly grateful to Juan Manuel Soler, President of Fundació ESADE, for all the help and support provided by the Board of Trustees. Thanks should also go to the Rector of Ramon Llull University, Esther Giménez-Salinas, to the Director General of ESADE, Carlos Losada, and to my colleagues and table companions, with whom I have been talking. We shall continue to reflect on the issues we discussed earlier. I should also like to acknowledge the presence of the Bishop of Urgell, Joan Enric Vives, and anyone else I may have left out. Thank you all very much for attending.

For me it is certainly a great pleasure to be here at ESADE today and also to be in Barcelona. As you all now know, thanks to the presentation given by the Provincial Father, Lluís Magriñà, when I was a boy I spent nine years in this city, before becoming a Jesuit. These were nine formative years, from four to thirteen years of age. I learnt Catalan badly, and I am sorry not to be able to speak it properly today, because it was ‘street Catalan’. At that time, we were not allowed to speak Catalan at school and we didn’t study it. Despite the passing of the years, I feel that this language is coming back to me, although I certainly do not speak it fluently and cannot express myself very eloquently. Therefore, I shall speak to you today in Spanish.

It was the start of a life over the course of which I have been invited to immerse myself in a wide range of cultures: the Japanese culture, in particular, and also other cultures of Eastern Asia.

These successive ‘immersions’ have allowed me to experience the great human richness of diverse cultures and have made me determined not to dismiss anyone and to learn from everyone. As I say, I am very happy to have returned to Catalonia, where this all began.

I remember that it wasn’t very nice having to change schools. And I changed schools quite a lot, for both geographical and financial reasons. As a boy I was fairly shy. However, these changes later proved to be very useful, particularly when I went to Asia, because the Asians are shy, even by my standards. Furthermore, it turned out to be useful because in Asia I had to enter new communities in which getting to know people takes time and demands a patient approach; just like changing schools in Barcelona. It just goes to show that all experiences in life are useful.

ESADE today It also gives me great pleasure to be here, at ESADE. People say that the Jesuits’ mission takes them to the ‘very frontiers’, to places where people debate and work in practical terms to resolve

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the great challenges facing humanity: ending poverty and progressing in human development; promoting coexistence along the lines of solidarity, justice and mutual respect; and using practical means to find the values that make people and societies more humane.

ESADE is clearly at a frontier: For this reason I feel truly at home here. Firstly, ESADE is becoming increasingly international: Lecturers and students from all over the world come here to teach and study, overcoming social and cultural barriers. Moreover, in an organisational society, law and business management are vital if we want to organise a more humane world. In your research and teaching work, there are discussions about which values should

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have most influence over the development that best serves the individual human being. And, finally, ESADE’s determination to become a platform for discussion and for public influence over important issues for society as a whole also places you at a crossroads.

You are – or we are all – indeed working at a truly crucial frontier.

I said ‘you are’ but corrected myself and said ‘we are’, because at ESADE both Jesuits and laypersons, both believers and nonbelievers work together. We share the values expressed in ESADE’s Mission Statement and in the Declaration of Values that you recently approved and published. This is also a frontier situation: In your 50 years of history, you have built up an atmosphere of

coexistence, which has overcome old barriers that have caused so much damage both to Spain and the world as a whole. At ESADE, pluralism, even religious pluralism, has given rise to a very fruitful coexistence based on shared values, in an atmosphere of freedom, tolerance and mutual respect.

ESADE forms part of Ramon Llull University and there is a frontier in this relationship: The University is ‘based on Christian values’ and includes a number of different centres originating from different religious and secular initiatives. Neither ESADE nor the Jesuits have the last word here, and this is shown by our common desire to serve, with no aspirations for power.

I would like to take this opportunity to digress a little and congratulate the Catholic Institute of Arts and Industries (ICAI), a Jesuit centre that is also celebrating its centenary this year.

Since it was founded in 1908, it has tried to aid the less privileged classes through education and ensuring most of the population has access to good technical training. ICAI became a School of Engineering and then went on to incorporate the business school, ICADE. Both institutions belong to Comillas Pontifical University, whose rector is with us here today. Congratulations to them too.

ESADE has also reached a milestone in its history: I must congratulate you for the 50th anniversary that we are celebrating.

To these congratulations I should add an acknowledgement of the great efforts you make to guide the institution in several critical directions, all of them necessary in a good university, and especially in a university linked to the Society of Jesus.

First of all, you promote an intense internationalisation process: Increasingly frequently, faculty, staff and students in all programmes come from a wide variety of countries. You have an institutional presence in Argentina and in many places in America, Europe and Asia, and have now begun to make inroads into Africa. In the age of the Internet and rapid transport systems, internationalisation is without a doubt vital for a university’s survival and development, but it is also a call that all Jesuit universities should answer in order to unite global resources and serve human development, promoting meaningful dialogue between cultures. In this respect, I believe internationalisation should not lead to one culture controlling all others: On the contrary, it should give all cultures the chance to participate, with their own values, in the construction of a body of knowledge that helps serve human development rooted in specific, universal values.

In order to survive in the international arena, you have had to make – and you are making – great efforts in the field of research.

And this also places you at a frontier, or perhaps at a crossroads.

Because the logical reaction of a university centre is to research subjects it can gain resources for. Following this logic, universities can end up investigating things that are only useful for specific social groups, or perhaps research in areas that are of immediate practical use may take precedence over research into fundamental issues concerning the economy, business or justice. The creation of research institutions specialised in social innovation and public administration demonstrates your determination to detect key problems in the governance of a complex world. In short, so as to be consistent with the declared values, you cannot view research simply as a tool for prestige and survival, but rather as a tool that allows you to contribute to really important debates and fora in the economic and legal fields: debates and fora that have a real impact on global human development.

