INTERNATIONAL MARKETING LEADERS PROGRAMME EUROPE 2016 INSPIRING GREAT MARKETING LEADERS
BROUGHT TO YOU BY
IN PARTNERSHIP WITH
SPONSORED BY
CONTENTS Introduction 1
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International Marketing Leaders Programme
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Inspiring Bolder Marketing Leadership
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Programme Outline
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Module 1: Inspiring Purpose
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Speaker Biographies
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Module 2: Building Partnerships
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Speaker Biographies
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Module 3: Delivering Performance
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Speaker Biographies
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Selection of Participants
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Booking Information, Cost & How To Apply
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INTRODUCTION The Marketing Society, together with Brand Learning, has developed the International Marketing Leaders Programme as a unique development experience for high potential individuals who are preparing for marketing leadership roles. Now in its 13th year, the programme blends both marketing and people leadership skill development. It is delivered by eminent industry leaders and leadership experts and is designed to help shape the great global marketing leaders of tomorrow.
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THIS YEAR’S SPEAKERS INCLUDE: DEAN ARAGON, VP CX Brand & CEO Shell Brand International Shell
BRIDGET JACKSON, Director of Corporate Sustainability PwC
ANDY BIRD, Executive Director & Co-Founder Brand Learning
CILLA SNOWBALL CBE, Group Chairman & Group CEO AMVBBDO
JAMES BRETT, Founder Plant for Peace
ANNI TOWNEND, Leadership Consultant Steve Radcliffe Associates
HUGH BURKITT, Chief Executive The Marketing Society
SARAH WARBY, Marketing Director Sainsbury’s
IAN CRANNA, VP Marketing & Category EMEA Starbucks
KEITH WEED, Chief Marketing & Communications Officer Unilever
MARTIN DEBOO, Senior Vice President Jefferies
DAVID WHELDON, CMO RBS
ROISIN DONNELLY, Brand Director Northern Europe P&G PETER DUFFY, Group Commercial Director Customer, Marketing & Product easyJet MARTIN GLENN, CEO The FA CRAIG INGLIS, Marketing Director John Lewis
INTERNATIONAL MARKETING LEADERS PROGRAMME
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The International Marketing Leaders Programme, brought to you by The Marketing Society, in partnership with Brand Learning, is designed for senior marketers and aims to prepare them for a role as a Marketing Director or leader of a substantial team. Such roles clearly present a variety of new and exciting challenges.
A UNIQUE PROGRAMME The programme was devised following intensive consultation with key marketing leaders and draws on the experiences, challenges and difficulties they encountered. It also harnesses the experience of the Society’s senior members and Fellows, and utilises the capability development skills of Brand Learning. 2016 The programme continues to evolve to address the strategic, commercial and leadership challenges facing senior marketers and their teams today. It is designed around a Customer-Centred Leadership framework and the fine balance between ‘being’ (behavioural skills) and ‘doing’ (technical skills). Particular emphasis is placed on the changing role of marketing and the impact this has on the strategic and commercial agenda, the challenges of marketing in the digital age, and the leadership skills needed to succeed in a fast-changing world.
WHO WILL BENEFIT? Marketers in middle/senior line management positions who have been identified by their employers as likely candidates for marketing leadership roles. PROGRAMME OBJECTIVES 1. To provide insights and tools to help marketers handle the challenges involved in assuming a marketing leadership position. 2. To strengthen the strategic marketing skills and leadership behaviours of senior marketers. 3. To build awareness of best practice marketing activity and marketing leadership in a range of other companies and industry sectors. 4. To support each other in the development of a personalised marketing leadership action plan.
INSPIRING BOLDER MARKETING LEADERSHIP
The Marketing Society, founded 56 years ago, now has a membership of over 2700 senior marketers in Europe and Asia and has become one of the most influential drivers of marketing in the business community. The Society challenges its members to become bolder marketing leaders by pursuing its purpose, championing customers and mobilising the organisation.
