the marketing society
inspiring bolder marketing leadership www.marketingsociety.com
OUR OBJECTIVES OUR MISSION IS TO INSPIRE BOLDER MARKETING LEADERSHIP OUR VISION IS TO BECOME THE LEADING GLOBAL NETWORK OF SENIOR MARKETERS OUR GOAL IS TO HAVE A HUB IN TEN MAJOR CITIES BY 2017
ABOUT US WE ARE AN INCLUSIVE NETWORK OF 3000 LEADING MARKETERS WE HAVE EMERGED OVER 57 YEARS AS ONE OF THE MOST INFLUENTIAL DRIVERS OF MARKETING — WE CHALLENGE OUR MEMBERS TO THINK DIFFERENTLY AND INSPIRE BOLDER MARKETING LEADERSHIP OUR MEMBERS
OUR SECTORS TELECOM / ENERGY / RETAIL / FASHION / MEDIA / ADVERTISING / FMCG / DRINKS / FOOD / AUTOMOTIVE / TRAVEL / TECHNOLOGY / FINANCIAL
WORLD-CLASS MEMBERSHIP OFFERING A REAL SENSE OF PROGRESSION
WHY BECOME A MEMBER? PEOPLE
THINKING
Build your business and personal network
Access latest thinking and leading-edge content
SKILLS
GRADUATE MEMBER
Grow your skills and share best-practice
ASSOCIATE MEMBER
EXECUTIVE MEMBER
BUSINESS LEADER
FELLOW MEMBER
OUR SCOTLAND MEMBERS
John Denholm Denholm Assoc.
Sera Miller Material
Dougal Sharp Innis & Gunn
Cara Chambers
Sainsbury’s Bank
CORPORATE MEMBERSHIP • Designed for 5 or more in your team • Opportunity to reward and recognise talent internally • Devise a personal member engagement plan
Murray Calder MediaCom
Elise MacDonald Lux Events
Gareth Williams Skyscanner
Cathy Craig Abellio ScotRail
Helen Campbell VisitScotland
OVER 35 TEAMS ALREADY TAKE PART
Huw Pennell Maxxium
ABELLIO SCOTRAIL CARAT DENHOLM ASSOCIATES DIGITASLBI THE EDRINGTON GROUP FOOD STANDARDS SCOTLAND FRAME GINGER GROUSE GRADUATES GOLLEY SLATER HEALTHCARE IMPROVEMENT SCOTLAND HEINEKEN HIGHLAND SPRING HISTORIC SCOTLAND LUX EVENTS MATERIAL MAXXIUM MEDIACOM MULTIPLY RBS REPUBLIC OF MEDIA SAINSBURY’S BANK SCOTTISH GOVERNMENT SEARCH STANDARD LIFE STV TANGIBLE/LEITH TAYBURN TENNENTS TESCO BANK THE BIG PARTNERSHIP THE LANE AGENCY THE UNION UNIVERSITY OF EDINBURGH UNIVERSITY OF GLASGOW WEBER SHANDWICK WHYTE & MACKAY
SCOTLAND COUNCIL MEMBERS Helen Campbell - Chair Visit Scotland
Petra Cameron RBS
Cathy Craig ScotRail
David Crawley Dentsu Aegis
John Denholm Denholm Associates
Louise Dennett Heineken
Michael Doran Sainsbury’s
Christina Kelly Golley Slater
Lorne MacLennan SSE
Joanne Lynn Lux Events
Gillian McCormack Material
Nicola McGouldrick DigitasLBi
Stephen Odonnell STV
Steven Pearson Whyte and Mackay
Johna Penman Maxxium
• • • •
David Roberts Multiply
Richard Simpson Tayburn
Alison Tuck Edrington
Chair - Helen Campbell, Visit Scotland serves 2 years Council Members from nominations serve 2 years There are four council meetings per year Council provide input on strategic direction in four key areas: Membership, Events, Awards, Communication • The council also review our membership research and feedback on overall satisfaction levels
OUR MANIFESTO FOR LEADERSHIP How to become a bolder marketing leader and why it matters
To become a bolder and more effective marketing leader you need to master three things:
FUTURE
ENGAGE
DELIVER
Create a shared vision of how you will succeed
Inspire the organisation to be customer-led
Create value for customers, earn value from customers
Make sustainable growth your ultimate goal Agree a guiding purpose, set a stretching goal Choose where and how to compete
Find creative ways to get the whole business involved
Anticipate what customers value and find new ways to create it
Bring your customers into the boardroom
Shape the customer experience
Be commercially fluent
Create a dialogue and earn advocacy
OUR 2018 PROGRAMME • All Business Leader members are invited to judge the awards • Taking place at the Corn Exchange, Edinburgh, the lovely Laura Whitmore will host the evening