In the field of education, the 50th anniversary has brought you a rather difficult ‘present’: the implementation of the European Higher Education Area (EHEA). As I shall explain later on, Jesuit education at all levels aims to be useful and practical: it has always tried to be entirely student-centred. In this respect, the new direction that European university education is taking may make this a good time to progress and to study complete, integrated, personalised educational methods in more depth.

Although this will no doubt require a great deal of creative work, it may produce very positive results in your students. However, the introduction of the EHEA is also located at a frontier, because the work involved in learning skills can be aimed simply at satisfying the immediate market requirements, or it can be geared towards achieving the complete, integrated development of the student, in accordance with the concept of a person capable of coping with all of today’s society’s many challenges. At the end of the day, as my predecessor, Father Kolvenbach, used to say, the success of a school should be measured by what its students achieve once they have left. In this respect, the new teaching approach can help these students on a deeper and more personalised level, to become people with human qualities – committed citizens as well as great professionals.

As I said at the start, ESADE is a centre at a crossroads and at a frontier. Therefore, we Jesuits feel at home here: it is a good place for our mission. At the same time, we feel jointly responsible, along with all of you, for carefully guiding ESADE in its role in influencing society.

As the slogan chosen to commemorate ESADE’s anniversary says, you want to ‘inspire futures’, and I sincerely believe that you are able to do just that. The inevitable question is: ‘What

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type of future do you want to inspire?’ I would like to reflect on that point with you.

‘Inspiring futures’ Indeed, ‘Inspiring futures’ is a slogan that, as someone told me, was chosen by a large majority ahead of several other proposals. I think it is a good slogan and, please excuse the pun, one that is ‘inspiring’.

The word ‘inspire’ comes from the same root as spirit, spirare, meaning ‘to breathe’ or ‘to blow’ in Latin. However, in our world there are many ‘spirits’, in other words, many, sometimes contradictory values. Max Weber spoke of the ‘spirit’ of capitalism, and today many people talk about the spirit of neoliberalism. In fact, business and law schools have a wide choice of spirits to choose from. If we want to ‘inspire futures’, which ‘spirit’, which ‘wind’ do we want to blow in our sails? Which values do we want to shape our future?

Please allow me to ask yet another question. As the old saying goes, ‘no-one can give what they do not possess’. If you want to ‘inspire futures’, does this mean that you want to make your ‘spirit’ work in order to achieve this? But ‘spirit’ is a word with many meanings, since in our world ‘spirits’ or values with very different and even opposing values sometimes clash. Which spirit do we want to cultivate? And whom do we want to inspire?

Fortunately, the ‘spirit’ and spirituality are no longer the exclusive domain of religions and believers. Many men and women of our time, despite being distanced for many reasons from the main religious traditions, do not stop cultivating their spirit. We live in a plural world and, therefore, the word ‘spirit’ is hard to define. But it would appear that the different meanings all have something in common: the cultivation of a deep human sensitivity that leads to both empathy and a capacity for discernment; the rejection of the spontaneously self-centred perspectives with which we exist alongside people and reality; and the search for a pacific, compassionate and socially responsible way of seeing and living in the world. Making the spirit work can also mean ‘developing human qualities’. In any case, a ‘spiritual’ person is one who seeks, discerns and tries to make the most of the major choices in life, using a great freedom based on love.

The word ‘spirit’ is highly symbolic. In the Bible, the spirit is the wind that blows strongly and whose direction cannot be described using existing terms. In the story of Pentecost, the Holy Spirit appears as a great ‘wind’ and also as tongues of ‘fire’, which transform people. The result was that Jesus’ disciples overcame their fear, went out onto the streets and preached their friend

and master’s amazing message with freedom and conviction.

Symbolically, we Jesuits, in our last General Congregation, chose this metaphor of fire (and the Spirit) as a symbol of what we feel to be our mission: ‘to be the fire that lights other fires’, in other words the fire that ‘inspires’. ‘To inspire’ is the opposite of to coerce, impose or indoctrinate. It is to suggest, to appeal to the best in another person. It is to use dialogue to invite another person to develop independently.

In a world in which fundamentalisms of all kinds, religious or ideological, divide, confront and become a justification for violence, the true Spirit starts up the process of respectful dialogue.

Spirituality, in other words, the cultivation of the spirit, is the best soil in which to sow the seeds of intercultural and interreligous dialogue, which constitutes a crucial element in our search for a freer, fairer and more pacific economic and political future.

We Jesuits are believers who, whilst recognising that we are imperfect and selfish, feel a calling to be disciples of Jesus, as was Saint Ignatius. This means that we want to be moved by the Spirit of Jesus: his way of being, his talents, his values and his preferences. We say this with great humility, because it is an enormous aspiration. In any case, for us this is a call and a gift that makes us grateful and motivates our response, which we wish to be total and unconditional.

This aspiration is marked by a search, by a discernment. Saint Ignatius, who lived at the cultural frontier between the Middle Ages and the Renaissance and between the Roman Catholic Church and the Reformation, had to face the need to discern among many ‘spirits’ in his day, and to decide which he wanted to ‘inspire’ him.

Perhaps then, we Jesuits with our tradition can collaborate in identifying the spirit that we want to represent the educational practice of the universities linked to the Society of Jesus.

In this respect, in the 16th century, Diego de Ledesma, Jesuit professor and rector of the Roman College (today the Gregorian University of Rome), contended that there were four reasons why the Jesuits should work in educational institutions.

