AMA events Sept 2014 — March 2015
AMA Get connected
Welcome to your AMA events brochure Following on from our sold-out conference, we’re back with the latest round of on location, online and on demand events to help you realise your potential and stay connected with the sector. Shape a programme specifically tailored to your needs at a-m-a.co.uk/culturepro, where you can create a personal development plan with relevant resources matched to your strengths, training needs and future goals. We continue to provide opportunities for our members to network, share effective practice and inspire each other across the UK, so if you know a colleague who is missing out, or if you want to recommend someone to join us, do get in touch. If someone joins the AMA on your recommendation, you can receive two months free membership when you renew. Happy reading and we hope to see you soon,
Howard Buckley Head of Membership, AMA
The AMA takes its members on a journey to be the best that they can be, to raise more income, and to reach, engage and inspire more people, in deeper ways. Together, we drive a thriving arts and cultural sector.
On Location
Regardless of whether you are a theatre, museum, touring company or freelance it’s important to stay connected with your peers. Our on location events keep you up to date with effective practice from the cultural sector and each other. Discover the latest mix of expert-led training and peer-to-peer sharing, and continue to tell us your story to help shape future programmes and locations. Online
To help you engage more audiences, more often (with less time) we continue to programme online events and mentoring to supplement your on location learning. Discover specific skills then put into practice the ideas relevant to you and your organisation. On Demand
Join Online a-m-a.co.uk/membership Telephone 01223 578078 Email sophie@a-m-a.co.uk or howard@a-m-a.co.uk Cost Membership starts from only £65 + VAT per year (£59 + VAT for a six month trial) with a range of price options to suit both individuals and organisations. With group memberships you can add more members for as little as £8.25 per month, so the whole team can book on at the member rate. More information It is always cheaper to become a trial member and book on to an on location workshop than to attend at a non member price. To share either your training needs or your marketing experiences contact cath@a-m-a.co.uk
Stay connected to the latest thinking and fresh insights with our on demand screencast training videos and blog at a-m-a.co.uk, as well as over 1,000 resources on culturehive.co.uk. 3
Sept 2014 — March 2015
06 It’s All In The Mix London Edinburgh Manchester
24 Sep 25 Sep 30 Sep
08 A Way With Words
Online
7 Oct
10 Statistical Stories
London
21 Oct
12 Do You Have The Right?
Online How to book info@a-m-a.co.uk www.a-m-a.co.uk +44 (0) 1223 578078
22 Oct
14 Individual Giving Plans
28 20 Quick Fixes 36 Individual For Touring Giving For Small Organisations
Online
London
23 Oct
2 Dec
Online
10 Feb
10
38 Excellent Email
16 Designing 30 Picture This Experiences Belfast London Manchester
10 and 11 Nov 10 Feb 12 Feb
London Edinburgh Birmingham
18 Digital Disruptions
32 Data On Tour
London
Online
13 Nov
26 Crisis PR In The Arts London Glasgow Cardiff
18 Nov 20 Nov 27 Nov
Campaigns 20 Jan 22 Jan 29 Jan
Online
25 Feb
40 Retreat 2
20 Jan
Cambridge
2 – 5 Mar
42 Sweat The 34 Effective Membership Small Stuff Schemes Online 5
10
21 Jan
London
24 Mar
Icon key
How to
Strategy
Leadership
A practical ‘how to’ course. Expect to go home equipped with tangible, applicable skills
Look for this icon if you are after events focusing on strategy
High level courses tailored with leadership in mind
Online
On location
Residential
Part of our innovative online learning platform including screencasts and online learning discussions
Courses at venues across the UK
A residential course spans more than one day and involves at least one overnight stay
Latest thinking
Fundraising
Members only
To keep up to date with cutting edge ideas and practice, look for the light bulb
Fundraising events as part of the Arts Fundraising and Philanthropy programme
Events with this icon are an exclusive, member-only benefit. If you want to sign up, visit a-m-a.co.uk/ membership
CultureHive
Marketing Standards
Fundraising Standards
CultureHive events (found in the centre page tear out) are open to all, with a special rate for National Portfolio Organisations and AMA members
These numbered icons represent the Marketing Standards modules, which detail the skills you need at each stage of your career
These numbered icons represent the Fundraising Standards modules, which detail the skills you need at each stage of your career
Complete the Culture-Pro professional development tool at a-m-a.co.uk/culturepro to receive a personal development plan highlighting your strengths, achievements and training needs. You can then use this to inform which modules and events are most relevant to you
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It’s All In The Mix integrated marketing for improved impact
What is it about?
