MSS Annual Review 2018 by The Marketing Society

E V A R B : T C E J 8 1 O 0 R 2 P : AR o N T R REPO

MARKETING SOCIETY SCOTLAND

BACKGROUND CHECK MEMBERSHIP

PROJECT: BRAVE 2018 EVENTS

THIS FILE CONTAINS KEY DETAILS OF THE MARKETING SOCIETY’S ACTIVITIES IN 2018. IT MAKES THE BOLD CASE FOR OUR VISION OF BUILDING A BRAVE, WORLD-LEADING MARKETING COMMUNITY IN SCOTLAND, AND PRESENTS CLEAR EVIDENCE OF THE BENEFITS OF MEMBERSHIP.

The Marketing Society Scotland

I Annual Review 2018

2019 KEY DATES

I 2 Chairman’s Message I 3 Director’s Report I 4 Membership Review I 5 Annual Membership Survey I 6 Membership Levels I 8 The Marketing Society Council 2018 I 9 Fellows and Honorary Fellows 2018 I 10 Digital Day 2018 I 11 Star Awards I 16 Amplify Marketing Festival 2018 I 17 St Andrew’s Day Dinner I 18 Development Events I 19 Mentor and Young Mentor Programme I 20 Event Calendar 2019 I 22 Our Sponsors and Supporters I 24 Contact Us

Chairman’s Message I am pleased to report it has been another very successful year for The Marketing Society Scotland with membership levels, and event attendance with positive feedback, at an all time high. As we started to plan for 2019 we thought we might revisit our vision and build on the new global mission of The Marketing Society – to Inspire Brave Leaders. Working with one of the most respected planners in the country and a Fellow of The Marketing Society, David Amers from The Leith Agency, and with input from various members of The Marketing Society Scotland (MSS) Council, we are excited about our new vision;

“

To build a vibra nt marketing com munity, renowned for e nlig thinking, innova htened tion and creativity.

“ 2

The Marketing Society Scotland

I Annual Review 2018

So now the challenge for all of us is to get involved and help us realise this bold ambition. As we strive to inspire brave leaders, it is important that today’s marketing professionals play a stronger role in driving adoption of a customer orientation throughout their organisations. This may require agility in adopting the language of business and not just marketing internally. Marketers should also pro-actively embrace the explosion of data and seek ways to translate this into meaningful and inspiring insights that drive better customer outcomes and stronger business results. I would like to take this opportunity to thank the MSS Council and all our sponsors and supporters as well as Lux Events and all of The Marketing Society team, both in London and Edinburgh, for their hard work and support. Michael Doran Chair, The Marketing Society Scotland, Head of Research, Planning & Brand at Sainsbury’s Bank

BACKGROUND CHECK MEMBERSHIP

Director’s Report I am pleased to report that we now have over 600 members in Scotland – this has doubled over the last 5 years and now represents more than 25% of the UK members. We also have 59 of Scotland’s leading organisations as corporate members representing most industry sectors and disciplines, public and private sector, client and agency, large and small.

I believe if we are to build the reputation of marketing as a profession and career, we need to start in the classroom by working closely with schools and universities. Our most important objective remains; to increase engagement and inspire our members. The results from our annual membership survey (detailed on page 5) reflects our commitment to this and shows we are hitting our targets.

To achieve this we need the support of all our members to encourage all their marketing colleagues and contacts to sign up to our weekly emails which will keep them updated on our activities and industry matters. I would like to thank our partners at The Union, Union Direct and Union Data for their support with our database campaign.

2018 EVENTS

I am particularly pleased we are developing strong relationships with universities across the country and have exciting plans to help them develop their Student Marketing Societies.

An important new objective we have set ourselves for 2019 is to build our database of marketing and marketing services professionals in Scotland from a post GDPR clean-up of 2,500 contacts in 2018 to 3,500 contacts by the end of 2019.