‘Firstly, because they provide people with many advantages for practical life; secondly, because they contribute to the proper management of public affairs and the appropriate formulation of laws; thirdly because they give decorum, splendour and perfection to our rational nature; and fourthly, and very importantly, because they defend religion and guide us with great security and ease in pursuit of our ultimate goal.’

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These four reasons were interpreted and developed by my predecessor, Father Peter Hans Kolvenbach, as the four ultimate goals of Jesuit education. He summed them up giving them their Latin names: utilitas, iustitia, humanitas, and fides (utility, justice, humanity and faith).

Reflection on these four dimensions constitutes a fundamental core of Father Kolvenbach’s university thought, which I assume as one of the features of the Jesuit university. I would now like to discuss with you the way in which these four dimensions can define the ‘spirit’ that you want to ‘inspire’ the world’s ‘futures’.

Inspiring futures with a spirit of utilitas, iustitia, humanitas and fides A ‘useful’ spirit The spirit that inspires futures is, in the first place, a ‘useful’ spirit: A spirit that wants to solve problems and attend to the needs of specific people, especially the poorest.

Jesuit education has always aimed to be practical, both in its research and teaching. But the usefulness and practical side should not be short-sighted. Research, as I underlined before, must aim not only to solve short-term problems but also to help solve the major problems facing humanity today: sustainability, fair development, intercultural coexistence, values that make sense of the transforming action of society.

Really practical teaching should be aimed at training good professionals who, being technically competent, know how to discover and experience the social aspect of any profession; providing expert service to society in a given field. In the case of ESADE, you are working in the fields of business administration and law. Professionalism that not only adapts to the world as it is, but also ‘aspires’ (a word that also refers to the spirit) to transform it, making it more human.

The spirit of utilitas is one that creates professionals aware of the diversity of benefits derived from exercising a profession; economic wealth; the ecologically sustainable satisfaction of basic needs; and also the sense of the existence and construction of a human community that is more respectful of human dignity. This awareness of the multiple repercussions that the exercise of a profession has on society must make the professional humble, open him up to teamwork and, finally, make him reach decisions, and act. These are decisions made in complex, difficult contexts: because crossroads and frontiers are drawing nearer and multiplying around us.

And, in the midst of this complexity, we come across a simple form of utilitas: service. Training people in ‘utility’, training ‘useful’

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people is perhaps equivalent to training people who serve.

Not training the best people in the world, but the best people for the world. As a result, the excellence of a professional is measured, above all, by the parameter of best service to the rest of humanity.

This description of the professional may seem very idealised and not very ‘practical’. But, is the professional who only seeks the external goods of his profession (wealth, fame and power) really ‘useful’ to society? Doesn’t society need this other type of professional? Are they not the really ‘useful’ ones?

However, training professionals of this calibre is only possible if we also cultivate in them the ‘spirits’ of justice and humanity.

A spirit of ‘justice’ The second spirit that inspires futures is a spirit of ‘justice’.

The promotion of justice is a dimension of the Jesuits’ mission that started to be discussed in particular at the 32nd General Congregation: a meeting of Jesuit leaders that took place in Rome in 1975, and which had a great impact on our identity and our mission. Later general congregations confirmed time and again the view that justice is a requirement of our spirituality.

What was discussed in these general congregations was that our faith is the faith in our Lord Jesus Christ, who wants the best for all men and women in the world. And we can only say that we experience this if our love for specific individuals leads us to defend their rights, in other words to promote a more just society.

This simple discovery changed our perspective: it accustomed us to look at the world from the perspective of the poor, of those who suffer injustice. Therefore, our choice for justice is also the best choice for poor people.

These options meant a great transformation for the Society of Jesus. A transformation that was at times difficult. You are experts in organisation and know that transformations of ‘organisational culture’ are not achieved without difficulties or tension. This change has now been accepted, although we are aware that we must renew it every day, because the world in which we live does not make it easy to maintain this position.

In any case, we Jesuits cannot forget that the commitment to justice has had painful consequences for us in the past, including the death of fellow Jesuits and many of our friends. Thus, we are convinced that none of the institutions linked to the Society of Jesus should avoid this commitment; and that includes the universities, law faculties and business schools.

and engage it constructively. They should learn to perceive, think, judge, choose and act for the rights of others, especially the disadvantaged and the oppressed’.

Students not only need to be made aware of this reality, but also require academic rigour, to focus correctly on social issues throughout their professional life. As Father Kolvenbach also stated, they need ‘well-educated solidarity’.

In this respect, the spirit of justice is already at work in ESADE. This spirit invites close collaboration between the Business School, in all its programmes, the Law School and the Executive Language Center. It also requires the collaboration of all kinds of organisations: companies, public administrations and NGOs. And this leads us finally to the promotion of global networks (including the networks of Jesuit business schools and law schools), which can provide suitable solutions for increasingly global challenges.

The economic roots of the inequality that dramatically divides the world are clear, although they are not the only causes. The roles companies and law play in both the creation of unjust situations and the promotion of fair and sustainable economic development are also quite clear. Therefore, it is the responsibility of a centre like ESADE not to separate the creation of wealth from its fair distribution. It is a question of overcoming the division of knowledge that allows us to ignore the social and human impact companies have on the market. Today, large companies speak about ‘social responsibility’. The most important social responsibility of a university like ESADE is to promote justice at all levels: in individual relations; in organisations; and also in the societies in which it works, with a vision that is both local and global. Justice that, as our last general congregation underlined, must integrate new dimensions: sustainability in the form of environmental justice; gender considerations; human coexistence in a multicultural world.

