INTERNATIONAL MARKETING LEADERS PROGRAMME EUROPE 2017 INSPIRING GREAT MARKETING LEADERS
BROUGHT TO YOU BY
IN PARTNERSHIP WITH
SPONSORED BY
CONTENTS Introduction 1
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International Marketing Leaders Programme
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Inspiring Bolder Marketing Leadership
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Programme Outline
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Module 1: Inspiring Purpose
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Speaker Biographies
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Module 2: Building Partnerships
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Speaker Biographies
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Module 3: Delivering Performance
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Speaker Biographies
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Selection of Participants
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Booking Information, Cost and How To Apply
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INTRODUCTION The Marketing Society, together with Brand Learning, has developed the International Marketing Leaders Programme as a unique development experience for high potential individuals who are preparing for senior marketing leadership roles. Now in its 14th year, the programme blends both marketing and people leadership skill development. It is delivered by eminent industry leaders and leadership experts and is designed to help shape the great global marketing leaders of tomorrow.
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THIS YEAR’S SPEAKERS INCLUDE: NINA BIBBY, Chief Marketing Officer O2 Telefónica
BRIDGET JACKSON, Director of Corporate Sustainability PwC
KERRIS BRIGHT, Chief Marketing Officer Virgin Media
ALISTAIR MACROW, Senior Vice President & Chief Marketing Officer McDonald’s
JAMES BRETT, Founder Plant for Peace
JILL MCDONALD, Chief Executive Halfords
HUGH BURKITT, Chief Executive The Marketing Society IAN CRANNA, Vice President Marketing & Category EMEA Starbucks MARTIN DEBOO, Senior Vice President Jefferies PETER DUFFY, Chief Commercial Officer easyJet CRAIG INGLIS, Customer Director John Lewis
RUSSELL POCOCK, Group Leadership Capability Director Brand Learning CILLA SNOWBALL CBE, Group Chairman & Group Chief Executive Officer AMVBBDO ANNI TOWNEND, Leadership Consultant Steve Radcliffe Associates SARAH WARBY, Marketing Director Sainsbury’s KEITH WEED, Chief Marketing & Communications Officer Unilever DAVID WHELDON, Chief Marketing Officer RBS
INTERNATIONAL MARKETING LEADERS PROGRAMME
The International Marketing Leaders Programme, is designed for senior marketers and aims to prepare them for a role as a Marketing Director or leader of a substantial team. Such roles present a variety of new and exciting challenges. 2
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A UNIQUE PROGRAMME The programme has been devised following intensive consultation with world renowned marketing leaders and draws on the experiences, challenges and difficulties they encountered. It also harnesses the experience of The Marketing Society’s senior members and Fellows, and utilises the capability development skills of Brand Learning. The programme addresses the strategic, commercial and leadership challenges facing senior marketers and their teams today. It is designed around Brand Learning’s CustomerCentred Leadership Framework and the fine balance between ‘being’ (behavioural skills) and ‘doing’ (technical skills). Particular emphasis is placed on the changing role of marketing and the impact this has on the strategic and commercial agenda, the challenges of marketing in the digital age and the leadership skills needed to succeed in a fast-changing world.
WHO WILL BENEFIT? Marketers in middle/senior line management positions who have been identified by their employers as likely candidates for more senior marketing leadership roles. PROGRAMME OBJECTIVES 1. To provide insights and tools to help marketers handle the challenges involved in succeeding as a marketing leader. 2. To strengthen the strategic marketing skills and leadership behaviours of senior marketers. 3. To build awareness of best practice marketing activity and marketing leadership in a range of other companies and industry sectors. 4. To support each other in the development of a personalised marketing leadership action plan.
INSPIRING BOLDER MARKETING LEADERSHIP
The Marketing Society, founded 57 years ago, now has a membership of over 3,000 senior marketers in Europe, Asia and the Middle East and has become one of the most influential drivers of marketing in the business community. The Society challenges its members to become bolder marketing leaders by pursuing its purpose, championing customers and mobilising the organisation.