DEVELOPING HIGH PERFORMANCE MARKETERS Our definition of marketing is to create sustainable growth by understanding, anticipating and satisfying customer needs. Our professional development programme is designed to give you the tools and advice you need to develop your career. We’ll help you keep up-to-date, learn from peers and leading experts and inspire you to become a better marketer. The programme is delivered in association with two leading global consultancies; Steve Radcliffe Associates and Brand Learning who are specialised in leadership and lifting capabilities to drive customer-centred growth.
ABOUT BRAND LEARNING Brand Learning is the leading global consultancy focused on lifting capabilities of people and organisations to drive customer-centred growth. Brand Learning support over 160 multinational companies across 60 countries, equipping them to be customer-centred across teams and remits, as well as to achieve deep functional excellence in marketing, customer development, Sales, Leadership, HR and digital. Brand Learning has partnered with The Marketing Society now for 13 years, developing and delivering the highly successful International Marketing Leaders Programme. www.brandlearning.com
ABOUT STEVE RADCLIFFE ASSOCIATES Anni Townend is a lead consultant of Steve Radcliffe Associates (SRA). Steve Radcliffe is the creator of the Future - Engage - Deliver (FED) approach to developing leadership, described by The Times as ‘the no-nonsense approach, shaking up the world of leadership’. Anni has designed and delivered leadership development programmes using the FED approach with dozens of business leaders in organisations including Alliance Boots, Department of Work and Pensions, E.ON, Marie Curie, NHS, Unilever and Weightman’s. Leadership Plain and Simple, by Steve Radcliffe, has been Amazon UK’s number one selling leadership book for the last three years.
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“Great focus on personal leadership skills and an amazing opportunity to learn from the best.” CHRIS BATES JOHN LEWIS
PROGRAMME OUTLINE
The 2016 programme provides an outstanding opportunity to benefit from the experience of some of the most admired leaders and experts in marketing today. Andy Bird from Brand Learning will lead you through the programme with support from leadership coach, Anni Townend from Steve Radcliffe Associates. PRE-WORK PROGRAMME PREPARATION (FEBRUARY 2016) • Discussions with senior internal company sponsors and colleagues. • Selected pre-reading. MODULE 1 INSPIRING PURPOSE (2 - 4 MARCH 2016) • Interactive seminars led by senior marketing leaders in blue chip companies, as well as marketing capability and leadership specialists. • Blend of practical case studies, applied learning exercises and management concepts. • Understanding your own personal leadership style and insights into your values and beliefs. • Best practice sharing on latest trends around customer insights. • Defining an inspiring purpose for you as a leader, for your team and organisation. • Personal marketing leadership action planning. • Contributors include senior business leaders and experts from Sainsbury’s, RBS, Shell, P&G, The FA and easyJet.
MODULE 2 BUILDING PARTNERSHIPS (14 - 15 APRIL 2016) • Interactive sessions focused on understanding what it takes marketers to lead for commercial success by engaging external and internal stakeholders with a defined purpose. • How to connect the customer, brand and commercial agendas to drive sustainable growth. • Contributors from AMVBBDO, Plant for Peace and Starbucks. MODULE 3 DELIVERING PERFORMANCE (9 - 10 JUNE 2016) • Interactive seminars focused on meeting the challenges of marketing in the evolving global environment. • Creating value for customers by delivering an integrated brand experience. • Understanding the role marketers play in driving stakeholder value. • Distillation of key learning from the programme. • Contributors from Jefferies, John Lewis and Unilever. REFRESHER DAY (OCTOBER 2016) The refresher day will be held four months later in early October and will centre around reflecting and refocusing on participants’ Marketing Leadership journeys, allowing time to assess and look forward to the next chapter.
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MODULE 1
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INSPIRING PURPOSE 2 - 4 MARCH 2016 The first module is highly stimulating. We kick-off the programme with an introduction to Marketing Leadership and discuss the importance of creating an inspiring sense of purpose for oneself, the team and organisation. Across the three days, participants will be inspired by marketing leaders from blue chip organisations and spend time exploring their own leadership styles, challenges and opportunities.
