x
The Story of the Year Marketing Society Scotland
Annual Review 2016
The Society continues to grow from strength to strength - more events, more members, more participation.
Key Benefits
Networking & Building Profile Inspiration & Industry Insights Information, Resources & Publications
Which is essential as this community only works through the ongoing commitment, support and dedication of you, our membership, to drive change and inspire bolder leadership across Scotland. For that, we thank you.
”
Helen Campbell Head of Global Brand and Marketing Communications and Chair of Marketing Society Scotland
Vision To help build a world leading marketing community in Scotland
Mission To inspire bolder marketing leadership
Objectives To build membership at all levels, increase member engagement and ensure member satisfaction To promote the value of marketing - from classroom to boardroom To promote Scotland as a great place to study, work and invest in marketing talent
Membership Numbers in Scotland Individual Members
480 480 10% 10% 40 40 15% 15% Corporate Members
Membership Levels Graduate » By nomination and in first marketing role Associates » Under 30 with 3 years’ experience Executive » Manager Level with 5 years’ experience Business Leader » Director Level with 7 years’ experience Corporate Members » A minimum of 5 individual members Fellowships » Awarded to members who have made a significant contribution to the society
3000
IT’S A REAL HONOUR TO RECEIVE A FELLOWSHIP AND A PRIVILEGE TO MAKE SOME CONTRIBUTION
AUTHENTICITY IS THE MOST IMPORTANT THING IN BOTH PEOPLE AND BRANDS
Petra Cameron Royal Bank of Scotland
Alan Cumming Actor, Author, Activist
”
”
New Fellows in 2016
MSS Council 2016 Helen Campbell » Visit Scotland Graeme Atha » The Marketing Society David Roberts » Multiply Kyle Hardie » The Union Paul Condron » Tennent’s Gillian McCormack » Material Pauline Aylesbury » Scottish Government Petra Cameron » RBS
Steve Borley » SQA Petra Cameron » Royal Bank of Scotland Keli Mitchell » Frame Elise MacDonald » Lux Events
New Honorary Fellows Business leaders who have made a significant contribution to the marketing industry
Joanne Lynn » Lux Events Michael Doran » Sainsbury’s Bank Steven Pearson » Whyte & Mackay Lorne McLennan » SSE David Crawley » Dentsu Aegis Nicola MacGoldrick » Digitas LBi Stephen O’Donnell » STV Ali Tuck » Edrington
STRONG EMPLOYER BRANDS ATTRACT AND RETAIN THE BEST MARKETING TALENT
”
John Denholm Denholm Associates
IT’S A TREMENDOUS HONOUR TO BE RECOGNISED BY YOUR PEERS AT THE STAR AWARDS
”
Angus Meldrum » Crerar Hotel Group MT Rainey » Deputy Chair Channel 4 Carole Graham Graham’s The Family Dairy – Marketing Star or the Year 2016
New Initiatives for 2017
Corporate Members based in Scotland Recognise, reward and develop your marketing talent. These businesses do:
Inspiring Women » working to promote an equal and prosperous marketing community in Scotland Talent Exchange » providing members with experience in other organisations, sectors & disciplines Industry Insights » hosted by leading member organisations providing insights into their industry Future Leaders » a programme of events to help develop the leadership skills of nominated Associate and Executive members destined for senior roles Breakfast Club » senior marketers invited to debate key industry issues that are impacting on the wider business community
Inspiring Women Talent Exchange Industry Insights Future Leaders Breakfast Club
JOIN NOW: » 020 8973 1700 » j ames@marketingsociety.com
DON’T FORGET TO FOLLOW US: c TheMarketingSociety f d @TheMarketingSoc d @marketingsocsco
MY SCOTTISH ACCENT AND GLASGOW ATTITUDE HAVE ALWAYS BEEN MY ‘SECRET SAUCE’
”
MY Rainey Deputy Chair, Channel 4
AN INSPIRING DEMONSTRATION OF THE WORLD CLASS MARKETING TALENT WE HAVE WITHIN OUR COMMUNITY IN SCOTLAND.
”
Star Awards 2016 Chair Paul Condron » Tennent’s
Paul Condron Tennent’s & Star Award Chair 2015/16
All members are invited to take part in judging either by scoring papers online or by joining a panel of Business Leaders to discuss and decide the shortlists and winners
Pioneering Spirit Awards The Pioneering Spirit Awards have been developed using award winning campaigns from across the world as a source of inspiration and of making international connections. Over the last 5 years judging events have been hosted in over 30 cities involving more than 500 senior marketing and agency professionals.
Gold Star Winners Star Agency of The Year The Leith Agency Star Marketing Team of the Year Scottish Government
Marketing Star of the Year Carole Graham - Graham’s The Family Dairy
SME Star Agency of the Year Something Something SME Star Client of the Year Len Lothian Full details » http://starawards/marketingsociety.com
Top » Mad Men & Women drinks reception
Above » Ogilvy Lecture – MT Rainey
Above Left » Clients vs Creatives Pioneering Spirit Challenge (the Creatives won)
Left » The winning Creative team
Below Left » Rosin Donnelly debates gender equality at Amplify
Below » Pioneering Spirit Award judging dinner in Austin
In 2016 PSA judging dinners were hosted in Glasgow, Edinburgh, Austin, Madrid and New Delhi.