DEVELOPING HIGH PERFORMANCE MARKETERS Our definition of marketing is to create sustainable growth by understanding, anticipating and satisfying customer needs. Our professional development programme is designed to give you the tools and advice you need to develop your career. It will help you keep up-to-date, learn from peers and leading experts and inspire you to become a better marketer. The programme is delivered in partnership with two leading global consultancies; Steve Radcliffe Associates and Brand Learning, who specialise in leadership development and lifting marketing capabilities to drive customer-centred growth. ABOUT STEVE RADCLIFFE ASSOCIATES Steve Radcliffe is the creator of the Future Engage - Deliver (FED) approach to developing leadership, described by The Times as ‘the no-nonsense approach, shaking up the world of leadership’. Anni is a lead consultant of Steve Radcliffe Associates (SRA) and has designed and delivered leadership development programmes using the FED approach with dozens of business leaders in organisations including Alliance Boots, the Department of Work and Pensions, E.ON, Marie Curie, NHS, Unilever and Weightman’s. ‘Leadership Plain and Simple’, by Steve Radcliffe, has been Amazon UK’s number one selling leadership book for the last three years. www.futureengagedeliver.com
ABOUT BRAND LEARNING Brand Learning is the leading global consultancy focused on lifting the capabilities of people and organisations to drive customercentred growth. Brand Learning supports over 160 multinational companies across 60 countries, equipping them to create better customer experiences and value. They help teams to work better cross-functionally, as well as to achieve deep functional excellence in marketing, customer development, sales. leadership, HR and digital. www.brandlearning.com
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“An inspirational and rare opportunity to connect with likeminded people, hear from some of marketing’s greatest and learn in a well facilitated environment.” LAURA PILLER HSBC
PROGRAMME OUTLINE
The 2017 programme provides an outstanding opportunity for you to benefit from the experience of some of the most admired leaders and experts in marketing today. Russell Pocock from Brand Learning will lead you through the programme with support from leadership coach, Anni Townend from Steve Radcliffe Associates. PRE-WORK PROGRAMME PREPARATION (FEBRUARY 2017) • Agree personal objectives and plan for embedding learning with senior internal company sponsors and colleagues. • Selected pre-reading. MODULE 1 INSPIRING PURPOSE (1 - 3 MARCH 2017) • Interactive seminars led by senior marketing leaders in blue chip companies, as well as marketing capability and leadership specialists. • Blend of practical case studies, applied learning exercises and management concepts. • Understanding your own personal leadership style and insights into your values and beliefs. • Best practice sharing on latest trends around customer insights. • Defining an inspiring purpose for you as a leader, for your team and organisation. • Personal marketing leadership action planning. • Contributors include senior business leaders and experts from Sainsbury’s, RBS, McDonald’s and easyJet.
MODULE 2 BUILDING PARTNERSHIPS (6 - 7 APRIL 2017) • Interactive sessions focused on understanding what it takes marketers to lead for commercial success by engaging external and internal stakeholders with a defined purpose. • How to connect the customer, brand and commercial agendas to drive sustainable growth. • Contributors include AMVBBDO, Plant for Peace and O2 Telefonica. MODULE 3 DELIVERING PERFORMANCE (18 - 19 MAY 2017) • Interactive seminars focused on meeting the challenges of marketing in the evolving global environment. • Creating value for customers by delivering an integrated brand experience. • Understanding the role marketers play in driving stakeholder value. • Distillation of key learnings from the programme. • Contributors include Jefferies and Unilever. REFRESHER DAY (OCTOBER 2017) The refresher day will be held four months later in early October and will centre around reflecting and refocusing on participants’
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MODULE 1
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INSPIRING PURPOSE 1 - 3 MARCH 2017 The first module is highly stimulating. We kick-off the programme with an introduction to marketing leadership and discuss the importance of creating an inspiring sense of purpose for oneself, the team and organisation. Across the three days, participants will be inspired by marketing leaders from blue chip organisations and spend time exploring their own leadership styles, challenges and opportunities.
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DAY 1: INTRODUCTION TO CUSTOMER-CENTRED LEADERSHIP & INSIGHT
MORNING
WELCOME AND PARTICIPANT INTRODUCTIONS Hugh Burkitt, Chief Executive - The Marketing Society Russell Pocock, Group Leadership Capability Director - Brand Learning Anni Townend, Leadership Consultant - Steve Radcliffe Associates WHAT IS MARKETING LEADERSHIP? Sarah Warby, Marketing Director - Sainsbury’s The Marketing Society’s ‘Marketing Leader of the Year 2013’ gives her personal perspectives on the nature of marketing leadership, reflecting on how to leverage customer insights and her own personal values.