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DAY 1: INTRODUCTION TO CUSTOMER-CENTRED LEADERSHIP & INSIGHT
MORNING
WELCOME AND PARTICIPANT INTRODUCTIONS Hugh Burkitt, Chief Executive - The Marketing Society Andy Bird, Executive Director & Co-Founder - Brand Learning Anni Townend, Leadership Consultant - Steve Radcliffe Associates WHAT IS MARKETING LEADERSHIP? Sarah Warby, Marketing Director - Sainsbury’s The Marketing Society’s ‘Marketing Leader of the Year 2013’ gives her personal perspectives on the nature of marketing leadership, reflecting on how to leverage customer insights and her own personal values.
AFTERNOON
GROUP EXERCISE AND DE-BRIEF Delegates define their individual marketing leadership objectives and the implications for their roles. GREAT PERSONAL INSIGHT Anni Townend, Leadership Consultant - Steve Radcliffe Associates Top leadership coach Anni Townend gives an introduction to models of leadership styles and development, encouraging personal insights. Participants will discover that they have a choice of leadership styles and understand which one will be most effective for them. LEADING FOR CUSTOMER INSIGHT Roisin Donnelly, Brand Director Northern Europe - P&G Roisin will discuss her own journey as a marketing leader and what this has taught her about how to generate and apply insight to drive a customer-centric organisation.
EVENING
NETWORKING DINNER
MODULE 1 INSPIRING PURPOSE 2 - 4 MARCH 2016
DAY 2: DEFINING A PURPOSE MORNING
LEADING WITH PURPOSE David Wheldon, CMO - RBS David explores the expectations and accountabilities of a marketing leader focusing on using purpose to drive engagement and performance. He will do this in relation to the commercial agenda utilising his experience in his role at RBS and other major companies such as Barclays, Vodafone and Coca-Cola. DEFINING A PERSONAL PURPOSE Anni Townend, Leadership Consultant - Steve Radcliffe Associates Anni shares some unique frameworks and techniques to define your personal purpose and the impact it has on others.
AFTERNOON
BRANDING WITH PURPOSE Dean Aragon, VP CX Brand & CEO Shell Brand International - Shell Dean explores the importance of purpose in providing strategic direction for a brand as well as helping to engage customers, employees and stakeholders. In this session he will share personal examples of developing brands with purpose, and how connecting with his personal purpose has helped to shape his own leadership journey. SUSTAINABILITY PANEL DISCUSSION Bridget Jackson - Director of Corporate Sustainability - PwC Bridget will host a lively debate with sustainability leaders on the challenges faced in engaging other functions of the business.
EARLY EVENING
PRE-DINNER DISCUSSION - WHAT DOES A CEO LOOK FOR IN A CMO? Martin Glenn, CEO - The FA Martin will share his personal perspectives on the secrets of successful customer-centred leadership.
EVENING
NETWORKING DINNER
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MODULE 1 INSPIRING PURPOSE 2 - 4 MARCH 2016
DAY 3: LEADING IN PRACTICE
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MORNING
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BEING AT YOUR BEST AS A LEADER Anni Townend, Leadership Consultant - Steve Radcliffe Associates Anni focuses this session on self-awareness, helping participants to be at their best more often. EASYJET EXERCISE AND GROUP WORK Peter Duffy, Group Commercial Director Customer, Marketing & Product - easyJet Delegates work on a case study discussing the challenges that Peter faced when he joined easyJet as Marketing Director.
AFTERNOON
CASE STUDY CONCLUSION Individual groups feed back their conclusions on the easyJet case study and Peter reveals what actually happened and the key lessons learned. PERSONAL ACTION PLANNING, MODULE 1 REVIEW Participants relate their learning from the workshop back to the issues they face on the job. CLOSE
SPEAKER BIOGRAPHIES
DEAN ARAGON VP CX Brand & CEO Shell Brand International, Shell In a career that has spanned 26 years, Dean has worked on marketleading brands across a number of FMCG categories. He spent 15 years in senior Brand Development roles at Unilever, across a number of categories and markets. In April 2014, Dean joined Shell as Global VP Brand for the Shell group, leading the development of Shell’s overall brand strategy, brand policies, standards and brand communications thought-leadership. This includes global corporate advertising, as well as social media and media partnerships across Shell. Dean is also the CEO of Shell Brands International AG - a Shell subsidiary that manages brand and trademark licensing to Shell companies and third parties.
