Jerry Stynes Luxury Sellers Presentation | Keller Williams San Francisco

KW Luxury International is a sophisticated alliance of real estate consultants with incomparable expertise, pertinent resources and vast connections that represent the pinnacle of the industry.

Market Intelligence Our Powerful curriculum through the Institute for Luxury Home Marketing and Keller Williams University keeps us ahead of trends, tools and advancements in the real estate industry.

Revolutionary Technology Our leading-edge technology solutions accelerate our efficiency and productivity.

Service Excellence Keller Williams Luxury has a long legacy of delivering unparalleled service to our clients. That’s why our company continues to grow throughout all the ups and downs of the real estate market.

Client Driven Founded on the principles of trust & honesty, Keller Williams Luxury emphasizes the importance of having the integrity to do the right thing and always putting the customer’s needs first.

Your Luxury Specialist I approach my real estate practice with a commitment to provide superior service delivered with absolute integrity, trustworthiness, and ethics. I bring 25 years of experience to the table with over $100 million in sales.

I bring 25 years of experience to the table with over $100 million in sales. Knowing that a real estate transaction can be a challenging task, I developed the systems to make it seamless. I also understand the challenges associated with buying, selling, developing and remodeling residential and investment properties.

Clients benefit from my depth of knowledge and hands-on experience. Several of my clients have trusted me to handle the sale of multiple properties over the years; I am honored to have gained their trust.

It would be a privilege for me to facilitate a transaction for you as well. You may feel confident in selecting me as your agent to assist you in meeting your real estate needs.

Dedication to serving our diverse public, combined with a courteous nature, my philosophy is and always has been to: Provide Professional, Personal Service!

Sincerely, Jerry Stynes

Jerry Stynes 415.786.3088 jerrystynes@gmail.com jstyneSF.com DRE# 01400437

Market Intelligence

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A Real Estate Powerhouse Keller Williams Luxury International is the boutique of Keller Williams Realty, the world’s largest real estate company. Our established network and proven models set the framework for profitability in any markets across the globe.

1983 1998 2010

Keller Williams is founded by Gary Keller & Joe Williams

Keller Williams begins franchising in Canada

KW begins wide-scale international francising

2013

KW becomes the #1 largest

2015

KW becomes the #1 largest

2017

KW becomes #1 in the U.S.

real estate company in North America & U.S.

real estate franchise in the world, by agent count

in agent count, units, and volume

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Revolutionary Technology

Gain International Exposure KW Luxury International has a global reach that allows your property to be showcased to interested buyers all around the world. The global real estate market continues to grow every year and serves as a significant opportunity to those who are selling highly desirable properties.

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160,000

KW agents worldwide

205+

KW offices worldwide

37

Number of regions

5

Number of continents

12

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Powering The Luxury Market KW Luxury International offers an elite network of luxury consultants that set the standard for service and expertise in the upper-tier real estate market. This robust network spans numerous countries and consists of over 2,100 specialists who have represented:

$71+

$8.6+

in sales each day

2019

MILLION

BILLION in total sales volume

$4.8+

11,944

2019

2019

sellers sold amount

number of sellers served

$3.8+

9,229

2019

2019

buyers sales amount

number of buyers served

BILLION

BILLION

SELLERS

BUYERS

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Expansive Online Syndication Our global network of connections allows us to strategically market your property to the largest audience possible. This includes: • • •

•

Ensuring your listing will reach 100+ countries Translating your listing into more than 28 languages Syndication of your listing to more than 80 international portals including China’s Fang.com, which hosts more than 3 million unique visitors per day Directly access a wide network of Keller Williams associates in over 24 countries around the world who can assist in connecting your property with the right buyers

Additional Exposure Options Social Media

There is no denying the power of positioning your home in the midst of a strong social media campaign to create interest. Your property will be included in a well-crafted and consistent program.

Keller Williams Signature Online Listing Feed

The Keller Williams Listing Service is a powerful search engine that will further propel your property into the farthest reaches of the internet and gain additional exposure to serious and qualified buyers.

Individual Property Website

A dedicated web page specific to your home is useful for marketing your home online to generate interest and foot traffic.

Video & 3D Walk-Throughs

Similar to the magic of photography and staging, video is another way to fuel buyer interest. Unique features of your property can be highlighted and brought to life. Video can be very useful for out of town buyers who don’t have the opportunity to attend private showings or open houses.

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Service Excellence

1 The Home Selling Process 19

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Pre-Sale Strategy & Planning

Prepare the Property

Property Marketing

A transaction timeline and marketing calendar will be created, and we’ll start putting together the seller disclosures.

Appropriate reports will be ordered, and pre-sale escrow opened.

Stagers, painters, pest / contractor’s inspections, floor plans, professional photography and videography will be scheduled while the disclosure package is being assembled.

State of the art marketing will include at the very least, property brochures, signage, postcards, fliers, and unique property website, depending on the property.

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Going Live On The Market

Offer Negotiations

The Escrow Process

Closing The Sale

Your property will be entered into the MLS, and showings will be scheduled including: neighborhood preview, weekend Open Houses, Broker Tours, and private showings.

An date will be set and offers will be reviewed together. Buyers will be financially qualified while we will negotiate the best price and terms to ensure we accept the best offer.

When your property goes under contract, an escrow timeline and calendar will be created and shared with all parties, and the buyer will submit 3% initial deposit within 48 hours.

Both parties review and sign closing documents 2-5 days before closing.

The buyer will do a final walk-through, make the final deposit and their loan funded. Escrow is officially closed!

