Out of sight, out of mind? The psychology of shopper behaviour and the neuroscience of shopper vision.
@DrTimHolmes Director of Research, Acuity Intelligence
Applied consumer neuroscience
What’s all the fuss with neuromarketing?
System 1 & System 2
Fast Automatic Biased
Slow Deliberate Reasoned
Ambiguity effect Anchoring or focalism Attentional bias Automation bias Availability heuristic Availability cascade Backfire effect Bandwagon effect
Brands
Copycats
Shoppers
copycats
Decision Fixation
20% 76%
59%
Brand
Brand &
63%
Shoppers aren’t even aware of copycats 13%
17%
Copycat
Unseen
90% Brand
Sweet Salty Sour Bitter
75%
Salty Sweet
Bitter
Sour
Sour Creamy Sweet Bitter
Sour Bitter Creamy Sweet
Nudge towards healthier eating through smart package design
Context can kill a design
+
Thanks for listening
@DrTimHolmes