A university should promote justice in all its activities. Naturally, it must do this in its internal organisation and with its own stakeholders, and also in research into humanity’s great problems, as I have already mentioned. And it should also do this in its work as a catalyst for and a promoter of ideas and projects that make society more just; in teaching and raising students’ awareness. As Father Kolvenbach said, universities must enable students to: ‘[...] let the gritty reality of this world into their life, so that they can learn to feel it, and think about it critically, respond to its suffering

A ‘humanist’ spirit As we mentioned earlier, in the 16th century, Diego de Ledesma referred to humanitas as the attribute that gives ‘decorum, splendour and perfection to our rational nature’.

We Jesuits have a hopeful (although not always optimistic) view of the human being, because we believe firmly in ‘the goodness and kindness of God our Saviour toward man’ (Epistle from Saint Paul to Titus, 3:4; text from the Christmas Mass reading). In the last General Congregation it was said that our way of proceeding is by tracing ‘the footprints of God everywhere, knowing that the Spirit of Christ is at work in all places and situations and in all the activities and mediations that seek to make him more present in the world’ (‘A fire that kindles other fires’, GC 35, d. 2, n. 8). We are invited to be aware of the action of God in places and people in which we would never have thought it would be present, and to discover that ‘he showed himself interested in every parched area of the world’ (ibid n. 12). Therefore, we want to help achieve the complete development of the men and women of our time.

So, in our universities, we want to welcome students within their specific reality; students in the Western world, marked by the culture of rich, consumer societies; with difficulties finding their way in life in pluralist and individualist societies; with all the baggage – both positive and negative – of postmodernity. We want to help these students discover all their dimensions, including those that are often silenced in our society. Development of an individual’s spiritual dimension should be offered freely in our centres, so that it can be enhanced further by those who receive it.

The European Higher Education Area guides universities towards

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focusing their teaching on developing the skills of students.

Skills can simply be targeted at the market, but can also be included within the framework of a humanism that makes them become elements of the integrated, complete education of a human being.

In recent times, both Jesuits and laypersons involved in university education have been speaking about the four characteristics of the complete, integrated human being, based on four qualities beginning with the letter ‘C’. Indeed, the humanist spirit generates conscious, competent, compassionate and committed individuals. Conscious of themselves and the world they live in, with all its dramas, but also with its pleasures and hope. Competent to cope with the technical, social and human problems a professional is faced with. Moreover, they are people who are extremely compassionate. This word has frequently been misused, applied to a superficial sentimental quality, which humiliates the person one is supposedly trying to help. However, in reality, ‘com-passion’, with a hyphen separating the two parts of the word, indicates something very profound and very human: the ability to feel the pain of others as if it were your own. It is the capacity to put yourself in someone else’s shoes, to accompany them and help them from within the situation, conscious that the other person, any other person, especially someone who is suffering, is your brother or sister. This compassion is what in the long term leads us to commitment: the form of love in which the human being not only gives something to others but also gives to him or herself over a period of time.

And I would like to add that compassion is, in my opinion, the most universal virtue. The central moral value of Buddhism is compassion. Islam preaches compassion: giving alms and sharing with the poor being its central elements. I think that whenever a religious or spiritual renewal has taken place, compassion has always been a central element.

At the heart of the humanist spirit are the conviction and experience that human beings can be transformed to a level that goes beyond that of the moral and good feelings of our age; that we can work on what some have called the ‘human quality’. It is hard to define, but we can easily recognise people who have it. It is not at all elitist and is often found in very humble people. In the Declaration of Values you have drawn up, you have defined this as a ‘combination of knowledge, judgement, balance and depth that generates confident, reliable citizens capable of living’ – I would add, ‘passionately’ – with ‘fundamental values’ that make us more humane’.

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A spirit of faith The final dimension of the spirit, according to the Jesuit Diego de Ledesma’s characterisation, is fides. It is especially tricky to speak of fides, or faith. This is a delicate subject because, at present, at ESADE and in most universities linked to the Jesuits, a considerable number of non-teaching staff and faculty do not fully share our faith. It may appear that speaking of faith is speaking once again about what separates and divides us. Nevertheless, I think it is necessary to speak about faith.

Because Jesuits are believers and we want to put our cards on the table: to state clearly why we feel that the mission that unites us to everyone is something personal, and also to say with great modesty that we think that we can contribute our experience in this area. Personally, I must confess that I feel very happy, and quite at home, in an institution that is aware of the process of secularisation that is taking place. The years I have spent in Asia have familiarised me with a world that feels and sees things differently, and in which faith is not an exclusive faith. Faith is an individual’s opening up to transcendence, an opening that can be communicated to others in a thousand different ways, and not necessarily just with words.

Moreover, speaking about faith is difficult because, in this world where political boundaries are disappearing, religions sometimes become an excuse to erect new boundaries, to shut oneself away in fear and to exclude anyone that is different.

Faith is an experience that is hard to express in words, and to which I refer ‘with fear and trembling’, because, in fact, other expressions of this experience generate inhumanity and violence.

We Jesuits have heard Jesus’ Good News: God is close to all men and women. And when people open themselves up to this loving closeness, they come out of themselves and look at others and the world ‘in a different way’: as brothers and sisters, as God’s creations. Our God is not a god of war, uncompromising or excluding. According to Jesus’ parables, he is like a father who delights in the return of his son, like a Good Samaritan who helps the victims of human violence on the roads of the world.

