The Marketing Society Scotland: Industry Insights with AdSmart from Sky

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INDUSTRY INSIGHTS WITH ADSMART FROM SKY

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ELLY HARRON ADSMART FROM SKY

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INDUSTRY INSIGHTS WITH ADSMART FROM SKY

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ANDY GLIDDEN GLIDDEN DESIGN

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INDUSTRY INSIGHTS WITH ADSMART FROM SKY

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DANIEL HEARN TREACLE

We’ve produced some of the most recognised ads of the last 20 years.

We’re changing how brands maximise their ad spend and effectiveness.

Designed to make ad production as stress-free as possible, every element of production, from the creative idea to the moment it appears on a screen.

As well as using the best people to produce ads, we use a transparent, single cost, meaning the only surprise you’ll get is how effortlessly you’ve created an incredible ad that maximises your investment and grows your business.

Production Collectively we have made some of the most recognizable ads, for some of the worlds most famous brands.

Whether it’s traditional TV ads, digital content, print or OOH we have decades of experience.

Production Reel

Animation We work with brands to ensure their ads meet the challenges of the campaign.

Our artists create breathtaking visual imagery and unique viewer experience. The onsite team enables us to react to a project’s demands with speed and creative cohesion.

Animation Reel

Post Production Award winning talent deliver a personal service with years of creative clout.

Start-ups to global brands all receive the same passion and Tailored service, delivering gorgeous ads, on time and on budget.

Post Production Reel

Audio Our team lovingly craft the audio (voices, music, sound effects) for ads from 11 state of the art studios.

We cover every aspect of audio production, voice-over artists, sound effects, mixing, music composition and sound design.

Sound & Audio Reel

Music Great ads needs great music.

We have the team to find and license the right music to give an ad the emotional quality that brings them to life.

With access to every song available and a catalogue of over 15,000 library tracks, we have the right music for your ad.

Music Sync & Licensing Reel

The Process PRE-PRODUCTION

PRODUCTION

POST-PRODUCTION

Our creative team come up with the right

The team deals with studio, outdoor and

Our Post team ensure your ad looks and

visual, audio and music script to sell your

animated production everyday. Your

sounds perfect.

business

production will run to schedule and budget. Guaranteed

PRE-PRODUCTION

PRODUCTION

POST-PRODUCTION

CLEARCAST

MUSIC & AUDIO

DELIVERY

If your ad is for Tv, we start the

Our 11 audio studios and award wining

We ensure your ad arrives on the right

compulsory Clearcast process

engineers ensure your ad sounds

screen in the correct aspects and formats.

asap. This prevents delays and

amazing. Our relationships with music

makes production easier

labels mean you can use world famous music

Blue Sky Package

£5,000

Creative Development Script Story Boards Studio Production Licensed Video 2d Animation 3D Animation Voiceover Music Search Music Audio Edit Post Production Clearcast Clearance Delivery to Sky

✓ ✓ ✓

Blue Sky Reel

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Clear Sky Package

£12,000

Creative Development Script Story Boards Studio Production Licensed Video 2d Animation 3D Animation Voiceover Music Search Music Audio Edit Post Production Clearcast Clearance Delivery to Sky

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Clear Sky Reel

Thanks To discuss how Treacle will integrate your cross-media production, creating more impactful content while saving you time, effort and cost please contact:

Dan Hearn - 07875 432609

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INDUSTRY INSIGHTS WITH ADSMART FROM SKY

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VICTORIA WATSON & RHONA DRUMMOND EYEBOLLS

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INDUSTRY INSIGHTS WITH ADSMART FROM SKY

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DAVID SANDERSON ADSMART FROM SKY

Temple

A

better,

safer environment

for advertisers The Incredibles 2

BIG SCREEN

LOWER ADVERTISING:EDITORIAL

VIEWED BY HUMANS NOT ROBOTS

% 75

BRAND SAFE

VIEW BEFORE CHARGED

Not all impressions are

Equal

Chicago Fire

Change in

Viewing Big Little Lies 2

TV viewing is changing Live TV

TV Playback

Broadcaster VOD

Subscription VOD

04:00 HOURS PER PERSON PER DAY (ALL INDIVIDUALS)

03:30 03:00 02:30 02:00 01:30 01:00 00:30 00:00 2008 •

2009

2010

2011

2012

Source: 2008-2018, BARB / Broadcaster stream data / OFCOM Digital Day / IPA Touchpoints 2018

2013

2014

2015

2016

2017

2018

Broadcaster TV accounts for 69% of our video day…

ALL INDIVIDUALS

Average video time per day All Individuals: 4hrs, 41 mins

11% 1% 4% 3% 0% 3%

YouTube Facebook Other online video Online 'adult' XXX video

52%

9%

Cinema DVD

5%

Subscription VOD Broadcaster VOD

12%

Playback TV Live TV

•

Source: 2018, BARB / comScore / Broadcaster stream data / IPA Touchpoints 2018 / Rentrak

ALL INDIVIDUALS

TV is fundamental for getting ads seen

1.0% 2.7%

Average video advertising time per day All Individuals: 20 mins

1.9% 7.0%

0%

YouTube Other online video Cinema Broadcaster VOD Playback TV 87.0%

•

Source: 2018, BARB / comScore / Broadcaster stream data / OFCOM Digital Day / IPA Touchpoints 2018 / Rentrak

Live TV

Best of TV Large audiences quickly Highest quality content Established measurement

Best of Digital Highly targeted Customer response tracking

1,801

74%

74

70%

Advertisers

New to tv

Of the UK’s top 100 advertisers

Repeat business

The Masters

Best of Ads Scotland

12.5m Scale

Content

Data

Technology British Grand Prix

Households

Households

Households Cosmos

Data: A deep understanding of every household Proprietary 1st party data

Mapped to market-leading 3rd party providers

3

When an AdSmartable spot us identified during an ad break, a hint code will tell the box to choose the most relevant stored ad for that spot

4

That ad is then served seamlessly over the linear broadcast stream

1

Household data is stored on Sky viewing card

2

Relevant ads for that household get sent to the box via the satellite

Define your audience and only deliver ads to that audience

Investment in content

bn ÂŁ6.5

Sky AdSmart Channels – 2019

Targeting

Experian Mosaic

Financial Strategy

Technology adoption

Category Purchase

FMCG Purchase

Demographics / household composition

Financial

Home

Vehicle Ownership

Moving Home

Building an Audience Geographical Segments

15 m in s

15 mins

ns

s

15

mi

15 min

Area

Postcode

BARB Region Met Area Local Authority

Postcode Area(s) Postcode Sector(s)* Postcode District(s)*

Catchment Area

Radius* Drive Time* Delivery/service Area* *Custom-built segments

Delivery Measurement

75% Viewability Household panel: 500k households

Detailed Impression reporting Game of Thrones

Plan

Execute

Evaluate

Re-plan

Instinct

Best of Ads Scotland

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JAN 23

Edinburgh

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INDUSTRY INSIGHTS WITH ADSMART FROM SKY