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8-Point Marketing Plan

Home Preparation

Visual Technology

Disclosure Package

Print Media & Collateral

Many items done to prepare the property for showing can help increase the property value and market response with for comparitively little cost.

Regardless of current market conditions, a well-prepared home will sell for a higher price and in less time than an unprepared property.

Gorgeous photos, video, 3-D tours and virtual reality executed by visual and digital professionals who make all the difference in creating a sense of urgency, while motivating both buyers & agents to see your home. Working closely with these professionals will show off your home in its best light.

Compliance with statutory & contractual obligations is critical, and putting together these documents in a pre-sale disclosure package can alleviate the risk of falling out of contract due to contingencies. This may also include required disclosures, current HOA documents and more.

Paper is still very much en vogue despite today’s ever-changing digital world. From captivating property brochures to alluring direct mail campaigns, print media has the remarkable capability to trigger a number of critical senses helping a buyer fall in love with your property.

Digital Media Syndication

Social Media Promotion

Property Tours & Showings

Networking & Follow-ups

According to the National Association of Realtors, 86% of recent buyers found online websites as the most useful source of information. Keller Williams Listing System, or KWLS ensures your property is marketed online 24/7 through more than 350 of the most popular searched websites.

The key to a successful social media campaign is precise target marketing through organizations like Facebook Ads, Google AdWorks and Instagram Ads. This means targeting prospective clients according to demographics, topics of interest, and so much more to ensure exceptional exposure.

Open houses and broker tours give so much more exposure to a seller’s home, whether it’s being promoted by A-frames strategically located around the neighborhood, newspaper or internet ads. Private showings ensure more exposure with pre-qualified buyers that are already serious for a new home.

Any marketing campaign must include an effective campaign to reach the agents who represent the buyers most likely to seriously consider purchasing your home. Our referral network gives us access with specialists internationally, so that we are able to find a buyer who has interest in buying your home.

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Proposed Marketing Timeline

Sunday

Monday 1

Tuesday 2

Seller Completely Moved Out of Home

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Wednesday 3

Begin Interior / Exterior Painting & Repairs

9

Thursday

Friday

Saturday

4

5

6

7

11

12

13

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Posted on KWSF and KWLS Coming Soon, ListHub Global and MLS

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Complete Interior / Exterior Painting & Repairs Professional Deep Clean

15 General Contractor’s & Pest Inspections

16 Prepare Seller Property Disclosures

17 Complete Staging

Professional Photography & Other Visual Technology

Draw Floorplans

Begin Staging

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18

Prepare Collateral

Prepare Email Blast

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25

1st Broker Tour

Twilight Tour

Broker Tour Report

Twilight Tour Report

Enter Property onto MLS Launch Website

1st Saturday Open House

1st Sunday Open House

Open House Report

Open House Report

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2nd Saturday Open House

2nd Sunday Open House

Open House Report

Open House Report

Private Showings by Appointment with Buyers and their Agents 29

30 2nd Broker Tour Broker Tour Report

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2

3

4

5

Potential Offer Date

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Buyers are generally responsible for paying title, escrow, and any costs associated with loan fees, while sellers are primarily responsible for paying the sales commission and Transfer Tax. Transfer Tax is a transaction fee imposed on the transfer of land or real property from one person (or entity) to another. This tax rate varies by both the city or county and is variable depending on purchase price.

San Francisco Transfer-Tax Rate

Closing Costs 21

Who Pays for What?

$0 - $250,000 $5.00 for each $1,000 or portion thereof $250,000 - $999,999 $6.80 for each $1,000 or portion thereof $1,000,000 - $4,999,999 $7.50 for each $1,000 or portion thereof $5,000,000 - $9,999,999 $22.50 for each $1,000 or portion thereof $10,000,000 - $24,999,999 $27.50 for each $1,000 or portion thereof $25,000,000 or more $30.00 for each $1,000 or portion thereof

• • • • • • • • • •

Stagers / Interior Designers Painters Flooring Specialists Professional Cleaners Plumbers Roofers Property Inspectors Structural Pest Inspectors Handyperson More as required

Negotiation

Vendors

KW Luxury International is a sophisticated alliance of real estate consultants that redefine the standard for service and expertise in the upper-tier real estate market.

Our incomparable expertise, pertinent resources and vast connections allow us to find the home of your dreams

The Bay Area has some of the most valuable real estate in the world. With so much money at stake in such a complicated and emotional transaction, it is imparative to negotiate effectively on your behalf. Understanding where your priorities sit within the four primary negotiating points in a real estate contract will be key to achieving the best possible price and terms for you and your property.

These four primary negotiating points in a real estate contract include: • • • •

Price Terms Dates Contingencies

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Top 5 Tips For Selling Your Property 1

Know Why You’re Selling Your Home

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Give Them What They Want

Recognizing this will help you understand your timeline and what you need or want to do to prep your home to help you achieve your best possible price and terms.

Many buyers will expect to experience a bright and clean home that is not only exquisitely prepared and staged, but will also help them visualize how they could live in the property. Providing this emotional experience is an invaluable tool for selling your home.

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Trust the Pricing Habits Comps are important, but understanding how the pricing habits that lead to the final sales numbers from these comps is equally important. As a general practice, pricing too high can keep potential buyers from looking at your property as buyers assume your home is out of their range.

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Be Honest It’s important to be up front and honest about any defects your property may have. Providing pre-sale property and structural inspections can decrease the risk of your property falling out of escrow due to inspection contingencies

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Know Your Exit Strategy Moving out of your home while it’s prepped and shown on the market will lessen the life-style challenges encountered by numerous showings and open houses, and could be your next move while you look for your next home to purchase.

The options are endless for your adventure in real estate.

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