SAY HELLO TO CULTURE Marketing Society Scotland Liz Engelsen @Liznylon 31 August 2017
MY CHAT
CULTURE, WHAT IS IT?
HOW TO GET ONE
WHO IS DOING IT REALLY WELL
CURIOUS MINDS WANT TO KNOW
WHY IS THIS YOUR DINNER SPOT? Menu with locally sourced ingredients
Yo Sushi Bar
YOUR “go to”
Famous chef, each course is a surprise
Itison deal Local place with friendly staff who know your name
WHAT’S THE VIBE OF YOUR BUSINESS It’s not WHAT your business does It’s HOW you do it And WHY
Local place with friendly staff who know your name
HOW TO GET ONE (CULTURE)
CULTURE DOESN’T HAPPEN OVERNIGHT It must be developed, nurtured, and supported day in & day out – it’s the big & small things - leadership words & actions - processes & policies that align & reinforce the culture - training & learning (content & format) - everyday life like team meetings, signing in, IT help desk - atmosphere in work spaces
A GOOD PLACE TO START, STORY TIME Think of a moment when you were most proud to be part of your company … A time that you felt inspired by those around you … A time that your company was at its BEST …
..........
At your BEST ..........
ANOTHER GOOD STARTER, RAPID FIRE What is the first word that pops into your mind when you think of ... your company ... ... your office space ... ... a typical meeting ... ... your 1st day ... ... your CEO ... ... why people leave ...
..........
ONE WORD ..........
WHAT’S SO SPECIAL ABOUT US DESCRIBE YOUR COMPANY AS A PERSON
DESCRIBE YOUR COMPANY Describe AS A PLACE
WHAT ARE WE FOR
WHATWHAT ARE ARE WE AGAINST WE AGAINST
QUIZ TIME
WHAT’S YOUR STORY
1.
PAST
2.
TODAY
3.
JOURNEY OF A TYPICAL DAY
GOOGLE TAKES OVER
FUTURE STOP
14 |
START
CONTINUE
WHO IS WINNING AT CULTURE
C&A Engagement — Page 11
“LIFE AT GOOGLE”
“LIFE AT GOOGLE”
Sense of Purpose
Anything is Possible
“Googler”
TGIF Transparency
Sharing Knowledge & Learning
THANK YOU Liz Engelsen Brand & Culture Consultant @Liznylon egenyc@gmail.com