Finally, I am delighted to welcome back Caroline Hill to the new role of Marketing Manager for The Marketing Society Scotland – I am sure she can rely on your support with all of our exciting new initiatives. Graeme Atha Director, The Marketing Society Scotland

2019 KEY DATES

The Marketing Society Scotland

I Annual Review 2018

Membership REVIEW The Marketing Society is the leading global network of marketing professionals with over 2,600 members across the world. Corporate Members

Corporate Membership is available for organisations with at least five members who are keen to recognise, reward and develop their marketing talent. 3x1 Abellio Group Accenture Scotland Barclays CalMac Ferries Carat Deloitte Digital Denholm Associates Dentsu Aegis Digitas East Renfrewshire Council Edison Bond Edrington Edrington-Beam Suntory UK Entrepreneurial Scotland Food Standards Scotland Frame Front Page Guy & Co Healthcare Improvement Scotland Historic Environment Scotland Innis & Gunn International Beverage Holdings iProspect Kames Capital LEWIS Lux Events

Media Scotland (Reach) MediaCom Muckle Media Multiply National Trust for Scotland News Scotland/The Scottish Sun People’s Postcode Lottery RBS Republic of Media Sainsbury’s Bank Scottish Government SQA SSE STV Tayburn Tennent’s Tesco Bank The Gate The Lane Agency The Leith Agency The Union Union Direct Velux VisitScotland Weber Shandwick Whyte & Mackay Ltd Wire Media

University Partners

Partnerships have developed with universities to help ensure better connections with academics and students with The Marketing Society and our members. They also provide nominations for our Star Marketing Student of the Year. Edinburgh Napier University Glasgow Caledonian University Heriot-Watt University University of Edinburgh University of Glasgow University of Stirling University of Strathclyde

The Marketing Society Scotland

I Annual Review 2018

e c n id e

Annual Membership Survey – Highlights

MEMBERSHIP

At the start of each year we invite our members to provide feedback on our performance and we track the results year on year. This survey is managed by Louise Fraser of Jump Research to ensure we have an independent and consistent perspective. We share the full results with our members. Please contact caroline@marketingsociety.com for a copy of the full report. The key highlights of the 2018 report were as follows; The top 3 most important benefits of membership; 80% Professional and personal development. 53% Profile and networking.

47% Promotion of marketing as a discipline and a profession.

How often do you read Marketing Society Scotland emails? 30% Always.

2018 EVENTS

32% Often.

24% Sometimes.

How do you rate The Marketing Society Scotland event programme? 70% Good or Very Good.

How valuable is your membership to you? 67% of respondents said it was valuable or very valuable.

Does your membership represent good value for money? 77% said is was good or very good value for money.

How likely are you to recommend membership?

2019 KEY DATES

91% said likely or very likely to recommend.

The Marketing Society Scotland

I Annual Review 2018

Membership Levels The Marketing Society has five levels of membership in Scotland, all designed to help inspire brave leaders at all levels and in all marketing and marketing services roles. Graduate Level

For marketing and marketing services

professionals within 3 years of their first role. This level has been developed to demonstrate the importance of building expertise and a business network from the start of their career. Benefits Graduate Members are also paired up with an Associate or Executive Member “buddy” who will act as a mentor providing insights into the industry and the early stages of a career in marketing. Graduates also receive significant discounts to the flagship events across the year. £180 per annum + VAT No enrolment fee

Associate Level

For young professionals under 30 years of age with at least 3 years marketing experience we have a range of development and networking events like our Future Leaders and Industry Insights programmes. Benefits Associate Members will also be assigned a Business Leader Member as their mentor offering a minimum of two meetings a year providing independent advice and guidance on professional matters. Associates also receive discounts to the flagship events. £245 per annum + VAT + £87.50 enrolment fee

L-R: Future Leaders Event: Steven Pearson – Whyte & Mackay, Mad Men & Women Drinks Party. 6

The Marketing Society Scotland

I Annual Review 2018

MEMBERSHIP

Executive Level

For those at manager level with at least 5 years’ experience in marketing roles we have a range of development events and networking events like Inspiring Minds and Trendspotting events.

£315 per annum + VAT + £175 enrolment fee

Business Leader Level

For those at director level with at least 7 years’ experience in marketing roles we have a range of exclusive events, dinners and invitations to judge our Star Awards and Pioneering Spirit Awards. Benefits Business Leader Members are entitled to invite guests to these exclusive events. They are also invited to sit on The Star Awards judging panels. £365 per annum + VAT + £175 enrolment fee

Fellowships are awarded to members who have demonstrated inspiring leadership as well as making a significant contribution to The Marketing Society and are invited to exclusive events in London and Scotland across the year. £365 per annum + VAT

Honorary Fellowships

2018 EVENTS

Benefits There is a discounted programme of Inspiring Minds events developed to provide insights and learning into key aspects of marketing roles and industry issues.

Fellows

Honorary Fellowships are awarded to brave and successful leaders in different fields who have embraced marketing and have made some contribution to The Marketing Society. Honorary Members receive complimentary membership.