AFTERNOON
GROUP EXERCISE AND DE-BRIEF Delegates define their individual marketing leadership objectives and the implications for their roles. GREAT PERSONAL INSIGHT Anni Townend, Leadership Consultant - Steve Radcliffe Associates Top leadership coach Anni Townend gives an introduction to models of leadership styles and development, encouraging personal insights. Participants will discover that they have a choice of leadership styles and understand which one will be most effective for them. LEADING FOR CUSTOMER INSIGHT Alistair Macrow, Senior Vice President & Chief Marketing Officer McDonald’s The Marketing Society’s ‘Marketing Leader of the Year 2016’ will discuss his own journey as a marketing leader and what this has taught him about how to generate and apply insight to drive a customer-centric organisation.
EVENING
NETWORKING DINNER
MODULE 1 INSPIRING PURPOSE 1 - 3 MARCH 2017
DAY 2: DEFINING A PURPOSE MORNING
LEADING WITH PURPOSE David Wheldon, Chief Marketing Officer - RBS David explores the expectations and accountabilities of a marketing leader focusing on using purpose to drive engagement and performance. He will do this in relation to the commercial agenda utilising his experience in his role at RBS and other major companies such as Barclays, Vodafone and Coca-Cola. DEFINING YOUR PERSONAL PURPOSE Anni Townend, Leadership Consultant - Steve Radcliffe Associates Anni shares some unique frameworks and techniques, working with delegates to define their own personal purpose and the impact it has on others.
AFTERNOON
BRANDING WITH PURPOSE Kerris Bright, Chief Marketing Officer - Virgin Media Kerris will explore the importance of purpose in providing strategic direction for a brand as well as helping to engage customers, employees and stakeholders. In this session she will share personal examples of developing brands with purpose, and how connecting their personal purpose, has helped her to shape her own leadership journey. LEADING FOR SUSTAINABILITY Bridget Jackson, Director of Corporate Sustainability - PwC Bridget will challenge the delegates to think about the potential role they should play to establish sustainsbility as a primary focus for brands and organisations as they look to the future.
EARLY EVENING
PRE-DINNER DISCUSSION Craig Inglis, Customer Director - John Lewis Craig will share his personal perspectives on the secrets of successful career development as a marketing leader.
EVENING
NETWORKING DINNER
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MODULE 1 INSPIRING PURPOSE 1 - 3 MARCH 2017
DAY 3: LEADING IN PRACTICE
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MORNING
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BEING YOUR BEST AS A LEADER Anni Townend, Leadership Consultant - Steve Radcliffe Associates In this session Anni focuses on self-awareness, helping participants to be at their best more often. EASYJET CASE STUDY AND GROUP WORK Peter Duffy, Group Commercial Director - Chief Commercial Officer - easyJet Delegates work on a case study learning from the challenges that Peter faced when he joined easyJet as Marketing Director.
AFTERNOON
CASE STUDY CONCLUSION Individual groups feed back their conclusions on the easyJet case study and Peter reveals what actually happened and the key lessons learned. PERSONAL ACTION PLANNING, MODULE 1 REVIEW Participants relate their learning from the workshop back to the issues they face on the job. CLOSE
SPEAKER BIOGRAPHIES
HUGH BURKITT Chief Executive, The Marketing Society Hugh began his marketing career as a Unilever trainee at Birds Eye Foods and progressed via the Manchester Business School to Collett Dickenson Pearce. He spent thirty years in advertising, founding the agency Burkitt Weinreich Bryant in 1986, and retiring in 2002 as Chairman of Burkitt DDB. He is a trustee of Barnardo’s.
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KERRIS BRIGHT Chief Marketing Officer, Virgin Media Virgin Media has appointed Kerris Bright as chief marketing officer to lead an expanded marketing department with a remit which now adds data, insight and analytics to brand management and customer marketing. Kerris has most recently worked in private equity, but is best known for overseeing the ‘To Fly, To Serve’ campaign as head of global marketing for British Airways. She has held senior marketing roles at bathroom company Ideal Standard, manufacturing firm AkzoNobel and Unilever.
PETER DUFFY Chief Commercial Officer, easyJet In October 2016 Peter was promoted to Chief Commercial Officer, prior to this, Peter was responsible for brand and marketing services, digital, customer relationship management, insight, customer operations, experience and business. Peter joined easyJet in February 2011 as Marketing Director. In his earlier career Peter was Marketing Director for Audi in the UK and Marketing Services Director at Barclays. Peter has a degree in Economics and an MBA.