We do not believe that our faith makes us better than others, because we believe and feel that we are weak and fragile. My fellow Jesuits at ESADE reveal their weakness and fragility on a daily basis, and if they knew me a little better, they would see mine, but since I live far away, I appear better to them. However, our experience is free: the best of what we are has been given to us for nothing. And we feel that faith has helped us ‘grow in humanity’, because it gives us the confidence that all human

beings have within them a potential that transcends and that can always be developed and grow. Faith makes us come out of ourselves and helps us to love selflessly, patiently accepting our limitations. And, for that reason, faith invites us to overcome the fears that are inherent to our human condition: fear of pain, of illness, of insecurity, of poverty and of loneliness.

This spirit of faith drives us to develop utility, justice and humanity patiently and passionately. ‘Utility’ also means service to the continuous creation of the world. ‘Justice’ is receiving what Jesus called ‘the Kingdom of God’: the call to transform the world in the pursuit of solidarity and reconciliation. ‘Humanity’ is believing deeply in God’s love for human beings and in its ability to transcend all.

Therefore, we Jesuits are happy working alongside people who share this passion for utilitas, iustitia and humanitas, even if

they do not share our faith. We hear the voice of Jesus, who said that when the good of humanity is at stake, ‘whoever is not against you is for you’ (Luke 9:50). Because the criterion for the authenticity of our faith is working for the good of our fellow human beings.

We believe that we can work together on the ‘human spirit’.

This means working on our capacity for love; our profound freedom, the quality of our relationships. Working to ensure that individuals, groups and societies are more aware and mature, more just and socially responsible.

Vision and commitments Cultivating, experiencing and developing these four dimensions of the spirit is no easy task. The social and cultural context in which you live in Catalonia and Spain produces challenges of another kind, but which need to be taken into account.

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Firstly, we live in a secular culture that is frequently secularist, in other words it considers the question of faith and religion to be a strictly individual and private matter. The Holy Father has spoken about positive secularism. If I can compare what is happening in Europe – perhaps in Spain – with Japanese secularism, I would say that Japanese secularism is older but more peaceful. It is a serene secularism, respectful of religion, respectful of other people’s thoughts. One of the contrasts I have come across recently is that which exists between the peaceful secularism that I have seen in Japan and the more uneasy secularism I have seen here. ESADE may be a good ‘experimental laboratory’ in which there is a ‘positive secularism’, in which laypersons’ and believers’ positions on the major issues currently facing humanity are discussed publicly, on an equal footing.

This public dialogue is necessary because ESADE’s reality (like that of the entire Western world) is the coexistence of people who define their basic life choices in very diverse ways. For this reason, we believe that it is necessary to explain what

it means to work together on the university task. Men and women, believers and non-believers, believers of different religious confessions, work together at Jesuit universities all over the world. And they do so from different perspectives. For some it is a personal commitment. Others identify totally with the mission shared by the Jesuit universities such as UNIJES (Association of Jesuit Universities). Others view this mission from a religious standpoint. In any case, what matters is that we are all committed to an important cause: university teaching in which quality is presided over by the ‘spirit’ of the four dimensions mentioned earlier.

Vision and mission are of little use if they are not used to create specific, strategic projects or if they cannot be assessed. For this reason, it is important that UNIJES centres in Spain adapt their objectives, methods and assessment processes as much as possible.

Finally, a reflection that takes into account the postmodern times we live in. In a complex and changing world, flexibility, and capacity for change and innovation are extremely important.

But they are important if they serve long-term goals and serious commitments, which overcome difficulties, despondency and tempting offers that distract us from the sought-after objective.

Research and teaching are long-term tasks, which require lasting commitments.

Conclusion In conclusion, please allow me to express a wish and make a suggestion, and even make a request. In a society overloaded with stimuli, one’s inner self is important, as is the work of the human spirit that opens up to the Spirit with a capital ‘S’.

Modestly, we Jesuits believe that we can contribute something in this field. Ignatian spirituality (originating in the personal experience of Saint Ignatius of Loyola, our founder) is a gift we have been given and that the Jesuits offer, convinced of its value for anyone searching in today’s world.

Two years ago, the historian Karen Armstrong wrote The Great Transformation: The Beginning of Our Religious Traditions. I found this book very stimulating. In it, the author analyses the spiritual path taken by four cultures that, between 5 and 3 BC, brought about a change in human conscience so great that Karl Jaspers named this period the ‘axial age’. Karen Armstrong believes that she has discovered, in the spiritual path of the five centuries that precede the axial age, the hard journey and intense search for the key to overcoming the violence, inhumanity and suffering that we inflict on one another through injustice, exclusion, prejudice and war.

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What sums up the intuitions of the axial age is the return to the inner path. This intuition, shared by Confucius, Lao Tzu, Mencius, Buddha, the mystics of the Upanishads, the Bhagavad Gita, Jeremiah, Ezekiel, Socrates and Plato, emerges after four centuries of searching for external solutions, rituals, substitutes for the radical change in mentality and heart.

Unfortunately, this intuition is lost with the manipulatory symbiosis of religious and political issues; with the manipulation of the authentically religious search and the real political preoccupation with nameless ideologies and other interests. It goes back to Jesus and Paul, later to Mohammed… and, I believe, to Ignatius of Loyola.

It is my sincere wish that we too can integrate this path of inner, transforming life with the other academic and social concerns that are at the heart of the ESADE project, and which give a historical form to the deeper and more specific concerns of the religious spirit. The specific community, church and confession can help define identity and tradition; but it is the open and transformed heart that gives a body – in the workplace, in companies, in technologies and in governments – to the multisecular search for a more just, humane and fraternal world, something that Jesus announced in terms of the Kingdom of God. We Jesuits have just had our 35 th General Congregation, in which, we tried to reflect on our identity, our mission, our collaboration with others, our management of planning and governance. The General Congregation pointed out many challenges, and we hope to be able to deal with them all.

