#inspiringminds
Hilary Joiner Creative Director Stripe Communications
INSPIRING CREATIVITY
‘CREATIVITY ESSENTIALLY SCARES PEOPLE’ Mark Gorman , THINK HARD
ANON, acme industry professional
CREATIVITY AT STRIPE PR EXPERIENTIAL
DIGITAL
BRAND
SOCIAL
CREATIVE PROBLEM SOLVING
CONTENT CREATION & MANAGEMENT
PARTNERSHIPS
INTERNAL COMMS
INFLUENCE
STRATEGY
CREATIVE
THE TOP 5 CREATIVE CRIBS
1. BE ORIGINAL
1. BE ORIGINAL
TAKE SOMETHING & MAKE IT YOUR OWN.
2. BE REACTIVE
2. BE REACTIVE
BE THERE. BE AWARE.
3. CONCEPT & CRAFT
3. CONCEPT & CRAFT TREAT THE MESSAGE RIGHT. MAKE IT GROW.
4. BE INNOVATIVE
4. BE INNOVATIVE
BE FIRST. BE REMEMBERED.
5. MISTAKES ARE GOOD (H.W.C)
5. MISTAKES ARE GOOD (H.W.C)
DON’T ACCEPT GOOD. MAKE IT GREAT.
QUESTIONS? THANK YOU
#inspiringminds
Mark Gorman Head of Thinking Think Hard
Creativity in Edinburgh. My part in its downfall.
STV training Day 1 How not to kill your clients August 2nd 2016 @Markagorman
What is Creative Edinburgh? •
A network for Creative Industry professionals with three main pillars of activity – Building community – Supporting growth – Advocating locally, nationally and internationally
•
An event organiser – – – –
• •
Creative Circles Talking Heads Creative and Corporate Love Sustaining Creative careers
A mentor An international affiliation – – – – –
The European Creative Hubs Network Shenzen Creative Ontario Abuja Creative Hub AHRC Creative Clusters with Edinburgh University and the City Deal
Creativity in a suit • Tips on how to use creativity in your job
How to unlock your inner creativity
Go to all the best shows.
Ask me to present the strategy manifesto in your workplace
1. Have you clearly identified the target audience? 2. Is the proposition distinctive and single-minded? 3. Have you clearly defined an appropriate tone of voice? 4. Is the medium appropriate for the task? 5. Have you clearly described the product? 6. Have you outlined a clear call to action? 7. Can you demonstrate the product’s performance? 8. Is the budget crystal clear? 9. Have you supplied the correct branding 10.Are the objectives realistic and achievable? 11.Are you performing and communicating as a team?
How it all went Pete Tong • • • • • • • •
Inappropriate medium No clear call to action Tone of voice DISASTROUS Cost too much Wooly definition of product Questionably legal decent honest and truthful Debatable target audience In fighting
Find me at Thinkhard.wordpress.com or markgorman@btopenworld.com @markagorman
#inspiringminds
Rod Gillies
Head of Innovation & Brand Incubation
Whyte & Mackay
Rod Gillies Head of Innovation & Brand Incubation Whyte & Mackay @thatrodgilliesbloke
A portfolio of leading brands since 1844
BULLSHIT
1,560
People
Setting
Process
PEOPLE
SETTING
PROCESS
Mixed bucket
INSPIRING DIVERSITY SEPTEMBER INSPIRING DIVERSITYAROUND AROUND THE WORLD – 27 27 SEPTEMBER
INSPIRING RESULTS When: 8 November 2018 4pm – 6pm Where: Strathclyde University Chair: • Claire Prentice, Scottish Government Speakers: • Keli Mitchell, Frame • Gill Jarvie, ROM • Paul Mason, PUNK • Lindsey Clay, Thinkbox
29th November 2018, The Sheraton Hotel
#inspiringminds
FEEL FREE TO STAY AND CHAT TO OUR SPEAKERS & ENJOY A DRINK!