Exhibitor opportunities AMA conference 2016 12—14 July Edinburgh
media partner
sponsored by
fundraising programme part of the Arts Fundraising and Philanthropy programme
supported by
Last year’s conference 3 days 650 delegates 4817 tweets 20 exhibition stands 32 speakers 9 sponsored briefings 4 keynotes 2 socials 28 seminars 6 refreshment breaks
Grow your business Get connected to over 600 potential clients all in one place, at one time, and minimise the timeconsuming and expensive process of chasing new business. The Arts Marketing Association (AMA) conference is the largest and most important event for arts professionals in the country. Exhibiting at the conference provides you with access to the key decision makers and influencers within arts marketing and puts your organisation at the heart of the sector. No other conference can bring you closer to arts marketing professionals. Don’t make your clients have to find you; be waiting for them. Whether you are seeking to create awareness of your brand and build relevance within the sector, or build relationships with your current or new clients, the AMA conference can meet your marketing objectives. —— Meet and network with over 600 potential clients —— Increase your brand awareness —— Got a bright idea? The AMA conference is a great place to launch a new product or demonstrate an existing one —— Add value to your target market’s experience at conference, and with your brand, by hosting a briefing or activating an engagement opportunity at your stand —— Demonstrate your passion for your clients’ work — your presence shows your dedication to the sector
1
Past exhibitor testimonies In 2015 The Audience Agency booked a Breakfast Briefing, which through the help of the AMA team sold out in record time. This gave us the platform to reach more people than any independent campaign could have and represented a significant return on our investment, generating new business and raising our organisation’s profile.
Howard Buckley Marketing Director The Audience Agency [Exhibiting at conference] helped raise awareness of the organisation and the work we do and we were able to network with new and existing clients.
Laura Arends Director of Communications Stagetext A very positive conference on all counts. Personally, I was able to access the sessions and build my knowledge and can see how to help my venues in the future and where to plough our knowledge. It was also very positive with leads and raising awareness of our brand.
Hannah Boyes Finance and Customer Development PatronBase
2
The briefing was a fantastic opportunity to speak with potential clients and the entire AMA community. The timing of the briefing was exceptional as it led individuals to our booth throughout the conference to ask follow up questions.
Kyle Russell Product Marketing Manager — Arts AudienceView Having a presence at the conference gave us the opportunity to engage with potential new clients and meet existing clients and also provided us with the opportunity to educate the delegates on our services and promote our brand.
Nikki Fox Arts Business Development CCR Data LTD
3
AMA conference 2016 options Sticking with our winning formula of holding the exhibition and catering in one venue, our location will be the beautiful Festival Theatre. Additional seminar space is just over the road in the Royal College of Surgeons. The following pages detail the various engagement opportunities available at AMA conference 2016: —— Exhibition stands —— Delegate pack inserts —— Exhibitor emails —— Breakfast briefings —— Lunchtime briefing —— Sponsored networking breaks
4
Image courtesy of Festival Theatre Edinburgh
5
Exhibition stands Exhibition stands are the focal point for anyone wishing to effectively promote their services. The exhibition space will be situated in the central hub of the venue in the main gathering, meeting and eating areas. These will be spread across two floors at the Festival Theatre encompassing two spacious foyers, the Empire rooms and a mezzanine area. There are three stand rates based on size and location, each benefiting from an Early Bird discount. Regular stands are available in the two key catering hubs, competitively priced at the same rate as the 2015 conference. We also have seven prime location stands, and for those looking for more space we are offering two Premium stands. Each exhibition stand includes: —— Your chosen stand location (allocated on a first-come first-served basis) —— 100 words of copy and your logo in the delegate guide and/or conference app —— A link to your website on the AMA conference 2016 webpage —— Access to exhibitor-only promotional opportunities to amplify your engagement —— Access to two 13 amp electrical sockets —— Three conference delegate places* including two catered meals per day and free attendance at the evening events and socials
*All delegate places must be used by colleagues working for your organisation.
