the marketing society
inspiring bolder marketing leadership www.marketingsociety.com
ABOUT US LAUNCHED IN 1959, WE ARE AN EXCLUSIVE NOT-FOR-PROFIT GLOBAL MEMBERSHIP NETWORK OF 3000 SENIOR MARKETERS
OUR PURPOSE IS TO INSPIRE BOLDER MARKETING LEADERSHIP AND CHALLENGE OUR MEMBERS TO THINK DIFFERENTLY
OUR VISION IS TO BECOME THE LEADING GLOBAL NETWORK FOR SENIOR MARKETERS AND TO HAVE A HUB IN 10 MAJOR CITIES BY 2020
OUR GLOBAL HUBS SCOTLAND Launched in 1965 490 members 27 events in 2016
NEW YORK
LONDON
HQ launched 1959 43 events in 2016
Launch planned 2017
DUBAI
NEW DELHI Launch planned 2017
Launch May 2016 70 members 8 events in 2016
HONG KONG Launched 2014 120 members 11 events in 2016
SINGAPORE Launched 2015 75 members 10 events in 2016
OUR REGIONAL CHAIRS
ASIA Tricia Weener HSBC
HONG KONG Guy Parsonage PwC
SINGAPORE Erica Kerner Tiffany & Co.
DUBAI Asad Rehman Unilever
INDIA Virginia Sharma LinkedIn
OUR GLOBAL MEMBERS
WORLD-CLASS MEMBERSHIP WHY BECOME A MEMBER? PEOPLE
THINKING
Build your business and personal network
Access latest thinking and leading-edge content
OFFERING A REAL SENSE OF PROGRESSION
SKILLS
ASSOCIATE EXECUTIVE MEMBER MEMBER
Grow your skills and share bestpractice
BUSINESS LEADER
FELLOW
YOU’LL BE IN GREAT COMPANY
John Allert McLaren
Keith Weed Unilever
Sarah Warby
Elizabeth Fagan Boots
Craig Inglis John Lewis
Pete Markey Aviva
Jill McDonald Halfords
Roisin Donnelly
Martin Glenn The FA
Sir Martin Sorrell WPP
CORPORATE MEMBERSHIP
OVER 120 TEAMS ALREADY TAKE PART
• Designed for 10 or more in your team
ACCENTURE ADOBE AKZONOBEL AVIVA B&Q BARCLAYS BBC BRITISH GAS BT BUPA CAMELOT CAPITAL ONE DAIRY CREST DIRECT LINE EBAY EUROSTAR EXPEDIA EXPERIAN GOOGLE GSK HEINEKEN HIGHLAND SPRING HISCOX HOMEBASE HONDA HSBC INTERCONTINENTAL HOTELS GROUP ITV JOHN LEWIS LEGAL AND GENERAL LINKEDIN MARS MARKS & SPENCER MCDONALD’S RSA SCOTTISH GOVERNMENT SHELL STANDARD LIFE STARBUCKS TENNENTS TRANSPORT FOR LONDON TRAVELEX TSB TWITTER UNILEVER
• Opportunity to reward and recognise talent internally • Devise a personal member engagement plan
OUR MANIFESTO FOR LEADERSHIP How to become a bolder marketing leader and why it matters
To become a bolder and more effective marketing leader you need to master three things:
FUTURE
ENGAGE
DELIVER
Create a shared vision of how you will succeed
Inspire the organisation to be customer-led
Create value for customers, earn value from customers
Make sustainable growth your ultimate goal Agree a guiding purpose, set a stretching goal Choose where and how to compete
Find creative ways to get the whole business involved
Anticipate what customers value and find new ways to create it
Bring your customers into the boardroom
Shape the customer experience
Be commercially fluent
Create a dialogue and earn advocacy