ANDY BIRD Executive Director & Co-Founder, Brand Learning Andy co-founded Brand Learning in 2000 and since then has led marketing leadership programmes with a wide range of top global businesses. In his earlier career he worked in marketing for Unilever with roles in the UK, Singapore and India. His last position there was as leader of the Unilever Marketing Academy. Andy has recently co-authored a book on marketing capabilities called The Growth Drivers and in 2011 he won Best Leader, and Brand Learning was placed No.1 in the Sunday Times 100 Best Small Companies awards.
HUGH BURKITT Chief Executive, The Marketing Society Hugh began his marketing career as a Unilever trainee at Birds Eye Foods and progressed via the Manchester Business School to Collett Dickenson Pearce. He spent thirty years in advertising, founding the agency Burkitt Weinreich Bryant in 1986, and retiring in 2002 as Chairman of Burkitt DDB. He is a trustee of Barnardo’s.
ROISIN DONNELLY Brand Director Northern Europe, P&G Roisin Donnelly is Brand Director for Procter & Gamble in Northern Europe. She is responsible for marketing on all P&G brands in six countries: UK, Ireland, Sweden, Denmark, Finland and Norway. Her previous roles include leading European Haircare, Marketing Director for Fine Fragrance in North and South America, and Marketing Director for Cosmetics and Fragrances for Western Europe & EMEA. From 2000-2014, Roisin was Corporate Marketing Director for P&G UK/Ireland. Roisin is Chair of Cosmetic Executive Women, a Past President of WACL, a Fellow and Past President of The Marketing Society and a Board Member of the Advertising Standards Authority.
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SPEAKER BIOGRAPHIES
PETER DUFFY Group Commercial Director - Customer, Marketing &
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Product, easyJet In his role, Peter is responsible for brand and marketing services, digital, customer relationship management, insight, customer operations, experience and business. Peter joined easyJet in February 2011 as Marketing Director. Prior to this he was Marketing Director for Audi in the UK and Marketing Services Director at Barclays. Peter has a degree in Economics and an MBA.
MARTIN GLENN CEO, The FA Appointed in March 2015 as the FA’s new Chief Executive Officer, Martin previously served as CEO of United Biscuits and Permira owned Iglo Foods Group. During his previous 15 year tenure at PepsiCo working on their Snackfoods business, Martin was responsible for the launch of Doritos and the dramatic growth of Walkers Crisps, catalysed by the highly acclaimed (and still running) Gary Lineker advertising campaign. He was also a NonExecutive Director (NED) for Leicester City FC during his time at Walkers and is now a NED for Chime Communications. Martin has also taken on the role of President of The Marketing Society.
BRIDGET JACKSON Director of Corporate Sustainability, PwC Responsible for the firm’s internal corporate sustainability strategy, reporting directly to the Board. She focuses on innovation and behaviour change for better sustainability performance. Programmes include: PwC’s ‘Building our Blueprint for Better Business’ programme, creating a permission-based marketing programme that reaches over 9,000 employees, encouraging them to work more sustainably; launching PwC’s online meetings tool as an alternative to travel and encouraging behaviour change to reduce PwC’s carbon emissions, through a campaign that was shortlisted in the 2014 Marketing Society Excellence Awards; developing an award winning online training course to create a sustainability mind-set amongst employees; and publishing the world’s first ‘total impact report’, monetising PwC’s economic, tax, social and environmental impacts. PwC achieved zero waste to landfill in 2012, and Bridget is now working to help the firm establish circular economy principles for the materials it uses. Bridget is a fellow of The Marketing Society, was recognised as a “Responsible Business Game Changer” by BiTC in 2012 and was appointed to the London Sustainable Development Commission in 2015.
