Aim for an audience

• Makeup

• Comedy

• Photography

• Fitness

For example, let us say you like the "Fashion" niche very much. However, this niche is extensive by itself. Therefore, whatever content you post in your social network of choice might not be specific and lack the impact that you want because it would be too general and diffuse to stand out. As general as fashion is, you can select something even narrower.

Options are endless if we get ourselves used to think outside the box. Following the example with the Fashion niche, we can find various topics, such as garment making, fashion blogging, fashion design, fashion trends, etc. You can also narrow your niche even more, for example, if you are a fashion designer, just being one and talk about it won't suffice; you can be even more specific by talking about making swimwear. Following this idea, you can talk about making swimwear only for ladies or only for men. So, if you feel you have chosen a broad niche, you can go even deeper and adopt a smaller one.

As you will see, making a thorough lookup of want to give to your followers or subscribers is worth it, since they love to know that they will find specific and unique content in your site. Therefore, it is up to you to be as specific as possible.

Aim for an audience

Another essential step to success on social networks is knowing who you want to target. For this task, you can look for inspiration in other accounts targeting the same niche as you. It is completely valid if you choose to aim for a similar style of the accounts you looked up for inspiration. It's not about copying them, but about being inspired by them. This inspired aesthetic will help you identify yourself to an audience like theirs and, in turn, help you find a similar follower base.

Study your inspirational accounts carefully. Find their most successful posts and try to break them down into their core elements. This analysis will help you generate a similar post. Everything works if it's with your personal touch and from your originality.

Evaluate according to your content, what would be your ideal audience? That is, if what you like to do is show your creative process as a fashion designer, you cannot aim at a gamer audience.