OUR PROGRAMME LEADING THE AGENDA ACROSS ALL AREAS OF MARKETING THROUGH A BRAVE LENSE SPEAKERS FROM WITHIN AND OUTSIDE OF THE INDUSTRY Jayne-Anna Gadhia Virgin Money Aline Santos Unilever
Sir Ranulph Fiennes
global events per year
A RANGE OF FORMATS Intimate Dinners / Annual Lecture Social Evenings / Global Conference Thought Leading Breakfasts An Audience With / Excellence Awards
Andy Cosslett RFU Sir Ian Cheshire Barclays
100
Martina Navratilova
DATES FOR YOUR DIARY 14 JUNE
12 JULY
9 AUGUST
31 AUGUST
13 SEPTEMBER
EXCELLENCE AWARDS
SUMMER PARTY
UNDER THE SPOTLIGHT
FELLOWS’ PARTY
BEST OF THE BEST
FLAGSHIP EVENTS EXCELLENCE AWARDS 23 CATEGORIES
CONNECTING WITH CUSTOMERS
COMMUNICATING EFFECTIVELY
MAKING A DIFFERENCE
LEADING INDIVIDUALS
MOBILISING THE ORGANISATION
BUILDING POWERFUL BRANDS
BEING BEST OF THE BEST
ROYAL ARTILLERY GARDEN AT THE HAC
June 2017
SENSODYNE
2016 HOST RUSSELL KANE
GLOBAL CONFERENCE & DINNER DAY BFI SOUTHBANK
14
2016 GRAND PRIX WINNER
VENUE
2016 THEME: GLOBAL 3.57 DIGITAL AT OUR CORE
400
NIGHT SUPERNOVA
650
attendees
15
November 2017
OUTSTANDING LEADER OF THE YEAR 2016 Paul Polman
BRAND OF THE YEAR 2016 Channel 4
attendees
PAST ATTENDEES Ed Lu Astronaut
Joe Wicks The Body Coach
Nicola Mendelsohn Facebook
Silvia Lagnado McDonald’s
Mark England Team GB
AMV BBDO AVIVA BACARDI BARCLAYS BBC BIRDS EYE BRITISH GAS BRITVIC BT BUPA CADBURY CAPITAL ONE CASTROL CHANNEL4 E.ON EDF ENERGY FAT FACE GOOGLE HEINEKEN HONDA HSBC ITV JWT LLOYDS BANKING GROUP MAGNERS MARKS & SPENCER MCDONALDS MICROSOFT MUSGRAVE NEWS INTERNATIONAL NEWSPAPERS NINTENDO NOKIA RECKITT BENCKISER RED BULL ROYAL MAIL SHELL SONY STARBUCKS THINKBOX 20TH CENTURY FOX
PROFESSIONAL DEVELOPMENT ONES TO WATCH THE INITIATIVE:
50
Brands
MAY
JUNE
JULY
KEY AREAS FOR DELEGATES: RELATIONSHIPS
2
Per company
FOCUS ON ME DIGITAL FIRST SHARING BEST PRACTICE
INTERNATIONAL MARKETING LEADERS PROGRAMME
DEADLINE
A SEVEN DAY PHASED LEADERSHIP DEVELOPMENT RETREAT FOR INDIVIDUALS PREPARING FOR MARKETING LEADERSHIP ROLES.
13TH JANUARY
LEADERSHIP INSPIRATION
DESIGNED TO RECOGNISE FUTURE STARS
SPEAKERS: - Steve Radcliffe - Ruth Saunders - Chris Barez Brown - Nigel Bogle
Sarah Warby Marketing Director, Sainsbury’s
Craig Inlis Ian Cranna Commercial Director, VP Marketing & Category EMEA, John Lewis Starbucks
beingBOLD
DIGITAL DAY
INNOVATION
- The single view of the customer - The internet of things - Social customer service - Mobile marketing - Virtual reality - Paid advertising and more
Kerris Bright Chief Marketing Officer, Virgin Media
“How to do smarter marketing by using other people’s ideas.”
UNLOCKING PURPOSE 2016 HOST JASON BADBURY
“How to do smarter marketing by using other people’s ideas.”
NEGOTIATION & INFLUENCE “How to do smarter marketing by using other people’s ideas.”
DIGITAL LEADERSHIP “How to do smarter marketing by using other people’s ideas.”