London
With so many ways to build relationships with audiences and visitors, planning campaigns can feel daunting. This session will lend you the techniques to apply to your own real-life campaigns, to ensure that you are using the most effective mix of online and traditional channels.
NCVO 24 September 2014
Sharing case studies, speaker Laraine Penson will explore how to ‘sweat your assets’ and remember the bigger picture to make the most of all of your marketing activities. You will discover how to prioritise marketing activity, manage risk, find time for innovation, work better with your team, engage the wider organisation and get your audiences working for you!
Manchester
Edinburgh Dovecot Studios 25 September 2014
International Anthony Burgess Foundation 30 September 2014
10.00am – 5.00pm Laraine Penson Northern Ballet
What will I gain?
A framework on how to develop your marketing activity to make the most of your limited resources and improve ROI — An understanding of how to take a 360° view of your marketing to ensure the whole organisation and all of your activities are working to achieve your objectives
£140 + VAT AMA members
£200 + VAT Non members
Who is it for? This course is for people responsible for planning and implementing integrated marketing campaigns.
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A Way With Words injecting new life into your copy
What is it about?
Online
Due to popular demand, we are thrilled to run this session again. Jo Taylor will help develop your creative approach and improve the effectiveness of your copywriting. You will look at techniques for injecting life into your copy, avoiding reusing the same words and phrases over and again and will explore how to make the story the most convincing using a natural, compelling style. Jo will also guide you through using your individual voice within the context of your organisation’s brand and striking the balance between conversational and corporate – without inhibiting creativity. It will look at the different elements that contribute to style, organisational brand values and tone of voice.
7 October 2014
2.00pm – 4.00pm Jo Taylor Morris Hargreaves McIntyre
£50 + VAT AMA members only
Who is it for? Anyone responsible for writing creative and persuasive copy and/or implementing style guidelines for their organisation.
What will I gain?
Techniques for writing creative copy that sells — How to develop a toolkit of dos and don’ts — Using your organisation’s brand to develop an individual voice — Tackling producer and curatorgenerated copy to reflect your brand more
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Statistical Stories using data creatively to reach and engage your audiences
What is it about?
London
Presenting data visually and creatively can successfully engage colleagues, stakeholders and audiences, to help you meet your objectives.
Whitechapel Gallery 21 October 2014
10.00am – 5.00pm Throughout this session, you’ll be guided through the strategic process of taking data and using a range of tools to create striking visual communications. Speaker Michelle Goodall will share her experience of working in the arts and commercial sectors with multiple types of data and multiple audiences. She will encourage you to raise your own challenges where you’ll also have the opportunity to use a clean data set to trial some of the techniques demonstrated in the session.
What will I gain?
An overview and understanding of the countless ways you can turn data into visuals — A toolkit to use when communicating data outcomes to colleagues, managers, boards and stakeholders — Enhanced results from your visual communications
Michelle Goodall Digital marketing and communications specialist
£175 + VAT AMA members
£250 + VAT Non members
Who is it for? This masterclass is for people working with data and who are responsible for internal or external marketing/communications. Limited technical skills will be required.
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Do You Have The Right? IP essentials for arts and cultural marketers
What is it about?
Online
Digital marketing has given rise to many questions for arts and cultural marketers especially in the field of digital copyright.