Corporate Members

Available to organisations with more than five individual members and can be used to recognise and reward their marketing talent as well as demonstrating their support of the industry. Discounted pricing is available to corporates on application and can include an events package for even better value.

2019 KEY DATES

For further details on membership please contact: anna@marketingsociety.com

L-R: Lisl McDonald – Marketing Consultant, Amplify Badger Debate, Digital Day at the Botanic Gardens. The Marketing Society Scotland

I Annual Review 2018

The Marketing Society Council 2018 The Marketing Society exists for the benefit of our members. Members are encouraged to not only get involved with our wide range of initiatives, but also to help challenge and plan our strategic direction. Each year we invite Business Leader members to join The Marketing Society Scotland Council. Education

Promotion

Membership

Alison Gibb University of Glasgow

Karla Castro Edrington

Laura Cheyne National Trust Scotland

Katherine Goodwin Food Standards Scotland

Rod Gillies Whyte & Mackay

Louise Killough The Union

Chris Marsh Carat

Caroline Hill The Marketing Society (Marketing Manager)

Ekaterina Kolesnik Edrington-Beam Suntory UK

Michael Doran Sainsbury’s Bank (Chair)

Julie Tinson University of Stirling Gregor Urquhart Scottish Government Jim Coates Velux Ailsa Graham Tesco Bank

Fiona Burton The Leith Agency (Vice Chair)

Elise MacDonald Lux Events (Event Partner) Alan McGarrie Tennent’s Deborah McLean Deloitte Digital

Graeme Atha The Marketing Society (Director)

David Roberts Multiply Richard Simpson Tayburn Ian Spiers Aegon Anna Vaughan RBS

Above: Trendspotting with Gregor Urquhart – Scottish Government, Charlotte Gross – National Theatre of Scotland, Claire Wood and Christie Warren – The Leith Agency and Gavin Bell – Blue Cliff Media. 8

The Marketing Society Scotland

I Annual Review 2018

0 18 PS 2

nt nme ve r o G sh L ot t i FEL , Sc â&#x20AC;&#x2122;s y W r NE kay sbu nnent yle M ac e ne A rrie, T hyte & i l , W Pau McGa 20 18 S s on e n P r a a I l e H A ir en P OW S e, W Stev Scobbi E LL F Y Pam oo R AR ey, Tatt ONO H llfr litary A n ge W Fri NE Mi vid val i r Da nburgh ard t e s i gad l Edi hink H rgh Fe Bri a Roy man, T Edinbu e Th y, or G rth k M ar a M c C a n S ho

HI OW S

MEMBERSHIP

FELLOWS AND Honorary Fellows 2018 Fellows and Honorary Fellows of The Marketing Society based in Scotland are as follows; Sandy Kennedy*

Entrepreneurial Scotland

David Amers

The Leith Agency

Claire Kinloch

Genoa Black

Christian Arno*

Lingo24

Iain Lauder

IL Design

Graeme Atha

The Marketing Society

Josh Littlejohn*

Social Bite

Paul Bartlett

C&C Group

Elise MacDonald

Lux Events

John Booth

Scottish Enterprise

Richard Marsham

The Leith Agency

Murray Calder

MediaCom

Joe McAspurn

Ignition

Petra Cameron

RBS

Ian McAteer

The Union

Helen Campbell

VisitScotland

Heather McKinlay

Fraoch Marketing

Gus Chalmers

The Union Direct

Angus Meldrum

Lochgreen Consultants

Cara Chambers

International Beverage Holdings

Keli Mitchell

Frame

Paul Condron

Edrington

Andy Neal

Consultant

Jo Coomber

National Galleries Scotland

Huw Pennell

Edrington

Jason Craig

Edrington

Fiona Proudler

AmazeRealise

John Denholm

Denholm Associates

MT Rainey*

Channel 4

David Eustace*

Photographer/Artist

Malcolm Roughead VisitScotland

Ali Findlay

The Lane Agency

Dougal Sharp*

Innis & Gunn

Louise Fraser

Jump Research

Juliet Simpson

Stripe Communications

Neil Gibson

The BIG Partnership

Iain Valentine

Whitespace

Glen Gribbon

Edrington

Ellis Watson*

DC Thomson & Co Ltd

Beverley Hart

Scotland Food & Drink

Will Whitehorn*

SEC

Fife Hyland

Drum Property Group

Gareth Williams*

Skyscanner

Jim Kelly

Story UK Ltd

Rob Woodward*

Met Office

2019 KEY DATES

SMARTS

2018 EVENTS

Lesley Alexander

*Honorary Fellows

The Marketing Society Scotland

I Annual Review 2018

TS RE N E V E 8 1 20

VIEW

ip our flagsh f s a h d n fy cotla ds, Ampli ciety of S r o a S w g A r in t a t e r. ay, S The Mark : Digital D Day Dinne r ’s a e w y e r h d c n a St A events e al and our iv t s e F g Marketin