SPEAKER BIOGRAPHIES
ANNI TOWNEND Leadership Consultant, Steve Radcliffe Associates Anni has been working with leaders, their teams and groups in organisations for over twenty years as a consultant, facilitator and coach. For the past ten years, as an associate of Steve Radcliffe Associates, she has been helping leaders grow their leadership using the Future - Engage - Deliver approach, a fast and simple way to lead organisational change through people. She helps leaders get clear on the future they are leading for (their purpose) guided by what matters to them (their values and beliefs) and then to engage others in co-creating that future, through true partnership together, delivering outstanding performance. She is the author of ‘Assertiveness and Diversity’ and is currently working on her next book entitled ‘The 6 C’s Bold Leadership: Confidence, Courage, Compassion, Commitment, Connection and Community. SARAH WARBY Marketing Director, Sainsbury’s Sarah joined Sainsbury’s and the Operating Board on 30 January 2012 as Marketing Director. She has full responsibility for all Sainsbury’s marketing activity and brand communications, non-food marketing, customer insights and loyalty. Sarah previously held a number of senior positions at Heineken including UK Marketing Director, where she was responsible for a number of the UK’s most high-profile FMCG brands. Prior to this she was Innovation Director at Heineken where she led the combined technical and marketing team. Earlier in her career, Sarah worked for several marketing agencies and was a graduate at Unilever. DAVID WHELDON CMO, RBS David joined RBS in 2015. Previous to this he held the position of Managing Director of Brand and Marketing at Barclays. Starting at Saatchi & Saatchi as a graduate trainee he rose to be a Group Account Director. He was recruited to the role of Global Director and VP of Advertising for Coca-Cola based in Atlanta. David returned to the agency world as President of BBDO Europe. He then joined Tempus as a main board director and CEO of Tempus Partners. When Tempus were purchased by WPP David set up Team Vodafone for WPP. He joined Vodafone in mid-2004 as Global Director of Brand and Marketing Communications and became the CEO of VIML (Vodafone Ireland Marketing LTD) in January 2008 based in Dublin. David left Vodafone in September 2010 returning to live and work in London. He joined Barclays in January 2012 as Managing Director of Brand, Reputation and Citizenship. David became President of the World Federation of Advertisers in March 2015. He is a fellow of The Marketing Society and a council member of the MGGB.
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“A unique opportunity to learn from industry leaders and build a valuable support network of friends.” KEVIN VERBRUGGEN WEETABIX
MODULE 2 BUILDING PARTNERSHIPS 14 - 15 APRIL 2016
World-Class Marketing Leaders connect personal, customer, brand and commercial agendas to drive sustainable growth for their organisations. In these organisations, the scope of marketing goes beyond a department and drives the whole business. In this module, we focus on what it takes to engage customers and colleagues across the business to create customer value and drive commercial success. Across two days, participants will experience first-hand how to be successful in the boardroom and throughout the organisation. DAY 1: BUILDING PARTNERSHIPS MORNING
BEING ENGAGING Anni Townend, Leadership Consultant - Steve Radcliffe Associates LEADING THROUGH PARTNERSHIPS A marketing leader will share their learnings on how to successfully build partnerships across various departments and the challenges faced in doing so.
AFTERNOON
BUILDING STRONG PARTNERSHIPS Anni Townend, Leadership Consultant - Steve Radcliffe Associates Anni introduces some concepts and trends to help people build bigger relationships and partnerships with their colleagues. LEADING AGENCY PARTNERSHIPS Cilla Snowball CBE Group Chairman & Group CEO - AMVBBDO In this session, Cilla will explore how marketing leaders can build better, more effective relationships with their agency partners.
EARLY EVENING
PRE-DINNER DISCUSSION - A STORY OF TRUE INSPIRATION James Brett, Founder - Plant for Peace James shares his inspirational journey in setting up Plant for Peace.
EVENING
NETWORKING DINNER
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MODULE 2 BUILDING PARTNERSHIPS 14 - 15 APRIL 2016
DAY 2: BUILDING PARTNERSHIPS MORNING
MANAGING YOUR LIGHT AND SHADOW Anni Townend, Leadership Consultant - Steve Radcliffe Associates BUILDING PARTNERSHIPS ACROSS COUNTRIES AND FUNCTIONS Ian Cranna, VP Marketing & Category EMEA - Starbucks Ian shares his learnings on how to successfully build partnerships across various departments and the challenges faced in doing so.
