Thomas Barta: London Braver Conference

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Thomas Barta author: the 12 powers of a marketing leader


DITCH YOUR JOB DESCRIPTION— SAVE YOUR FIRM


@ThomasBarta

Credit: Kimberly-Clark


@ThomasBarta

Credit: BlackBerry


@ThomasBarta


@ThomasBarta


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Morris Viteles


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Selling Economy

Make


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RELATIONSHIP

Credit: Pixabay


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Relationship Economy

Make


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Relationship Economy

Make


Credit: Function of Beauty


Credit: L’Oreal


Credit: Porsche


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What’s Your Real Job?


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THE BRAVEOMETER


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WhatsYourBrave.Org

Online test (10-15 min.) Personal brave report Team reports


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Participants Hong Kong

India

461

41

Dubai 8

31

UK/Ireland US

ROW

294 37 50


@ThomasBarta

Current brave scores Physical

Moral

Psychological

43% All in

76% Challenging

80% Innovative


Current scores

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High

Sympathetic, warm

Critical, Quarrelsome

Low


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Journey to 2020 2022 2019 2018 2021 2023


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Your firm’s biggest challenge


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Your brave action


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What’s Your BRAVE?


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Credit: Wiki Commons


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A leader doesn’t deserve the name unless he or she is willing occasionally to stand alone. (Henry A. Kissinger)


@ThomasBarta

WhatsYour Brave.Org


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