Agency Star of the Year Sarah Rowe - The Union
Chairman’s Award for First Time Entrants Front Page Social Bite
PSA 2016 Winners
Top Left » Scottish Government picked up Star Marketing Team of the Year
Top » Guests arrive for the awards
Above » Sarah Rowe wins Agency Star of the Year
Above Left » Paul Condron welcomes over 500 guests
to the Star Awards
Left » Cassie Duncan, Multiply – Rising Star of the Year
Gold - Lucky Fish, University of Guelph, Cambodia Silver - The Marathon Walker, Water for Africa, France Bronze - Superbowl Interception, Volvo, USA Full details » http://pioneeringspirit.marketingsociety
THERE ARE MANY WAYS WE CAN AND SHOULD PROMOTE GENDER EQUALITY – QUOTAS ARE NOT ONE OF THEM
”
Roisin Donnelly Corporate Marketing Director P&G
Inspiring Minds
Key Note Speakers
A series of 5 events about inspiring bolder marketing leadership in 5 key areas of best practice
Ed Relf » Digital Disruptor and Co-Founder, Laundry App Maria Pavlou » Marketing Manager, Whitechapel Gallery Oli Norman » Founder, itison Steve Ackerman » Managing Director, Somethin Else Meabh Quoirin » Managing Director, Future Foundation James Whatley » Digital Director, Ogilvy and Mather
Above » Ed Relf and Doug Cook
Above Left » Nathalie Nahi (The Web Psychologist)
Left » Digital Day at Summerhall
» » » » »
Inspiring Briefs Inspiring Planning Inspiring Creativity Inspiring Results Inspiring Presentations
Doug Cook » Senior Growth Marketing Manager & Product Owner, Skyscanner
Far Left » John Denholm Chairs an Albion Dinner at the Apex Hotel
Marketing led business success stories
Left » Nina Bibby from 02 discusses the Manifesto for Marketing Leadership at an Albion Dinner
2016 Speakers
Mark Beaumont » Adventurer
Above Left » Employer Brand of the Year Agency
Winner – Made Brave
Nina Bibby » O2
Above » Special Guest Speaker – Alan Cumming
Josh Littlejohn » Social Bite
Left » Client Winner – People’s Postcode Lottery
Client vs Agency Golf Challenge
Fellows Dinner Hosted by Fellowship Chair, Richard Marsham, The Leith Agency at the Officer’s Mess Edinburgh Castle with Brigadier David Allfrey MBE of the Royal Edinburgh Military Tattoo as the special guest speaker
Agency winning captain Richard Gill - Iprospect
Open Golf Challenge Winner Simon Crunden - Republic of Media
Below » Richard Marsham took the phrase ‘break a leg’ a bit too literally
Right » The winning agency team at The Carrick
Student Marketing Societies
Mentoring Programme
Student Marketing Societies have been established at universities across Scotland including Edinburgh, Edinburgh Napier, Glasgow, Glasgow Caledonian, Stirling and RGU in Aberdeen ensuring graduates are engaged with our marketing community in their first role
All members are invited to take part in mentoring or being mentored by another member – over 50 members participated in 2016
SOME NOTIFICATIONS… The 2017 Event Calendar JANUARY Inspiring Minds: Inspiring Presentations 19 Edinburgh
MAY Inspiring Minds: Inspiring Planning 17 Edinburgh
FEBRUARY
Clients vs Agencies – Annual Golf Day 26
Star Awards Entry Deadline 17 Industry Insights 25 Edinburgh MARCH Management Today Inspiring Women Conference 9 Edinburgh Inspiring Minds: Inspiring Briefs 15 Glasgow Star Awards Judging 28 & 29 APRIL Industry Insights 12 Glasgow Star Awards Judging (stage 2) 27 & 28 *Dates are subject to change
JUNE Star Awards 8 Glasgow Excellence Awards 14 London Industry Insights 15 Edinburgh Inspiring Minds: Inspiring Women 21 Edinburgh AUGUST Amplify 25 Edinburgh Industry Insights 30 Glasgow
SEPTEMBER Inspiring Minds: Inspiring Creativity 7 Glasgow Inspiring Women Pioneering Spirit Dinner 14 Edinburgh OCTOBER Digital Day 5 Glasgow Industry Insights 25 Edinburgh NOVEMBER Inspiring Minds: Inspiring Results 8 Edinburgh Annual Conference & Dinner 16 London St Andrew’s Day Dinner 30 Edinburgh DECEMBER Christmas Drinks 8 Edinburgh
Sponsors
Supporters
Key Contacts
Key Partnerships
Director: Graeme Atha Graeme@marketingsociety.com • d @graemeatha Membership • james@marketingsociety.com
Lux Events • Event Partner Jump Research • Research Partner Tuna • Digital Partner MLG • Print Partner
Events (for bookings and enquiries) • hannah@luxevents.co.uk Annual Review Design Partner • Multiply
Thanks to Tim Edgeler for the great photography