I would like to take this opportunity to speak to so many of you who follow us closely, who share our vision and are sometimes concerned about our spiritual consistency and our future, and I ask you for help. I am not simply referring to the support that you give us with your total, intelligent and generous dedication, which contributes to the good progress and even to the success of the work we carry out.

I am asking for your help to accompany us on the deepest path of faith to the inner path received from Saint Ignatius.

Please do not be afraid to challenge us when you see us confused about our religious or ecclesiastic identity; do not hesitate to correct us when we think we are better, or too possessive over what belongs to everyone; support the daily, convincing visibility of our life in the Spirit; firmly dissuade us from anything that interferes with our vision and motivation of serving humanity with humble research, teaching and work, to make our world a better place.

Allow me to repeat here what I said in my last homily at the end of the General Congregation. Both the mission we are committed to and our Ignatian heritage belong to the Church and to humanity. All who participate in both of these things are our collaborators. And when others go further than us in heart and spirit, then we are their collaborators. For those of us for whom Christ is the Model and Master, this is the only area in which it is honest to compete.

Moreover, even if we were influenced greatly by a specific professor or master in our university years, we all know that the real education is the result of co-ordinated, complementary work by all. A greater universality (which is what the word ‘university’ refers to) requires greater collaboration and offers a richer personal and social education. The danger of the excessive influence of globalisation on a way of life or a way of thinking must be balanced by the university’s original and creative solidarity. The university, through a large number of contributions and services, trains individuals and groups for a truly responsible freedom.

And in concluding this long speech, I would like to express a hope. The General Congregation left us with a mandate to carry out a thorough review of our governance structures. It is not an easy task and we do not have the type of knowledge, experience or wisdom to carry out this mandate. I hope that we can count on you for this. I learnt about ESADE’s high academic standards in Asia (China and the Philippines), and hope that from a location a little closer to Barcelona – in Rome – we can benefit from this same wisdom in the form of advice; whilst you accompany us in the new tasks of management and planning.

It is now time to finish this speech in order to begin our dialogue. Above all, I would like to thank each and every one of you because, with your daily work and enthusiasm, you are training people to serve others. And, secondly, I would like to give you my humble support and prayers so that you may continue to carry out this selfless but exciting task with tenacity.

Many thanks.

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Mission, Raison d’Être and Values The ESADE Community Declaration of Values* 183

ESADE is a non-profit independent academic university institution, founded in 1958 in Barcelona as an initiative of a group of businessmen and the Society of Jesus. It has formed part of Ramon Llull University since 1995.

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Mission

ESADE’s mission is to promote teaching and research in the areas of Management and Law, in order to contribute to the scientific, social and personal education of individuals who are characterised by a high level of professional competence and fully aware of their responsibility in the development of a society that promotes the dignity of individuals as part of humanistic and Christian traditions, and in a context of intercultural dialogue.

Raison d’être

As a university-level academic institution, ESADE is committed to its raison d’être to promote teaching and research in the areas of Management and Law, in order to: • Train people with the highest level of professional competence and a clear international profile, aware of their responsibilities as citizens and as professionals. To this end, ESADE addresses the educational process from a global and integral perspective, as a service to people and to society.

• Create and disseminate knowledge based on the critical study of existing knowledge and rigorous scientific research of national and international importance.

• Encourage social debate with information and proposals on relevant issues and priorities for the future, in order to contribute independently to society’s transformation towards higher levels of justice and liberty.

The ESADE Community Declaration of Values (*) Our community ESADE aims to educate individuals with a high level of professional competence, aware of their responsibilities as national and global citizens, sensitive to issues of solidarity and social justice and able to engage in collective projects.

To that end ESADE is involved in promoting ‘human qualities’: a combination of knowledge, judgement, balance and depth that generates confident, consistent, reliable citizens capable of living fundamental values.

Being part of a university institution such as ESADE should involve an attitude of commitment to its Mission: a commitment that is expressed in the values governing our daily coexistence and academic activity. Those who share these values make up our Community.

Members of ESADE freely form part of their Community and, in accepting these basic values, each member should decide on their own way of putting them into practice. In this climate of freedom and mutual respect, ESADE invites its members to promote actions and behaviours that are consistent with its values.

This Declaration is open to the changes which may affect our Community in the future.

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Our values The ESADE Community is committed to promoting a set of values consistent with human qualities and academic and professional excellence, values which it aims to use to serve the local and global society of which it forms part.

These values are: • Acting with integrity in academic and professional endeavours.

This means behaving, even in difficult circumstances, in a manner that reflects the institution’s commitment to fundamental values such as rigour and effort in carrying out activities, honesty, a critical spirit, fairness and a sense of responsibility.

• Respecting individuals, colleagues and oneself and being sensitive to the specific circumstances of others.

This means recognising the dignity of all individuals and being able to accompany and help others when needed, working towards building a more just and humane world.

•Valuing diversity positively and learning from differences between individuals, ideas and situations.

This means understanding that differences of gender, socioeconomic status, ethnicity, culture, language, religion, sexual orientation, physical characteristics and other differences are enriching opportunities for learning about other people, the world and oneself.

• Searching, sharing and contributing to the common good of the ESADE Community.

This means being aware that the pursuit of one’s own interests cannot be separated from the good of the Community as a whole and this is reflected in attitudes of respect and responsibility towards the Community.

• Assuming responsibilities and commitments to create a more just society.

This means understanding not only what reality in actual fact ‘is’, but also what it ‘should be’ based on justice, a fundamental value expressed in the Universal Declaration of Human Rights.

Our commitment Based on these values, members of the ESADE Community undertake to act with personal integrity, professional conscientiousness and social responsibility.