Digital Day 2018 This years’ Digital Day was hosted at the Botanic Gardens in Edinburgh on a lovely spring day. It was a sold out event with a full day of inspiring speakers covering a wide range of subjects on the digital landscape and future trends.

Top Row L-R: Daniel Batey – Union Data and John Mitchison – DMA, Anneli Ritari-Stewart – iProspect, Gemma Greaves – The Marketing Society and Ellie Norman – F1. Bottom Row: Digital Day at the Botanic Gardens. 10

The Marketing Society Scotland

I Annual Review 2018

Star Awards The Star Awards are our biggest and arguably our most important event, taking a year to plan, not to mention the blood sweat and tears of those who write the entries. These awards have been developed to encourage marketing professionals to write excellent case studies which are then assessed by their peers and shared within our community.

DEVELOPMENT CATEGORY STAR SCHOOL

Estrella, Kirkwall Grammar School, Orkney

We also invite all members to participate in the judging process with over 100 Business Leader members taking part in more than 20 panel sessions to determine the shortlists and winners.

STAR MARKETING STUDENT

As we operate as a not for profit organisation the budget surplus from these awards is reinvested to the benefit of our members.

RISING AGENCY STAR

Camille Moore, University of Strathclyde

STAR Creative STUDENT

Niamh Curran, Edinburgh College Mhairi MacLeod, LUX – The Food & Drink Agency

RISING CREATIVE STAR Ollie Adams, Wire

RISING MARKETING STAR

Fiona McAuliffe, Scottish Government

2018 EVENTS 2019 KEY DATES

The Marketing Society Scotland

I Annual Review 2018 11

STRATEGIC category BRAND DEVELOPMENT

INTEGRATED MARKETING – INCL DIRECT MARKETING

SILVER Whitespace and Highland Spring, Highland Spring: Brave By Nature.

SILVER Bright Signals, Wire, Republic of Media, Lucky Generals and Tennent’s, Tennent’s – Here to Serve.

GOLD The Leith Agency and AG Barr, IRN-BRU Xtra won a gold star award. Unbelievable Stuff.

BRONZE Edrington, Highland Park Brand Development.

DIGITAL STRATEGY

GOLD Wire, PUNK and Whyte & Mackay, How Whyte & Mackay claimed the lion’s share of online engagement. SILVER The Leith Agency, Republic of Media and The Scottish Government, Using Clickbait To Tell A Hard-To-Reach Audience About Revenge Porn. BRONZE Cello Signal and Jim Beam, Jim Beam – Switching from Occasions to E-commerce.

INTERNATIONAL MARKETING GOLD Spoil PR and Innis & Gunn, Imagine & Gunn.

SILVER Edrington, Highland Park International Marketing. BRONZE Craft PR and Innis & Gunn, Canada 150.

The Marketing Society Scotland

BRONZE Studio Something, Guy & Co, One Green Bean and Innis & Gunn, Innis & Gun Lager Beer Campaign.

MARKETING PLANNING – INCL RESOURCES, RESEARCH & INSIGHTS GOLD The Union and The Scottish Government, A little help with the world’s hardest (and messiest) job! SILVER Frame and Envirofone, Totally Makes Sense. BRONZE The Leith Agency and Royal Bank of Scotland, Taking the Lead in Financial Safety and Security.

Marketing in Society – Incl Not for Profit, CHARITY & CAUSE-RELATED GOLD The Leith Agency and Drinkaware, Drinkaware’s Attempt To Eradicate Sexual Harassment On Nights Out. SILVER Republic of Media, Frame and SAMH, SAMH: It’s Got To Change. BRONZE Trypraying, Trypraying – It’s easier than you think.

Above: Star Award winners. 12

GOLD The Gate and The Scottish Government, Working together to make working in teaching attractive.

I Annual Review 2018

COMMUNICATION category ADVERTISING

DIGITAL COMMUNICATION

SILVER The Union and Historic Environment Scotland, The History Bug.

SILVER Bright Signals and Macsween, Scotland’s Most Loved Haggis.

