MARKETING SOCIETY SCOTLAND FUTURE LEADERS
Juliet Simpson, Founder & CEO, Stripe Communications
MY STORY SO FAR…
A BIT ABOUT STRIPE
SMART THINKING. BRIGHT IDEAS. NO NONSENSE.
DIVERSE INFLUENCES LEAD TO BIGGER THINKING PR EXPERIENTIAL
DIGITAL CONTENT CREATION
SOCIAL
PARTNERSHIPS
CREATIVE PROBLEM SOLVING
INTERNAL COMMS
BRAND
DESIGN
STRATEGY
CREATIVE
WE WORK WITH BRILLIANT BRANDS
DIFFERENTIATED BY OUR PEOPLE DEFINED BY OUR CULTURE
MY TOP TEN LEADERSHIP LEARNINGS
1. START WITH YOUR VISION OR AS WE SAY OUR BIG HAIRY AUDACIOUS GOAL (BHAG)
2. GET CLEAR ON YOUR VALUES AND NEVER COMPROMISE
3. TAKE YOUR TEAM ON THE JOURNEY
4. DON’T BE AFRAID TO ZAG…ALL THE TIME
5. NEVER, EVER BE COMPLACENT
6. BE RESILIENT
7. MAKE TIME TO THINK
8. GIVE PEOPLE OPPORTUNITIES AND BE KIND
9. ACCEPT THE PERSONAL COMPROMISES
10. LOVE WHAT YOU DO
THANK YOU