CRAIG INGLIS Customer Director, John Lewis Craig started his career in 1992 as a marketing graduate trainee at Thomson Holidays, leading to a role as a Product Manager. Craig joined Virgin in 1997, where he rose to become Sales and Marketing Director of Virgin Trains. He joined John Lewis in March 2008, where as Marketing Director he presided over an overhaul of the retailer’s customer and marketing strategies, helping to drive market-beating performance over many years. He is best known for the high profile campaigns he has been behind, including ‘Always A Woman’, ‘The Long Wait’ and ‘Monty’s Christmas’. The brand has gone from strength to strength under his tenure, winning numerous awards including The Marketing Society’s Brand of the Year in 2010 and 2011, the IPA Effectiveness Grand Prix in 2012 and Cannes Lions Grand Prix in 2013, 2015 and 2016. In September 2015, Craig was promoted to the main Board at John Lewis, becoming Customer Director and taking on responsibility for customer experience alongside his marketing, insight, CSR and internal comms responsibilities.
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SPEAKER BIOGRAPHIES
BRIDGET JACKSON Director of Corporate Sustainability, PwC
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Responsible for the firm’s internal corporate sustainability strategy, Bridget focuses on innovation and behaviour change for better sustainability performance. Programmes include: PwC’s ‘Building our Blueprint for Better Business’ programme, creating a permission-based marketing programme that reaches over 7,000 employees to use an online meetings tool as an alternative to travel, and reduce PwC’s carbon emissions; an award winning online training course to create a sustainability mind-set amongst employees; publishing the world’s first ‘total impact report’, monetising PwC’s economic, tax, social and environmental impacts. PwC achieved zero waste to landfill in 2012, and Bridget is now working to help the firm establish circular economy principles for the materials it uses, sharing PwC’s lessons in a series of ‘Going Circular’ videos. Bridget has been a Fellow of The Marketing Society for many years, was recognised as a “Responsible Business Game Changer” by BITC in 2012, was appointed as a commissioner on the London Sustainable Development Commission in 2015 and also became a fellow of the newly established Institute for Corporate Responsibility and Sustainability (ICSR) this year.
RUSSELL POCOCK Group Leadership Capability Director,
Brand Learning Russell re-joined Brand Learning in 2016 having built his expertise over 20 years in both consulting and client-side roles; from launching Sensodyne Pronamel at GSK, leading major clients such as Sony and AstraZeneca at Brand Learning to delivering award winning change at the City & Guilds Group in both marketing and global commercial leadership roles. Russell has a reputation for leading transformational change having delivered major turnaround projects on the City & Guilds brand and commercial business internationally working across Europe, Middle East, Africa, South and East Asia. The Marketing Society Award for Excellence was won under his leadership and he led City & Guilds into the Top 100 Superbrands for the first time. Russell is now Group Leadership Capability Director at Brand Learning; supporting major clients, the International Marketing Leaders Programme and our thought leadership in this critical area for business growth. Russell graduated with a Management Degree from Brunel University and is a qualified executive coach with the EMCC.
SPEAKER BIOGRAPHIES
ANNI TOWNEND Leadership Consultant, Steve Radcliffe Associates Anni has been working with leaders, their teams and groups in organisations for over 20 years as a consultant, facilitator and coach. For the past ten years, as an associate of Steve Radcliffe Associates, she has been helping leaders grow their leadership using the Future - Engage - Deliver approach, a fast and simple way to lead organisational change through people. She helps leaders get clear on the future they are leading for (their purpose) guided by what matters to them (their values and beliefs) and then to engage others in co-creating that future, through true partnership together, delivering outstanding performance. She is the author of ‘Assertiveness and Diversity’ and is currently working on her next book entitled ‘The 6 C’s Bold Leadership: Confidence, Courage, Compassion, Commitment, Connection and Community’.
SARAH WARBY Marketing Director, Sainsbury’s Sarah joined Sainsbury’s and the Operating Board in 2012 as Marketing Director. She has full responsibility for all Sainsbury’s marketing activity and brand communications, non-food marketing, customer insights and loyalty. Sarah previously held a number of senior positions at Heineken including UK Marketing Director, where she was responsible for a number of the UK’s most highprofile FMCG brands. Prior to this she was Innovation Director at Heineken where she led the combined technical and marketing team. Earlier in her career, Sarah worked for several marketing agencies and was a graduate at Unilever.