STAR AWARDS • Open to all members of The Marketing Society • A year long series focusing on: briefs, creativity, planning, results and presentations
INSPIRING MINDS
• A day to turn up the marketing volume during the Edinburgh Fringe. Join us for our Pioneering Spirit Award Showcase, Badger Debate, Ogilvy Lecture and legendary Mad Men & Women Drinks Reception
AMPLIFY • Open to Business Leader and Fellow members • Intimate dinners with thought leaders • Speakers include Will Whitehorn, Bill Farrar, Gareth Williams and Dougal Sharp
ALBION DINNERS
• A day all about Digital • Speakers from Google, We are Social, Aberdeen Asset Management, Bright Signals and Clear Channel joined us last year at the Drygate Brewery
DIGITAL DAY • A new series in our 2016 programme open to all Business Leader and Fellows from the client side. Each event will be based on a pillar from our Manifesto for Marketing Leadership
BREAKFAST CLUB
• Celebrate the year with colleagues, friends and peers at our St Andrew’s Day Dinner. • This year taking place at the Balmoral Hotel, Edinburgh
ST ANDREW’S DAY DINNER • The Pioneering Spirit Award programme uses award winning marketing ideas from across the world as members and guests debate at a series of events throughout the year. • Dinners held in Dubai, Mumbai, Lima, Sao Paulo, Edinburgh and Austin.
PSA DINNERS
DIGITAL CLUBHOUSE BROWSE CASE STUDIES
HAVE A MIND WORKOUT
VIEW THE LATEST VIDEOS
SEE WHAT’S GOING ON NEAR YOU
SOCIAL MEDIA @MarketingSocSco @TheMarketingSoc
2,400
FOLLOWERS
2,100
MEMBERS
MEET MEMBERS & SHARE IDEAS
OUR PLATFORMS
OUR CONTENT
OUR PUBLICATIONS & IN PRESS
CORPORATE MEMBERSHIP BENEFITS For our corporate members
PACKAGES OPTION 1
• Tickets to The Marketing Society St Andrew’s Day Dinner at a reduced rate
5 MEMBERS
• Select VIP invites to exclusive social member events and dinners
All benefits plus:
• Complimentary copies of our member journal Market Leader
1 x St Andrew’s Day Dinner table of 10
• Monthly complimentary copy of Marketing Magazine
5 x Inspiring Minds tickets
• Thought leadership and profile-raising opportunities across editorial platforms
5 x Albion Dinner tickets
• Access to an influential network of the country’s most senior marketers • Tickets to our flagship events
Our online benefits • Online membership to our Digital Clubhouse • Watch over 200 inspirational videos in our Cinema • Access our Library full of global marketing content including best-practice case studies, member interviews, reviews and thought-leading articles • Grow your skills and have a mental workout in our Gym • Digital subscription to our quarterly journal, Market Leader • Access to all event content through our Event Gallery
£3.5K+VAT £700 +VAT Saving £800 15%)
OPTION 2
10 MEMBERS All benefits plus: 1 x St Andrew’s Day Dinner table of 10 10 x Inspiring Minds tickets 10 x Albion Dinner tickets
£5.7K+VAT
£570 +VAT per member Saving £1.8K
JOIN UP JOIN IN Under 3 years experience
3 years experience
GRADUATE MEMBER
ASSOCIATE MEMBER
EXECUTIVE MEMBER
£180+VAT
£245+VAT
£315+VAT
No enrolment fee
+ £87.50+VAT enrolment fee
7 years experience
Connect your team
BUSINESS LEADER
CORPORATE MEMBERSHIP
£365+VAT + £175+VAT enrolment fee
£POA
Bespoke packages available to connect your team
5 years experience at manager level
+ £175+VAT enrolment fee
APPLY To discuss your options, please call Michael Baroudi on 020 8973 1700 or email michaelb@marketingsociety.com Apply for membership online at marketingsociety.com /apply-membership
THE MARKETING SOCIETY
INSPIRING BOLDER MARKETING LEADERSHIP
James Sutcliffe james@marketingsociety.com +44 (0)20 8973 1363