How do I use hashtags on Instagram?

1. Hashtags allow users to find your posts quickly and help them go viral.

2. By increasing visibility, you increase the reach of your message and increase the number of followers of your brand.

3. On Instagram, there is a direct link between hashtags and Engagement. The more hashtags you use, the more visible your publication is, and the more likely someone will interact with it.

How do I use hashtags on Instagram?

Here are some recommendations to keep in mind:

• Focus on the goal before defining your hashtags.

• Research what hashtags your competition, your followers, and industry influencers use.

• Imagine hashtags as keywords. For example, if your niche is Interior Design, hashtags like #roomdecor or #roominspiration will attract people seeking inspiration for their rooms.

• Use hashtag search engines to identify the ones that are closest to your audience.

• Use popular hashtags, but only if they are content-related. If not, your followers will be disappointed and will stop following you. For instance, #love is among the most effective hashtags on Instagram, but it would not make much sense to use it in posts that do not relate to love.

• Try to use less generic and more specific hashtags. You can segment your content using hashtags that are related only to you.

• Remember not to include spaces or special characters. Numbers are allowed.

• You can use capital letters at the beginning of each word to make the hashtag easier to understand

• Avoid tildes and "special characters". Hashtags with characters other than roman letters do not position themselves optimally. The ones with emojis do not position well either.

• Keep your hashtags short and easy to remember. Avoid fancy words.

• Give some variety to your hashtag pool, do not just use the same hashtags all the time as you'll miss the chance to be found through other labels.

• Keep in mind that posts should be public so that users can find them more easily.

• Use hashtags on your Instagram stories too, so they have a greater reach.

• Remember, you do not have to highlight hashtags to make them work. You can place them at the end of the post or wherever you prefer.