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INSPIRING BRIEFS Ekaterina Kolesnik Maxxium UK
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Ekaterina Kolesnik • Senior Brand Manager, Maxxium UK • 12 years of drinks industry experience – beer & spirits • Worked in Russia & UK
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Maxxium UK • No. 3 spirits business in the UK • Joint venture between Edrington and Beam Suntory International • Based in Stirling
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Definition
STIMULATING
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BRIEF
Briefing process
INSPIRATION
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CLEAR
AUDIENCE
The brief 1
Where are we?
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Objectives
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Consideration
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Target audience
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Mandatories
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Brand comms
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Budget
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Deliverables
Multiple agencies
TEAM WORK
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R&R
LEAD AGENCY
AGENCY PROPOSA L
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Key take aways
TWO WAY
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CLARITY
IMMERSION