INTERNATIONAL MARKETING LEADERS PROGRAMME USA 2017 POWERING THE FUTURE OF MARKETING
SPONSORED BY
“I would highly recommend this program to any marketer looking to take their next level, and to find their personal voice and style as a leader!� MEGAN STEINER HSBC
INTERNATIONAL MARKETING LEADERS PROGRAMME
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The Marketing Society, together with Brand Learning, has developed the International Marketing Leaders Programme (IMLP) - a unique development experience for high potential individuals preparing for senior marketing leadership roles. The IMLP has been inspiring marketing leaders in Europe for the past 14 years, and the past 3 years in Asia. Following a successful launch in North America in 2016, the program returns this fall with the aim of preparing senior marketers for the role of Marketing Director or leader of a substantial team. OUR MISSION To equip today’s emerging Marketing Leaders with the foresight, self-awareness, expertise and commitment to shape the next age in Marketing and to build a new generation of Customer-Centered Leaders. THE IMLP IS THE ONLY MARKETING LEADERSHIP PROGRAM FOR EMERGING MARKETING LEADERS THAT • Is delivered by, and is based on, senior marketers’ real experiences, successes and failures in established and entrepreneurial organizations. • Follows a unique dual-focus curriculum that builds marketing leadership skills (the doing) and inspires new mindsets and behaviors (the being) through selfdiscovery. • Is based on the principles of CustomerCentered Leadership, the foundation of future-proofed Marketing.
SELECTION OF PARTICIPANTS • The program is designed for experienced marketers identified as having the potential to fill senior marketing leadership positions within the next two years. • To ensure participants have compatible levels of experience and seniority, sponsorship from a leader within the business is required. • Applicants should currently be leading a small to medium sized marketing team. • Applicants should be able to point to at least one marketing case history that can demonstrate their ability to make a difference in the marketplace. PARTICIPANTS • With no more than 24 participants, the IMLP provides an open, intimate dialogue between participants and today’s most forward thinking marketers and business people. • Participants will leave the program better prepared to inspire, engage and enable people throughout an organization to foresee the changing times, create better experiences and better value for customers, and to groom the next generation of marketers. APPLICATION FEE • $10,000 • Includes hotel and meals • Marketing Society membership included
APPLICATIONS CURRENTLY BEING ACCEPTED.
INTERNATIONAL MARKETING LEADERS PROGRAMME The International Marketing Leadership Programme combines stimulating leadership experiences from a dozen of today’s esteemed Marketing Leaders with thoughtful self-reflection sessions in an immersive, 5- day program divided into 2 modules.
MODULE 1: INSIGHT, PURPOSE AND PARTNERSHIP
MODULE 2: PERFORMANCE & POWERING THE FUTURE OF MARKETING
SEPTEMBER 11-13, 2017
OCTOBER 16-17, 2017
GENERATING INSIGHT What the future of marketing and business looks like; a deep dive into the new ways of generating strategic consumer understanding; the discovery of one’s own personal values as a basis for becoming a leader.
DRIVING PERFORMANCE How to deliver financial, customer and team performance; the skills to set the right metrics and the positive, resilient mindset needed to make things happen.
DEFINING PURPOSE Establishing an inter-related sense of personal, team and brand purpose to drive internal commitment and external customer engagement.
CASE STUDY Playing the role of an incoming CMO, delegates address the real-life challenges this business actually confronts.
BUILDING PARTNERSHIP Nurturing authentic relationships, collaborations and supporters internally and externally; leading agency partnerships with insight and purpose.
POWERING THE FUTURE OF MARKETING What it takes as a leader to deliver success in the future , both personally and for the business; candid discussion and selfdiscovery about dealing with the inevitable successes, failures and challenges.
INTERNATIONAL MARKETING LEADERS PROGRAMME LAST YEAR’S SPEAKERS INCLUDED: COLIN ABRAHAM, President Lubricants, Americas Shell
TOBY LEE, Chief Marketing Officer Thomson Reuters Legal
ANDY BIRD, Group Executive Director & Co-Founder Brand Learning
SIMON LOWDEN, President, Global Snacks Group and Global Insights PepsiCo
ROBERT CANDELINO, VP Haircare Unilever
VINEET MEHRA, President - Global Marketing Services Johnson & Johnson
ELLEN FINN, Client Capability VP Brand Learning
MARK SPEICHERT, Global Client Partner Google
PEPPER EVANS, Former VP American Express
MICHELLE FROAH, VP Marketing Excellence Samsung
ESTHER LEE, Global Chief Marketing Officer MetLife
RASHMY CHATTERJEE, Chief Marketing Officer IBM
SCOTT TOWNSEND, Executive Group Director Oglivy
WHAT PARTICIPANTS ARE SAYING: “You will learn something about yourself and be a better leader, increasing your confidence to be bold and take risks.” WENDY HELLER, IBM
“I’m moving into a new role and used my personal learnings during this course to share my purpose and leadership style with my new team right at the start. Very powerful and my team was so appreciative.” BREE SANDLIN, Shell
“Great program thanks in equal parts to the facilitators, the speakers, and the other attendees. Very engaging and constructive.”
“The program bridges the philosophical with the practical- and does so in the context of today’s marketing environment.”
MICHAEL STEFANSKI, MetLife
ALEX CHANG, Samsung
CONTACT INFORMATION To apply or to find out more about the International Marketing Leaders Programme, call or email Jamie Bachar: +1 646 586 9745 jamie.bachar@brandlearning.com Venue Greater New York area (exact location TBD)
THE MARKETING SOCIETY 8 WALDEGRAVE ROAD TEDDINGTON MIDDLESEX TW11 8GT + 44 20 8973 1700 WWW.MARKETINGSOCIETY.COM
BRAND LEARNING INC 80 BROAD STREET SUITE 2101 NEW YORK, NY 10004 UNITED STATES + 1 212 392 4898 WWW.BRANDLEARNING.COM