22 October 2014
This session will cover what you should consider when sharing video and images online, issues around photography at exhibitions and filming performances.
10.30am – 12.30pm £50 + VAT AMA members only
Silvia Baumgart Additionally, we will address when you need permission for featuring visitors on your website or promotional material and how and when you should credit artists and performers.
Consultant
Who is it for? Anyone with burning questions about IP and copyright.
What will I gain?
Clarity on the challenging IP issues, including digital copyright, that we face as marketers in the arts and cultural sector — The confidence you need to have in your marketing activity both online and offline
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Individual Giving Plans generating income and building successful relationships
What is it about?
Online
Having a clear plan for developing individual giving in your organisation is a key factor in effectively generating income and building successful relationships.
23 October 2014
Speaker Laura Greenfield will guide you through the process of developing an individual giving plan using case studies to share examples of successful organisations.
Laura Greenfield
10.30am – 12.30pm
Cambridge University Library
£45 + VAT What will I gain?
A framework for developing effective plans to help you increase individual giving in your organisation — Inspiration to look afresh at how your organisation can leverage individual giving — Have more impact in your role and your organisation
AMA members Non members Arts Council England NPOs
Who is it for? For fundraising professionals looking for an effective, structured process to help them maximise individual giving
In partnership This event is supported by the Arts Fundraising and Philanthropy programme. Find out more and sign up for regular updates at artsfundraising.org.uk
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Designing Experiences for 21st century audiences
What is it about?
Belfast*
The experience economy is here. Competition for people’s time, attention and money is increasing exponentially and audiences are demanding much more from the brand experiences they buy into. As arts leaders, how are you stepping up to the mark?
Venue TBA 10 November 2014 11 November 2014
Speaker Lisa Baxter will introduce you to the thinking and practice behind audience experience design and management; a transformational process designed to equip you to compete and excel within the dominant experience economy. Your key learning outcome will be that experience design is an essential competency, it’s strategic … and it’s your future.
What will I gain?
A whole new way of thinking around how to strategically engage with audiences — An introduction to innovative, new models such as design thinking, customer experience management and strategic value creation — Prototype audience engagement ideas to implement in your organisation and improve visitor engagement — Hands-on evaluation of your audience experience using personas, customer journey mapping and touch point management
London NCVO 10 Febraury 2015
Manchester International Anthony Burgess Foundation 12 February 2015
10.00am – 5.00pm Lisa Baxter The Experience Business
£140 + VAT AMA members
£200 + VAT Non members
Who is it for? This course is for senior marketers and CEOs who want to be more audience focused and to implement change accordingly.
In partnership * in partnership with and free to Audiences NI members
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Digital Disruptions. Digital Marketing Day 2014
>DIGITAL >MARKETING >DAY
What is it about?
London
Digital is disrupting how we work, affecting our programming and curation, our organisational models, our marketing practice and our relationship with audiences — What is the marketer’s role within this ‘digital first’ landscape? How can we help our organisations navigate change, embrace opportunities and remain relevant in the face of changing audience expectations? — Digital Disruptions. will bring together international speakers to provide marketers with a space to discover new practice, share experiences and return to their organisation with ideas to implement
Sadler’s Wells 13 November 2014
10.00am – 4.45pm Various speakers £158 + VAT AMA members
£219 + VAT Non members
Who is it for? Digital Disruptions. is for people working across the cultural sector in arts and heritage organisations and museums. It is for people who work in digital, marketing, or leadership positions who want to hear latest thinking, learn from successful, innovative case studies and change the role digital plays in their organisation.
Note Join us after Digital Disruptions. for the AMA’s 21st Birthday Party, open to all AMA members from 6.00pm. Look out for your party invitation to reserve your free place.
Supported by
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On Demand Stay connected to the latest thinking and fresh insights with our on demand screencast training videos
However busy you are, screencasts enable you to access training at any time that is convenient for you. We have screencasts covering a range of topics, from practical ‘how to’ videos through to videos with a strategic focus, and we’re adding more all the time.