CONTENT ONLINE CLUBHOUSE BROWSE CASE STUDIES HAVE A MIND WORKOUT VIEW THE LATEST VIDEOS SEE WHAT’S GOING ON NEAR YOU MEET MEMBERS & SHARE IDEAS
SOCIAL MEDIA 35,000 FOLLOWERS
2,200 MEMBERS
@ themarketingsoc
PUBLICATIONS
JOIN UP JOIN IN At least 5 years experience at manager level
EXECUTIVE MEMBER £325 +VAT
Annual subscription + £175 +VAT enrolment fee
At least 7 years experience at director level
BUSINESS LEADER £375 +VAT Annual subscription + £175 +VAT enrolment fee
JOIN THE CONVERSATION
Connect your team
CORPORATE MEMBERSHIP £POA
Bespoke packages available to connect your team
Join the conversation along with our 33,000 followers on twitter @TheMarketingSoc
To discuss your options, please call James Sutcliffe on 020 8973 1363 or email james@marketingsociety.com
Members can share, discuss and connect with over 2,000 senior members in our LinkedIn group
Apply for membership online at marketingsociety.com/apply-membership
Like our newly updated Facebook page, another way of catching up on our events and content
corporate membership benefits For our corporate members (dependant on package) • Access to an influential network of the country’s most senior marketers • Access to select events free of charge • Tickets to our flagship events • 2x nominations for our #OnesToWatch initiative
package option 1
10 members
• Ticket allocation to The Marketing Society Annual Conference • A dedicated account manager to ensure you get the most out of your membership
All benefits plus: 3 x Global Conference tickets
• Complimentary copies of our member journal Market Leader
Full access to core events programme
• Select VIP invites to exclusive social member events and dinners
£10K +VAT £1k +vat per member Saving £1.5k (15%)
• Monthly complimentary copy of Campaign magazine and Marketing Week • Thought leadership and profile-raising opportunities across editorial platforms Our online benefits • Online membership to our Digital Clubhouse • Watch over 200 inspirational videos in our Cinema • Access our Library full of global marketing content including member interviews, reviews and thought-leading articles • Access to our Excellence Awards case studies • Grow your skills and have a mental workout in our Gym • Digital subscription to our quarterly journal, Market Leader • Access to all event content through our Events Gallery
option 2
20 members All benefits plus: 5 x Global Conference tickets Full access to core events programme
£17K +VAT
£850 +vat per member Saving £5.5k (25%)
PARTNERSHIP PACKAGES WHY BECOME A PARTNER?
BESPOKE £100k VALUE IF SOLD SEPARATELY £160K
TIER 1 £75k VALUE IF SOLD SEPARATELY £85K
TIER 2 £50k
VALUE IF SOLD SEPARATELY £55K
CORPORATE MEMBERSHIP
• Access to key decision makers
• Time efficient & cost effective
• Four events - three bespoke, one part of wider programme • Five memberships • Four full page advertisments in our quarterly journal Market Leader • Headline sponsor at Annual Conference & Dinner • Event bundle and content package • Three events - two bespoke, one part of wider programme • Two memberships • Two full page advertisment in our quarterly journal Market Leader • Support sponsor at Annual Conference • Event bundle and content package • Two events bespoke to you • Two memberships • One full page advertisment in our quarterly journal Market Leader • Event bundle and content package • POA - minimum 10 members
• Prestigious association
• Bespoke opportunities
MIX & MATCH
We can create bespoke packages tailored to your objectives
ANNUAL CONFERENCE
ANNUAL DINNER
£20k support £30k headline
£40k
AWARDS FOR EXCELLENCE
£35k 1 of 5 partners
? BESPOKE EVENT
FELLOWS PARTY
£20k INTERNATIONAL
£25k £POA
SOCIALS
£15k
Become a founding International Partner (Hong Kong/Singapore/Dubai/New York)
THE MARKETING SOCIETY
INSPIRING BOLDER MARKETING LEADERSHIP
James Sutcliffe james@marketingsociety.com +44 (0)20 8973 1363