GOLD The Leith Agency, The Scottish Government and NHS Health Scotland, Stop Fannying About And Get Your Smear Test.

BRONZE The Leith Agency and Edrington, The Famous Grouse flies again, and soars higher than ever.

BRAND EXPERIENCE – INCL SPONSORSHIP AND EVENT MARKETING GOLD National Trust for Scotland, National Trust for Scotland: The Stoats Creepy Crawl.

SILVER LUX – The Food & Drink Agency and Edinburgh Gin, LUX and Edinburgh Gin – Spirit of the Festival. BRONZE Union Direct and Scottish Widows, All Aboard the Pensions Express.

design

GOLD StudioLR and National Trust for Scotland, Inverewe. SILVER Innis & Gunn, How Innis & Gunn’s Brand Redesign Went Global. BRONZE Edrington, The Macallan Quest Collection: A New Travel Retail Range.

GOLD The Leith Agency, The Scottish Government and NHS Scotland, Stop Fannying About And Get Your Smear Test.

BRONZE Analog Folk, Gravity Road, PHD, Yard, Citigate and Sainsbury’s Bank, Driving Brand Consideration: “United Kingdom of Cats and Dogs”.

MEDIA

GOLD Republic of Media and The Scottish Government, NCSII: The Sting and The Lesson. SILVER Carat Edinburgh and NHS Health Scotland; Scottish Government, Breaking Down Barriers with Flowers. BRONZE Republic of Media, Whitespace and Highland Spring, Highland Spring: Bold Ambitions Require Brave Approaches.

GOLD Wire and Graham’s The Family Dairy, Introducing the Graham’s Milk Sommelier. SILVER Frame and Glasgow Airport, Glasgow Bearport. BRONZE Studio Something and Glasgow Science Centre, How a teacake got the world talking about space.

2018 EVENTS 2019 KEY DATES

Above: Star Award winners. The Marketing Society Scotland

I Annual Review 2018 13

SECTOR CATEGORY FINANCIAL AND PROFESSIONAL SERVICES

PUBLIC SECTOR

SILVER Hometown/Start and Barclays Smart Investor, Introducing people to a world of investing through digital play.

SILVER The Union and The Scottish Government, A little help with the world’s hardest (and messiest) job!

BRONZE The Leith Agency and EFPIA, Illness never sleeps.

BRONZE Carat Edinburgh and Children’s Hearings Scotland, Making a Difference to Young People.

Food AND Drink

Retail

SILVER The Leith Agency and Edrington, The Famous Grouse flies again, and soars higher than ever.

SILVER The Union and Sterling Furniture, Hey Presto! Delivering magic sales results on Black Friday.

BRONZE Wire and Graham’s The Family Dairy, Introducing the Graham’s Milk Sommelier.

BRONZE Stripe Communications and Uuni, Uuni: A launch with fire power.

GOLD Guy & Co and Royal London, Helping Hand – Promoting the added-value benefits of personal support.

GOLD Studio Something, Guy & Co and Innis & Gunn, Innis & Gunn Lager Campaign.

GOLD The Gate and The Scottish Government, How we made undergraduates look seriously at teaching.

GOLD Frame and Envirofone, Totally Makes Sense.

TOURISM, LEISURE and SPORT

GOLD The Union and Historic Environment Scotland, The History Bug. SILVER Frame and The R&A, The 146th Open – the one that broke all the records. BRONZE Story UK and Edinburgh Leisure, Edinburgh Leisure – Repositioning and membership drive.

Above: The Star Award celebrations. 14

The Marketing Society Scotland

I Annual Review 2018

CHAMPIONS CATEGORY PIONEERING SPIRIT AWARD

Pedigree, New Zealand Child Replacement Programme.

brave brand award

Frame and Social Bite, Sleep in the Park.

CHAMPIONS OF EQUALITY AND DIVERSITY AWARD Fathers Network Scotland and PUNK.

CHAIRMAN’S AWARD FOR FIRST TIME ENTRY Client: Glasgow Science Centre. Agency: LUX – The Food & Drink Agency.

2018 EVENTS

CHAIRMAN’S AWARD FOR SMALL TO MEDIUM SIZED ENTERPRISE Client: Scottish Ballet. Agency: PUNK.

STAR AGENCY OF THE YEAR Republic of Media.

STAR MARKETING TEAM OF THE YEAR Edrington.

INSPIRATIONAL AGENCY LEADER OF THE YEAR Pam Scobbie, Wire.

