The monster called "Algorithm"

The monster called "Algorithm"

In 2018, Instagram introduced many changes to its operation, such as the great algorithm that moved us away from the timeline with which we used to see posts. But despite the adverse reaction, chronological presentation did not seem to make a comeback, so it was up to each user to adapt and manage themselves under those new rules. Under these conditions, is it possible to adapt and overcome the Instagram algorithm?

It is vital to understand that the current algorithm prioritizes highly committed stories and posts. Communication by using different Instagram tools such as stories is something of value to the algorithm. For this reason, resources like Instagram Stories and Instagram TV will continue to evolve, becoming an essential aspect of your marketing strategy on Instagram.

From the very first transition of the timeline format, Instagram's feed became a scheme based primarily on interaction with other people's posts. This algorithm includes the number of likes, comments, video views, saves, forwarding, direct messaging, and any other interactions the post receives. When a post gets a lot of "likes" and comments, the algorithm reads it as a highquality post, with engaging content, and it is likely that more people will be interested in seeing it.

In a report about the new algorithm, Instagram's representatives commented, "The content priority in your feed will depend on whether the algorithm determines the content as interesting for you and on the quality and quantity of interactions with the person who is posting.

In other words, Instagram's operation is based on humanization, not looking to be robots, but the opposite. Instagram seeks to get closer to you by providing you with the tools that will allow you to get closer to your followers, get to know them, and interact with them.

It is up to you to do the job.