Browse the screencasts at a-m-a.co.uk/screencasts
Discover, share and inspire best practice in cultural marketing, fundraising and management Whether you’re a CEO, or someone for whom attracting audiences is just part of your job, whether you’ve been in the industry for two months or 20 years, CultureHive best practice is for anyone in the cultural sector who is working to develop new and existing audiences.
FastTrack The CultureHive Digital Marketing Intensive Programme November 2014
Grow Strategic Audience Development Programme October 2014 – March 2015
Specifically designed for marketers with a good to high level of marketing experience, this digital intensive programme will fast track your digital marketing knowledge to help you, and your organisation, have more impact and deepen engagement with audiences.
Aimed at cultural marketers and audience development practitioners, this six-month intensive programme will provide you with the skills and confidence to manage audience strategy.
You may be a marketing manager who needs to write or contribute to a strategy, or an experienced senior marketer at head of department or director level wishing to expand your digital insight.
Participants will create their own bespoke audience development plan, with training, guidance and input from the expert trainers from The Audience Agency. These audience development plans can be used to support Arts Council England NPO/MPM funding agreements.
This programme includes: One-to-one sessions with a digital marketing expert to understand your context, challenges and ideas for development
The programme includes: A one-to-one diagnostic session To complete an ‘audit’ of your audiences and your organisation’s position in the market place.
Formal learning through a two-day residential course with high quality trainers
Two full-day training workshops: — Building strategic relationships with new and existing audiences — Delivery and implementation: creating successful campaigns
Discussion and debates with your peers Experiential learning designed to help you put into practice some of the planning and digital tools explored £292 + VAT a-m-a.co.uk/fasttrack
Follow up one-to-one surgery support — £350 + VAT for ACE funded organisations — £490 + VAT for all other organisations theaudienceagency.org/grow
Professional development tool A new professional development tool for cultural marketers and fundraisers, designed to build your skills, increase your professional knowledge and ultimately help you progress your career. By completing a series of modules, Culture-Pro creates a personal development plan tailored to you. It highlights your strengths, achievements and training needs, and suggests online resources and upcoming training events that will help you progress your career.
For managers, Culture-Pro can also be used to inform appraisals and plan for your staff’s training needs. Culture-Pro is supported by the Arts Fundraising and Philanthropy programme. Find out more and sign up for regular updates at artsfundraising.org.uk a-m-a.co.uk/culturepro
About CultureHive CultureHive best practice: managed by the Arts Marketing Association in partnership with The Audience Agency, part of Arts Council England’s Audience Focus programme, supported by Lottery funding. culturehive.co.uk
in partnership with
supported by
Your Network Network meetings The AMA’s member reps are here to bring you together through regional, on location networking meetings. They are a chance for you to discuss the real issues in your area and to help you to find help, colleagues or future clients on your doorstep. Look out for your nearest network meeting at a-m-a.co.uk/ networking and book a place online, or email danielle@a-m-a.co.uk If you’d like to suggest a location or topic for a future meeting email neil@a-m-a.co.uk
Mentoring Our popular online mentoring training returns on 9 October 2014, and we are looking for new and supportive mentors.
AMA membership offers a platform to help you broaden your horizons and expand your network, whatever your level of experience. Get connected with the largest cultural marketing network in the UK
Mentoring is a stimulating and hugely rewarding experience. You will gain a wide range of new skills, insights and perspectives as well increased confidence and self-development. Fancy the challenge? Find out more at a-m-a.co.uk/mentoring.
Digital Marketing Day The annual Digital Marketing Day is a chance to meet old friends, gain new ones and to refresh your digital thinking for another year. See page 18 for more details.
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Crisis PR In The Arts your essential toolkit for survival
What is it about?
London
Effective crisis management is an essential part of every arts communicator’s toolkit – getting it right is crucial to your organisation’s survival and reputation. This session will look at how to manage large and small issues for your organisation.
