1 minute read
Instagram: Analyze Your Audience
Instagram: Analyze Your Audience
On Instagram, nothing happens by accident, so through audience analysis, you will be able to know the demographics of your followers, their ages, which content they liked the most and even the hours when they are most active.
Advertisement
This will lead you to plan and study the content you are going to publish, and even the best time you can do it.
Just as companies and brands must find their "Buyer person", your duty as an influencer is to find a community that feels an affinity with you that likes your content and not only that, that is able to interact with it and share it with other people.
Analysing Instagram followers is something you should always do if you want to achieve success with your campaigns. Whether you are planning a strategy or not, you need to know what is going on in your social network. By planning, you can increase your followers, get more engagement, and improve your sales.
Then you will be able to see if your Instagram strategy is achieving its goals. You will then be able to improve and refine your plan to improve your stats again. Still not clear? Well, it is great to know that you should always have a dashboard on hand to see what is working, what is not, and what needs to be done to fix it.
Analysing your followers on Instagram is part of managing your online community, knowing who is following you and why it is imperative to your brand. So, analysing and measuring should be a core activity within your entire social media strategy.