• Personal integrity means that words and actions are consistent with each other, with personal convictions or beliefs and with the values embodied in the Declaration.

• Professional conscientiousness means rigour and effort in carrying out our activities, a culture of effort, continuous updating of knowledge, a capacity for autonomy and cooperation, a transforming creativity and a spirit of service and improvement.

• Social responsibility means assuming and taking into account the consequences of one’s own decisions and their impact on justice in organisations and society, both locally and globally. (*) This Declaration of Values was approved by the Fundació ESADE Board of Trustees on 24th January 2008, with a favourable report issued by the ESADE management bodies, and following a consultation process involving faculty, administrative and services personnel, and student representatives.

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Acknowledgments We would like to express our deepest gratitude to all those individuals and institutions that have accompanied us throughout these first fifty years.

Our thanks also go to all faculty and non-teaching staff who currently form part of the ESADE community. Their names have been inscribed on the endpaper of this book as a token of our appreciation.

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The team responsable for coordinating and producing this book would be like to express its thanks and appreciation to all those who have lent their support and collaboration towards making this project a reality. This book has been written with the utmost care and attention to detail.

EditiON

coordination ESADE Public Relations Language and correction services ESADE Language Advisory Service

Photography Photographic file of ESADE BPMO Photo

First edition April 2010

Design and production BPMO Edigrup / www.bpmoedigrup.com

Editorial production Laia Libros

National book catalogue number B-12.580-2010

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Forest Stewardship Council endorsed LumiSilk 170 g/m2 semi-matt paper has been used in the printing of this book. FSC certification guarantees that the fibre used to manufacture this paper is produced from certified sources. These materials and other controlled sources are backed by responsible forestry management initiatives in terms of social and environmental issues. Using FSC-approved paper helps promote the conservation of the planet’s forestry reserves and their responsible use.

Llovet Bosch, Marc • Lobato Pérez, Enric • Longo Martínez, Francisco • López Burgueño, Miguel • López Lozano Soler, Josep Maria • Luengo Elvira, Valentina • Lugo Villacampa, Eva • Lumbiarres Llanas, Esther • Manero Mesones, Gregorio • Mangrané Parral, Judith • Maranges Bayó, Jaume • Marcet Risa, Neus • Tuya, Belén • Martí Ripoll, Margarita • Martí Vilanova, Dàlia • Martín Millán, Cristina • Martin Young, Will Marzal Yetano, Elia • Massons Rabassa, Joan • Masucci, Vanina • Mayo Subirats, Núria • McCormick Brady, Francesc Xavier • Mena López, Sandra • Mendoza Mayordomo, Xavier • Mengual Rubio, José Antonio • Carole • Michaelides, Gaby • Miller Wheeller, Dan Lee • Miquel Fornós, Àngels • Miralles Massanés, Pere • Molina Capella, Jordi • Monboussin, Yves • Montalvo García, Adolfo • Montaña Matosas, Jordi Mora Pintado, Jordi • Morente Megias, Josefa • Morris James, Rosa • Motilla Sabaté, Susana • Müller, Montes, Sílvia • Muñoz Roig, Alfons • Muñoz Vila, Anna • Mur Torné, Ignacio • Murillo Bonvehí, David Sánchez, Sonia • Nebot Hervas, Adela • Neff Fox, Jackie • Niño Gómez, Ana Isabel • Noguera Ustrell, Joan Octubre Ciudad, Tere • Ogaya Vallés, Mercè • Olabarría Borrell, Cristina • Ollé Valls, Montse • Oller Rhian • P • Pachón Larios, Montserrat • Padilla Boix, Pilar • Páez Fuentes, Verónica Carolina • Palau Vida-Ribas, Santiago • Parramón Rodríguez, Ester • Pascual de Rosselló, Cristina • Patiño López, Carmen Bernat • Pérez Mata, Natàlia • Pérez Ojeda, Susana • Pérez Orden, Amelia • Perosanz Lozano, Mireia • Marcel • Plaza Vallejo, Olga • Pless, Nicola • Poblaciones Gaztelu, José • Porcar Prats, Jaume • Poveda • R • Ramis Pujol, Juan • Raya Cortés, Mercedes • Redó Pardo, Raquel • Remendo Cos, Sònia • Renart • Ring, Helga • Rius Satué, Mònica • Rivas Rodríguez, Anabel • Roca Priante, Isabel • Rodón Mòdol, Joan Clemente, Gracia • Rodríguez Gómez, Eva • Rodríguez González, Jorge Luis • Rodríguez Heredia, Antonio 6Vila,

Miguel Ángel • Romero Álvarez, Carmen • Romero Velasco, Margarita • Rontein Teillard, Jeanne

Rowdon, Benjamin • Ruano Bravo, María del Mar • Rubinat Rosillo, Sònia • Rucabado Aguilar, Josep • Ruiz Josep • Sacrest Llosas, Toni • Sainz Pelegrí, Vega • Saldaña Juvilla, Mónica • Salom Vidal, Anna • Sánchez Mariscal, Alejandro • Sanz Caballero, Juan Ignacio • Sassot Pérez Del Pulgar, Cristina • Sauquet Rovira, Sepúlveda Gutiérrez, Pedro • Serlavós Serra, Ricard • Serra Carrera, Lídia • Serra Elias, Maria Dolors Serrano Rasero, Ignacio • Sesé Muniategui, Feliciano • Sierra Olivera, Vicenta • Simón del Burgo, Santiago Solà Asensio, Carolina • Solà Martí, Ana • Solanellas Llobet, Xavier • Solé Barreda, Mònica • Solé Buxó, Sureda Pascual, Joan • Sureda Varela, Maria • Suriol Ferrer, Xavier • Svejenova Nedeva, Silviya • Sweeney, Carrio, Robert • Torrecilla Gumbau, Carles • Torrente Sanz, Rosana • Tragant Estefanell, Sílvia • Trias U• Ulied Martínez, Agustín • Underwood, Michael • Uson Rodríguez, Maite • V • Valls Giménez, Josep Sandra • Varela Nieto, Pablo • Varela Otero, Rosa • Vázquez Oliván, Ana María • Vázquez Tavares, Jeroen • Vernis Domènech, Alfred • Vila del Castillo, Montse • Vila Fernández-Santacruz, Mar • Vinaixa Serra, Jordi • Vives De Prada, Luis • Von Lippa, Franziska • W • Wallace, Eileen • Wareham, X • Xifré Clavel, Trini • Xifré Del Campo, Esther • Y • Yagüe Méndez, Beatriz • Ysa Figueras, Tamyko • Z •

