The #Ginbaubles that stole Christmas
Star Awards 2017 Gold: Brand Development Bronze: Food and Drink
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The art of storytelling The #Ginbaubles that stole Christmas campaign Tips for success Pitfalls to avoid
Part 1: Set the scene
Part 2: Objectives 1. Increase Ginfriends mailing list 2. Increase brand awareness 3. Increase social media following 4. Sell more gin, naturally
Part 3: Strategy and Planning •
Batch Release
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#GinBaubles social media campaign
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Strategic advertising
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Triple Tipple pack push
Part 4: Results
Tips and Pitfalls • • •
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SMART Objectives Use graphics where possible Give facts in context
Most importantly, make sure you don’t miss the point of the campaign. Ours was so much more than just selling gin baubles…