Thomas Barta author: the 12 powers of a marketing leader
DITCH YOUR JOB DESCRIPTION— SAVE YOUR FIRM
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Credit: Kimberly-Clark
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Credit: BlackBerry
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Morris Viteles
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Selling Economy
Make
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RELATIONSHIP
Credit: Pixabay
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Relationship Economy
Make
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Relationship Economy
Make
Credit: Function of Beauty
Credit: L’Oreal
Credit: Porsche
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What’s Your Real Job?
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THE BRAVEOMETER
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WhatsYourBrave.Org
Online test (10-15 min.) Personal brave report Team reports
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Participants Hong Kong
India
461
41
Dubai 8
31
UK/Ireland US
ROW
294 37 50
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Current brave scores Physical
Moral
Psychological
43% All in
76% Challenging
80% Innovative
Current scores
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High
Sympathetic, warm
Critical, Quarrelsome
Low
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Journey to 2020 2022 2019 2018 2021 2023
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Your firm’s biggest challenge
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Your brave action
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What’s Your BRAVE?
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Credit: Wiki Commons
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A leader doesn’t deserve the name unless he or she is willing occasionally to stand alone. (Henry A. Kissinger)
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WhatsYour Brave.Org
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