NCVO 18 November 2014
Speaker Amber Massie-Blomfield will share current case studies from the arts, cultural and commercial sectors to take you through a process from planning to delivery. You will look at writing a crisis strategy, working with your colleagues to predict and plan for potential situations, using online tools for managing crises, coping with hostile interviews, guiding your organisation through difficult times and what happens when the crisis is over.
Glasgow Centre for Contemporary Arts — CCA 20 November 2014
Cardiff St David’s Hall 27 November 2014
10.00am – 5.00pm Amber Massie-Blomfield The Albany
What will I gain?
An introduction to different types of PR crises and how to differentiate between them — 10 golden rules for planning and writing a crisis strategy — A practical toolkit for effectively managing crises — Confidence to help your organisation through crises big and small
£140 + VAT AMA members
£200 + VAT Non members
Who is it for? This course is for people in entry to mid management positions, responsible for press and PR in their organisation.
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20 Quick Fixes For Touring top tips to grow your audiences quickly
What is it about?
London
Are you responsible for getting audiences for your work on tour but have a million other things to do? Attend this session and come away with 20 ‘quick fixes’ you can immediately implement to make fast, real and noticeable differences to your organisation’s marketing and get bigger audiences.
NCVO 2 December 2014
10.00am – 5.00pm Heather Maitland
“A really useful, insightful, to-the-point sort of day. No waffle, no lectures — just really good common sense advice. We went away with a definite idea of how to ‘do’ marketing better.”
Arts Consultant
£140 + VAT AMA members
£200 + VAT Jane Verity, Press and PR Manager, Red Ladder Theatre Company after 20 Quick Fixes, April 2013
Non members
Who is it for? What will I gain?
Greater insight to increase your audiences, visitors and participants by really getting inside their heads — Confidence to engage with gatekeepers and convince stakeholders of your organisation’s value — An audience mindset to involve community groups in your work
Anyone responsible for communicating with the outside world, on behalf of a touring company with few resources, whatever their job title.
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Picture This using visual platforms to engage visitors
What is it about?
London
Arts and cultural organisations are ripe with potential visual content, perfect for digital campaigns. The challenge is adopting the right channels for your organisation, audiences and objectives.
Cecil Sharp House 20 January 2015
This session will refer to case studies of arts and cultural organisations already using visual platforms effectively, such as Instagram, Tumblr, Vine and Pinterest. You will then have the chance to practice the skills you have learnt, using at least one of these platforms, in a practical group session later in the day.
Edinburgh The Hub 22 January 2015
Birmingham ThinkTank Birmingham science museum 29 January 2015
10.00am – 5.00pm What will I gain?
Guidance on how to choose and use the right tools to achieve your organisation’s strategic vision, visitor and marketing objectives — First-hand experience of building persuasive and visually stunning campaigns — Confidence in creating impactful campaigns back at the office
Adrian Murphy Horniman Museum and Gardens
£140 + VAT AMA members
£200 + VAT Non members
Who is it for? This course is for people who either want to review their organisation’s use of visual tools or help their organisation out of the starting blocks.
Note You will be required to bring either a laptop/tablet or smartphone to the session.
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Data On Tour data capture, management and use for touring organisations
What is it about?
Online
Capturing data for touring organisations is key to the success of their marketing strategies. With new guidelines from Arts Council England, this should now be easier for many touring companies. This session will therefore look at effective data capture, management and use, and how you can apply this to your own organisation. The responsibility for managing and using data will fall to touring organisations and Chloe will detail how you can do this for the benefit of your organisation and your audiences.
20 January 2015
What will I gain?
Improved data capture through effective agreements with venues — Understanding of how to manage and use data to work within data protection guidelines — A deeper understanding of your audiences — The ability to maintain and build stronger relationships to assist with future income generation
10.30am – 12.30pm Chloe Rickard Kneehigh
£50 + VAT AMA members
Who is it for? Touring companies that want to know best practice for gathering, storing and using data.