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AFTERNOON
ENGAGING THE BOARD A marketing leader will discuss their journey and what their experiences have taught them about leadership as well as how they’ve leveraged those learnings to engage board members and other key internal stakeholders. PERSONAL ACTION PLANNING, MODULE 2 REVIEW Participants relate their learning from the workshop back to the issues they face on the job. CLOSE
SPEAKER BIOGRAPHIES
JAMES BRETT Founder, Plant for Peace As founder of Plant for Peace, James has overseen the development of the Plant for Peace strategy since early 2007. In 1999, he founded the first commercial pomegranate juice drink in UK and Europe and has developed numerous innovative product ideas including the first Plant for Peace product range from Afghanistan. His passion for change has led him on a remarkable journey, determining the Plant for Peace strategy involving all parties such as Tribal Elders, farmers, Taliban, Government of Afghanistan, multinational food companies, donors and Royal families. James’ drive and motivation stem from his life’s experiences and his respect for the less fortunate, the environment and nature, as well as understanding the importance of the connection between people and a natural food chain. His conviction has led him to risk his life on numerous occasions. IAN CRANNA VP Marketing & Category EMEA, Starbucks Ian oversees all marketing activities and category management across 2000 stores in 34 markets. Prior to this role, Ian was VP Marketing & Category for Starbucks UK (2012-2014). Ian joined Starbucks in 2004 and brought a strong mix of international experience having undertaken roles in trading and marketing in the UK, France, US and Netherlands. In May 2008, he moved to Seattle where he became director of food for Starbucks, before leading the Frappuccino© brand pre-launch and developing a deeper understanding of the business globally. Previously, Ian held a variety of positions at leading retail brands - Head of Trading for Habitat UK & France, Manager Inventory Planning and Retail Liaison for Warnaco, and Merchandise Manager for BHS. He graduated from the University of Birmingham with a Bachelor of BEng, Electronic and Electrical Engineering. CILLA SNOWBALL CBE Group Chairman & Group CEO, AMVBBDO Cilla joined AMV in 1992 as the agency’s first New Business Director. Twenty two years later, she now oversees the 4 companies that comprise the AMV Group in the UK – AMVBBDO, Proximity, Redwood and Fishburn. Cilla chairs the Advertising Association and sits on the boards of BBDO Worldwide, Comic Relief and the Women’s Business Council. She was awarded the CBE in the 2009 New Year Honours list for services to the advertising industry. She is one of the BBC Woman’s Hour “100 most powerful women in the UK”, the Sunday Times/Debrett’s “500 most influential Britons” and an Advertising Age “Woman to Watch”. Most importantly, she is Fred, Albert and Rosie’s mum.
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“An amazing springboard in leadership skills and understanding. I feel well on my way and excited for the journey ahead.” LOUISA KASSELL UNILEVER
MODULE 3 DELIVERING PERFORMANCE 9 - 10 JUNE 2016
The final module incorporates a stimulating day on the challenges of delivering personal and financial performance, as well as the critical final session, pulling the programme together around personal leadership action plans. DAY 1: DELIVERING PERFORMANCE MORNING
PERFORMING AT YOUR BEST AS A LEADER Anni Townend, Leadership Consultant - Steve Radcliffe Associates Anni shares her perspective and some useful tools and techniques to enable delegates to better manage their limiting beliefs.
AFTERNOON
JOHN LEWIS CASE STUDY Craig Inglis, Marketing Director - John Lewis Craig explains how John Lewis seeks to create a consistently outstanding customer experience and the role marketing plays within the organisation. A VIEW FROM THE CITY Martin Deboo, Senior Vice President - Jefferies An interactive session which will focus on what marketing leaders can do to influence the commercial performance of their business when it comes to shareholders and the external financial community.
EVENING
NETWORKING DINNER
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MODULE 3 DELIVERING PERFORMANCE 9 - 10 JUNE 2016
DAY 2: DELIVERING PERFORMANCE MORNING
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GROUP SESSION - DELIVERING THROUGH OTHERS Anni Townend will continue to evolve participants’ leadership skills based upon the successes and challenges highlighted throughout the programme. MARKETING, LEADERSHIP & MARKETING LEADERSHIP Keith Weed, Chief Marketing & Communications Officer - Unilever Keith pulls the programme together with stimulating thoughts on marketing, leadership and marketing leadership in delivering performance.