DAVID WHELDON Chief Marketing Officer, RBS David joined RBS in 2015. Previous to this he held the position of Managing Director of Brand and Marketing at Barclays. Starting at Saatchi & Saatchi as a graduate trainee he rose to be a Group Account Director. He was recruited to the role of Global Director and VP of Advertising for Coca-Cola based in Atlanta. David returned to the agency world as President of BBDO Europe. He then joined Tempus as a main board director and CEO of Tempus Partners. When Tempus were purchased by WPP David set up Team Vodafone for WPP. He joined Vodafone in mid-2004 as Global Director of Brand and Marketing Communications and became the CEO of VIML (Vodafone Ireland Marketing LTD) in January 2008 based in Dublin. David left Vodafone in September 2010 returning to live and work in London. He joined Barclays in January 2012 as Managing Director of Brand, Reputation and Citizenship. David became President of the World Federation of Advertisers in March 2015. He is a Fellow of The Marketing Society and a council member of the MGGB.
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“A unique opportunity to learn from industry leaders and build a valuable support network of friends” KEVIN VERBRUGGEN WEETABIX
MODULE 2 BUILDING PARTNERSHIPS 6 - 7 APRIL 2017
World-Class Marketing Leaders connect personal, customer, brand and commercial agendas to drive sustainable growth for their organisations. In these organisations, the scope of marketing goes beyond a department and drives the whole business. In this module, we focus on what it takes to engage customers and colleagues across the business to create customer value and drive commercial success. Across two days, participants will experience first-hand how to be successful in the boardroom and throughout the organisation. DAY 1: BUILDING PARTNERSHIPS MORNING
BEING ENGAGING Anni Townend, Leadership Consultant - Steve Radcliffe Associates LEADING THROUGH PARTNERSHIPS Nina Bibby, Chief Marketing Officer - O2 Telefónica Nina will share her learnings on how to successfully build partnerships across various departments and the challenges she’s faced in doing so.
AFTERNOON
BUILDING STRONG PARTNERSHIPS Anni Townend, Leadership Consultant - Steve Radcliffe Associates Anni introduces some concepts and trends to help delegates build bigger relationships and partnerships with their colleagues. LEADING AGENCY PARTNERSHIPS Cilla Snowball CBE, Group Chairman & Group CEO - AMVBBDO In this session, Cilla will explore how marketing leaders can build better, more effective relationships with their agency partners.
EARLY EVENING
PRE-DINNER DISCUSSION - A STORY OF TRUE INSPIRATION James Brett, Founder - Plant for Peace James shares his inspirational journey in setting up Plant for Peace.
EVENING
NETWORKING DINNER
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MODULE 2 BUILDING PARTNERSHIPS 6 - 7 APRIL 2017
DAY 2: BUILDING PARTNERSHIPS MORNING
MANAGING YOUR LIGHT AND SHADOW Anni Townend, Leadership Consultant - Steve Radcliffe Associates BUILDING PARTNERSHIPS ACROSS COUNTRIES AND FUNCTIONS Ian Cranna, Vice President Marketing & Category EMEA - Starbucks Ian shares his learnings on how to successfully build partnerships across countries and the challenges he has faced in doing so.
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AFTERNOON
ENGAGING THE BOARD Jill McDonald, Chief Executive - Halfords Jill will discuss her journey and what her experiences have taught her about leadership as well as how she leveraged those learnings to engage board members and other key internal stakeholders. PERSONAL ACTION PLANNING, MODULE 2 REVIEW Participants relate their learnings from the workshop back to the issues they face on the job. CLOSE
SPEAKER BIOGRAPHIES
NINA BIBBY Chief Marketing Officer, O2 Telefónica Nina is the Chief Marketing Officer at O2 (Telefónica UK), with commercial profit and loss accountability for the consumer mobile business. She also has responsibility for brand, marketing communications, customer experience & strategy, devices and sustainability. Nina joined Telefónica UK from Barclaycard, where as CMO she sat on the Executive Committee and oversaw the launch of innovations such as Payband and Bespoke Offers. Prior to Barclaycard, Nina was SVP of Global Brand Management at IHG, where she led the successful re-launch of Holiday Inn, the largest of its kind in the hospitality industry. Before that, Nina held a variety of roles at Diageo over 9 years including Commercial Strategy Director, Brand Director for Baileys and Pimms and Global Brand Director of Reserve Brands. Nina has an MBA from INSEAD and her early career after business school was in consulting. Nina is also a non-executive Director of Barratt Developments plc, a member of the British Airways International Business Advisory Board, a member of WACL and a Fellow of The Marketing Society.
