About Us: Scotland by The Marketing Society

@marketingsocsco

#braveleaders

ABOUT US PROGRAMME AND MEMBERSHIP DETAILS

SCOTLAND www.marketingsociety.com

SCOTLAND

OUR GLOBAL HUBS

1965

LONDON NEW YORK

1959

2017

HONG-KONG 2014

DUBAI 2016

INDIA 2017

SINGAPORE 2015

OUR MISSION

MSS OBJECTIVES

Empower Brave Leaders

1. INCREASE, ENGAGE AND INSPIRE OUR MEMBERS

GLOBAL VISION to become the most influential global network of leading marketers

LOCAL VISION to build a vibrant marketing community renowned for enlightened thinking, innovation and creativity

2. PROMOTE THE VALUE OF MARKETING - FROM THE CLASSROOM TO THE BOARDROOM 3. PROMOTE SCOTLAND AS A GREAT PLACE TO STUDY, WORK & INVEST IN MARKETING TALENT

COUNCIL MEMBERS

MICHAEL DORAN

FIONA BURTON

GRAEME ATHA

LAURA CHEYNE

JIM COATES

COLIN BANKS

MELISSA DUNBAR

ROD GILLIES

Sainsbury’s Bank MSS Chair

The Leith Agency MSS Vice Chair

The Marketing Society

National Trust for Scotland

Velux

SSE

Royal Bank of Scotland

Whyte and Mackay

AILSA GRAHAM

CAROLINE HILL

LOUISE KILLOUGH

EKATERINA KOLESNIK

CAT LEAVER

JOANNE LYNN

LYN MACDONALD

CHRIS MARSH

Tesco Bank

The Marketing Society

The Union

Edrington Beam-Suntory

Brand Scotland

Lux Events

Carat

DEBBI MCLEAN

AILEEN RUSHTON

ANNA VAUGHAN

PAM SCOBBIE

NICOLA THOMSON

GREGOR URQUHART

ALAN MCGARRIE

Deloitte Digital

STV Creative

Royal Bank of Scotland

Wire

Edrington

Scottish Government

Tennent’s

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WORLD-CLASS MEMBERSHIP THE BENEFITS

MEMBERSHIP LEVELS

ASPIRING MARKETING LEADERS In first 2 years in a marketing role

PEOPLE

Build your business and personal network

ASPIRING MARKETING LEADERS

THINKING

RISING MARKETING LEADERS

Access latest thinking and leading-edge content

SKILLS

Grow your skills and share best practice

EXECUTIVE MARKETING LEADERS

RISING MARKETING LEADERS Under 30 years of age

EXECUTIVE MARKETING LEADERS Manager level with 5+ years experience

BUSINESS LEADERS

BUSINESS LEADERS Director level, with 7+ years experience

CORPORATE MEMBERS

FELLOW CORPORATE MEMBERS

Available to organisations with 5 + members looking to recognise, reward and develop marketing talent

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DIGITAL DAY

24 APR

LOCATION ABOUT

SPONSORED BY

SPEAKERS

STEVEN PEARSON

IAIN VALENTINE

PAULINE AYLESBURY

PETRA CAMERON

CONTENT

LEADERSHIP

CREATIVITY

Whyte & Mackay

Whitespace

Scottish Government

Royal Bank of Scotland

MARK JOHNSTONE

THOMAS BARTA

DAVE KING

EMPOWERING DEVELOPMENT EVENTS TRENDSPOTTING

LOCATION ABOUT

2019 HOSTS

DEVELOPMENT EVENTS ARE FREE TO ALL MEMBERS

INDUSTRY INSIGHTS

Edinburgh/Glasgow These events are hosted by leading agencies and have been developed to explore and discuss new trends, tools and techniques.

LOCATION ABOUT

2019 HOSTS

SPONSORED BY

Edinburgh/Glasgow These events are hosted by leading companies and have been developed to provide members and guests with insights into different industry sectors, organisations and specific projects.

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EVENTS Sub Title

EXCLUSIVE EVENTS UNDER THE SPOTLIGHT

LOCATION ABOUT

PIONEERING SPIRIT AWARDS

Edinburgh/Glasgow

LOCATION

This is an exciting new programme of events for business leader members where we will put the spotlight on leading marketers and key industry issues.