Luque, Miguel • López Viguria, Enrique • López-Riobóo Moreno, Teresa • Losada Marrodán, Carlos • • M • Maestre Trillo, Anna • Makinen, Jutta Emilia • Manchón Barceló, Carlota • Manent Ostáriz ,Rosa M. March Plana, Albert • Marcusson, Matt • Mària Serrano, Josep Francesc • Marimón Arbiol, M. José • Marín • Martínez Guasch, Núria • Martínez Lamela, Àngel • Martínez Ribes, Lluís • Martínez Tolosana, Patricia • Sara • Mcelwee, Colin • MejÍas Caravaca, María de los Ángeles • Membrive Agustín, Lídia • Mena López, Mercadé Navarro, Isabel • Mercuri, Maria Claudia • Merino Martínez de Pinillos, Laura • Mesna Weidner, Josep • Miralles Segura, Josep • Miranda Villalba, Tamara • Miras Albarrán, Mila • Mirosa Martínez, • Montañés Peraire, Marta • Monteagudo Plana, Núria • Montes Oya, Isabel • Mora Llonch, Glòria • Isabella Karin • Mulleras Vinzia, Borja • Muñoz Avilés, María José • Muñoz Gimeno, Francesc • Muñoz • Murko, Maja • Mutchler, Lee Ann • N • Navarro Caballero, Juan • Navarro Oliver, Isabel • Navarro • Nualart González, Laura • Núñez Almazán, Conchita • o • Obeso Abalde, Carlos • O’Brate Chase, Jim • Comas, David • Oroval Planas, Josep M. • Orús Farré, Dolors • O’Sullivan Brown, Maura • Owen Haward, Montañana, Jesús • Parada Balderrama, Pedro • Pardo Spinola, Ester • Parellada Lladó, Montse • París • Peiró Posadas, Manel • Peix Ventayols, Anna • Peláez Sanz, Francisco • Pellegrini, Janina • Pérez Casas, Pfeil, Ronald Wayne • Piñol Morte, María • Piqué Aldomà, Fàtima • Planas Herrero, Fina • Planellas Arán, Pasamar, Jesús • Power, John • Pratdepàdua Isern, Aleix • Puig Bastard, Pere • Puigbó Sanvisens, Judith Manent, Núria • Rexach Pérez, Isabel • Ribera Regull, Raimon • Riera Gil, Ana Cristina • Rigo Arnavat, Antònia • Rodríguez Alarcón, Julia • Rodríguez Arrojo, Alejandra • Rodríguez Barrio, José Antonio • Rodríguez Daniel • Roig Aldasoro, Joan • Roig Navarro, Carles • Roig Virgili, Carme • Rolo Alaye, Maurici • Román Marie RenÉe • Ros Frizón, Lydia • Rosa Álvarez, Mercedes • Rosell Gómez, Pere • Rovira Llobera, Xari •7 Márquez, Mónica • Ruiz Martínez, Neus • Rull Amils, Sílvia • S • Sabal Cárdenas, Jaime • Sabaté Saumell, Segura, Isabel • Sánchez Torres, Esther • Sancho Casadesús, Ana • Sancho Rovira, Xavier • Santana Alfons • Sayeras Maspera, Josep • Segarra Costa, Enric • Sendra Eroles, Ricard • Señor Montero, Ana • • Serra Martín, Albert • Serra Segura, Antònia Maria • Serra Ticó, Francesc • Serrano Miras, Martine • • Singh, Jatinder Jit • Sisternas Navales, Mònica • Skira Laplace, Felicia • Smith, Miriam • Smith, Tricia • Cristina • Soler Bigas, Beatriz de • Soler Teixidor, Josep • Soler Vicente, Ceferí • Stöckli, Christina • Gerry • T • Tarife Conde, Ana Julia • Tobaruela Carrera, Beatriz • Tombarelli, Kimberly • Tornabell de Bes Ustáriz, Belén • Trías Sagnier, Miguel • Trullàs Flotats, Dolors • Trullén Fernández, Jordi • Francesc • Van de Broek, Hans • Van de Paverd, Esther • Van der Herten, Ursi • Van Lotringen Benavent, Laura María • Vedina, Rebekka • Verastegui Gómez, María José • VergÉs Ortiz, Josep M. • Verhoeven, Viladas Ollé, Helena • Vilahur Fornés, Francesc • Vilanova Iglesias, Rosa • Vilanova Pichot, Marc • Jonathan • Wernicke, Kirsten • West, Sarah • Westermann, Bernd • Wilson, Jonathan Michael • Zambrano Castejón, Yolanda • Zaragoza Núñez, Miguel Ángel • Zurano Llort, Montse • Zymantas, Jura

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