JAMES BRETT Founder, Plant for Peace As founder of Plant for Peace, James has overseen the development of the Plant for Peace strategy since early 2007. In 1999, he founded the first commercial pomegranate juice drink in UK and Europe and has developed numerous innovative product ideas including the first Plant for Peace product range from Afghanistan. His passion for change has led him on a remarkable journey, determining the Plant for Peace strategy involving all parties such as Tribal Elders, farmers, Taliban, Government of Afghanistan, multinational food companies, donors and Royal families. James’ drive and motivation stem from his life’s experiences and his respect for the less fortunate, the environment and nature, as well as understanding the importance of the connection between people and a natural food chain.
IAN CRANNA Vice President Marketing & Category EMEA, Starbucks Ian oversees all marketing activities and category management across 2000 stores in 34 markets. Prior to this role, Ian was VP Marketing & Category for Starbucks UK (2012-2014). Ian joined Starbucks in 2004 and brought a strong mix of international experience having undertaken roles in trading and marketing in the UK, France, US and Netherlands. In May 2008, he moved to Seattle where he became director of food for Starbucks, before leading the Frappuccino© brand pre-launch and developing a deeper understanding of the business globally. Previously, Ian held a variety of positions at leading retail brands - Head of Trading for Habitat UK & France, Manager Inventory Planning and Retail Liaison for Warnaco, and Merchandise Manager for BHS.
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SPEAKER BIOGRAPHIES
JILL MCDONALD Chief Executive, Halfords
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Jill joined Halfords as Group Chief Executive in May 2015. Prior to that Jill spent 5 years at McDonald’s as CEO, UK President, North West Division, having originally joined as Chief Marketing Officer UK & Northern Europe in 2006. During Jill’s tenure, the public perception of the McDonald’s brand and business was transformed in the UK with strong investment in menu, customer insight and experience, and colleague development, leading to consistently impressive results. Jill has in-depth consumer experience, having previously worked in a number of marketing and management roles at Colgate Palmolive and British Airways. Jill is also a Non-Executive Director of the Inter-Continental Hotels Group.
CILLA SNOWBALL CBE Group Chairman & Group CEO, AMVBBDO Cilla joined AMV in 1992 as the agency’s first New Business Director. 22 years later, she now oversees the four companies that comprise the AMV Group in the UK – AMVBBDO, Proximity, Redwood and Fishburn. Cilla chairs the Advertising Association and sits on the boards of BBDO Worldwide, Comic Relief and the Women’s Business Council. She was awarded the CBE in the 2009 New Year Honours list for services to the advertising industry. She is one of the BBC Woman’s Hour ‘100 most powerful women in the UK’, The Sunday Times/Debrett’s ‘500 most influential Britons’ and an Advertising Age ‘Woman to Watch’.
“The IMLP is by far the best course I’ve ever been on. The tools and practical learning you receive to help you become a better leader is outstanding” RACHEL SWIFT JOHN LEWIS
MODULE 3 DELIVERING PERFORMANCE 18 -19 MAY 2017
The final module incorporates a stimulating day on the challenges of delivering personal and financial performance, as well as the critical final session: pulling the programme together around personal leadership action plans.
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DAY 1: DELIVERING PERFORMANCE MORNING
PERFORMING AT YOUR BEST AS A LEADER Anni Townend, Leadership Consultant - Steve Radcliffe Associates Anni shares her perspective and some useful tools and techniques to enable delegates to better manage their limiting beliefs.
AFTERNOON
A VIEW FROM THE CITY Martin Deboo, Senior Vice President - Jefferies An interactive session which will focus on what marketing leaders can do to influence the commercial performance of their business when it comes to shareholders and the external financial community. DRIVING COMMERCIAL PERFORMANCE A senior leader will share their perspectives on the role marketers can play in driving business performance and the ways in which they need to bring commercial edge to their strategic and operational activities.