AFTERNOON
PERSONAL MARKETING LEADERSHIP ACTION PLANNING Andy Bird will run a session designed to shape the key learnings from the programme. Participants will then have the opportunity to review personal action plans from Modules 1, 2 and 3 and evolve them, ready to go back into their businesses and take the next step on the journey to becoming great marketing leaders. CLOSE
SPEAKER BIOGRAPHIES
MARTIN DEBOO Senior Vice President, Jefferies LLC Martin is the Consumer Goods Analyst at investment bank Jefferies in London, where he makes investment recommendations on major consumer goods firms including Unilever, Diageo and Reckitt Benckiser. In a 30+ year career, Martin has cultivated a ‘360 degree’ perspective on the consumer goods industry via roles in finance (Investec and now Jefferies), consulting (OC&C) and advertising (BMP & Publicis), where his career started in the 1980s. CRAIG INGLIS Marketing Director, John Lewis Craig started his career in 1992 as a marketing graduate trainee at Thomson Holidays, leading to a role as a Product Manager. Craig joined Virgin in 1997, he rose to become Sales and Marketing Director of Virgin Trains. He joined John Lewis in March 2008, where as Marketing Director he has presided over an overhaul of the retailer’s customer and marketing strategies, helping to drive six consecutive years of sales growth and market share gains in every category. He is probably best known for delivering a number of high profile campaigns including ‘Always A Woman’ in 2010 to re-launch John Lewis’s ‘Never Knowingly Undersold’ policy, as well as a series of increasingly famous Christmas campaigns like ‘The Long Wait’, ‘The Snowman’s Journey’ and ‘The Bear and The Hare’. The brand has gone from strength to strength under his tenure, winning numerous awards including The Marketing Society’s Brand of the Year in 2010 & 2011 and a Cannes Effectiveness Lion in 2013.
KEITH WEED Chief Marketing & Communications Officer, Unilever As CMCO, Keith is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions. His responsibilities are aligned to support Unilever’s vision: to double the size of the business while reducing its environmental footprint and increasing positive social impact. Keith sees sustainability as a driver of consumer-led profitable growth (USLP) and has also pioneered new ways of integrating sustainability into the business. Keith has led a step change in marketing. His other interests include: Chair, Consumer Industry Board at the World Economic Forum; Chair, member of the Prince of Wales’ Corporate Leaders Group and the Facebook Global Client Council and Fellow of The Marketing Society.
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SELECTION OF PARTICIPANTS
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• The programme is designed for experienced marketers who have been identified as having the potential to fill senior marketing leadership positions within the next two years. • To ensure participants have compatible levels of experience and seniority, sponsorship from a leader within the business is required. • We are seeking applications from individuals who have been working in a marketing role for a minimum of five years, who are familiar with all the basic skills of marketing and who will probably already be leading a small to mediumsized marketing team. • Applicants should be able to point to at least one marketing case history that can demonstrate their ability to make a difference in the market place. • The cost per participant will be £9,000+ VAT. This will include food and accommodation for two nights during the initial workshop; one night on Module 2 and one night on Module 3 (between day one and day two).
• For members of The Marketing Society, a complimentary renewal is included as part of the programme. For non-members, a years’ complimentary membership is rewarded upon completion of the course. • There are no restrictions on the type of business applicants are working in at present. We welcome a diversity of backgrounds. However, preference will be given to applicants from companies with a reputation for high standards of management. • The maximum number of participants in 2016 will be 24. • Applications must be submitted by 11 December 2015. We will let applicants know if they have been accepted onto the course no later than 22 January 2016.
BOOKING INFORMATION
To apply or to find out more about the International Marketing Leaders Programme, call or email Sarah Woodley: 020 8973 1360/1372 sarah@marketingsociety.com Alternatively, you can download an application form: www.marketingsociety.com/the-gym/international-mlp-europe The Marketing Society 1 Park Road Teddington Middlesex TW11 0AR Venue Warren House, Kingston-upon Thames, Surrey, KT2 7HY
*Programme content and speakers subject to change.
THE MARKETING SOCIETY 1 PARK ROAD TEDDINGTON MIDDLESEX TW11 0AR 020 8973 1700 WWW.MARKETINGSOCIETY.COM