Marketing Society Scotland - Future Leaders with Wire

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Gregor Hollerin BIG Partnership @marketingsocsco #futureleaders19


Pam Scobbie & Lee Beattie Wire @marketingsocsco #futureleaders19


WE ARE


A team of 32 storytellers.


Putting the right ideas in the right place at the right time.


the right ideas in the right place at the right

CREATIVIT Y


the right ideas in the right place at the right

CREATIVIT Y INSIGHT


MAKE IT FAMOUS Consumer PR & media relations

Corporate & trade PR, media relations & engagemen t

Influencer engagemen t

Content production

Events & experiential

Creative ideation & brand positioning

Digital & social amplificatio n

Trends & consumer insights

Strategic partnership managemen t

Campaign analysis & evaluation


50

AWARDS

Agency of the Year Digital Strategy Consumer Campaign Inspirational Leader Best Public Affairs Campaign Best Corporate Campaign

10bn+

92%Retention

OTS

UKWide

32Team

Best Practice Marketing Society, PRCA, CIPR, CAP


We Are Wire I Who we’ve made it famous for


In the beginning...


In LA baby, brb


I haven’t slept for a month and my breasts are leaking so we should start an agency, yeah?


We started an agency and survived. Here’s the eight reasons why‌


Mission unstoppable






I pity the fool with no business partner


Founding Members of the Gingers and Lesbians For Marketing Diversity (West of Scotland


Stand up, Stand out


Tell everyone what you expect of them and what they can expect from you


CREATIVITY MATTERS We will work hard to innovate and deliver the best and bravest creative ideas to make your business famous. These ideas will be rooted in proper insights with a clear focus on the outputs. We will not present ideas to you that we haven’t first sense-checked with our trusted contacts and/or your target audience. We’d like you to keep an open mind and trust that we’d never bring you something that hasn’t been thoroughly considered. LET’S PUSH EACH OTHER We will challenge you, help you look outside the box, share our knowledge and constantly be looking for ways to set you apart from the competition. We’d like you to help us be a better agency. Give us proper, regular feedback – good and not so good. When it’s good, it’ll inspire us to be even better. When it’s not so good it’ll challenge us to learn and adapt - and be better.


Be your own critic.

Be your own


Have money on your mind


You’ve got to have Faith



Questions

@marketingsocsco #futureleaders19


16 May 3:30pm – 6pm The Lighthouse | Glasgow

Dave King, Studio LR & D&AD trainer. Bravery in Marketing


6 June 5-7pm The Balmoral | Edinburgh Pete Markey, Chief Marketing Officer, TSB In conversation with journalist Clare English


STÄRR THURSDAY 13 JUNE 2019 HILTON, GLASGOW 6.30PM – 2AM

starawards.marketingsociety.com

#StarAwards19


SAVE THE DATE: 8 AUGUST 2019 WITH PETRA CAMERON, ROYAL BANK OF SCOTLAND


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