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Effective Membership Schemes growing your relationships
What is it about?
Online
Excellent membership schemes increase income for organisations, build relationships with key audiences members and provide scope for future development. This session will explore how best to review existing and set up new membership and friends schemes.
21 January 2015
2.00pm – 4.00pm Sarah Gee Indigo-Ltd
During this session you will take a strategic look at your membership programme, be inspired by case studies of excellent schemes and consider how to increase the return on investment from your friends.
£45 + VAT AMA members Non members Arts Council England NPOs
What will I gain?
Who is it for?
The knowledge needed to review or set up your membership scheme and increase return on investment, grow income and member figures — Inspiration to implement and refresh your membership scheme to maximise its value and deepen audience relationships with your organisation
For people looking to review or implement effective membership schemes.
5
In partnership This event is supported by the Arts Fundraising and Philanthropy programme. Find out more and sign up for regular updates at artsfundraising.org.uk
10 35
Individual Giving For Small Organisations getting more from your friends and donors
What is it about?
Online
Fundraising is not just for large organisations — small organisations can leverage significant levels of individual giving too.
10 February 2015
During this session, speaker David Byrne will share New Diorama’s fundraising journey, their successes and lessons learned as they navigate membership schemes, engaging big donors and understanding who might want to support their organisation.
What will I gain?
Case studies of successful individual giving strategies to apply to your organisation — Insight into potential donor behaviour and how to engage individuals to support your organisation — Opportunities to generate more income and have more impact as a fundraiser
10.30pm – 12.30pm David Byrne New Diorama Theatre
£45 + VAT AMA members Non members Arts Council England NPOs
Who is it for? Individuals working in small organisations who want to explore new ways of engaging individual donors.
In partnership This event is supported by the Arts Fundraising and Philanthropy programme. Find out more and sign up for regular updates at artsfundraising.org.uk
10 37
Excellent Email Campaigns the art of the perfect email
What is it about?
Online
This online session will explore how to create excellent emails. Speaker Amy Rushby is a selfconfessed email geek and will share the knowledge she has gained researching and trialling the perfect email.
25 February 2015
2.00pm – 4.00pm Amy Rushby
During the session you will have the opportunity to think about how to use emails strategically, gain top tips for excellent emails and how to analyse the effectiveness of your email campaigns.
Royal Shakespeare Company
£50 + VAT AMA members
Who is it for? What will I gain?
Understand how to use emails strategically as part of your marketing mix — Have great ideas for developing your email campaigns and to get your message to stand out from the inbox noise — Be clear about how best to assess their effectiveness and whether they are helping you reach your targets and objectives
Anybody responsible for planning and delivering email campaigns.
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The Retreats broaden your horizons with the AMA’s marketing leadership programme
What is it about?
Cambridge
In March 2015 the AMA is running Retreat 2, which is designed to empower arts professionals at managerial level, or equivalent, to become significantly more effective at bringing art and audiences together.
The Møller Centre 2 – 5 March 2015
It’s intensive, fast paced and at times challenging, but post Retreat you will feel inspired, invigorated and much better equipped to progress along your career path.
£899 + VAT
Various speakers
book and pay by 31 Oct 2014
£975 + VAT full rate
What will I gain?
Who is it for?
Explore the changing role of an arts marketing department within today’s digitally focused world — Confidently analyse and select an effective strategic direction for your marketing and department plan — Lead a motivated and diverse team — Have more impact in your current role and organisation — Build the skills required to take on bigger leadership roles in the future
Retreat 2 is aimed at managers, or equivalent, with line managing experience who are responsible for all or a significant part of their organisation’s marketing / marketing budget.
Sweat The Small Stuff how small copy fixes to your digital content can deliver big results
What is it about?
London
Due to popular demand, we’re pleased to run this session again.
NCVO 24 March 2015
If you have pages of web content, send steady streams of email and intend to increase your content marketing and social media activity, copy optimisation is the answer.
