BUILDING BRANDS IN A CONNECTED WORLD LUIS DI COMO EVP GLOBAL MEDIA, UNILEVER
PIONEERING FIRSTS AT UNILEVER FIRST COLOR TV AD IN UK
1969
FIRST INTERACTIVE AD
FIRST APPLE IAD
2000
2010
PIONEERING MOBILE IN EARLY 2000s
PIONEERING MOBILE OVER THE YEARS KKT – Rural Radio
Location
YouTube Needs Content
Emoji Keyboards
New Formats
Chatbots
Voice
Augmented Reality
WE ARE MARKETING IN A CONNECTED WORLD
cB4L
THE FIVE C FRAMEWORK
CONNECT CONTENT CONSUMER COMMUNITY COMMERCE
CONSUMER
CONNECT
CONTENT
COMMUNITY
COMMERCE
CONNECT
CONTENT
CONSUMER
COMMERCE
COMMUNITY
PIONEERING A RESPONSIBLE DIGITAL ECOSYSTEM
1 RESPONSIBLE PLATFORMS Only invest in platforms that protect our children and create positive societal impact
2 RESPONSIBLE CONTENT
3 RESPONSIBLE INFRASTRUCTURE Greater transparency, accountability, and One Measurement
Sustainable living brands
grew 50% faster and delivered
60% of growth
PIONEERING FOR A BRIGHTER FUTURE
THANKÂ YOU!