EVENING
NETWORKING DINNER
MODULE 3 DELIVERING PERFORMANCE 18 - 19 MAY 2017
DAY 2: DELIVERING PERFORMANCE MORNING
MARKETING, LEADERSHIP & MARKETING LEADERSHIP Keith Weed, Chief Marketing & Communications Officer - Unilever Keith pulls the programme together with stimulating thoughts on marketing, leadership and marketing leadership in delivering performance. GROUP SESSION - DELIVERING THROUGH OTHERS Anni Townend, Leadership Consultant - Steve Radcliffe Associates Anni will continue to evolve participants’ leadership skills based upon the successes and challenges highlighted throughout the programme.
AFTERNOON
PERSONAL MARKETING LEADERSHIP ACTION PLANNING Russell Pocock, Group Leadership Capability Director Brand Learning Russell will run a session designed to shape the key learnings from the programme. Participants will then have the opportunity to review personal action plans from Modules 1, 2 and 3 and evolve them, ready to go back into their businesses and take the next step on the journey to becoming great marketing leaders. CLOSE
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SPEAKER BIOGRAPHIES
SPEAKER BIOGRAPHIES
MARTIN DEBOO Senior Vice President, Jefferies Martin is the Consumer Goods Analyst at investment bank Jefferies in London, where he makes investment recommendations on major consumer goods firms including Unilever, Diageo and Reckitt Benckiser. In a 30+ year career, Martin has cultivated a ‘360 degree’ perspective on the consumer goods industry via roles in finance (Investec and now Jefferies), consulting (OC&C) and advertising (BMP & Publicis), where his career started in the 1980s.
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KEITH WEED Chief Marketing & Communications Officer, Unilever As CMCO, Keith is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions. His responsibilities are aligned to support Unilever’s vision: to double the size of the business while reducing its environmental footprint and increasing positive social impact. Keith sees sustainability as a driver of consumer-led profitable growth (USLP) and has also pioneered new ways of integrating sustainability into the business. Keith has led a step change in marketing. His other interests include: Chair, Consumer Industry Board at the World Economic Forum; Chair, member of the Prince of Wales’ Corporate Leaders Group and the Facebook Global Client Council and Fellow of The Marketing Society.
SELECTION OF PARTICIPANTS DELIVERING PERFORMANCE 18 - 19 MAY 2017
• The programme is designed for experienced marketers who have been identified as having the potential to fill senior marketing leadership positions within the next two years. • To ensure participants have compatible levels of experience and seniority, sponsorship from a leader within the business is required. • We are seeking applications from individuals who have been working in a marketing role for a minimum of five years, who are familiar with all the basic skills of marketing and who will probably already be leading a small to mediumsized marketing team. • Applicants should be able to point to at least one marketing case history that can demonstrate their ability to make a difference in the market place. • The cost per participant will be £9,000+ VAT. This will include food and accommodation for two nights during the initial workshop; one night on Module 2 and one night on Module 3 (between day one and day two).
• For members of The Marketing Society, a complimentary renewal is included as part of the programme. For non-members, a years’ complimentary membership is rewarded upon completion of the course. • There are no restrictions on the type of business applicants are working in at present. We welcome a diversity of backgrounds. However, preference will be given to applicants from companies with a reputation for high standards of management. • The maximum number of participants in 2017 will be 24. • Applications must be submitted by 13 January 2017. We will let applicants know if they have been accepted onto the course no later than 20 January 2017.
BOOKING INFORMATION To apply or to find out more about the International Marketing Leaders Programme, call or email Natasha Rycroft at The Marketing Society or Stacey Sheridan at Brand Learning: 020 8973 1356 020 8614 8585 natasha@marketingsociety.com stacey.sheridan@brandlearning.com Alternatively, you can download an application form: www.marketingsociety.com/the-gym/international-mlp-europe Venue Warren House, Kingston upon Thames, Surrey, KT2 7HY
THE MARKETING SOCIETY 8 WALDEGRAVE ROAD TEDDINGTON MIDDLESEX TW11 8GT + 44 20 8973 1700 WWW.MARKETINGSOCIETY.COM
BRAND LEARNING LTD BURGOINE QUAY 8 LOWER TEDDINGTON ROAD HAMPTON WICK KT1 4ER + 44 208 614 8150 WWW.BRANDLEARNING.COM