10.00am – 5.00pm Catherine Toole Sticky Content
The principle is that your content marketing activity could be made measurably more effective, simply by crafting, testing and measuring the tiny pieces of text that your audiences use in key interactions.
£140 + VAT AMA members
£200 + VAT Non members
“Really useful with excellent practical examples.”
Who is it for? Lisa Leigh, Marketing Manager, English National Opera after Sweat The Small Stuff, March 2014.
What will I gain?
A grasp of the principles of copy optimisation to see how and where it could be integrated into your marketing strategy — Easy-to-implement micro-content fixes that could begin to show results immediately — The ability to direct a small, low-cost copy optimisation testing phase designed to increase key conversions on your web and social sites.
Anyone managing an overstretched marketing budget looking for a rapid, efficient and cost-effective way to get more from their existing web, social and email content. This day is ideal for any marketing professional who knows their digital content could and should perform better, and wants an inspirational introduction to a sought-after skill-set.
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Here for you
Without exaggeration, this was one of the most useful training courses I have attended to date. I would highly recommend anyone else try this course. I have come away from the course and already changed our blog and written three pages of recommendations for the marketing manager! Dawn James Senior Marketing Officer Tricycle Theatre
Melissa Gerbaldi Ambassador
Sophia Linehan Ambassador
Cath Hume AMA Staff
Jake Young AMA Staff
Julie Aldridge AMA Staff
Joanna Davies Ambassador
Jessica Blake- Lobb Member Rep
Claire Treadwell AMA Staff
Abby Corfan Member Rep
Neil Parker AMA Staff
Sarah Burry-Hayes Member Rep
Anna Cook Member Rep
Jodi Bennett Member Rep
Flavia Cerrone Member Rep
I felt lucky to have spent the day in this way — learnt a lot Vicki Chelms Member Rep
Marge Ainsley Member Rep
Naoimh Quinn Member Rep
Jacqueline Haxton AMA Staff
Kate Raines Head of Communications Theatre Royal Winchester
Kat Havelock Ambassador
Danielle Patrick AMA Staff
This has been a great experience and we have both gained from it. Ronny Kimbell Arts Development Consultant and AMA Mentor
Sophie Channon AMA Staff
Helen Bolt AMA Staff
Taras Young AMA Staff
Howard Buckley AMA Staff
Jane Fergson Ambassador
Annabel Busher AMA Staff
Susan Meade Member Rep
I was promoted to manage a team last summer and was able to use the mentoring scheme as an additional way of showing management experience Stephanie Moore Acting Director of Communication Royal Holloway, University of London and AMA Mentor
Cat Mackay Member Rep
AMA Event Booking Terms and Conditions —
Delegates will receive a 100% refund of monies paid or a credit note (as applicable) if the AMA office receives written notification of cancellation at least 14 days before the event takes place.
— Delegates will receive a 50% refund or credit note (as applicable) if the AMA office receives written notification of cancellation at least 7 days before the event takes place, or the value of the booking can be transferred to another person at the relevant rate for the same event.
This brochure information is available in large print, electronic format and on the AMA website www.a-m-a.co.uk
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Delegates will not receive a refund or credit note (as applicable) for cancellations within 6 days before the event takes place. However, the value of the booking can be transferred to another person at the relevant rate for the same event.
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The AMA will make every effort to deliver the programme as described but reserves the right to make any necessary changes to the programme.
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Please refer to the AMA website for full workshop terms and conditions, and for separate Retreats, mentoring, Digital Marketing Day and AMA conference terms and conditions.
Please contact Jake Young on 01223 578078 or e-mail jake@a-m-a.co.uk
Join us on Twitter at @amadigital AMA, 7a Clifton Court Clifton Road, Cambridge CB1 7BN E info@a-m-a.co.uk W www.a-m-a.co.uk T +44 (0) 1223 578078 Registered in England 2814725 The District created this.
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