6
Pricelist
Premium exhibition stands* —— £1875 + VAT — Extra-large stand (3m x 3m) suitable for built stands or those requiring more space in a prime location —— £1799 + VAT — Early bird rate (book and pay by end of Jan) Prime location exhibition stands* —— £1799 + VAT — (2.5m x 2m) in a prime location —— £1725 + VAT — Early bird rate (book and pay by end of Jan) Regular exhibition stands* —— £1725 + VAT — Regular stand (2.5m x 2m) —— £1650 + VAT — Early bird rate (book and pay by end of Jan)
*See pages 14-15 for floor plans
7
Delegate pack insert and delegate guide adverts Every delegate receives a pack to take away with them. Increase your shelf life after the conference ends by making sure everyone leaves with your literature or promotional item. Choose between an insert and/or an advert in the printed delegate guide to amplify your presence. Inserts can be up to A4 and up to 10g in weight, or they can be a small promotional item, of which a sample will need to be approved by the AMA. There are just three half-page adverts available in the delegate guide, not including sponsor allocations. Artwork specification TBC.
Exhibitor email Give delegates a taste of what you’ll be offering before the conference even starts. Sent two weeks before the conference, every delegate will receive the exhibitor email including your logo, a link to your website and 100 words of copy about your work.*
*nb. this is a single email listing all exhibitors who opt for this option.
8
Pricelist
Delegate pack insert —— £395 + VAT —— £210 + VAT (exhibitor discount) Printed delegate guide adverts —— £200 + VAT Insert and advert package —— £495 + VAT (non-exhibitors)
Exhibitor email —— £77 + VAT (exhibitors only) Email and insert package —— £257 + VAT (exhibitors only)
9
Sponsored briefings Engage directly with delegates by hosting your own briefing event at the conference. 45 minute breakfast briefings include: —— Exclusive use of one of the main seminar spaces being used at the conference —— Full technical support and access to a dataprojector, laptop and screen —— Inclusion in the online seminar selector for delegates to book a space —— A listing in the delegate guide and/or conference app to advertise your session —— Wi-Fi access for speakers and delegates 30 minute lunchtime briefing includes: —— Exclusive use of the Founders Room; one of the main seminar spaces being used at the conference (maximum capacity: 40) —— Full technical support and access to a dataprojector, laptop and screen —— Inclusion in the online seminar selector for delegates to book a space —— A listing in the delegate guide and/or conference app to advertise your session —— Wi-Fi access for speakers and delegates
For more information about the specific spaces and times, please contact: Danielle Patrick, Events Manager danielle@a-m-a.co.uk 10
Pricelist
Breakfast briefings (two available) —— £875 + VAT —— £850 + VAT — Early bird rate (book and pay by end of Jan)
Lunchtime briefing (one available) —— £750 + VAT —— £725 + VAT — Early bird rate (book and pay by end of Jan)
11
Sponsored networking breaks Your chance to speak directly to the conference. Give delegates a taster of your offering with a twenty minute presentation in the open access expo space, positioned in the heart of the catering and exhibition area. Sponsored networking break packages include: —— Exclusive use of the exhibition ‘demo zone’ during one of the four 30-minute refreshment breaks —— On-screen branding during the refreshment break —— Recognition on the conference website, conference app and/or in the delegate guide as a networking break sponsor —— One full conference place —— Delegate bag insert —— Listing in the delegate guide and/or conference app —— Inclusion in the exhibitor email sent to all delegates before the event. Every delegate will receive the exhibitor email including your logo, a link to your website and 100 words of copy about your work.* The set-up in the open access expo space will be: —— 40 chairs seated theatre-style —— A 42” plasma display for presentations or brand images —— Appropriate amplification *nb. this is a single email listing all exhibitors who opt for this option.
12
Pricelist
Sponsored networking break package (four available) —— £700 + VAT
13
Exhibition layout Stand key* Premium stands — 3x3m Prime location stands — 2x2.5m Regular stands — 2x2.5m Catering points
L2 — Empire Rooms
L3
1 Tessitura Lounge
stairs
auditorium
L2
L1
2
L0
15
16
14
13
17
12
stairs
11
*Please check bit.ly/1K8Hj7p for up-to-date stand availability
14
10
F2 — Milburn Foyer
stairs
18 19 20 21
F2
3
2 F1
1 G
F1 — LaFayette Foyer
0 Guardian zone
3 stairs
4
Patronbase
6 7 8 9 15
Grow your business in just two days
media partner
sponsored by
fundraising programme part of the Arts Fundraising and Philanthropy programme
16
supported by