Instagram: What it is and how it works

Instagram: What it is and how it works

Instagram is a social platform based on a mobile app. It allows its userbase the upload of images and videos with multiple effects, such as stickers, pre-set filters, frames, etc. and then post them as content in the platform or share them across a wide array of social media.

Initially, it was intended as a photography network since it was one of the first social networks that had unique filters for photos. This allowed the user to create a well-edited image and give it a professional look without much effort; anyone could edit without using resources like Photoshop.

Instagram is currently one of the leading social media platforms for both consumers and brands because it harbours more than 20 million influencers, which work for the people as entertainers and opinion leaders, and for a brand as promoters to generate more sales.

To become an Influencer within this robust social network, in which there are more than 1,000 million users a month, you must be very charming to please your followers and always be at the forefront of trends. In the digital world, what you want, the least is to be left behind.

Most social networks nowadays work with an algorithm. The purpose of it is to humanize social networks more and more since, according to experts, in the last few years, social networks were becoming generators of social alienation. In the face of such concern, most social networks stuck to an algorithm that consists of showing you what you like, taking you to those things with which you identify yourself and with which you interact the most.