INSPIRATIONAL MARKETING LEADER OF THE YEAR Petra Cameron, Royal Bank of Scotland.

2019 KEY DATES

Clockwise top left: Star Agency of the Year: Republic of Media, Star Marketing Team of the Year: Edrington, Inspiring Agency Leader of the Year: Pam Scobbie – Wire and Inspiring Marketing Leader of the Year: Petra Cameron – RBS. The Marketing Society Scotland

I Annual Review 2018 15

Amplify Marketing Festival 2018 Traditionally held on the last Friday of the Edinburgh Fringe in August we have developed a programme of events across the day which includes the following; Ogilvy Lecture

Named in honour of David Ogilvy, a proud and passionate Scot, and possibly the most famous name in marketing. This year the lecture was delivered by Syl Saller, Global CMO of Diageo and President of The Marketing Society plus Grainne Wafer, Global Brand Director, Bailey’s Original Irish Cream. The lecture was introduced by Nadja Bellan-White from Ogilvy.

Badger Debate

Developed as a tribute to Kenny “the badger” Harris (he had a black and white beard) who, as a champion debater at the University of Glasgow, was passionate about this important skill for marketers. This year’s motion was – In today’s world big data is more influential than big ideas.

FOR THE MOTION

Lisl McDonald, Marketing Consultant and David Roberts from Multiply

AGAINST THE MOTION

Laura Foskett from Frame and Mark Gorman of Think Hard The debate was chaired by Gemma Greaves, Chief Executive of The Marketing Society. The motion was defeated.

Client vs Agency Creative Challenge

Each year teams from clients and agencies select award winning campaigns from across the world and pitch them against each other with the audience voting for the winners. This year’s teams were as follows; CLIENTS Katherine Goodwin (captain), Food Standards Scotland Jim Coates, Velux Beverley Hart, Scotland Food & Drink Lisa Sutherland, Scottish Government Anna Vaughan, RBS AGENCIES Guy Vickerstaff (captain), The&Partnership Nick Cole, Teviot Mhairi MacLeod, Lux – The Food & Drink Agency Victoria Milne, The Leith Agency Scott Walker, LEWIS The Creative Challenge was chaired by Julian Boulding, President of thenetworkone and Board Member of The Marketing Society. The Client team won 3 – 2 this year.

Mad Men and Women Drinks Reception Following the festival the movers and shakers in our marketing community meet old friends and make new connections over cocktails.

L-R: Diageo’s Syl Saller delivers the Ogilvy Lecture, The Badger Debaters, Victoria Milne – The Leith Agency. 16

The Marketing Society Scotland

I Annual Review 2018

St Andrew’s Day Dinner Traditionally held on the last Thursday in November this is a night of celebration of the year gone by when we award our new Fellows and Honorary Fellows as well as our Employer Brands of the Year. EMPLOYER BRAND AWARDS 2018

Honorary FELLOWSHIPS 2018

Agency: Stripe Client: Edrington

Brigadier David Allfrey, The Royal Edinburgh Military Tattoo Mark Gorman, Think Hard Shona McCarthy, Edinburgh Festival Fringe

This year the Employer Brand Awards were made to the following;

FELLOWSHIPS 2018

Fellowships were awarded to the following; Pauline Aylesbury, Scottish Government Alan McGarrie, Tennent’s Steven Pearson, Whyte & Mackay Pam Scobbie, Wire

Honorary Fellowships were awarded to the following;

We also made a posthumous award to Charlie Robertson from Red Spider who sadly passed away in 2018.

Keynote speaker

Craig Inglis, Customer Director at John Lewis & Partners and Chairman of The Marketing Society had a brave conversation with Gemma Greaves, Chief Executive of The Marketing Society. Entertainment was provided by comedian Nina Conti.

2018 EVENTS

The Marketing Society Scotland

I Annual Review 2018 17

2019 KEY DATES

Top Image: Gemma Greaves – Marketing Society and Craig Inglis – John Lewis & Partners. Bottom L-R: Employer Brand of the Year Client – Edrington, Agency Employer Brand of the Year – Stripe, Morna McLelland – Stripe and John Denholm, Fellowship and Honorary Fellowship recipients with John Denholm.

Development Events Future Leaders

Industry Insights

This year the following Business Leaders hosted events;

These events are hosted by leading companies and have been developed to provide members and guests with insights into different industry sectors, organisations and specific projects.

This is a programme of events developed to provide aspiring leaders with insights on leadership and advice from senior members.