ABOUT

SPONSORED BY

SPEAKERS

PETE MARKEY

ANNABEL VENNER

MITCH OLIVER

TSB

Hiscox

Mars

Edinburgh/Glasgow Throughout the year we invite senior members to judge some of the most inspiring award winning campaigns from across the world. We announce the top 3 PSA campaigns at the Star Awards.

LONDON FLAGSHIP EVENTS BRAVEST CONFERENCE

ANNUAL DINNER

27 NOV

6 NOV

LOCATION ABOUT

The Science Museum

LOCATION

In 2017 we were brave, then we went braver and now we’ll be at our bravest. We promise an extraordinary day of life-changing talks which will inspire and empower both you and your teams, all in the company of the best gathering of global marketers.

SPEAKERS

VICKY GOSLING OBE

FRANKIE WEST

DREW POVEY

DAN CABLE PHD

SIR DAVID NOTT

British Ski & Snowboard

Protect

Former Head Teacher

London Business School

War surgeon

ABOUT

City Central at the HAC It’s a night you don’t want to miss. Last year we were hosted by comedienne Rachel Parris and entertained by musical comedy group Abandoman. Tickets include drinks reception, three course dinner, unlimited drinks and the chance to rub elbows with the creme de la creme.

LONDON AWARDS / GLOBAL PROGRAMME BRAVE AWARDS

LOCATION ABOUT

2019 WINNERS

INTERNATIONAL MARKETING LEADERS PROGRAMME

London

LOCATION

Our awards have been an institution since 1985 – establishing their reputation as the UK’s leading marketing awards.

GRAND PRIX

ONE TO WATCH

MOST INSPIRATIONAL STORY

BRAVEST MARKETING LEADER

Nationwide

Tesco

BRAVEST TEAM Absolut

Katie Laviolette, AkzoNobel

Mitch Oliver, Mars

ABOUT

Singapore, London and New York This programme provides high level development for marketing leadership roles, delivered by Brand Learning. With an impressive range of leading marketer speakers.

SPONSORED BY

PARTNER

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INSPIRATION

ONLINE CLUBHOUSE

Exclusive to members

BLOGS

40 regular bloggers that provoke, question and outline trends

Opportunities for members to become thought leaders and raise their profile

FEARLESS GIRL

THE HIGH STREET: OUR PLACE TO BE HUMAN

Over 500 videos to inspire and educate

Podcast channel hosting lively interviews on hot topics

VIDEOS

Pundits claim the great British High Street is ‘shutting down’

COMMS

PUBLICATIONS THE EDIT Highlights from our events, members and activities from across our global hubs.

CAMPAIGN

ON SOCIAL MEDIA 4,774 FOLLOWERS 2,300 FOLLOWERS

MARKETING WEEK

750 FOLLOWERS 744 FOLLOWERS

WHAT’S GOING ON A weekly update on the events and activities of the Marketing Society in Scotland.

EMPOWER

MENTORING PROGRAMME • Open and FREE to all members both as mentor & mentee

• Independent advice and guidance

• Minimum commitment of 2 meetings per year

• Young Mentor Programme for Graduate/Associate members

IAN MCATEER Chair The Union

ANNA VAUGHAN Marketing Lead Royal Bank of Scotland

CARA CHAMBERS Marketing Director International Beverage Holdings

ROD GILLIES Head of Innovation Whyte & Mackay

STUDENT MARKETING SOCIETIES PROMOTING MARKETING AS A PROFESSION AT UNIVERSITIES

STUDENT MARKETING SOCIETIES BEING PLANNED AT 8 UNIVERSITIES ACROSS SCOTLAND

MEMBERS ARE ASKED TO SIGN UP TO OUR SMS SPEAKER REGISTER ACROSS SCOTLAND SUPPORTED BY:

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CORPORATE MEMBERS GLOBAL

SCOTLAND

• AMV BBDO

• DIAGEO

• HSBC

• M&S

• SAMSUNG

• ASOS

• DISNEY

• IBM

• MACDONALDS

• SHELL

• BBC

• EUROSTAR

• ITV

• MARS

• TESCO

• BT

• EXPEDIA

• JOHN LEWIS & PARTNERS

• O2

• UNILEVER

• COCA-COLA

• GOOGLE

• LINKEDIN

• PEPSICO

• 3X1

• ENTREPRENEURIAL SCOTLAND

• INTERNATIONAL BEVERAGES

• REPUBLIC OF MEDIA

• TESCO BANK

• IPSOS

• ROYAL BANK OF SCOTLAND

• THE GATE

• FOOD STANDARDS SCOTLAND

• KAMES CAPITAL

• SAINSBURY’S BANK

• THE LANE AGENCY

• FRAME

• LUX EVENTS

• SCOTTISH GOVERNMENT

• THE LEITH AGENCY

• MACDONALD HOTELS

• SCOTTISH SEAFISH

• THE ROYAL EDINBURGH TATTOO

• MADEBRAVE

• SCOTTISH WATER

• THE UNION

• MEDIACOM

• SIGNAL

• UNION DIRECT

• MUCKLE MEDIA

• SKY AD SMART

• MULTIPLY

• SPEY

• UNIVERSITY OF EDINBURGH

• NATIONAL TRUST FOR SCOTLAND

• SQA

• UNIVERSITY OF GLASGOW

• SSE

• UNIVERSITY OF STIRLING

• NEWS INTERNATIONAL SCOTLAND

• STRIPE

• VELUX • VISITSCOTLAND

• PEOPLE’S POSTCODE LOTTERY

• STUDIO SOMETHING • STV

• WEBER SHANDWICK

• TENNENT CALEDONIAN BREWERIES

• WHYTE & MACKAY

• ACCENTURE • ALWAYS BE CONTENT • BARCLAYS • CALMAC FERRIES • CARAT • DC THOMSON • DELOITTE DIGITAL • DENHOLM ASSOCIATES • DENTSU AEGIS EDINBURGH • DIGITAS • EDINBURGH NAPIER UNIVERSITY • EDRINGTON • EDRINGTON-BEAM SUNTORY UK

• FRONT PAGE • GLASGOW CALEDONIAN UNIVERSITY • GLENMORANGIE • GUY & CO • HEALTHCARE IMPROVEMENT SCOTLAND • HERIOT-WATT UNIVERSITY • HISTORIC ENVIRONMENT SCOTLAND • I-PROSPECT • INNIS & GUNN

• R&A • REACH SCOTLAND

• WIRE

MEMBERSHIP COSTS

ASPIRING MARKETING LEADERS

RISING MARKETING LEADERS

EXECUTIVE MARKETING LEADERS

Under 3 years experience

At leas3 years experience

At least five years experience at Managerial level

£180 +VAT

£245

£315

No enrolment fee

£87.50 enrolment fee + VAT

£175 enrolment fee + VAT

MEMBER GET MEMBER BUSINESS LEADERS

CORPORATE MEMBERSHIP

At least 7 years experience

Bespoke packages available to connect your team

£365

£POA

£175 enrolment + VAT

Members who nominate potential new members will receive the following John Lewis & Partners gift vouchers as an incentive

ASPIRING OR FUTURE - £25 EXECUTIVE OR BUSINESS LEADER - £50 CORPORATE MEMBER - £100

12 WAYS TO GET INVOLVED Our number one objective is to ensure that our members are fully engaged and enjoying the benefits of being part of our vibrant community. 1. JOIN UP AND JOIN IN.

5. USE ONLINE RESOURCES

9. SOCIAL MEDIA ENGAGEMENT

2. ATTEND EVENTS

6. MENTORING PROGRAMME

10. BUILD OUR DATABASE

3. SPEAKER RECOMMENDATIONS

7. BE A JUDGE

11. JOIN OUR COUNCIL

4. BOOK AND EVENT REVIEWS

8. SUPPORT THE STAR AWARDS

12. STUDENT MARKETING SOCIETIES

2018 ROUND UP VIDEO

CLICK TO PLAY

THANK YOU GET IN TOUCH: GRAEME ATHA - DIRECTOR graeme@marketingsociety.com CAROLINE HILL - MARKETING MANAGER caroline@marketingsociety.com